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"Menurut Badan Pusat Statistik (BPS) jumlah e-commerce di Indonesia terus mengalami peningkatakan hal ini mencerminkan industri ini semakin kompetitif oleh karena itu setiap e-commerce terus melakukan berbagai upaya dan pendekatan dengan memanfaatkan publikasi potensial melalui media sosial dan mengadakan berbagai kegiatan sesuai dengan behavioral belief konsumen, Penelitian ini bertujuan untuk mengetahui pengaruh Media Sosial yang diukur oleh (Social Interaction Ties dan Social Media Commitment) terhadap Repurchase Intention dengan mempertimbangkan Social Impact Transfer (Normative Social Influence dan Informational Social Influence) dan Behavioral belief (Perceived Value dan Price Conciousnes) yang dimiliki konsumen. Sampel yang digunakan dalam penelitian ini adalah para pengguna Media Sosial yang berbelanja di e-Commerce dalam kurun waktu 3 bulan terakhir. Data diolah dengan menggunakan Amos seri 26. Hasil penelitian menunjukkan bahwa Sosial Interaction Ties dan Sosial Media Commitment terbukti memiliki pengaruh positif terhadap Normative Social Influence dan Informational Social Influence, Normative Social Influence dan Informational Social Influence juga terbukti memiliki pengaruh positif terhadap Repurchase Intention namun Normative Social Influence dan Informational Social Influence juga terbukti memiliki pengaruh positif terhadap Revisit Intention. Pada behavioral belief dibuktikan bahwa Price Concicousness dan Perceived Value terbukti memiliki pengaruh positif terhadap Repurchase Intention dengan Attitute towards eCommerce dan Revisit Intension sebagai mediasinya.Kata kunci: social interaction ties; social media commitment; normative social influence; informational social influence; perceived value; price conciousnes; attitute towards e-commerce; revisit intension – repurchase intention; social media; e-commerce

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According to the Badan Pusat Statistik (BPS), the numbers of e-commerce in Indonesia continues to increase, reflecting this industry is increasingly competitive, therefore every e-commerce continues to make various efforts and approaches by utilizing potential publications through social media and conducting various activities in accordance with the behavioral consumer belief, This study aims to determine the effect of Social Media measured by (Social Interaction Ties and Social Media Commitment) on consumer repurchase intention (Repurchase Intention) by considering Social Impact Transfer (Normative Social Influence and Informational Social Influence) and Behavioral belief ( Perceived Value and Price Conciousnes) owned by consumers. The sample used in this study is Social Media users who have also shopped at e-Commerce in the last 3 months. Data was processed using Amos series 26. The results showed that Social Interaction Ties and Social Media Commitment proved to have a positive influence on Normative Social Influence and Informational Social Influence, Normative Social Influence and Informational Social Influence also proved to have a positive influence on Repurchase Intention but Normative Social Influence and Informational Social Influence also proved to have a positive influence on Revisit Intention. In behavioral belief, it is also proven that Price Concicousness and Perceived Value have a positive influence on Repurchase Intention with Attitute towards eCommerce and Intension as the mediation.

Keywords: social interaction ties; social media commitment; normative social influence; informational social influence; perceived value; price conciousness; attitude towards e-commerce; revisit intension - repurchase intention; social media; e-commerce"

"Persaingan industri e-commerce saat ini sangat erat. Perusahaan perlu untuk menciptkan repurchase intention pada pelanggan. Konsep perceived brand leadership menjadi faktor pembeda sekaligus keunggulan kompetitif dalam persaingan. Penelitian ini bertujuan untuk menganalisis pengaruh perceived brand leadership terhadap consumer satisfaction dan repurchase intention pada e-commerce Shopee. Analisis olah data dilakukan dengan teknik partial least squares structural equation modeling dengan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa dimensi perceived brand leadership yaitu perceived quality, perceived value, dan perceived popularity memiliki pengaruh positif terhadap consumer satisfaction dan repurchase intention, sedangkan dimensi perceived innovativeness tidak memiliki pengaruh terhadap keduanya. Kemudian, consumer satisfaction memiliki pengaruh yang positif terhadap repurchase intention.

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Nowadays, the competition in e-commerce industry is very tight. Companies need to create repurchase intention in customers. The concept of perceived brand leadership is a differentiating factor as well as a competitive advantage in the competition. The purpose of this study is to analyze the influence of perceived brand leadership on consumer satisfaction and repurchase intention on e-commerce Shopee. A partial least squares structural equation modeling analysis was conducted in this study with quantitative approach. The results showed that the dimensions of perceived brand leadership, namely perceived quality, perceived value, and perceived popularity, had a positive effect on consumer satisfaction and repurchase intention, while the dimensions of perceived innovativeness had no effect on both. Then, consumer satisfaction has a positive influence on repurchase intention."

"E-Commerce sebagai penengah yang mempertemukan antara konsumen dan juga produsen berkembang dan menyediakan jasa produk digital. Digital product atau digital goods sendiri merupakan produk yang tidak memiliki bukti fisik namun memiliki kegunaan bagi pemiliknya yang dapat dikonsumsi atau diproduksi kembali Quah, 2003. Di Indonesia, produk digital yang popular dikonsumsi mulai dari pulsa, pembelian token PLN, voucher game, hingga pemesanan akomodasi dan tiket perjalanan. Hal ini dikarenakan kemudahan yang disediakan oleh produk digital dan juga fitur-fitur yang ada di aplikasi E-Commerce menyebabkan mudahnya pembelian produk digital pada aplikasi E-Commerce, maka menarik untuk dianalisa faktor apakah yang menyebabkan repurchase intention untuk produk digital ini terutama di aplikasi E-Commerce.

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E-Commerce as a medium that connects buyers and sellers now has developed, and now you can purchase digital goods through E Commerce. Digital Goods is a product that has no physical form but have function that can be consumed Quah, 2003. In Indonesia, popular digital goods such as mobile phone balance, electricity bills, game vouchers, and accommodation tickets. This is because the easiness of purchasing digital goods compared to traditional ways and the features that people can enjoy from E Commerce application making purchase of digital goods easy to do. So, it is interesting to be analyzed what factor causes repurchase intention of digital goods on E-Commerce application."

"Dunia teknologi dan penggunaan media sosial, khususnya di Indonesia terus mengalami peningkatan setiap tahunnya. Hal tersebut mengakibatkan jangkauan pelanggan yang semakin besar sehingga menjadikan media sosial menjadi salah satu sarana komunikasi pemasaran yang banyak dimanfaatkan oleh perusahaan atau lebih dikenal dengan istilah Social Media Marketing. Penelitian ini bertujuan untuk menguji pengaruh dari Social Media Marketing Activities terhadap Customer Loyalty melalui Customer Equity Drivers (CED) yang terdiri dari Value Equity, Brand Equity, dan Relationship Equity. Selanjutnya, desain penelitian yang digunakan berupa conclusive research dengan pengumpulan data cross sectional yang difokuskan pada top five e-commerce Indonesia. Dalam menguji hipotesis digunakan metode Structural Equation Model (SEM) terhadap 161 responden yang ditentukan melalui teknik judgmental sampling. Temuan dari penelitian ini mengungkapkan bahwa Social Media Marketing Activities berpengaruh terhadap Value Equity, Brand Equity dan Relationship Equity. Hal yang serupa juga terjadi pada Customer Loyalty, dimana Brand Equity dan Relationship Equity berpengaruh positif, sementara Value Equity berpengaruh positif, namun tidak signifikan. Kemudian, melalui penelitian ini diharapkan dapat memberikan implikasi manajerial yang baik, khususnya bagi para peneliti dan entitas bisnis pada sektor e-commerce.The world of technology and the use of social media, continues to increase every year, especially in Indonesia. This has resulted in increasingly greater customer reach, making social media as one of marketing communication tool that is widely used by companies or better known as Social Media Marketing. This study aims to examine the effect of Social Media Marketing Activities on Customer Loyalty through Customer Equity Drivers (CED) consisting of Value Equity, Brand Equity, and Relationship Equity. Furthermore, the research design used was conclusive research with cross sectional data collection that focused on Indonesia's top five e-commerce. In testing the hypothesis, Structural Equation Model (SEM) method is used and applied for 161 respondents which are determined through judgmental sampling techniques. The findings of this study reveal that Social Media Marketing Activities affect Value Equity, Brand Equity and Relationship Equity. The same thing also happened to Customer Loyalty, where Brand Equity and Relationship Equity had a positive effect, while Value Equity had a positive effect, but it was not significant. Then, through this research it is expected to have good managerial implications, especially for researchers and business entities in the e-commerce sector."

"Perkembangan teknologi informasi yang pesat di Indonesia menyebabkan petumbuhan pasar online yang juga pesat. Banyak sekali e-commerce baru bermunculan, terutama e-commerce business-to-consumer B2C , dan produk yang paling diminati adalah produk fashion. Dengan ini kompetisi pada pasar online pun semakin ketat. Penting bagi suatu perusahaan e-commerce untuk mempertahankan kepercayaan dan loyalitas pelanggan mereka untuk tetap dapat bersaing di pasar. Di sisi lain, perkembangan teknologi informasi ini juga ditambah dengan adanya media sosial yang kini sangat marak digunakan. Media sosial sudah menjadi sumber informasi bagi masyarakat. Maka dari itu, perusahaan melihat media sosial sebagai media pemasaran yang potensial. Dengan melihat kedua hal ini, perlu dilakukan penelitian untuk meningkatkan Brand Trust dan Brand Loyalty pelanggan e-commerce B2C, khususnya yang menjual produk fashion, dengan melihat faktor-faktor yang ada dalam Social Media Marketing SMM . Hasil penelitian ini dapat menjadi saran bagi perusahaan e-commerce dalam membuat strategi Social Media Marketing yang befokus pada peningkatan Brand Trust dan Brand Loyalty pelanggan mereka, sehingga dapat bersaing dengan perusahaan-perusahaan e-commerce lain di Indonesia.

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Information technology fast development in Indonesia has caused the fast growth in Indonesian online market. So many new e commerce companies enter Indonesian online market, especially B2C e commerce companies that sell fashion product. This causes the online market in Indonesia to get more competitive. It is very important for an e commerce company to retain their customer rsquo s trust and loyalty towards the company, in order to survive in the market competition. On the other side, the development of information technology relates strongly with social media user that has been increasing throughout the years. Social media has been seen as one of the main source of information for its user. Therefore, company sees social media as a potential medium for marketing.

With those aspects in mind, it is needed to conduct a research to increase Brand Trust and Brand Loyalty of B2C e commerce rsquo s customers using factors in Social Media Marketing SMM. The result of this research can be used as a guidance for e commerce company to plan their Social Media Marketing strategy that focuses on increasing Brand Trust and Brand Loyalty of their customer, in order to sustain their competitiveness in the Indonesian market. "

"Saat ini berkat kemajuan informasi dan teknologi membuat social media marketing efforts telah dilakukan oleh berbagai perusahaan dalam rangka mengembangkan brand equity yang dimiliki serta untuk memunculkan suatu customer response oleh para konsumennya. Tujuan penelitian ini adalah untuk menjelaskan pengaruh social media marketing efforts terhadap brand equity dan customer response. Penelitian ini dilakukan di Jakarta dengan objek penelitian e-commerce Blibli.com. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data menggunakan metode survei dengan cara memakai purposive sampling terhadap populasi. Jumlah responden yang ada di dalam penelitian ini berjumlah 100 orang yang merupakan pengguna Blibli.com yang pernah melihat media sosial Blibli.com dan berbelanja setidaknya satukali. Penelitian ini menggunakan instrumen penelitian berupa kuesioner serta menggunakan analisis regresi linear, regresi berganda, dan analisis jalur. Hasil dari penelitian ini menunjukkan bahwa social media marketing efforts memiliki pengaruh yang signifikan terhadap brand equity dan customer response.

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Nowadays technology and information era has made social media marketing efforts being a tool for company to strengthen their brand equity also to bring up customer response on their consumer. The purpose of this research is to explain the effect of social media marketing efforts on brand equity and customer response. This research is conducted in Jakarta with the object of e-commerce company Blibli.com.

This research uses a quantitative approach to gather the data using a survey method that implements purposive sampling to the population. Total respondents in this research are 100 sample which is the user of Blibli.com and have purchase with them at least once also had seen social media of Blibli.com.

In this study, survey through questionnaire are the instrument of the study and using linear regression, multiple regression, and path analysis as the method of analyzing the outcome. The result of this study indicates that there is significant positive effect between social media marketing efforts on brand equity and customer response."

"Penelitian ini dilakukan dengan tujuan untuk mengetahui dan menganalisis pengaruh attitude dan trust terhadap loyalitas konsumen pada e-commerce produk pakaian pria di Lazada.co.id. Variabel dalam penelitian ini adalah online shopping experience, security protection, third party evaluation, kualitas produk, inovasi produk, kepuasan pelanggan, kepercayaan pelanggan, reputation dan loyalitas konsumen. Sampel penelitian yang digunakan ini adalah pelanggan e-commerce produk pakaian pria Lazada.co.id. sebanyak 180 orang. Jenis penelitian yang digunakan adalah deskriptif kuantitatif, menggunakan metode Analisis SEM Structural Equation Model dengan program AMOS. Hasil penelitian menunjukkan bahwa online shopping experience berpengaruh positif terhadap kepuasan pelanggan. Online shopping experience berpengaruh positif terhadap e-trust. Security protection berpengaruh positif terhadap e-trust. Third party evaluation berpengaruh positif terhadap e-trust. Kualitas produk berpengaruh positif terhadap kepuasan pelanggan. Inovasi produk berpengaruh positif terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif terhadap e-trust. Kepuasan pelanggan berpengaruh positif terhadap reputation. E-trust berpengaruh positif terhadap loyalitas pelanggan. Reputation berpengaruh positif terhadap loyalitas pelanggan pada e-commerce produk pakaian pria di Lazada.co.id.

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This study was conducted with the aim to know and analyze the influence of attitude and trust on consumer loyalty on e commerce products men 39 s clothing at Lazada.co.id. Variables in this study are online shopping experience, security protection, third party evaluation, product quality, product innovation, customer satisfaction, customer trust, reputation and customer loyalty. The sample of this research used is e commerce customer of Lazada.co.id menswear products. as many as 180 people. The type of research used is descriptive quantitative, using SEM Structural Equation Model with AMOS program.

The results showed that online shopping experience has a positive effect on customer satisfaction. Online shopping experience positively affects e trust. Security protection has a positive effect on e trust. Third party evaluation has a positive effect on e trust. Product quality positively affects customer satisfaction. Product innovation has a positive effect on customer satisfaction.

Product innovation has a positive effect on customer satisfaction. Customer satisfaction positively affects e trust. Customer satisfaction has a positive effect on reputation. E trust has a positive effect on customer loyalty. Reputation positively affects customer loyalty in e commerce of menswear products at Lazada.co.id."

"Perkembangan teknologi yang pesat, melahirkan era digital yang semakin merubah gaya berbelanja masyarakat menjadi serba online. Hal ini memicu pertumbuhan e-commerce yang sangat tinggi dan menyebabkan persaingan dalam industri e-commerce menjadi sangat ketat. Untuk mengatasi persaingan yang ketat, perusahaan e-commerce penting untuk membangun hubungan dengan konsumennya dan juga membangun minat beli konsumennya. Strategi yang bisa dilakukan yaitu dengan pemasaran melalui sosial media. Oleh karena itu, penelitian ini bertujuan menganalisis tentang pengaruh social media marketing yang dijalankan oleh Tokopedia melalui akun Instagram Tokopedia itu sendiri terhadap customer relationship dan minat beli konsumennya, dan juga menganalisis pengaruh customer relationship terhadap minat beli konsumen. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan survei penyebaran kuesioner. Data yang didapat dari 130 responden diolah menggunakan SPSS 25. Pengukuran dilakukan dengan metode analisis regresi berganda. Hasil yang ditemukan bahwa social media marketing berpengaruh secara signifikan terhadap customer relationship dengan F (Sig.) 22.691 (0.000) dan 17.637 (0.000). Social media marketing berpengaruh secara signifikan terhadap minat beli konsumen dengan F (Sig.) 16.010 (0.000). Serta ditemukan juga bahwa customer relationship berpengaruh signifikan terhadap minat beli konsumen dengan F (Sig.) 51.188 (0.000).

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As technology is growing rapidly, peoples shopping styles transformed into digital way. This triggered a very high number of e-commerce growth and caused an intense competition in the e-commerce industry. To overcome the intense competition, e-commerce companies are important to build relationships with their customers and also to build a consumer purchase intention. One of a strategy which can be done is by marketing through social media.

Therefore, this study aims to analyze the influence of social media marketing carried out by Tokopedia through the Tokopedias Instagram, towards customer relationship and consumer purchase intention and also analyze the influence of customer relationship on consumer purchase intention.

This research is a quantitative study using a questionnaire survey. Data obtained from 130 respondents were processed using SPSS 25 with multiple regression analysis methods.

The results find that social media marketing has a significant effect on customer relationship with F (Sig.) 22.691 (0.000) and 17.637 (0.000), social media marketing has a significant effect on purchase intention with F (Sig.) 16.010 (0.000) and also customer relationship has a significant effect on consumer purchase intention with F (Sig.) 51.188 (0.000)."