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"ABSTRAKPenelitian ini bertujuan untuk mengevaluasi implementasi strategi humas pemerintah dan menganalisis peran humas dalam meningkatkan reputasi organisasi di Kementerian Pekerjaan Umum dan Perumahan Rakyat. Teori yang digunakan adalah teori peran kehumasan, teori perencanaan strategis kehumasan dan teori reputasi organisasi. Penelitian ini merupakan penelitian kualitatif yang bersifat deskriptif. Pengumpulan data dilakukan dengan wawancara mendalam, observasi partisipatoris dan studi dokumen. Hasil penelitian menunjukkan bahwa humas Kementerian Pekerjaan Umum dan Perumahan Rakyat telah melaksanakan perencanaan strategis kehumasan. Namun demikian implementasi belum dilakukan secara optimal, yaitu belum melakukan riset awal yang menganalisis tentang situasi, organisasi dan publiknya yang merupakan dasar dari perencanaan. Selain itu, humas Kementerian Pekerjaan Umum dan Perumahan Rakyat belum menjalankan perannya sebagai communication manager yang bertindak sebagai konseptor program kehumasan.

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ABSTRACT This thesis evaluates the implementation of strategic planning in government public relations and analyzed the role of public relations to enhance its organization rsquo s reputation at the Ministry of Public Works and Housing. Theories that were applied are strategic planning of public relations theory, role of public relations, and reputation of organization. This research is descriptive qualitative. The data were collected by means of in depth interview, participative observation and document review. The results show that the Ministry of Public Works and Housing rsquo s public relations has performed strategic planning for their public communication. However, it has not done formative research to analyze its situation, organization, and public, which is the base for the overall planning. In addition, it has not run the role as communication manager that masterminds its public relations program."

"Collectively, this book provides readers with a rare view of the leadership roles played by top strategic communicators inside some of the most well-known brands and organizations."

"Menghadapi masalah kesehatan, perkembangan ilmu pengetahuan dan teknologi, pergeseran pada sistem pelayanan kesehatan dan perkembangannya pada masa yang akan datang, terutama dengan disepakatinya pasar bebas ASEAN Free Trade Area (AFTA) tahun 2003 serta disusul dengan World Trade Organization (WTO) tahun 2010 dan 2020, pelayanan kesehatan dituntut untuk mampu memberikan pelayanan profesional berdasarkan standard global. Sejalan dengan perkembangan pelayanan kesehatan dalam menyonsong era globalisasi maka Puskesmas Kecamatan Grogol Petamburan harus dapat mengantisipasi dan mempersiapkan diri agar mampu berkompetisi dengan pelayanan kesehatan lainnya. Untuk itu Puskesmas perlu menyusun suatu rencana strategik.Penelitian ini dilakukan bertujuan untuk menganalisis faktor-faktor yang berpengaruh terhadap penyusunan Rencana strategis Puskesmas Kecamatan Grogol Petamburan dalam kurun waktu 5 tahun antara tahun 2003 - 2007. Adapun desain penelitian yang digunakan adalah Penelitian Operasional, analisis dilakukan dengan analisis deskriptif dan analisis strategik dengan pendekatan kualitatif.Dari hasil penelitian, faktor eksternal yang berpengaruh terhadap penyusunan rencana strategik adalah faktor peluang: demografi, Kebijakan, Pelanggan, Pemasok, Geografi dan sosial/pendidikan, dan faktor ancaman adalah ekonomi, Pesaing, teknologi dan epidemiologi. Faktor Internal yang berpengaruh adalah faktor kekuatan: fasilitas fisik dan faktor kelemahan adalah SDM, pemasaran, keuangan, sistem informasi, sistem manajemen dan produk layanan.Dengan memakai matriks IFE dan EFE pada tahap Input, tahap Marching dengan matriks IE dan SPACE serta tahap Decision dengan QSPM maka dapat ditentukan Posisi Puskesmas berada pada posisi bersaing dengan alternatif strateginya adalah Pengembangan Produk dan Penetrasi Pasar.Adapun rekomendasi yang disarankan untuk Pengembangan Produk adalah Pengadaan pelayanan Rumah Bersalin dan Penetrasi Pasar dengan melakukan promosi Puskesmas kepada masyarakat. Dengan mengimplementasikan strategi terpilih ke dalam program-program yang tepat diharapkan Puskesmas Kecamatan Grogol Petamburan akan dapat lebih berkembang dan dapat mencapai misi dan visinya.

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Strategic Planning Grogol Petamburan Public Health Center Jakarta Facing healthy problem, the improvement of knowledge and science, change on healthy service system and its increasing in the future, chiefly with The ASEAN Free Trade Area (AFTA) acceptance which on going in 2003 and will be followed by The World Trade Organization (WTO) in 2010 and 2020, public services to be insisted capable giving professional service based on global standard. As a developing of in hearth service sector in facing globalization era, Grogol Petamburan public health center have to anticipate and get ready itself to be capable in competing with another health services. So it need public health center strategic planning.This research conducted to analyze many factors that gave impact on public health center strategy. This research use operational research method with descriptive analyze and strategic analyze.The research is concluded that external factor which gave impact to public health center strategy, the Opportunities are: demography, regulation, customer, vendor, geography and social/education. The Threats are: economic, competitive, technology and epidemiology. Internal factor which gave impact, the Strengths are: physical facility and the Weakness are: human resources, marketing, information system, management system and services product.This research using IFE and EFE Matrix in the Input stage, the matching stage using IE Matrix and SPACE Matrix and finally the decision stage using QSP Matrix. There are potential external and internal factor that have to be follow with chosen strategy. The chosen strategy that appropriately to be applied is Competitive strategy.As an alternative there is appropriate strategy that stated as market penetration and product development. Recommendation for product development is Birth Place and market penetration is Public Health Center Promotion. By implementing chosen strategy into the right program it is hoped that Grogol Petamburan public health center will be more developed and could reach its mission and vision."

"ABSTRAKPerkembangan perumah sakitan di Indonesia dipengaruhi perubahan-perubahan yang terjadi di lingkungan rumah sakit. Perubahan terjadi karena kita memasuki era globalisasi dan sistem informasi yang berkembang dengan begitu pesat, kebijakan-kebijakan pemerintah, perubahan struktur demografi, pertumbuhan ekonomi, pendidikan masyarakat meningkat, transisi epidemiologis, teknologi yang berkembang pesat dan persaingan antar rumah sakit meningkat. Sedangkan R.S. Mardi Rahayu belum mempunyai perencaraan strategi yang tertulis. Hal inilah yang menjadi latar belakang peneliti untuk memilih judul Penelitian ini bersifat krosseksional dengan analisa strategik dengan menggunakan metoda kualitatif. Dan penelitian dibatasi di R.S. Mardi Rahayu. Pengumpulan data didapat dan data-data sekunder, diskusi fokus grup dan indepth interview, kemudian dianalisa dengan The Grand Strategy Matrix, SWOT Matrix, BCG Matrix dan pertimbangan strategik lainnya. Tujuan jangka panjang meliputi bidang pelayanan, SDM, manajemen, pemasaran dan kesejahteraan karyawan. Dan strategi raya yang dipilih strategi intensif yaitu market penetration , market development dan product development dan dijaiankan dengan membuat rencana induk untuk perkembangan R.S. Mardi Rahayu, membangun dan merenovasi sarana fisik terutama untuk unit rawat inap, unit rawat jalan, unit laboratorium dan unit radiolosgi, melengkapi peralatan baik diagnostik, terapeutik maupun perawatan, peningkatan mutu SDM baik manajerial maupun profesional, mutu pelayanan kesehatan ditingkatkan sehingga berfokuskan pelanggan, cepat dan cost effective, pemasaran diintensifkan, kerjasama dengan rumah sakit swasta lain dan pemasok.

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ABSTRACT

Hospital development in Indonesia is influenced by changes occurring in the hospital environment. These changes happen because we enter the globalization era, fast growing information system, government policies, changes in demographic structure, economic development, increasing level in the education of the society, epidemiologic transition, fast growing technology and increasing competition between hospitals. Today, Mardi Rahayu hospital doesn't have a written strategic planning. This is the background why the researcher has chosen this topic. The research's design is cross sectional with strategic analysis and it use qualitative method. The research is located in Mardi Rahayu hospital. The data is got from secondary data, focused discussion group and indepth interview, and then analyzed with the Grand Strategy Matrix, SWOT matrix, BCG matrix and other strategic considerations. Long term objectives are covering services, human resources, management, marketing and employee welfare. The grand strategies are intensive strategies which are done by generating the master plan to develop Mardi Rahayu hospital; building and renovating buildings especially inpatient unit, outpatient unit, laboratory unit and radiological unit; completing the equipments for diagnostic, therapeutic and nursing; increasing the quality of human resources, managerial and professional; increasing the quality of health services so it is costumer focused, fast and cost effective; intensify marketing; and alliance with other private hospital and supplier."

"The emergence of social media platforms has affected people’s everyday life. One of the most popular social media platforms is Instagram. Nowadays, Instagram has become a platform where social media influencers produce content, distribute content, and engage with the public. Of course, there are several tactics SMIs use to attract and influence the audience. In this paper, the author would like to address to the extent Instagram influencers implement strategic communication and what degree of sophistication. This paper will develop a framework to examine how social media influencers use strategic communication to attract and influence the public. This paper use Hans Danial (@eatandtreats) as an illustration of a social media influencer that has been applying strategic communication. By developing a framework to examine SMIs, it can be found that social media influencer, specifically Instagram influencers, has employed several communication strategies to produce content, distribute content, and engage with the public. Instagram influencers utilize Instagram’s features in their ways/style as their strategic communication.

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Munculnya platform media social telah mempengaruhi kehidupan sehari-hari masyarakat. Salah satu platform social media terpopuler adalah Instagram. Saat ini, Instagram telah menjadi platform untuk influencer memproduksi konten, mendistribusikan konten, dan berhubungan dengan public. Tentu saja, ada beberapa taktik yang dilakukan oleh influencer untuk memikat dan mempengaruhi public. Dalam tulisan ini, penulis ingin membahas sejauh mana Instagram influencer menerapkan komunikasi strategis dan sampai tingkat manakah tingkatnya. Makalah ini menggunakan Hans Danial (@eatandtreats) sebagai gambaran tentang influencer media social yang telah menerapkan komunikasi strategis. Dengan mengembangkan kerangka kerja untuk meneliti influencer, diketahui bahwa influencer media sosisal, khusunya Instagram influencer telah menggunakan beberapa strategi komunikasi untuk menghasilkan konten, mendistribusikan konten, dan berhubungan dengan public. Influencer Instagram memanfaatkan fiture Instagram dengan cara atau gaya mereka sendiri sebagai strategi komunikasi mereka.

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"Program I'm Ready merupakan layanan business-to-consumer (B2C) pertama dari EXPERD Consultant, sebuah perusahaan konsultasi yang berfokus pada pengelolaan sumber daya manusia dan berbasis di Jakarta. Layanan ini adalah program yang dirancang khusus untuk mempersiapkan fresh graduates memasuki dunia kerja. Program ini membekali peserta dengan berbagai keterampilan soft skill yang relevan dengan kebutuhan industri saat ini, seperti komunikasi profesional, networking, dan pembuatan CV

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The I’m Ready program is the first business-to-consumer (B2C) service offered by EXPERD Consultant, a Jakarta-based consulting firm specializing in human resource management. This program is specifically designed to prepare fresh graduates for entering the workforce. It equips participants with various soft skills relevant to current industry needs, such as professional communication, networking, and CV writing"

"Machine generated contents note: Important Message to the Individual ReaderA Note on Vocabulary and Cultural Differences xviiA Note on Our Perspectives and Prior WorkNotes and AcknowledgmentsNotesch. 1 Business and IT in Turbulent TimesTurbulence and Uncertainty Challenge EnterprisesThis Is Not about Alignment (Entirely)The Problem of Business and IT RelationshipsStrategic IT Management Changes the Mental Models about IT in the EnterpriseTo Whom Are We Writing? Who Is Our Audience? Whose Mental Models Are We Changing?ch. 2 The Barrier: Trust and PartnershipTrust and Performance Are Highly CorrelatedTrust and Partnership Are Highly CorrelatedContext and Performance Affect Trust and Ability to PartnerTrust and the Total Value Performance ModelTrust and GovernanceA Case of Broken TrustThe Role of Executive Leadershipch. 3 A Staircase to TrustWhat Is Trust?Dimensions of TrustContents note continued: Trust Improves Business PerformanceCan Trust between Business and IT Be Built?Personal Trust versus Organizational TrustMaslow's Hierarchy of Needs and ITBusiness Requirements for Total Value PerformanceHow Does Trust Affect IT Strategy in Turbulent Times?Producing Business Outcomes-An AssessmentReferencesch. 4 IT Strategy in Turbulent EnvironmentsChange and Turbulence DefinedHow Do Organizations Cope with Change and Turbulence?Assessing Turbulence in the EnterpriseOrganizational Capabilities and Environmental TurbulenceHow Do IT and IT Management Cope with Turbulence and Change?Producing Business Outcomes Despite Turbulence and Uncertainty: An Assessmentch. 5 Turbulence in Information TechnologyHistory of Technology TurbulenceThe Impact of Technology TurbulenceEnterprise Implications Based on Turbulence in ITTechnology Turbulence AssessmentContents note continued: Referencesch. 6 The Effects of IT SourcingThe IT Services Supplier as a Strategic ConcernStrategic IT OutsourcingThe Impact of Trust and TurbulenceLooking AheadStrategic IT Management Principles for the Business and IT RelationshipA Scorecard for Strategic IT Management PrinciplesNotech. 7 Requirements for Strategic IT ManagementThe Impact of Turbulence and TrustThe Impact of TurbulenceThe Impact of TrustTurbulence and Trust: Requirements for Business-IT PartnershipDemand and Supply Management of ITDemand and Supply Impact on OutsourcingTo Conclude: The Need for Relational GovernanceSelf-Assessment: IT Competenciesch. 8 The Service RelationshipIT Is a Service BusinessService Performance Is the Foundation for IT Credibility and TrustIT Service Management Is CriticalSo What?Conclusion and ScorecardsScorecard EvaluationContents note continued: Notesch. 9 The Partnership RelationshipReasons for the Business-IT PartnershipDefining the Business-IT PartnershipDealing with Culture, Behavior, and SilosImplementing the Business-IT PartnershipEngaging the BusinessImplementing Partnerships Requires Agreement on Roles for the PartnersIs This a Real Problem?"Teaming" Is the New PartnershipPartners Exist at Every LevelSummaryPartnership Scorecardsch. 10 The Leadership RequiredGoal #1: Leadership Is Required for Partnership, Trust, and Common GoalsGoal #2: Leadership Requires Leaders-and a Good Understanding of the Leadership RequirementsGoal #3: The Requirements for (Proactive) Transactional LeadershipGoal #4: The Requirements for Transformational LeadershipGoal #5: Leadership Is Earned through Credibility, Trust, and CultureLeadership Scorecardch. 11 Enterprise IT CapabilitiesContents note continued: Connecting IT Value, IT Competence, and Enterprise IT CapabilitiesConnecting IT Capability with IT Methodologies and ProcessesBreaking Down the Barriers between IT and Business: Enterprise IT CapabilitiesEnterprise IT Capability OverviewThe Core Ideas for Enterprise IT CapabilitiesAssessing Enterprise Performance against RequirementsReviewing the Initial Enterprise IT Capability AssessmentsIT's Capability to Change: The IT Dynamic CapabilityReferenceSeven Fundamental Capabilities of the EnterpriseGood Methodologies and Processes Aren't EnoughThe Challenge to CEOs and ClOs: What Exactly Should Be Done?Strategic IT Management Applies to More than Just the Current IT Organization(s)Business Outcomes Are Requiredch. 12 Strategic Enterprise IT Capabilities and CompetenciesEnterprise IT Capability: Planning &​ InnovationContents note continued: Strategic IT Management: The Systemic Capabilities for Producing Outcomes for Planning &​ InnovationStrategic IT Management: The Business Outcomes for Planning &​ InnovationWhat Is the Current Status with Planning &​ Innovation?Planning &​ Innovation ScorecardBottom Line: Planning &​ Innovation Performancech. 13 Tactical Enterprise IT Capabilities and CompetenciesEnterprise IT Capability: Information &​ IntelligenceEnterprise IT Capability: Development &​ TransformationEnterprise IT Capability: Service &​ Resource OptimizationSummary: Tactical Enterprise IT Capabilities and Competenciesch. 14 Operational Enterprise IT Capabilities and CompetenciesEnterprise IT Capability: Service &​ Operational ExcellenceEnterprise IT Capability: SourcingEnterprise IT Capability: Cost &​ PerformanceSummary: Operational Enterprise IT Capabilities and CompetenciesContents note continued: ch. 15 Managing Complex Business-IT RelationshipsClear Strategic PositioningFormal Organizational ArrangementsTrustExample EnterprisesExample #1: Angus InternationalExample #2: Global Financial ServicesExample #3: National Governmental Agencych. 16 What Should Be Done?Applying Frameworks to Describe the EnterpriseThe Power of FrameworksOrganizational ContextTurbulence and ChangeWhat Needs to Be Done?ch. 17 Requirements for CIO and IT LeadershipMessage #1: The CIO and IT Managers Have Important "To Do's" on Their ListsMessage #2: The Business-IT Partnership Requires CIO and IT Management LeadershipMessage #3: Enterprises Need Strategic IT Management and Enterprise IT CapabilitiesMessage #4: The CIO Needs to Manage the Technology Well; This Is Necessary, but Not SufficientContents note continued: Message #5: Authority, Control, and "Reporting to the CEO" Are Not SufficientMessage #6: Be Faster; Be FlexibleMessage #7: An Active, Proactive Leadership Approach Is Required, with Clear VisionConclusions: For the CIO, What Does Strategic IT Management Offer?ch. 18 Requirements for CEO and Business LeadershipMessage #1: The Enterprise Needs Strategic IT ManagementMessage #2: Strategic IT Management Requires CEO Leadership for Organizational Context, Culture, and ChangeMessage #3: The CEO Provides the Enterprise Leadership to Generate and Actively Communicate the Business Vision and ITMessage #4: The CEO Builds and Supports the Environment for Partnership, Teamwork, CollaborationMessage #5: The CEO Builds and Supports IT Governance as Critical to Change ManagementMessage #6: Engage the CMO, CFO, and Board in Strategic IT ManagementMessage #7: Good IT Is Necessary; Do Not Accept Poor PerformanceContents note continued: Messages to Business Managers and ProfessionalsConcluding Message to the CEOSelf-Assessment for Business Leadershipch. 19 Reflections and RecommendationsSummarizing the Enterprise IT Capabilities and Their ImportanceThe Bottom Line."