Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 212760 dokumen yang sesuai dengan query
cover
Silvia Adinda
"ABSTRACT
The objective of this study is to examine the rule of core and peripheral service attributes of homestay industry service quality, personal interaction quality, physical environment quality, functional value, emotional value, and social value. Using relationship quality as the mediating effect, this study purposes a model that assess the influence word of mouth. In addition, Structural Equation Modelling SEM is used to analyze the relationship. The result of this study shows that service quality, physical environment quality and social value do not influence satisfaction to influence word of mouth. Meanwhile, all the variables involved for relationship quality model satisfaction, trust, commitment and word of mouth and some core and peripheral service attributes personal interaction quality, functional value, and emotional value perform positive relationships.

ABSTRAK
Tujuan dari penelitian ini adalah untuk menguji core dan peripheral service attributes dari industri homestay; service quality, personal interaction quality, physical environment quality, functional value, emotional value, dan social value. Dengan menggunakan relationship quality sebagai mediating effect, penelitian ini mengusung model yang menilai pengaruh word of mouth. Selain itu, Structural Equation Modeling SEM digunakan untuk menganalisis hubungan diantara variabel. Hasil dari penelitian ini menunjukkan bahwa service quality, physical environment quality dan social value. tidak mempengaruhi satisfaction untuk mempengaruhi word of mouth. Sementara itu, semua variabel yang terlibat untuk model relationship quality satisfaction, trust, commitment, dan word of mouth dan beberapa service attributes dari core dan peripheral dalam layanan homestay personal interaction quality, functional value, emotional value memiliki hubungan positif, yaitu memberikan berpengaruh."
2018
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library
cover
Ari Tri Nugraha
"Persaingan bisnis antar perusahaan semakin meningkat, hal ini akan mendorong perusahaan untuk lebih dapat kompetitif sehingga dapat bersaing dengan perusahaan lain. Perusahaan akan berusaha untuk mencari pola bisnis yang lebih menguntungkan, salah satunya dengan menerapkan alih daya (outsourcing) untuk mengurangi biaya pada produksi. Akan tetapi semakin meningkatnya daya saing, beberapa perusahaan sudah menerapkan outsourcing ini pada kompetensi inti. Salah satu bisnis yang menerapkannya adalah pada bengkel perbaikan bodi kendaraan. Mereka menggunakan tenaga kerja teknisi dari outsourcing, dimana kompetensi inti bengkel perbaikan bodi kendaraan adalah melakukan pekerjaan perbaikan pada bodi kendaraan yang dilakukan oleh teknisi bengkel. Banyak riset menjelaskan mengenai outsourcing hanya dapat dijalankan pada selain kompetensi inti. Untuk dapat melihat keberhasilan penggunaan outsourcing pada kompetensi inti, maka kualitas relasional antara klien dan vendor harus selalu terjaga. Vendor sebagai pihak penyedia layanan harus meningkatkan kualitas pembelajaran dan pertumbuhan nilai bisnis agar dapat bersaing dengan perusahaan lain. Hasil riset ini menjelaskan bahwa kualitas relasional dipengaruhi oleh kualitas pembelajaran manajerial dan pertumbuhan nilai bisnis.

Business competition for companies is increasing, this situation encourage companies to improve more competitive to compete with other companies. Company improve business strategy to get profitable business schame, one of strategy is implementing outsourcing is reduce costs in production. Outsourcing usually is applied at non core competencies. However, increasing competitiveness, some companies have implemented outsourcing in core competencies. Automotive body repair workshop that applied outsourcing on core competence. They use a technicians workforce from outsourcing, where the core competency of a workshop is conduct repair of body and maintenance works. This case interesting to conduct research, because many studies explain that outsourcing applied on non core competencies. Outsourcing need relationship quality to maintained cooperate. To see the success of the use of outsourcing, the relational quality between clients and vendors must always be maintained. Vendors should be improved learning quality and bussinness growth value. Result of this research explain that management learning quality and bussiness growth value has impact to relationship quality."
Depok: Fakultas Teknik Universitas Indonesia, 2019
T55194
UI - Tesis Membership  Universitas Indonesia Library
cover
Syahni Soraya Putri
"Penelitian ini dilakukan untuk mendapatkan gambaran mengenai hubungan antara tingkat apresiasi dan kualitas hubungan romantis pada dewasa muda yang berpacaran. Pengukuran tingkat apresiasi menggunakan alat ukur Appreciation Inventory (Adler, 2002) dengan koefisien reliabilitas sebesar 0.940 dan pengukuran kualitas hubungan romantis menggunakan alat ukur Partner Behaviours as Social Context dan Self Behaviours as Social Context (Ducat, 2009) dengan masing-masing koefisien reliabilitas cronbach alpha sebesar 0.930 dan 0.920. Responden penlitian ini berjumlah 434 orang yang terdiri dari 207 laki-laki dan 227 perempuan yang memiliki karakteristik berusia 20-40 tahun, sedang berpacaran dan memiliki keinginan untuk menikah.
Hasil penelitian menunjukkan terdapat hubungan positif yang signifikan antara tingkat apresiasi dan kualitas hubungan romantis pada dewasa muda yang sedang berpacaran (r = 0.337, p < 0.01). Dengan kata lain, semakin tinggi tingkat apresiasi individu maka semakin tinggi kualitas hubungan romantis individu tersebut.

This purpose of study was to find correlation between level of appreciation and romantic relationship quality among young adults who are dating. Level of appreciation was measured with Appreciation Inventory (Adler, 2002) which had cronbach alpha coefficient 0.940 and romantic relationship quality was measured with Partner Behaviours as Social Context and Self Behaviours as Social Context (Ducat, 2009) which had cronbach alpha coefficient 0.930 for report about the partner and 0.920 for self-report. Respondents on this research were 434 respondents which 207 males and 227 females. Characteristics of respondents aged 20-40 years old, in a relationship and have an intention to get married.
The result of this study showed that there was a positive significant correlation between level of appreciation and romantic relationship quality among young adults who are dating (r = 0.337, p < 0.01). This result means that the higher level of appreciation, the higher romantic relationship quality.
"
Depok: Fakultas Psikologi Universitas Indonesia, 2015
S58771
UI - Skripsi Membership  Universitas Indonesia Library
cover
Kanti Rahayu Ciptoningrum
"ABSTRAK
Sebagai salah satu kategori foodservice Indonesia yang sedang berkembang, independent cafe? memiliki keterbatasan modal untuk melakukan kegiatan pemasaran, maka hal yang dapat dilakukan oleh independent cafe? adalah memanfaatkan kualitas hubungan dengan pelanggan yang sudah ada untuk mendapatkan pelanggan baru melalui electronic word of mouth eWOM . Penelitian ini bertujuan untuk mengalisa pengaruh relationship quality pada foodservice terhadap eWOM intention pada independent cafe? di Jakarta. Hasil penelitian menunjukkan bahwa food quality, physical environment quality, personal interaction, dan perceived value merupakan faktor-faktor yang dapat mempengaruhi kepuasan pelanggan. Selanjutnya, satisfaction tidak memiliki pengaruh signifikan terhadap commitment dan eWOM intention, kemudian trust tidak memiliki pengaruh signifikan terhadap eWOM intention. Oleh karena itu untuk mencapai eWOM intention, independent cafe? harus mencapai beberapa tahapan pada relationship quality terlebih dahulu yaitu kepuasan pelanggan satisfaction yang menjadi kepercayaan pelanggan trust, kemudian menjadi komitmen pelanggan commitment.

ABSTRACT
One of the most rapid growth in Indonesia rsquo s foodservice industry is independent cafe . This category is facing limited budget for its marketing activities, so for this matter independent cafe can improve its relationship quality with its existed customers and encourage them to spread information about their experience with independent cafe to prospective customers by electronic word of mouth eWOM . This study aims to analyze the influence of relationship quality in foodservice towards eWOM in Jakarta rsquo s independent cafe s. The result of this research shows that Food Quality, Physical Environment Quality, Personal Interaction Quality and Perceived Value have positive effect on satisfaction. Furthermore, satisfaction doesn rsquo t affect commitment and eWOM intention significantly, also trust doesn rsquo t affect eWOM intention significantly. In conclusion, independent cafe can achieve eWOM intention from its customers through several steps of relationship quality, they are satisfaction to trust then to commitment. "
2017
S69297
UI - Skripsi Membership  Universitas Indonesia Library
cover
Taufiq Nur
"Komersialisasi industri sepakbola dan perkembangan aktivitas sponsorship, khususnya sponsorship olahraga membuat banyak perusahaan menggunakan strategi ini. Penelitian ini bertujuan untuk menganalisa pengaruh variabel relationship quality terhadap attitude toward a sponsor, dan purchase intention dengan variabel sincerity sebagai mediator dari fans klub olahraga, yaitu Real Madrid FC. Penelitian ini menggunakan sampel fans klub Real Madrid yang berdomisili di Jabodetabek dengan menggunakan metode non-probability sampling. Data yang terkumpul kemudian diolah menggunakan metode structural equation modelling. Hasil penelitian ini menunjukkan bahwa relationship quality berpengaruh terhadap attitude toward a sponsor dan purchase intention dengan dimediasi secara penuh oleh sincerity dari fans klub Real Madrid pada konteks sponsorship kacang Dua Kelinci pada Real Madrid FC.

The commercialization of football industry and the growing of sponsorship activities, specifically sport sponsorship make many companies use this strategy. The purpose of this research is to analyze the impact of relationship quality to attitude toward a sponsor and purchase intention with sincerity as a mediator of sport fans club, Real Madrid FC. This research uses samples of Real Madrid fans club who domicile in Jabodetabek area using non-probability sampling method. The data collected then analyzed with structural equation modelling method. The result of this research shows that the relationship quality is the factor that affect attitude toward a sponsor and purchase intention with sincerity as a full mediator of Real Madrid fans club in sponsorship kacang Dua Kelinci to Real Madrid FC."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
S57126
UI - Skripsi Membership  Universitas Indonesia Library
cover
Devita Sari
"Tujuan penelitian untuk mengukur pengaruh service quality dalam membangun trust, customer satisfaction, commitment, dan customer loyalty. Penelitian eksplanatori digunakan untuk menguji 9 hipotesis penelitian. Dengan menggunakan teknik convenience sampling, data dikumpulkan dari 413 responden yang telah menggunakan layanan home service perbaikan dan perawatan mobil. Selanjutnya model penelitian dianalisis dengan menggunakan PLS-SEM. Hasil pengolahan data memperlihatkan 8 hipotesis signifikan. Terbukti bahwa service quality memiliki dampak langsung terhadap trust, customer satisfaction, dan commitment, yang selanjutnya commitment mempemgaruhi loyalty. Akan tetapi, penelitian ini tidak dapat membuktikan adanya pengaruh langsung customer satisfaction terhadap commitment. Temuan penelitian ini menambah perkembangan literatur secara empirikal tentang service quality, relationship quality, dan customer loyalty. Selain itu, penelitian ini juga menjelaskan bagaimana faktor relationship quality dapat mempengaruhi customer loyalty, dan mendorong hubungan secara jangka panjang pada pelanggan setelah menggunakan layanan home service perbaikan dan perawatan mobil yang berkaitan.

The purpose of this research is to measure the effect of service quality in building trust, customer satisfaction, commitment, and customer loyalty. The explanatory research consist of  9 hypotheses. By using the convenience sampling technique, data was collected from 413 respondents who have used home service car repair and maintenance services. Furthermore, the research model was analyzed using PLS-SEM. The results of data processing 8 hypotheses are significant. The result of research proves has a direct effect on trust, customer satisfaction, and commitment, furthermore, commitment affects loyalty. However, this study cannot prove a direct effect of customer satisfaction on commitment. The findings of this study add to the empirical literature on service quality, relationship quality, and customer loyalty. In addition, this research also explains how relationship quality factors can affect customer loyalty, and long-term customer relationships after using home service car repair and maintenance."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
cover
Arkazha Aradenta
"Skripsi ini membahas tentang pengaruh dari enam sub dimensi perceived benefits dari program loyalitas yang terdiri dari monetary savings, convenience, exploration, entertainment, recognition, dan social benefits terhadap loyalitas pada program, yang dimediasi oleh variabel satisfaction with the program, perceived relationship investment, dan relationship quality berdasarkan studi Mimouni-Chaabane dan Volle (2010). Serta model perceived relationship investment (PRI) yang disajikan oleh De Wulf et al (2001) dan model yang diperbaiki dari value perception on loyalty Yi & Jeon (2003). Skripsi ini mengambil studi kasus program loyalitas café lokal di Indonesia, yakni café Chatime. Pengolahan data dalam penelitian ini menggunakan structural equation modeling (SEM). Hasilnya, subdimensi perceived benefit convenience, recognition, dan social benefit berpengaruh positif dan signifikan terhadap perceived relationship investment (PRI). Subdimensi perceived benefit convenience, entertainment, exploration, recognition, dan social benefit berpengaruh positif dan signifikan terhadap satisfaction with the program. PRI dan satisfaction with the program berpengaruh positif dan signifikan terhadap relationship quality, dan relationship quality berpengaruh positif dan signifikan terhadap loyalty to program. Namun tidak ditemukan pengaruh signifikan dari satisfaction with the program dan perceived benefits terhadap loyalty to the program. Hasil penelitian program loyalitas ini dapat digunakan praktisi pemasaran untuk membangun hubungan jangka panjang dengan pelanggannya.

This research discusses about the effect of six sub dimension from loyalty program which consists of monetary savings, convenience, exploration, entertainment, recognition and social benefits on loyalty to the program, which mediated by variables such as satisfaction with the program, perceived relationship investment, and relationship quality based on Mimouni-Chaabane & Volle's study (2010). Also perceived relationship investment (PRI) model from De Wulf et al. (2001) and refined value perception on loyalty model by Yi & Jeon (2003). This research takes a case study of Indonesia's local café, which is Chatime Cafe's loyalty program. Structural equation modeling (SEM) is used for data processing. The results are three sub dimensions convenience, recognition, and social benefits positively influence perceived relationship investment (PRI). Sub dimensions convenience, entertainment, exploration, recognition, and social positively influence satisfaction with the program. PRI and satisfaction with the program also positively influence relationship quality, and relationship quality positively influences loyalty to the program. But neither satisfaction with the program and perceived benefits has influence to loyalty to the program. Results of this study of loyalty program can be used by marketers to build long-term relationships with its customers."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
S56029
UI - Skripsi Membership  Universitas Indonesia Library
cover
Zahraini Athirah
"Artikel ini mengangkat mengenai kegagalan relasi intersubjektif pada isu kekerasan dalam rumah tangga (KDRT). Pada dasarnya, persoalan KDRT tidak dapat dipisahkan dari persoalan relasi. Pendefinisian terhadap KDRT dilihat berdasarkan hubungan antara pelaku dan korban dalam relasi keluarga. Dalam konteks KDRT, persoalan terkait relasi menjadi begitu penting. Pasalnya, seseorang yang gagal untuk diakui sebagai subjek yang independen dalam suatu relasi akan menjadikan individu tersebut rentan didominasi. Hal ini terjadi akibat dari minimnya empati ketika berelasi, sehingga subjektivitas orang lain sulit untuk direkognisi. Persoalan kegagalan relasi inilah yang mendasari penelusuran filosofis. Artikel ini menggunakan pendekatan analisis riset feminis dan memoing berdasarkan pengumpulan data mengenai relasi dan KDRT dari berbagai sumber. Data yang terkumpul dianalisis secara filosofis dengan pendekatan intersubjektivitas Jessica Benjamin untuk menunjukkan motif dan bagaimana KDRT bekerja. Hasil yang ditemukan menunjukkan bahwa KDRT merupakan bentuk dari kegagalan manusia dalam berelasi.

This article discusses the failure in intersubjective relation with regards to domestic violence cases (KDRT). Generally, the problem of domestic violence is inseparable with relationship issues. The definition of domestic violence is based on the relationship between the abuser and the victim within family relations. In the context of domestic violence, issues regarding relation is crucial. The reason is, someone who is failed to be recognized as an independent subject within a relationship will turn them to be susceptible for being dominated. This phenomenon occurs due to the lack of empathy during relationship therefore subjectivity towards others is difficult to be recognized. This problem of relational failure underlies philosophical inquiry. This article applies the analytical approach of feminism research as well as memoing that is based on data collection regarding relationships and domestic violence from various sources. The collected data was analyzed philosophically using Jessica Benjamin intersubjectivity approach aiming to show the motives of how domestic violence works. The findings indicated that domestic violence is a form of individuals’ failure to relate."
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2023
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
cover
Aninda Naulina, authot
"ABSTRAK
Skripsi ini membahas mengenai bagaimana interaksi pada media sosial dapat mempengaruhi emotions, brand relationship buality, brand anthropomorphism dan word of mouth terhadap Festival Musik Java Jazz. Penelitian ini menggunakan metode conclusive descriptive cross-sectional dan kuesioner disebar kepada 376 pengunjung yang pernah mendatangi Java Jazz Festival pada tahun 2017 atau 2018 atau 2019. Dengan analisis menggunakan SPSS, penelitian ini menemukan bahwa interaksi pada media sosial dapat mempengaruhi perilaku pengunjung yang diinginkan dalam hal ini adalah melakukan kegiatan word of mouth yang positif. Interaksi pada media sosial secara langsung mempengaruhi emotional attachment, brand anthropomorphism, dan brand relationship quality. Emotional attachment, brand anthropomorphism secara positif dapat mempengaruhi brand relationship quality. Selanjutnya brand relationship quality ditemukan signifikan dalam mempengaruhi perilaku konsumen untuk melakukan word of mouth. Memahami implementasi dari interaksi media sosial akan membantu manajer untuk memprediksi perilaku konsumen terutama pada sektor pariwisata, khususnya festival musik. Oleh karena itu pada penelitian ini juga terdapat implikasi manajerial yang dapat dilakukan oleh manajer serta saran bagi penelitian selanjutnya.

ABSTRACT
This study discusses how interaction on social media can affect emotions, brand relationship quality, brand anthropomorphism and word of mouth towards the Java Jazz Music Festival. This study used a conclusive descriptive cross-sectional method and the questionnaire was distributed to 376 visitors who had visited Java Jazz Festival in 2017 or 2018 or 2019. By analyzing using SPSS, this study found that interaction on social media can influence desired visitor behavior in terms of this is a positive word of mouth activity. Interaction on social media directly affects emotional attachment, brand anthropomorphism, and brand relationship quality. Emotional attachment, brand anthropomorphism can positively influence brand relationship quality. Furthermore, brand relationship quality was found to be significant in influencing consumer behavior to do word of mouth. Understanding the implementation of social media interactions will help managers to predict consumer behavior in the tourism sector, especially music festivals. Therefore in this study there are also managerial implications that can be made by managers and suggestions for further research.
"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
cover
Zarra Dwi Monica
"Kekerasan dalam pacaran merupakan fenomena yang marak terjadi namun seringkali terabaikan. Kekerasan yang terjadi dapat berupa kekerasan psikologis, fisik, dan seksual. Meskipun demikian, tak sedikit pelaku dan korban kekerasan berpikir bahwa hal tersebut merupakan ekspresi kasih sayang serta merasa bahwa hubungannya baik-baik saja.
Penelitian ini dilakukan untuk melihat bagaimana pelaku dan korban kekerasan dalam pacaran memersepsikan kualitas hubungan romantis serta melihat apakah terdapat perbedaan di antaranya. Kekerasan diukur dengan The Revised Tactics Conflict Scales, sedangkan kualitas hubungan romantis diukur dengan Partner Behaviours as Social Context dan Self Behaviours as Social Context.
Penelitian yang dilakukan kepada 431 dewasa muda menunjukkan tidak adanya perbedaan persepsi kualitas hubungan romantis pada pelaku dan korban kekerasan dalam pacaran secara umum. Namun demikian, apabila kualitas hubungan romantis ditinjau dari persepsi individu terhadap pasangannya, terdapat perbedaan yang signifikan di antara kelompok pelaku dan korban.

Dating violence is a common phenomenon yet often ignored. The violence can manifest in the forms of psychological, physical, and sexual coercion. However, many offenders and victims of dating violence perceive the violence as the expression of affection. They also think that their relationship is not affected in any way because of it.
This research aims to see how the offenders, victims, and victim-offenders of dating violence perceive the quality of romantic relationships and to see if there are differences among them. Dating violence is measured by The Revised Conflict Tactics Scales, while the quality of romantic relationships is measured by Partner Behaviours as Social Context and Self Behaviours as Social Context.
Data from 431 young adults with dating violence shows that there is no difference in the perception of romantic relationships quality between the offenders and victims of dating violence. On the other hand, if the quality of romantic relationships is seen from the individual perception of their partner, there are significant differences between offenders and victims.
"
Depok: Fakultas Psikologi Universitas Indonesia, 2016
S64813
UI - Skripsi Membership  Universitas Indonesia Library
<<   1 2 3 4 5 6 7 8 9 10   >>