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"Dunia penerbangan mengalami kenaikan jumlah konsumen sejak kehadiran penerbangan berbiaya murah. Banyak perusahaan yang menyediakan jasa dengan konsep penerbangan murah. Persaingan yang begitu ketat membuat perusahaan berlomba untuk mendapatkan pelanggan. Disamping itu permasalahan juga masih terjadi pada industri penerbangan nasional. Keterlambatan jam penerbangan, keselamatan penerbangan, dan sikap tidak professional dari maskapai yang beroperasi di Indonesia menjadi permasalahan yang harus diselesaikan. Dalam penelitian ini, peneliti akan menguji Brand Credibility, Affective Commitment, dan Decision Convenience terhadap Purchase Intention. Olah data penelitian ini menggunakan metode PLS-SEM. Hasilnya, Brand Credibility memiliki pengaruh positif terhadap Affective Commitment, Decision Convenience, dan Purchase Intention pada brand Air Asia dan Citilink. Pada brand Lion Air, Brand Credibility memiliki pengaruh positif terhadap Affective Commitment dan Decision Convenience. Selain itu Affective Commitment dan Decision Convenience memiliki pengaruh positif terhadap Purchase Intention pada brand Lion Air. Pada brand Air Asia dan Citilink, Decision Convenience memiliki pengaruh positif terhadap Purchase Intention.

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The aviation world has experienced an increase in the number of consumers since the presence of low cost airlines. Many companies provide services with low cost carrier concept. Competition is so fierce that companies need to struggle harder to get customers. Besides, the problems also still occur in the national aviation industry. The flight delays, flight safety and unprofessional attitudes of airlines operating in Indonesia are a matter to be solved. In this study, researcher will testify about Brand Credibility, Affective Commitment, and Decision Convenience to Purchase Intention. This research is using PLS SEM as its method. As a result, Brand Credibility has a positive influence on Affective Commitment, Decision Convenience, and Purchase Intention on Air Asia and Citilink brand. In the Lion Air brand, Brand Credibility has a positive influence on Affective Commitment and Decision Convenience. In addition, Affective Commitment and Decision Convenience have a positive influence on Purchase Intention on Lion Air brand. In Air Asia and Citilink brand, Decision Convenience has a positive influence on Purchase Intention."

"Layanan Low cost carrier telah membentuk kembali lingkungan industri penerbangan yang kompetitif dalam liberalisasi pasar persaingan dan telah membuat dampak yang signifikan di dalam pasar penumpang, yang sebelumnya telah sebagian besar dikuasai oleh layanan Full Service. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh citra merek terhadap minat beli konsumen yang dikaitkan dengan layanan LCC. Penelitian menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 100 masyarakat umum dengan analisa eksplanatif dan regresi linier sederhana. Hasil penelitian menunjukkan bahwa citra merek memiliki pengaruh positif yang signifikan terhadap minat beli konsumen. Citra merek mempengaruhi minat beli konsumen sebesar 33.1% dan sisanya sebesar 66.9% dipengaruhi oleh faktor lain.

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Low cost carriers have reshaped the airline industry competitive environment within liberalised markets and have made significant impacts in the world?s domestic passenger markets, which had previously been largely controlled by full service network carriers. LCC services in this study would be associated with the brand image that affects purchase intention. This study uses a quantitative approach by distributing questionnaires to 100 general society with explanative analysis and simple linear regression. The results showed that brand image has a significant positive effect toward purchase intention. Brand image effect purchase intention equal to 33.1% and the residue equal to 66.9% influenced by other factors."

"Persaingan dari maskapai penerbangan semakin tinggi dengan adanya konsep penerbangan murah atau lebih dikenal sebagai low cost carrier. Penerbangan domestik antara Jakarta-Surabaya merupakan salah satu rute penerbangan dengan jumlah perjalanan terbanyak dalam satu hari. Tesis ini membahas bagaimana Company Reputation memberikan pengaruh terhadap Purchase Intention. Selain itu penelitian dilakukan dengan melihat pengaruh Company Reputation terhadap Customer Identification, Customer Trust, dan Customer Commitment untuk menentukan Purchase Intention dan Willingness-to-pay. Penelitian dilakukan dengan menggunakan metode Structural Equation Modelling SEM.

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Competition from airlines are more higher with the concept of low cost or better known as a low cost carrier. Domestic flights between Jakarta Surabaya is one of the most number of trips in a single day. This thesis describes how the Company Reputation influence on Purchase Intention. In addition, research conducted by the influence of the Company Reputation toward Customer Identification, Customer Trust and Customer Commitment to determine the Purchase Intention and Willingness to pay. The study was conducted using Structural Equation Modeling SEM."

"ABSTRAKTesis ini bertujuan untuk membahas pengaruh brand name, product involvement, dan consumer ethnocentrism terhadap purchase intention. Penelitian ini menggunakan penelitian eksperimen dengan factorial design 2 (brand name: local vs foreign name) x2 (product involvement: low vs high involvement) x2 (consumer ethnocentrism: low vs high ethnocentrism). Hasil penelitian menunjukan bahwa foreign name memiliki purchase intention yang lebih tinggi dibandingkan dengan local name. Hasil yang sama terjadi ketika foreign name dikombinasikan dengan low-involvement product, sedangkan pada high-involvement product, tidak terdapat perbedaan purchase intention antara penggunaan foreign name dan local name. Ketika foreign name dikombinasikan dengan low ethnocentrism pengaruh foreign name terhadap purchase intention lebih tinggi dibandingkan dengan local name, sedangkan pada konsumen dengan high ethnocentrism, pengaruh local name terhadap purchase intention tidak memiliki perbedaan dengan foreign name. Penelitian ini juga menunjukkan bahwa pada kondisi low involvement dan low ethnocentrism, foreign name memiliki purchase intention yang lebih tinggi dibandingkan dengan local name, sedangkan pada kondisi high involvement dan high ethnocentrism, local name memiliki purchase intention yang lebih tinggi dibandingkan dengan foreign name. Hasil penelitian bermanfaat bagi perusahaan dalam mendesain nama merek yang tepat sesuai dengan tingkat involvement dari produk yang dipasarkan dan juga tingkat ethnocentrisme konsumen.

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ABSTRACTThis thesis discussed the effect of brand name, product involvement, and consumer ethnocentrism towards purchase intention. This study used experimental approach with factorial design 2 (brand name: local vs foreign name) x2 (product involvement: low vs high involvement) x2 (consumer ethnocentrism: low vs high ethnocentrism. The results showed that in general, foreign names have higher purchase intention and gave. The same outcome occurred when foreign name were combined with low-involvement products, whereas in high-involvement products, there were no interaction effect between foreign and local name. When foreign name were combined with low ethnocentrism, the effect of foreign name will be higher than local name, while for ethnocentric consumer, the effect of local name toward purchase intention was not significantly different compared with foreign name. This study also showed that in the condition of low involvement and low ethnocentrism, foreign name have higher purchase intention compared to local name. While, in high involvement and high ethnocentrism condition, local name have higher purchase intention compared to foreign name. This study gave managerial implication which beneficial for companies in designing appropriate brand name according to the level of involvement of the product they offer to consumer and level of consumer ethnocentrism."

"Untuk mencapai kesuksesan dalam diferensiasi produk, perusahaan menghabiskan jutaan dolar setiap tahunnya untuk menandatangani selebriti guna mendukung kontrak dukungan terhadap merek, sebagai sumber efek yang memainkan peran penting dalam komunikasi persuasif. Berdasarkan teori kredibilitas sumber dan teori diferensiasi produk, penelitian ini menguji hubungan kausal antara kredibilitas endorser, sikap merek, kredibilitas merek dan niat pembelian perusahaan yang menerapkan strategi dukungan selebriti. Data penelitian diolah menggunakan PLS-SEM. Hasilnya menunjukkan bahwa ada hubungan positif antara semua konstruksi yang dihipotesiskan. Oleh karena itu, selain memiliki selebriti yang baik untuk mendukung iklan yang berorientasi pada pelanggan, kredibilitas selebriti sama pentingnya dalam meningkatkan sikap merek, kredibilitas merek dan niat membeli.

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To achieve product differentiation, companies spend millions of dollars annually in signing celebrities to endorse their brands rsquo endorsement contracts, as source effects that play an important role in persuasive communications. Based on source credibility theory and product differentiation theory, this study examines the causal relationship between endorser credibility, brand attitude, brand credibility and purchase intention of companies that adopt a celebrity endorsement strategy.

The research data is run by PLS SEM. The results indicate that positive relationships exist between all the hypothesized constructs. Therefore, in addition to having a favorable celebrity to endorse a customer oriented advertisement, the credibility of the celebrity is as important in enhancing brand attitude, brand credibility and purchase intention."

"Penelitian ini penting dilakukan terhadap produk dari negara asal tertentu di dalam memahami perilaku konsumen dan gambaran produknya diterima dengan baik di negara tujuan. Penelitian ini bertujuan untuk mengetahui pengaruh country of origin terhadap consumer purchase intention melalui brand image dan brand evaluation. Penelitian ini menggunakan pendekatan kuantitatif metode survei pada target konsumen skincare Laneige di Jakarta. Sampel dalam penelitian ini berjumlah 160. Cronbach’s alpha dan confirmatory factor analysis (CFA) digunakan untuk menilai reliabilitas serta validitas. Structur Equation Model (SEM) digunakan dalam pengujian Hipotesis. Hasil penelitian menunjukan bahwa country of origin memiliki pengaruh positif namun tidak signifikan terhadap purchase intention. Brand image memiliki pengaruh full mediation sebagai variabel mediator sedangkan brand evaluation memiliki pengaruh no mediation sebagai variabel mediator.

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The study is necessary to employ towards a product from a particular country in understanding consumer behavior and market respon in the entry country. This research was conducted because in the intense global competition, producers need to understand the factors that cause purchase intention so that their products can be accepted by the public. This study uses a quantitative approach to survey methods on Laneige skincare target consumers in Jakarta. The sample in this study amounted to 160.Cronbach's alpha and confirmatory factor analysis (CFA) were used to assess reliability and validity. The Structural Equation Model (SEM) is used in hypothesis testing. The results showed that country of origin has a positive but insignificant effect on purchase intention. Brand image has a full mediation effect as a mediator variable, while brand evaluation has no mediation effect as a mediator variable."

"Influencer menjadi kunci utama konsumen dalam menentukan keputusan pembelian. Dengan kekuatan yang dimilikinya, influencer berupaya melakukan endorsement dan menciptakan merek sendiri untuk mendapatkan keuntungan komersial dan meningkatkan personal branding. Penelitian ini bertujuan untuk menganalisis hubungan antara anteseden dari consumer’s brand attitude dan purchase intention. Penelitian ini menggunakan PLS-SEM untuk mengolah data dari 385 responden berusia 16-34 tahun yang mengetahui dan/atau mengikuti akun media sosial dan belum pernah membeli salah satu merek milik influencer di Indonesia seperti Menantea, Payakumbuah, Street Boba, Secondate, By Lizzie Parra (BLP), Mother of Pearl (MOP), Lafiye, Minimslm, dan Iwearup. Hasil penelitian adalah influencer-brand congruence, brand-consumer congruence, brand authenticity, dan influencer involvement berpengaruh positif terhadap brand attitude, yang selanjutnya berpengaruh positif terhadap purchase intention. Sementara itu, consumer involvement dan influencer-consumer congruence tidak memiliki pengaruh signifikan terhadap purchase intention. Berdasarkan hasil penelitian, peneliti mengajukan implikasi manajerial dan saran untuk penelitian berikutnya.

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Influencer is the key driver of consumer’s purchase decision. Influencers exert their power to influence consumer through endorsement and creating Influencer-Owned Brand to gain comercial opportunities and to increase personal branding. This study aims to examine the antesedent of consumer’s brand attitudes and purchase intention. This study uses Partial Least Squares Structural Equation Modelling (PLS-SEM) to analyze data from 385 respondent with 16-35 years who familiarize themselves with one of targeted Indonesian influencer owned brand and have not experienced in buying the product. The targeted influencer-owned brand involves Menantea, Payakumbuah, Street Boba, Secondate, By Lizzie Parra (BLP), Mother of Pearl (MOP), Lafiye, Minimslm, dan Iwearup. The findings is influencer-brand congruence, brand-consumer congruence, brand authenticity, and influencer involvement positively influence brand attitude, which then positively influence purchase intention. Meanwhile, consumer involvement and influencer-consumer congruence is not significantly influenced brand attitude. According to the findings, this study also proposes managerial implications and suggestions for future studies."

"Kompetitifnya industri penerbangan di Indonesia menyebabkan maskapai penerbangan memerlukan loyalitas penumpang sebagai salah satu kunci untuk bertahan dalam industri penerbangan yang kompetitif. Untuk mencapai passengers loyalty diperlukan kepuasan pelanggan yang mana dapat dicapai dengan meningkatkan service quality. Tujuan dari penelitian ini adalah untuk menganalisis mengenai hubungan pengaruh antara Airline service quality terhadap passengers loyalty melalui passengers satisfaction sebagai variabel mediasi pada penumpang maskapai Super Air Jet. Penelitian ini mengunakan pendekatan kuantitatif, melalui teknik purposive-sampling yang dilakukan pada sebanyak 181 responden melalui penyebaran kuesioner secara online mengunakan platform Google Form. Data yang dikumpulkan kemudian dioleh mengunakan IBM SPSS dan SmartPLS melalui analisis statistic deskriptif dan analisis statistic inferensial mengunakan metode Structural Equation Modelling (SEM) dengan pendekatan Partial- Least Square (PLS-SEM). Hasil analisis data menunjukan bahwa terdapat pengaruh positif dan signifikan antara airline service quality terhadap passengers loyalty melalui passengers satisfaction sebagai variable mediasi pada penumpang maskapai Super Air Jet.

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The competitiveness of the aviation industry in Indonesia causes airlines to require passenger loyalty as one of the keys to survive in a competitive aviation industry. To achieve passenger loyalty, customer satisfaction is needed which can be achieved by improving service quality. The purpose of this study was to analyze the influence relationship between airline service quality on passenger loyalty through passenger satisfaction as a mediating variable for Super Air Jet airline passengers. This research uses a quantitative approach, through a purposive-sampling technique which is carried out by 181 respondents through online questionnaires using the Google Form platform. The data collected was then processed using IBM SPSS and SmartPLS through descriptive statistical analysis and inferential statistical analysis using the Structural Equation Modeling (SEM) method with the Partial-Least Square (PLS-SEM) approach. The results of data analysis indicate that there is a positive and significant influence between airline service quality on passenger loyalty through passenger satisfaction as a mediating variable for Super Air Jet airline passengers."

"Penelitian ini membahas pengaruh dari Social Media Marketing Activities oleh suatu merek fesyen muslim (Duha Muslimwear) terhadap Attitude towards the Brand, Brand Experiences, dan Purchase Intention pada konsumen muslim. Peneliti melakukan pengambilan sampel data menggunakan self-administered questionnaire dan mendapatkan 504 responden. Ditemukan bahwa Social Media Marketing Activities oleh merek fesyen muslim mempunyai pengaruh positif terhadap sikap konsumen terhadap merek dan Brand Experience. Brand Experience juga mampu mempengaruhi Attitude towards the Brand. Sementara itu, Purchase Intention dipengaruhi positif oleh Attitude towards the Brand. Attitude towards the Brand mempunyai peran sebagai mediasi penuh terhadap pengaruh Social Media Marketing Activities dan Brand Experience terhadap Purchase Intention. Penelitian ini juga menemukan bahwa pengaruh Social Media Marketing Activities terhadap Brand Experiences lebih kuat pada grup umur muda dibandingkan dengan grup umur yang lebih tua. Pengaruh Social Media Marketing Activities terhadap Brand Experiences juga dapat menguat dengan adanya Customer Engagement dan Religiosity. Penelitian ini juga menemukan bahwa Religiositas tidak menguatkan pengaruh Social Media Marketing Activities terhadap attitude seseorang terhadap merek dan purchase intention secara signifikan. Hasil penelitian ini dapat digunakan sebagai referensi pelaku industri fesyen muslim atau modest fashion untuk memaksimalkan pengaruh pemasaran media sosial serta keefektifan pesannya.

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This study discusses the influence of Social Media Marketing Activities by a Muslim fashion brand (Duha Muslimwear) on Attitude towards the Brand, Brand Experiences, and Purchase Intentions of Muslim consumers. Researcher took data samples using self-administered questionnaire and got 504 respondents. This study found that Social Media Marketing Activities positively influence consumer’s Attitudes towards the Brand and Brand Experience. Brand Experience also positively influence Attitude towards the Brand. Meanwhile, Attitude towards the Brand positively influence Purchase Intention. Attitude towards the Brand has a full mediation role on the influence of Social Media Marketing Activities and Brand Experience on Purchase Intention. This study also found that the influence of Social Media Marketing Activities on Brand Experiences was stronger in the younger age group than in the older age group. The influence of Social Media Marketing Activities on Brand Experiences can be strengthened by Customer Engagement and Religiosity. This study also found that religiosity did not significantly strengthen the influence of Social Media Marketing Activities on Attitude towards the Brand and Purchase Intention. The results of this study can be used as reference for Muslim fashion industry doers to maximize the influence of social media marketing and the effectiveness of the message."

"Tujuan Penelitian ini adalah untuk mengidentifikasi faktor-faktor yang signifikan mempengaruhi penurunan profitabilitas PT XY selama tahun 2016-2017 dan memberikan rekomendasi untuk membantu perusahaan dapat memperbaiki dan mengoptimalkan kinerja keuangannya di tengah ketatnya persaingan industri penerbangan. Penelitian ini dilakukan dengan menggunakan metode studi kasus pada salah satu perusahaan penerbangan berbiaya rendah (LCC) di Indonesia. Data yang digunakan dalam penelitian ini berasal dari data internal perusahaan berupa laporan kinerja keuangan dan kinerja operasional perusahaan, selain itu juga menggunakan data-data operasional industri yang diperoleh dari Departemen Perhubungan RI dan Badan Pusat Statistik. Berdasarkan hasil penelitian, penuruanan profitabilitas perusahaan pada tahun 2016-2017 terutama dipengaruhi oleh pertumbuhan output yang rendah, perubahan harga input yang meningkat, tingkat keterisian pesawat yang belum optimal, serta faktor-faktor eksternal lainnya yang sangat mempengaruhi penurunan profitabilitas maskapai. Penelitian ini juga memberikan beberapa rekomendasi kepada perusahaan dalam upaya untuk meningkatkan pendapatan usahanya dan upaya terhadap efisiensi biaya perusahaan.

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The objective of this research are to identify significant factors that affect company profitability for the year 2016 sd. 2017 and to give recommendations to support company performance in order to optimization and improvement in the middle of tight competition in airline industry. This research conducted using case study in one of Indonesian Low cost carrier airlines. The data obtained is from internal company data, particularly financial and operation performance report, besides there are also operational performance data obtained from Ministry of Transportations and Central Bureau of Statistic.

The result of this research indicate that decrement company profitability for the year 2016-2017 mainly affected by low output growth, increment of input price, load factor that has not reached optimal yet, and other external factors that significantly affect airline profitability. This research also gives recommendations for company in attempt to increase their operating revenues and cost efficiency program. "