Hasil Pencarian  ::  Simpan CSV :: Kembali

"Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi niat pembelian dalam aplikasi menggunakan perceived value dan loyalty. Sampel yang penulis gunakan adalah orang Indonesia yang aktif bermain Mobile Legend selama enam bulan terakhir. Penelitian ini menggunakan Structural Equation Modeling (SEM) untuk mengolah data. Hasilnya menunjukkan bahwa purchase intention pemain untuk melakukan pembelian dalam aplikasi secara signifikan dipengaruhi oleh loyalty mereka terhadap game seluler. Perceived value yang dirasakan dari game seluler (playfulness, connectedness, access flexibility, dan reward) memiliki dampak langsung terhadap loyalty semua pemain kategori paying group tetapi memiliki efek minimal pada purchase intention pengguna yang masuk dalam kategori non-paying group. Secara khusus, penelitian kami menunjukkan perbedaan antara pengguna paying dan non-paying. Studi ini memberikan pengetahuan yang lebih dalam tentang bagaimana nilai permainan mempengaruhi loyalty semua pemain dan niat pembelian pemain berbayar dan gratis. Selain itu, penelitian ini menawarkan wawasan tentang strategi pemasaran game seluler.

---

This study aims to identify the factors that influence the in-app purchase intention using perceived value and loyalty. The samples that the author use are Indonesians that actively playing Mobile Legend for the last six months. This research is using Structural Equation Modelling (SEM) to process the data. The results indicate that a player's intention to make an in-app purchase is significantly influenced by their loyalty to a mobile game. The perceived values of the game (playfulness, connection, access flexibility, and reward) have a direct impact on the loyalty of all paying players but appear to have minimal effect on the purchase intentions of non-paying users. Specifically, our research showed distinctions between paying and non-paying users. This study provides a deeper knowledge of how the game's values affect the loyalty of all players and the purchase intentions of paying and free players. In addition, this study offers insights into mobile game marketing strategies."

"

Industri games berkembang cukup pesat di dunia maupun di Indonesia dan mendatangkan nilai pendapatan yang cukup besar, salah satunya terhadap games PUBG Mobile. Terdapat beberapa sumber pendapatan bagi suatu game, salah satunya berasal dari penjualan in-app features yang juga dilakukan oleh PUBG Mobile. Penelitian ini bertujuan untuk mengetahui pengaruh kecanduan PUBG Mobile dan perceived values yang terdiri dari playfulness dan good price terhadap loyalitas kepada PUBG Mobile dan purchase intention in-app features PUBG Mobile. Penelitian ini diolah menggunakan Structural Equation Modeling (SEM) berdasarkan data responden melalui penyebaran kuesioner secara purposive sampling terhadap pemain PUBG Mobile yang berusia 16 tahun keatas, berdomisili di Indonesia dan belum pernah membeli in-app features PUBG Mobile. Hasil penelitian ini membuktikan bahwa terdapat pengaruh positif antara kecanduan PUBG Mobile dan playfulness terhadap loyalitas kepada PUBG Mobile dan purchase intention in-app features PUBG Mobile. Namun untuk good price, hanya terdapat pengaruh positif terhadap purchase intention in-app features PUBG Mobile dan tidak terhadap loyalitas kepada PUBG Mobile. Implikasi manajerial serta saran bagi penelitian selanjutnya akan dibahas lebih lanjut pada penelitian ini.

---

Games industry is rapidly developing both globally and in Indonesia which results in a big revenue, one of them is towards PUBG Mobile. There are various source of income for a game, one of them is through selling in-ap features that is also being done by PUBG Mobile. The purpose of this research is to know the influence of PUBG Mobile addiction and perceived values that consist of playfulness and good price towards loyalty to PUBG Mobile and purchase intention in-app features PUBG Mobile. This research is analysed using Structural Equation Modeling (SEM), based on respondents data collected through questionnaire, that is being done through method of purposive sampling towards PUBG Mobile players, aged 16 and above, who lives in Indonesia and has never bought in-app features of PUBG Mobile. This research proves that there is a positive influence between PUBG Mobile addiction and playfulness towards loyalty to PUBG Mobile and purchase intention in-app features PUBG Mobile. However, for good price, there is only positive influence towards purchase intention in-app features PUBG Mobile and none towards loyalty to PUBG Mobile. Managerial implications and recommendation for the next research will be further explained in this research.

"

"Tesis ini meneliti tentang pengaruh dari brand placement acceptance dan brand recall terhadap preference, purchase intention, consumer perceived value, dan loyalty. Dari keenam variabel tersebut, dibentuk dua model dengan target responden yang berbeda, yaitu responden bukan pengguna (non user) dan responden pengguna (user). Model non user untuk meneliti pengaruh brand placement acceptance dan brand recall terhadap preference dan purchase intention. Sedangkan untuk model user, diteliti mengenai pengaruh brand placement acceptance dan brand recall terhadap consumer perceived value dan loyalty. Data berasal dari responden usia muda, dimana 100 responden non user dan 130 responden user. Hasil penelitan menunjukkan bahwa brand placement acceptance berpengaruh terhadap brand recall, preference, consumer perceived value. Sedangkan brand recall berpengaruh terhadap preference, consumer perceived value, dan loyalty.

---

This thesis examines the effect of brand placement acceptance and brand recall on preference, purchase intention, consumer perceived value, and loyalty. From six variables, researcher formed two models for different respondent, that is no user and user. Non user model examines the effect of brand placement acceptance and brand recall on preference and purchase intention. User model examines the effect of brand placement acceptance and brand recall on consumer perceived value and loyalty. Data were obtained from young respondents, whereas 100 non user respondents and 130 user respondents. The result of this study showed that brand placement acceptance have direct influence on brand recall, preference, consumer perceived value. Then brand recall have direct influence on consumer perceived value, and loyalty."

"Tujuan penelitian ini adalah untuk melihat sikap responden terhadap Starbucks sebagai suatu green brand yang berujung kepada perilaku loyalitas. Starbucks dijadikan studi kasus utama penelitian ini dengan alasan karena Starbucks merupakan salah satu brand coffeeshop yang paling gencar melakukan green movement. Penelitian ini menargetkan konsumen Starbucks yang tergolong loyal dan berdomisili di daerah Jabodetabek, dengan jumlah responden mencapai 391 orang. Penelitian ini menggunakan berbagai macam variabel untuk diteliti, seperti utilitarian environmental benefits, warm glow benefits, dan green transparency sebagai tiga variabel independen utama yang memiliki pengaruh terhadap green perceived value konsumen, yang kemudian berdampak pada self-brand connection dan berujung pada brand loyalty. Metode yang digunakan dalam penelitian ini adalah structural equation modeling agar dapat mengukur pengaruh hubungan variabel penelitian secara simultan. Setelah penelitian dilakukan, hasil menunjukkan bahwa ketiga variabel independen utama mempengaruhi green perceived value yang juga berperan sebagai mediasi antara ketiga variabel independen dengan brand loyalty melalui variabel self-brand connection.

---

The purpose of this study is to observe how respondent rsquo s attitude towards Starbucks as a green brand, and how it later influences their loyalty behaviors. This study focuses on Starbucks because it is one of the leading coffeeshop in terms of green movement and initiatives. This study targets Starbucks consumers who are considered loyal to the brand and who reside in Jabodetabek, with the total number of respondents up to 391.

There are various variables that are used in this study, such as utilitarian environmental benefits, warm glow benefits, and green transparency as the main independent variables which are considered to have an effect on green perceived value, which later on also influences self brand connection of Starbucks consumers , and ultimately affects the brand loyalty of their consumers.

This study uses structural equation modeling as its main methodology, as it is able to calculate the significance of every relationship simultaneously. This study results in the first three independent variables significantly affected green perceived value, in which it is also found to affect brand loyalty through self brand connection."

"Tujuan dari penelitian ini adalah menganalisis pengaruh persepsi konsumen atas nilai terhadap Minat Beli Ulang produk fashionpakaian H&M saat berwisata ke luar negeri. Hal tersebut dilakukan karena pada dewasa ini terjadi fenomena pemasaran yang unik, dimana meskipun toko ritel pakaian impor terdapat di Indonesia, konsumen fashion Indonesia masih berhubungan jauh-jauh saat sedang berwisata ke luar negeri. Dalam penelitian, dilakukan pengukuran pada pengaruh persepsi nilai konsumen terhadap Minat Beli Ulangpakaian H&M pada saat berwisata keluar negeri.Penelitian ini menggunakan pendekatan kuantitatif pada100 orang responden yang merupakan remaja akhir rentang usia 18-27 tahun, tinggal di Jakarta dan pernah membeli pakaian H&M saat berwisata ke luar negeri. Penelitian ini menggunakan metode non-probability sampling serta teknik purposive sampling.Penelitian ini menggunakan sebagai instrumen penelitian, dan hasilnya dianalisa menggunakan regresi linier.Hasil yang diperoleh dari penelitian ini adalah bahwa persepsi nilaikonsumen memiliki pengaruh terhadap Minat Beli Ulang.

---

The purpose of this study was to analyze the influence of the H&M from foreign country's customer's perceived value on repurchaseintention on youth of 18- 27 years old in Jakarta. These days have been found a unique marketing phenomenon in which, even if imported apparelstores have been established locally, fashion lover would still be willing to buy it from foreign countries while they are traveling. This study measured the impact of customer's perceived value on repurchase intention on H&M bought from foreign countries while traveling.

This study used a quantitative approach with 100 respondents in Jakarta aged 18-27 years old, who had ever bought H&M from foreign stores while traveling. This study used a non-probability sampling and purposive sampling technique. This study used a questionnaire as a research instrument, and the results were analyzed using linear regression. The result obtained from this study is that the customer's perceived value has influence on repurchaseintention."

"Dalam situasi pandemi COVID-19 aplikasi pesan antar makanan menjadi sebuah bantuan bagi mereka yang tidak bisa pergi dari rumah. Dengan banyaknya jumlah aplikasi pesan antar yang bermunculan maka kompetisi pun semakin ketat. Salah satu cara yang dapat dilakukan adalah dengan meningkatkan repurchase intention melalui program yang menarik perhatian seperti diskon. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh customer loyalty program terhadap repurchase intention di aplikasi pesan antar makanan dengan melihat peran customer satisfaction sebagai moderator. Penelitian dilakukan dengan metode eksperimental terhadap 260 partisipan mahasiswa pengguna aplikasi pesan antar makanan berusia minimal 18 tahun. Manipulasi dibagi menjadi dua jenis yaitu customer loyalty program tipe tier system dan charge an upfront fee for VIP benefits yang diberikan secara acak kepada partisipan. Hasil menunjukkan tidak ada perbedaan signifikan antara kedua kelompok manipulasi terhadap repurchase intention. Customer satisfaction juga tidak ditemukan memiliki pengaruh signifikan sebagai moderator, namun memiliki pengaruh langsung terhadap repurchase intention pada aplikasi pesan antar makanan. Customer satisfaction dapat diteliti dan juga menjadi fokus lebih lanjut untuk penelitian di masa depan.

---

Because of the COVID-19 pandemic, food delivery apps became a huge help for those who could not leave their homes. With the large number of food delivery applications that sprung up, the competition got tougher. One way to compete is to attract customers with programs that catch their attention such as discounts. This study aims to determine the influence of customer loyalty programs on repurchase intention in food delivery applications by looking at the role of customer satisfaction as a moderator. The study was conducted using experimental methods on 260 student participants who recently use food delivery applications and were at least 18 years old. The manipulation was divided into two types, tier system and charge an upfront fee for VIP benefits which were given randomly to participants. The results showed that there was no significant difference between the two manipulation groups on repurchase intention. Customer satisfaction was also not founded to have a significant impact as a moderator, but had a direct influence on repurchase intention in food delivery applications. Customer satisfaction therefore could be a variable that would be interesting to be look into in future research."

"Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh perceived value yang terdiri dari utilitarian value, hedonic value, dan social value terhadap continuous purchase intention dengan adanya variabel mediasi yaitu consumer trust yang terdiri dari trust in streamer dan juga trust in product dalam konteks live streaming e-commerce khususnya Shopee Live. Penelitian ini merupakan penelitian kuantitatif dengan menganalisis data yang terkumpul dari 350 responden melalui survei menggunakan google form. Responden dalam penelitian ini merupakan individu yang minimal berusia 17 tahun dan pernah membeli produk melalui Shopee Live dalam 3 bulan terakhir. Data yang diperoleh kemudian dianalisis dengan menggunakan metode Partial Least Squares Structrual Equation Modelling dengan bantuan perangkat lunak SmartPLS 3 untuk analisis data. Penelitian ini menghasilkan bahwa utilitarian value, social value, dan hedonic value memiliki pengaruh positif yang signifikan terhadap trust in streamer. Selain itu juga ditemukan bahwa utilitarian value dan social value memiliki pengaruh positif yang signifikan terhadap trust in product namun hedonic value tidak memiliki pengaruh positif yang signifikan terhadap trust in product. Trust in streamer dan trust in product juga memiliki pengaruh positif yang signifikan terhadap continuous purchase intention. Ditemukan juga jalur yang paling signifikan mempengaruhi continuous purchase intention yaitu utilitarian value trust in streamer continuous purchase intention.

---

This study was conducted with the aim of knowing the effect of perceived value which consists of utilitarian value, hedonic value, and social value on continuous purchase intention with the mediating variable, namely consumer trust which consists of trust in streamers and also trust in products in the context of e-commerce live streaming, especially Shopee Live. This research is a quantitative research by analyzing data collected from 350 respondents through a survey using google form. Respondents in this study are individuals who are at least 17 years old and have purchased products through Shopee Live in the last 3 months. The data obtained was then analyzed using the Partial Least Squares Structrual Equation Modeling method with SmartPLS 3 as a software to analyze the data. This study found that utilitarian value, social value, and hedonic value have a significant positive influence on trust in streamers. It was also found that utilitarian value and social value have a significant positive effect on trust in product but hedonic value does not have a significant positive effect on trust in product. Trust in streamer and trust in product also have a significant positive effect on continuous purchase intention. It was also found that the most significant pathway affecting continuous purchase intention is utilitarian value trust in streamer continuous purchase intention."

"E-marketplace berbasis aplikasi memanfaatkan mobile application push notification dalam meningkatkan traffic flow dan jumlah transaksi pada aplikasiya. Penelitian ini bertujuan untuk menganalisis strategi message framing (yang meliputi gain-framed dan loss-framed) dan/atau message personalization (yang meliputi personalized dan generalized) dalam rancangan konten promosi Bukalapak di mobile application push notification yang paling efektif dalam mempengaruhi purchase intention konsumen aplikasi Bukalapak melalui mediasi perceived value of product. Penelitian ini dilakukan terhadap konsumen aplikasi Bukalapak, dengan menggunakan pendekatan kuantitatif dan melakukan online survey untuk mengumpulkan data. Hasil penelitian ini menunjukan bahwa konten yang bersifat gain-framed dan personalized memiliki pengaruh yang lebih efektif terhadap perceived value of product. Dan jika ditinjau dari angka signifikansinya, konten yang bersifat personalized memiliki efektifitas yang lebih tinggi dalam mempengaruhi perceived value of product dibandingkan dengan konten yang bersifat generalized, baik jika konten tersebut bersifat gain-framed maupun loss-framed. Penelitian ini juga menunjukkan bahwa perceived value of product memiliki pengaruh yang positif terhadap purchase intention, serta dapat memediasi hubungan antara message framing dan message personalization dengan purchase intention. Penelitian ini merekomendasikan agar Bukalapak perlu menjadikan strategi personalized sebagai pertimbangan dalam merancang konten promosi di mobile app push notificationnya, serta tidak harus menjadikan strategi message framing sebagai pertimbangan dalam merancang konten promosi di mobile app push notificationnya.

---

Application-based e-marketplaces are using mobile application push notifications to increase traffic flow and the number of transactions in their applications. This study aimed to analyze the message framing strategy (which includes gain-framed and loss-framed) and/or message personalization strategy (which includes personalized and generalized) in Bukalapak promotional content on mobile application push notification that is most effective in influencing Bukalapak application’s consumer purchase intention through mediation of perceived value of product. This research was conducted on Bukalapak application’s consumers, using a quantitative approach and conducting online surveys to collect the data. The results of this study indicate that gain- framed content and personalized content have a higher effectiveness in influencing perceived value of the product. And if viewed from the significance figure, personalized content has a higher effectiveness in influencing perceived value of product compared to generalized content, whether the content is gain-framed or loss-framed. This study also shows that perceived value of the product has a positive influence on purchase intention, and can mediate the relationship between message framing and message personalization with purchase intention. This study recommended that Bukalapak need to take a personalized strategy into consideration in creating promotional content in their mobile app push notification, and not to take message framing strategy into consideration in creating promotional content in their mobile app push notification."

"Tujuan penelitian ini adalah untuk mengetahui apakah brand experience dapat memprediksi brand loyalty melalui brand trust pada konsumen lansia. Penelitian ini merupakan penelitian cross sectional yang melibatkan 390 konsumen lansia yang mengisi kuesioner. Hasil analisis mediasi menunjukkan bahwa brand experience secara signifikan memprediksi brand loyalty, baik tanpa maupun melalui peran brand trust partial mediation . Dengan demikian dapat disimpulkan bahwa brand trust berperan secara sigifikan dalam memprediksi hubungan antara brand experience terhadap brand loyalty. Hal ini berarti konsumen lansia lebih menganggap pengalaman menggunakan produk dapat meningkatkan loyalitas mereka terhadap produk tersebut.

---

The aim of this study is to examine if brand experience could predicted older adult consumers rsquo loyalty towards a brand through brand trust. This cross sectional study involved 390 older adult consumers of a mineral water who filled in a set of self report questionnaire. Mediation analysis suggested that brand experience was significantly predicting brand loyalty, either directly or indirectly, suggesting partial mediation. This result then implied that experience using a brand was enough to keep older adult consumers rsquo loyalty on that brand."

"Kecocokan seorang konsumen dengan suatu merek dapat mendorong keterikatan konsumen dengan merek tersebut, yang kemudian mengarahkan pada beberapa perilaku konsumen. Skripsi ini membahas tentang peran dari ideal self-congruence terhadap emotional brand attachment, compulsive buying, brand loyalty, dan external trash-talking. Selanjutnya, skripsi ini juga membahas peran dari emotional brand attachment terhadap beberapa perilaku konsumen yang terdiri dari compulsive buying, brand loyalty, dan external trash-talking dengan objek penelitian pada produk-produk fashion.Penelitian ini menggunakan desain penelitian conclusive-descriptive dan single-cross sectional. Kriteria responden adalah pria dan wanita dengan usia 17 tahun ke atas yang memiliki satu atau beberapa merek fashion favorit dan pernah melakukan pembelian produk dari merek favoritnya dalam satu tahun terakhir. Kuesioner disebarkan melalui google form, dengan total 208 responden yang didapatkan, dan pengolahan datanya dilakukan dengan Structural Equation Modeling (SEM) menggunakan software Lisrel 8.51.Hasil penelitian menunjukkan bahwa ideal self-congruence mempengaruhi emotional brand attachment dan brand loyalty, tetapi tidak mempengaruhi compulsive buying dan external trash-talking secara langsung. Selain itu, dari hasil penelitian juga didapatkan bahwa emotional brand attachment berpengaruh positif terhadap compulsive buying, brand loyalty, dan external trash-talking.

---

The congruence of a consumer with a brand can encourage consumers engagement with the brand, which then leads to some consumer behavior. This study discusses the role of ideal self-congruence on emotional brand attachment, brand loyalty, compulsive buying, and external trash-talking. Furthermore, this study also discusses the role of emotional brand attachment on several consumer behaviors such as compulsive buying, brand loyalty, and external trash-talking with fashion products as the object of research.

This study used conclusive-descriptive and single-cross sectional research designs. The criteria of respondents were men and women aged 17 years and over who has one or several favorite fashion brands and had purchased products from their favorite brands in the past year. The questionnaire was distributed through google form, with a total of 208 respondents obtained, and the data processing was done by using Structural Equation Modeling (SEM) with Lisrel 8.51 software.

The results showed that ideal self-congruence affects emotional brand attachments and brand loyalty but does not directly affect compulsive buying and external trash-talking. In addition, the study also found that emotional brand attachment has a positive effect on compulsive buying, brand loyalty, and external trash-talking."