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"Saat ini, tanggung jawab sosial perusahaan telah menjadi fenomena yang dikenal luas dikarenakan perbedaan sentimen yang muncul dari berbagai pihak. Telah ditemukan bahwa tanggung jawab sosial perusahaan menumbuhkan banyak keuntungan karena dapat menjadi strategi sebuah perusahaan, tidak hanya untuk pihak eksternal, tetapi untuk internal organisasi itu sendiri. Penelitian ini dilakukan untuk memeriksa apakah ada hubungan antara persepsi karyawan terhadap tanggung jawab sosial perusahaan dan komitmen organisasi afektif melalui mediasi motivasi intrinsik, keadilan prosedural, dan kepercayaan karyawan. Penelitian ini dikategorikan sebagai penelitian kuantitatif, di mana 231 responden telah dikumpulkan untuk mengisi kuesioner online. Responden adalah karyawan dari berbagai jenis industri yang telah bekerja minimal satu tahun dalam organisasi mereka. Data yang dikumpulkan diproses menggunakan Structural Equation Modeling (SEM), di mana telah ditemukan bahwa tanggung jawab sosial perusahaan memiliki efek tidak langsung terhadap komitmen organisasi afektif melalui motivasi intrinsik dan kepercayaan karyawan. Di sisi lain, keadilan prosedural ditemukan tidak memiliki hubungan mediasi antara konstruksi.

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In present days, corporate social responsibility has become a widely-known phenomenon as different sentiment arises from various parties. It has been found that corporate social responsibility foster much benefit as it can alter into a company’s blueprint, not only for the external, but for the internal of the organization itself. This research is conducted to examine whether there is a relationship between employee’s perception of corporate social responsibility and affective organizational commitment through the mediation of intrinsic motivation, procedural justice, and employee trust. The research is categorized as quantitative research, where 231 respondents have been gathered to fill in an online questionnaire. Respondents are employees from various types of industries that have worked for minimum one year in their organization. The gathered data is processed using Structural Equation Modeling (SEM), where it has been found that corporate social responsibility have an indirect effect towards affective organizational commitment through intrinsic motivation and employee trust. On the other hand, procedural justice is found to have no mediating relationship between the construct."

"Penelitian ini bertujuan untuk menyelidiki pengaruh persepsi terhadap corporate social responsibility (CSR) karyawan di PT XYZ terhadap job performance mereka, dengan menguji peran mediasi dari job satisfaction, organizational commitment, dan organizational trust. Penelitian ini mengadopsi teori identitas sosial sebagai kerangka teoritis utama, yang memberikan wawasan tentang bagaimana identitas kelompok dapat mempengaruhi perilaku individu dalam konteks organisasi. Melibatkan desain penelitian deskriptif dengan pengumpulan data cross-sectional melalui penyebaran kuesioner pada platform SurveiUI, penelitian ini melibatkan 200 responden karyawan PT XYZ. Hasil penelitian menunjukkan bahwa persepsi terhadap CSR tidak memiliki pengaruh langsung pada kinerja pekerjaan, namun memediasi melalui komitmen organisasional dan kepercayaan organisasional. Analisis data dilakukan menggunakan SPSS dan metode Structural Equation Modeling (SEM) dengan Smart PLS 4.0. Kontribusi penelitian dapat memberikan pemahaman yang lebih dalam tentang bagaimana identitas sosial karyawan dalam organisasi dapat berperan dalam menghubungkan corporate social responsibility dengan job performance karyawan. Penelitian ini memiliki implikasi penting untuk pengembangan kebijakan dan praktik manajemen di organisasi dengan fokus pada peningkatan kinerja karyawan melalui strategi CSR yang terintegrasi secara efektif.

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This research aims to determine the influence of employee perceptions of PT XYZ's Corporate Social Responsibility (CSR) on work performance, testing the mediating role of job satisfaction, organizational commitment and organizational trust. This research adopts social identity theory as the main theoretical framework, offering insights into how group identity can impact individual behavior in organizational context. Using descriptive research design with cross-sectional data collection through surveys distributed on the SurveyUI platform, this research involved 200 PT XYZ respondents. The findings show that CSR perceptions do not have direct impact on performance but are mediated through organizational commitment and organizational trust. Data analysis was carried out using SPSS and Structural Equation Modeling (SEM) with Smart PLS 4.0. This study contributes to deeper understanding of how individual social identity within an organization can play a key role in linking corporate social responsibility to employee performance. This research has important implications for development of management policies and practices in organizations, with a focus on improving employee performance through effectively integrated CSR strategies."

"Seiring meningkatnya ekspektasi terhadap sektor perbankan di Indonesia, perusahaan memerlukan strategi yang efektif untuk membangun human capital yang loyal dan mampu melampaui tugas rutin guna mencapai hasil optimal. Perilaku ekstra ini, dikenal sebagai Organizational Citizenship Behavior (OCB), menjadi fokus penelitian ini. Penelitian menganalisis pengaruh persepsi CSR terhadap OCB karyawan Gen Z di industri perbankan Indonesia, dengan komitmen afektif, psychological capital (PsyCap), dan motivasi prososial sebagai mediator, menggunakan metode Covariance-Based Structural Equation Modeling (CB- SEM). Survei online dari 262 responden dianalisis, menunjukkan bahwa persepsi CSR tidak signifikan terhadap OCB secara langsung (t-value 1,44), namun signifikan terhadap komitmen afektif (t-value 9,17), PsyCap (t-value 11,11), dan motivasi prososial (t-value 8,33). PsyCap menjadi mediator paling efektif (nilai mediasi 0,444) dibandingkan komitmen afektif (0,147) dan motivasi prososial (0,132). Sehingga Hasil ini menekankan pentingnya program CSR dalam meningkatkan PsyCap untuk mendorong OCB, dengan implikasi praktis berupa pelatihan yang mendukung optimisme, resiliensi, efikasi diri, dan harapan karyawan. Kontribusi penelitian ini mencakup wawasan teoretis tentang hubungan CSR dan OCB serta rekomendasi strategis bagi perusahaan dalam membangun perilaku ekstra peran karyawan.

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This study aims to examine the mechanisms linking Corporate Social Responsibility (CSR) perceptions with Organizational Citizenship Behavior (OCB) among Generation Z employees in Indonesia's banking sector, focusing on the mediating roles of psychological capital, affective commitment, and prosocial motivation. While Generation Z demonstrates high concern for social and environmental issues, paradoxically, they exhibit the lowest levels of OCB among all generations. Data were collected through an online survey of 230 Generation Z employees in the Indonesian banking sector who had worked for at least 6 months. The study employs Covariance-Based Structural Equation Modeling (CB-SEM) for data analysis. The findings reveal that CSR perceptions positively influence OCB through the mediation of psychological capital, affective commitment, and prosocial motivation. These findings provide insights for banking institutions in designing effective CSR strategies to enhance OCB among Generation Z employees, while contributing to the literature by explaining the psychological mechanisms linking CSR to OCB. Practical and theoretical implications are discussed, along with suggestions for future research."

"Penelitian ini bertujuan untuk menguji pengaruh tanggung jawab sosial perusahaan terhadap daya tarik organisasi dengan menggunakan reputasi organisasi sebagai variabel mediasi. Variabel tanggung jawab sosial perusahaan diukur dengan beberapa indikator dari Turker, untuk variabel reputasi organisasi diukur menggunakan beberapa indikator dari Hochwarter et al., dan yang terakhir untuk variabel daya tarik organisasi diukur menggunakan beberapa indikator dari Turban & Keon. Penelitian ini menggunakan pendekatan kuantitatif, pengumpulan data dilakukan melalui penyebaran kuesioner dengan jumlah responden terkumpul sebanyak 330. Analisis data pada penelitian ini dilakukan dengan analisis deskriptif, analisis regresi, analisis mediasi dan analisis sobel test. Hasil penelitian menunjukan bahwa tanggung jawab sosial perusahaan mempengaruhi daya tarik organisasi secara signifikan. Tanggung jawab sosial perusahaan mempengaruhi reputasi organisasi secara signifikan. Reputasi organisasi mempengaruhi daya tarik organisasi secara signifikan. Berdasarkan hasil uji mediasi yang telah dilakukan, reputasi organisasi mempengaruhi hubungan tanggung jawab sosial perusahaan dan daya tarik organisasi sebagai mediasi secara signifikan.

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This study aims to examine the effect of Corporate Social Responsibility on organizational atrractiveness by considering organizational reputation as a mediating variable. Corporate Social Responsibility variable is measured by several indicators from Turker, for organizational reputation variable measured by several indicators from Hochwarter et al., and the last for organizational attractiveness variable measured by several indicators from Turban & Keon. This study uses quantitative approach, collecting data by distributing questionnaires with 330 respondents collected. Data analysis was done by descriptive analysis, regression analysis, mediation analysis (causal step) and sobel test analysis. The results showed that Corporate Social Responsibility affect organizational atttractiveness significantly. Corporate Social Responsibility affects organizational reputation significantly. Organizational reputataion affects organizational attractiveness significantly. Based on mediation analysis, organizational reputation affects the relationship of Corporate Social Responsibility and organizational attractiveness significantly."

"Menciptakan keunggulan kompetitif penting bagi perusahaan sebagai kegunaan untuk menarik para pencari kerja kompeten yang diperlukan untuk keberlanjutan bisnis. Penelitian ini bertujuan untuk menguji peran langsung employer brand attractiveness dan corporate social responsibility sebagai variabel dependen dalam memengaruhi intention to apply, serta pengaruh tidak langsung organizational reputation memediasi hubungan antara employer brand attractiveness dan corporate social responsibility terhadap intention to apply,sebagai variabel independen. Data dikumpulkan melalui kuesioner yang diberikan kepada total 315 responden. Responden adalah mahasiswa tahun terakhir dan lulusan baru yang belum memasuki dunia kerja dan merupakan bagian dari Generasi Z di Indonesia. Kuesioner menggunakan skala Likert 7 poin, dan Structural Equation Modeling (SEM) digunakan untuk menganalisis dan menjelaskan pengaruh antara variabel yang digunakan dalam studi ini. Hasil penelitian menunjukkan bahwa employer brand attractiveness dan corporate social responsibility perusahaan secara signifikan memengaruhi intention to apply. Sementara itu, organizational reputation mempengaruhi hubungan antara employer brand attractiveness dan corporate social responsibility perusahaan dengan intention to apply melalui mediasi positif. Penelitian ini memiliki beberapa keterbatasan, seperti tidak adanya detail tentang jenis perusahaan yang dituju oleh responden, penggunaan metode cross-sectional, dan pengukuran self-assessment yang dapat menyebabkan bias subjektif. Berdasarkan penelitian ini, perusahaan dapat belajar bagaimana membentuk organizational reputation yang berfungsi sebagai keunggulan kompetitif dalam meningkatkan employer brand attractiveness dan corporate social responsibility di kalangan Generasi Z sebagai calon tenaga kerja baru yang memasuki pasar kerja.

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Creating a competitive advantage is crucial for companies to attract competent job seekers necessary for business sustainability. This study aims to examine the direct role of employer brand attractiveness and CSR as dependent variables influencing the intention to apply, as well as the indirect influence of organizational reputation mediating the relationship between employer brand attractiveness and CSR on the intention to apply, as independent variables. Data were collected through questionnaires given to a total of 315 respondents, consisting of final-year students and fresh graduates who have not yet entered the workforce and are part of Generation Z in Indonesia. The questionnaire used a 7-point Likert scale, and Structural Equation Modeling (SEM) was employed to analyze and explain the relationships between the variables in this study. The results showed that employer brand attractiveness and CSR significantly affect the intention to apply. Meanwhile, organizational reputation positively mediates the relationship between employer brand attractiveness and CSR with the intention to apply. This study has several limitations, such as the lack of detail about the type of companies targeted by respondents, the use of cross-sectional methods, and self-assessment measurements that can cause subjective bias. These limitations necessitate careful interpretation of the results due to potential response variation, inability to explain post-study changes, and possible bias in the findings. Based on this research, companies can learn how to shape organizational reputation as a competitive advantage in enhancing employer brand attractiveness and CSR among Generation Z as new job market entrants."

"Adanya kebutuhan untuk mendapatkan sumber daya manusia yang kompeten menyebabkan terjadinya talent war antar perusahaan. Dengan begitu, penting bagi perusahaan untuk mengetahui faktor-faktor yang dapat meningkatkan job pursuit intention calon pelamar kerja. Tujuan dari penelitian ini adalah untuk mengetahui peran mediasi corporate reputation terhadap pengaruh Corporate Social Responsibility (CSR) dan job pursuit intention pada mahasiswa tingkat akhir Fakultas Ekonomi dan Bisnis Universitas Indonesia. Variabel yang diuji adalah lima dimensi CSR, yaitu workplace economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility, dan environmental responsibility. Serta corporate reputation yang berperan sebagai variabel mediasi antara dimensi CSR dan job pursuit intention. Terdapat 270 responden yang menjadi data pada penelitian ini dikumpulkan dari kuesioner yang disebarkan secara online dan dianalisis menggunakan model Structural Equation Model (SEM) dengan menggunakan software Lisrel 8.8. Hasil penelitian ini membuktikan bahwa CSR berpengaruh positif signifikan terhadap corporate reputation. Selain itu, corporate reputation juga berpengaruh positif signifikan pada job pursuit intention dan memediasi hubungan antara CSR dan job pursuit intention. Namun, CSR memiliki hubungan negatif signifikan terhadap job pursuit intention. Untuk itu, penting bagi BSI membangun corporate reputation agar job pursuit intention dapat meningkat.

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The need to obtain competent human resources causes talent wars to occur between companies. Thus, it is important for companies to know the factors that can increase the job pursuit intention of prospective job applicants. The purpose of this study was to determine the mediating role of corporate reputation on the influence of Corporate Social Responsibility (CSR) and job pursuit intention in final-year students of the Faculty of Economics and Business, University of Indonesia. The variables tested are the five dimensions of CSR, namely workplace economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility, and environmental responsibility. As well as corporate reputation which acts as a mediating variable between the dimensions of CSR and job pursuit intention. There were 270 respondents who became the data in this study were collected from questionnaires that were distributed online and analyzed using the Structural Equation Model (SEM) using Lisrel 8.8 software. The results of this study prove that CSR has a significant positive effect on corporate reputation. In addition, corporate reputation also has a significant positive effect on job pursuit intention and mediates the relationship between CSR and job pursuit intention. However, CSR has a significant negative relationship with job pursuit intention. For this reason, it is important for BSI to build a corporate reputation so that job pursuit intentions can increase."

"Penelitian ini bertujuan untuk menganalisis pengaruh direktur utama dengan pengalaman bekerja di luar negeri, kepemilikan asing, perdagangan internasional, dan variabel control berupa ukuran perusahaan, leverage dan profitabilitas terhadap pengungkapan Corporate Social Responsibility (CSR). Sampel pada penelitian ini adalah 94 perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2010. Penelitian ini menganalisis laporan tahunan perusahaan dengan metode content analysis berdasarkan indeks GRI Level C dengan kategori ekonomi, lingkungan, dan kemasyarakatan. Hasil dari penelitian ini menunjukan bahwa dari ketiga variabel independen dan ketiga variabel control yang digunakan, direktur utama dengan pengalaman bekerja di luar negeri dan kepemilikan asing berpengaruh positif signifikan terhadap pengungkapan CSR berdasarkan indeks GRI Level C. Variabel control berupa ukuran perusahaan berpengaruh positif signifikan terhadap pengungkapan CSR berdasarkan indeks GRI Level C di Indonesia.

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This research is aimed to analyze the influence of the CEO with the experience working abroad, foreign ownership, international trade, and the control variables of firm size, leverage and profitability on Corporate Social Responsibility (CSR) disclosure. The samples of this research are 94 manufacture firms listed in Indonesian Stock Exchange (IDX) at 2010. Using Content Analysis method based on Level C GRI index by category of economic, environmental, and social to analyze firm?s annual report. The results of this research show that from the three independent variables and three control variables are used, the CEO with the experience working abroad and foreign ownership are significant positive effect on CSR disclosure based on GRI Level C. Control variables such as firm size significant positive effect on CSR disclosure based on GRI Level C in Indonesia."

"Summary:Does it pay for businesses to act morally? This book attempts to answer this question with regard to different aspects and levels."

"Corporate Social Responsibility (CSR) telah menjadi gagasan luas di pasar global. Pemerintah Indonesia mendorong Badan Usaha Milik Negara (BUMN) mewujudkan Sustainable Development Goals (SDGs) melalui Program Tanggung Jawab Sosial Lingkungan (TJSL) yang disahkan Peraturan Menteri PER-05/MBU/04/2021. Sebagai Bank Himbara, Bank Mandiri, Bank Bank Rakyat Indonesia (BRI), Bank Negara Indonesia (BNI), dan Bank Tabungan Negara (BTN) secara konsisten menunjukkan prestasinya dalam program-program CSR. Tujuan penelitian ini mengeksplorasi pengaruh empat dimensi CSR yakni Philanthropy Responsibility, Ethical Responsibility, Legal Responsibility, dan Economic Responsibility terhadap Brand Equity (BE) dengan peran mediasi Corporate Image (CI) dan Trust (TR). Metode Partial Least Squares-Structural Equation Modelling (PLS-SEM) dengan disjoint two-stage approach digunakan untuk menguji hipotesis dengan 393 sampel nasabah milenilal dan z Bank BUMN di seluruh Indonesia. Hasil studi menunjukkan bahwa CSR tidak memiliki pengaruh langsung yang signifikan terhadap BE. Sementara itu, TR dan CI secara positif dan signifikan memediasi pengaruh antara CSR dan BE. Temuan ini mengindikasikan bahwa praktik CSR yang berhasil akan meningkatkan citra bank di benak nasabah. Nasabah merasa bahwa mereka berkontribusi secara sosial karena menerima layanan dari organisasi yang bertanggung jawab secara sosial. Praktik CSR menciptakan kepercayaan nasabah terhadap layanan keuangan bank. Oleh karena itu, reputasi dan kepercayaan berkontribusi dalam membangun BE bagi perusahaan.

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Corporate Social Responsibility (CSR) is a widespread notion in the global market. The Government of Indonesia encourages State-Owned Enterprises (BUMN) to realize the Sustainable Development Goals (SDGs) through Tanggung Jawab Sosial dan Lingkungan (TJSL) which has been approved by Ministerial Regulation PER-05/MBU/04/2021. As BUMN’s Bank, Bank Mandiri, Bank Rakyat Indonesia (BRI), Bank Negara Indonesia (BNI), and Bank Tabungan Negara (BTN) consistently show their achievements in CSR programs. The purpose of this study explores the influence of four dimensions of CSR namely Philanthropy Responsibility, Ethical Responsibility, Legal Responsibility, and Economic Responsibility on Brand Equity (BE) with the mediating role of Corporate Image (CI) and Trust (TR). The Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with a two-stage disjoint approach was used to test the hypothesis with 393 samples of millennial customers and z state-owned banks throughout Indonesia. The results of the study show that CSR does not have a significant direct effect on BE. Meanwhile, TR and CI positively and significantly mediate the effect between CSR and BE. This finding developed that successful CSR practices will improve the bank's image in the minds of customers. Customers feel that they are contributing socially by receiving services from socially responsible organizations. CSR practices create customer trust in bank financial services. Therefore, reputation and trust contribute to building BE for the company.

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"Skripsi ini membahas pengaruh modal sosial terhadap implementasi CSR Ternak Mandiri PT Badak NGL. Penelitian ini menggunakan metode kuantitatif dengan desain deskriptif. Hasil penelitian menunjukkan bahwa modal sosial memiliki pengaruh terhadap implementasi CSR Ternak Mandiri; semakin tinggi modal sosial maka semakin tinggi tingkat keberhasilan implementasi CSR Ternak Mandiri; terdapat hubungan yang lemah antara modal sosial dan implementasi CSR Ternak Mandiri. Peneliti menyarankan perusahaan harus lebih ketat dalam pengawasan CSR; penguatan modal sosial dalam CSR dapat berguna bagi keberlanjutan perusahaan.

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This thesis discussed about the effects of social capital and the CSR implementation in PT Badak NGL's Ternak Mandiri program. The research method is quantitative method with descriptive design. The result of this research shows that social capital has a relationship with the implementation of CSR Ternak Mandiri; the higher the social capital, the higher the success rate of implementation of CSR; There is a low relationship between social capital and CSR implementation of Ternak Mandiri. Researcher suggest that the company need to be more rigorous on monitoring the CSR; strengthening social capital in CSR can be useful for corporate sustainability."