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"Penelitian ini bertujuan untuk menganalisis pengaruh perceived sacrifice, perceived risk, perceived benefit, dan perceived quality terhadap perceived purchased equity dan intention pembelian group order dalam studi kasus kolektor merchandise Kpop. Desain penelitian ini adalah konslusif deskriptif. Metode pengumpulan data dilakukan menggunakan survei dengan menyebarkan kuesioner secara online menggunakan Google Form melalui sosial media. Metode pengambilan sampel yang digunakan adalah purposive sampling dengan 399 responden yang memenuhi kualifikasi, yaitu kolektor merchandise K-pop yang berusia 15 hingga 29 dari seluruh Indonesia dengan ketentuan pernah melakukan pembelian melalui group order. Data dianalisis menggunakan Covariance based Structural Equation Modeling (CB-SEM) dengan LISREL 8.80. Hasil penelitian ini menunjukkan bahwa variabel perceived sacrifice, perceived benefit, perceived qualityberpengaruh signifikan terhadap perceived purchased equity. Sementara itu, variabel perceived risk tidak berpengaruh signifikan terhadap perceived purchasedequity. Kemudian, variabel perceived purchased equity berpengaruh signifikan terhadap group order intention.

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The purpose of this research is to analyze the effect of perceived sacrifice, perceived risk, perceived benefit, and perceived quality on perceived purchased equity and group order purchase intention on study of K-pop merchandise collectors. The research design is descriptive conclusive. The data were collected though questionnaires using Google Forms and distributed via social media. The sampling method used was purposive sampling with 399 qualified respondents, that are Kpop merchandise collectors aged 15 to 29 from all over Indonesia with the provision that they had made a purchase through a group order. Data were analyzed using Covariance based Structural Equation Modeling (CB-SEM) with LISREL 8.80. The results showed that the variables perceived sacrifice, perceived benefit, perceived quality have significant effect on perceived purchased equity. Meanwhile, perceived risk has no significant effect on perceived purchased equity. Then, the variable perceived purchased equity has a significant effect on group

order intention."

"Penelitian ini bertujuan untuk menganalisis pengaruh perceived sacrifice, perceived risk, perceived benefit, dan perceived quality terhadap perceived purchased equity dan intention pembelian group order dalam studi kasus kolektor merchandise K-pop. Desain penelitian ini adalah konslusif deskriptif. Metode pengumpulan data dilakukan menggunakan survei dengan menyebarkan kuesioner secara online menggunakan Google Form melalui sosial media. Metode pengambilan sampel yang digunakan adalah purposive sampling dengan 399 responden yang memenuhi kualifikasi, yaitu kolektor merchandise K-pop yang berusia 15 hingga 29 dari seluruh Indonesia dengan ketentuan pernah melakukan pembelian melalui group order. Data dianalisis menggunakan Covariance based Structural Equation Modeling (CB-SEM) dengan LISREL 8.80. Hasil penelitian ini menunjukkan bahwa variabel perceived sacrifice, perceived benefit, perceived quality berpengaruh signifikan terhadap perceived purchased equity. Sementara itu, variabel perceived risk tidak berpengaruh signifikan terhadap perceived purchased equity. Kemudian, variabel perceived purchased equity berpengaruh signifikan terhadap group order intention.

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The purpose of this research is to analyze the effect of perceived sacrifice, perceived risk, perceived benefit, and perceived quality on perceived purchased equity and group order purchase intention on study of K-pop merchandise collectors. The research design is descriptive conclusive. The data were collected though questionnaires using Google Forms and distributed via social media. The sampling method used was purposive sampling with 399 qualified respondents, that are K-pop merchandise collectors aged 15 to 29 from all over Indonesia with the provision that they had made a purchase through a group order. Data were analyzed using Covariance based Structural Equation Modeling (CB-SEM) with LISREL 8.80. The results showed that the variables perceived sacrifice, perceived benefit, perceived quality have significant effect on perceived purchased equity. Meanwhile, perceived risk has no significant effect on perceived purchased equity. Then, the variable perceived purchased equity has a significant effect on group order intention."

"Pertumbuhan pengguna Netflix mengalami kenaikkan secara global setiap tahunnya dan Indonesia menjadi salah satu pasar terbesar yang ada di Asia Tenggara. Namun Netflix akan mencapai puncaknya yang nantinya akan mengakibatkan pengurangan bahkan mengurangi pengguna Netflix. Tujuan penelitian ini adalah untuk melihat pengaruh confirmation, flow, perceived usefulness, perceived enjoyment, dan satisfaction terhadap continuance intention pada pengguna Netflix dengan menggunakan model ECM-IT extended dan variabel hedonis. Dalam mengolah data responden, digunakan SPSS dan AMOS untuk menganalisis sebanyak 271 responden. Hasil yang didapatkan menunjukkan bahwa satisfaction dan perceived enjoyment memiliki hubungan paling signifikan terhadap continuance intention dan kemudian flow dapat mempengaruhi continuance intention yang dimediasi oleh perceived enjoyment. Kemudian tidak ditemukan hubungan antara perceived usefulness dan confirmation dengan continuance intention.

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The growth of Netflix users has increased globally every year and Indonesia is one of the largest markets in Southeast Asia. But Netflix will reach its peak which will eventually result in a reduction or even a reduction in Netflix users. The purpose of this study was to examine the effect of confirmation, flow, perceived usefulness, perceived enjoyment, and satisfaction with continuation intentions on Netflix users using the extended ECM-IT model and hedonic variables. In processing respondent data, SPSS and AMOS were used to analyze 271 respondents. The results obtained show that satisfaction and enjoyment have the most significant relationship to continuance intention and flow can influence continuance intention which is mediated by pleasure. Then, there are no relationship was found between perceived usefulness towards continuance intention."

"Semakin pesatnya perkembangan mobile device di era digitalisasi ini membuat mobile application seperti mobile games ikut berkembang pula. Perkembangan ini mendorong pasar dari mobile games semakin kompetitif. Hal ini mengakibatkan hanya ada beberapa games saja yang dapat bertahan. Dengan melimpahnya mobile games yang ada pada platform pengunduhan mobile application seperti Google Play Store dan iOS Play Store, pengguna dari mobile games ini akan menghapus games yang diunduhnya apabila tidak memberikan pengalaman bermain yang menyenangkan pada percobaan pertamanya. Padahal, persepsi kesenangan ini sering dianggap sebagai faktor penting yang mempengaruhi niat pengguna untuk melanjutkan bermain mobile games tersebut. Oleh karena itu, penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi persepsi kesenangan dan mengetahui apakah persepsi kesenangan ini mempengaruhi niat pengguna untuk melanjutkan bermain mobile games. Adapun model penelitian ini mengadopsi variabel laten seperti persepsi kemudahan pemakaian, interaktivitas, tantangan, variasi, orisinalitas, desain estetis, interaksi sosial dan identitas bersama untuk mengukur persepsi kesenangan dan efeknya terhadap niat pengguna untuk melanjutkan bermain mobile game. Model ini diuji dengan menggunakan metode Partial Least Square Structural Equation Modeling PLS-SEM dengan jumlah sampel 205 responden dan dianalisis hasilnya. Hasilnya ditemukan bahwa persepsi kemudahan pemakaian, tantangan, orisinalitas, desain estetis dan interaksi sosial berpengaruh terhadap persepsi kesenangan dan niat pengguna untuk melanjutkan bermain mobile game didorong oleh persepsi kesenangan. Analisis siklus hidup adopsi teknologi dan matriks kesetiaan digunakan untuk mempertajam analisis penelitian ini yang bertujuan menghasilkan strategi yang dapat diterapkan oleh pengembang mobile games.

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The rapid development of mobile devices in digitalization era makes mobile applications such as mobile games are growing. This development pushed mobile games market more competitively. This resulted only a few games can survive in market. With the abundance of mobile games on the mobile application download platform like the Google Play Store and iOS Play Store, users of these mobile games will remove the downloaded mobile games if they don rsquo t provide enjoyment of game experience on their first try. In fact, the perceived enjoyment is often considered as an important factor that affects the user 39 s intention to continue playing the games.

Therefore, this study aims to determine what factors affect the perceived enjoyment itself and find out whether this perceived enjoyment affects the user 39 s intention to continue playing mobile games. The research model adopts latent variables such as perception of ease of use, interactivity, challenge, variety, originality, aesthetic design, social interaction and shared identity to measure the perceived enjoyment and its effect on customer continuance intention for playing mobile games. This model was tested using Partial Least Square Structural Equation Modeling PLS SEM method with 205 respondents and be analyzed.

The results found that the perception of ease of use, challenge, originality, aesthetic design and social interaction affect the perceived enjoyment and customer continuance intention to plays mobile games driven by perceived enjoyment. The technology adoption lifecycle analysis and loyalty matrix are used to deepen the analysis of this study that aimed at generating strategies that can be applied by developers of mobile games."

"Penetrasi internet yang tumbuh pesat serta penggunaan aplikasi seluler menyebabkan peningkatan ekonomi digital dan terus berkembangnya bisnis online, termasuk di Indonesia. Berbagai bisnis online memasarkan produknya melalui media sosial seperti Instagram, salah satunya adanya merek alas kaki PVRA dan MADER. Penelitian ini mengajukan perspektif value-attitude- behavior seperti utilitarian value, hedonic value, dan attitude serta faktor lain yaitu privacy dan trust untuk meneliti alasan pembeli terhadap online repurchase intention. Pengumpulan data dilakukan dengan instrumen kuesioner dan terkumpul 180 responden yang kemudian diolah menggunakan metode PLS-SEM. Hasil dari penelitian ini menunjukkan bahwa utilitarian value memiliki pengaruh positif pada attitude responden MADER terhadap online repurchase intention. Kemudian, hedonic value memiliki pengaruh positif pada attitude responden PVRA maupun MADER terhadap online repurchase intention mereka. Berikutnya, trust memiliki pengaruh positif pada attitude responden PVRA dan MADER terhadap online repurchase intention. Selain itu, attitude memiliki pengaruh positif terhadap online repurchase intention baik pada responden PVRA maupun responden MADER.

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Rapidly growing internet penetration and the use of mobile applications have led to an increase in the digital economy and the continued development of online businesses, including in Indonesia. Various online businesses market their products through social media such as Instagram, one of which are footwear brand name PVRA and MADER. This research proposes the perspective of value- attitude-behaviors such as utilitarian value, hedonic value, and attitude and other factors, such as privacy and trust to examine the reasons for buyers towards the online repurchase intention. Data collection was done by questionnaire instruments and has been collected 255 respondents which were then processed using the PLS-SEM method.

The results of this study indicate that utilitarian value has a positive influence on the attitude of MADER respondents to the online repurchase intention. Then, hedonic value has a positive influence on the attitude of PVRA and MADER respondents to their online repurchase intention. Next, trust has a positive influence on the attitude of PVRA and MADER respondents to the online repurchase intention. In addition, attitude has a positive influence on online repurchase intention in both PVRA respondents and MADER respondents."

"Perkembangan teknologi di Indonesia tengah mengalami kemajuan yang pesat. Salah satu kemajuan teknologi yang sedang marak adalah munculnya situs atau aplikasi jual beli. Kemunculan ini mampu membuat masyarakat dengan mudah berbelanja maupun berjualan hanya dengan mengakses situs ataupun aplikasi jual beli melalui perangkat pintar. Namun, kemudahan yang didapatkan juga memiliki sisi negatif, yaitu dapat menyebabkan masyarakat cenderung berperilaku impulsif saat berbelanja. Konsumen yang memiliki perilaku ini membeli suatu barang atau jasa dengan spontan tanpa pertimbangan. Perilaku online impulsive buying dapat dipengaruhi oleh berbagai faktor, salah satunya adalah faktor intrinsik konsumen. Selain itu, individu yang cenderung berperilaku impulsif saat berbelanja umumnya berusia 18 sampai dengan 39 tahun, yang mana termasuk dalam fase dewasa awal. Oleh karena itu, dalam penelitian ini akan diteliti lebih lanjut mengenai faktor-faktor intrinsik yang dapat memengaruhi perilaku pembelian impulsif pada individu yang telah memasuki usia dewasa awal. Pengambilan sampel dilakukan dengan menyebarkan kuesioner kepada mahasiswa FMIPA UI menggunakan metode purposive sampling dan terdapat 396 sampel berdasarkan the 10-times rule. Peneliti menggunakan metode Partial Least Square (PLS) dan Multi-Group Analysis Partial Least Square (MGA-PLS) dalam penyelesaian masalah penelitian, serta bootstrap untuk mengevaluasi inner model. Hasil penelitian menunjukkan kepribadian neuroticism, materialism, shopping enjoymet tendency, dan impusive buying tendency berpengaruh secara signifikan terhadap online impulsive buying behavior. Selain itu, tidak terdapat perbedaan pengaruh diantara setiap kategori dalam variabel demografi jenis kelamin, domisili, dan pendapatan mahasiswa.

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Technological developments in Indonesia are currently experiencing rapid progress. One of the technological advances that is currently popular in Indonesia is the emergence of buying and selling sites or applications. This emergence makes it easier for people to shop or sell by simply accessing buying and selling sites or applications through smart phone. However, this convenience also has a negative side, which can cause people tend to behave impulsively when shopping. Consumers who have this behavior buy an item or service spontaneously without consideration. Online impulsive buying behavior can be affected by various factors, one of which is the consumer's intrinsic factor, that is big five personality traits, culture, materialism, shopping enjoyment tendency, and impulsive buying tendency. Individuals who tend to behave impulsively when shopping are usually aged 18 to 39 years, which is in the early adult phase. Therefore, this study will examine further about the intrinsic factors that can influence impulsive buying behavior in individuals who have entered early adulthood. Sampling was carried out at the Faculty of Mathematics and Natural Sciences, University of Indonesia by distributing questionnaires to students who fit the required criteria using a purposive sampling method and there are 396 samples whose number is determined by the 10-times rule. Researchers use Partial Least Square and Multi-Group Analysis methods to solve this research problem, and bootstrap to evaluate the inner model. The results showed that the personality of neuroticism, materialism, shopping enjoyment tendency, and impulsive buying tendency had a significant effect on online impulsive buying behavior. There is no difference in the influence between each category in the demographic variables of gender, domicile, and student income."

"Digitalisasi pembayaran yang semakin meningkat menyebabkan sistem pembayaran cashless semakin banyak digunakan, salah satunya adalah PayLater. Peningkatan penggunaan PayLater juga disebabkan karena rendahnya penetrasi penggunaan kartu kredit di Indonesia. Penelitian ini bertujuan mengetahui dan melihat perbedaan faktor-faktor yang mempengaruhi niat keberlanjutan penggunaan pada Shopee PayLater, Gojek PayLater, dan Traveloka PayLater. Penelitian ini menggabungkan IS success model, expectation confirmation model (ECM), dan self-control theory. Pendekatan yang digunakan pada penelitian ini adalah mixed method dan kualitatif. Pengumpulan data kuantitatif dilakukan melalui survei online oleh 480 responden Shopee PayLater dan 198 responden Gojek PayLater dan diolah menggunakan metode partial least squares SEM (PLS-SEM) dan independent t-test. Sementara itu, pengumpulan data kualitatif melalui wawancara dilakukan pada masing-masing lima narasumber Shopee PayLater, Gojek PayLater, dan Traveloka PayLater. Hasil dari penelitian ini menunjukkan bahwa niat keberlanjutan penggunaan Shopee PayLater dan Gojek PayLater dipengaruhi oleh satisfaction, individual performance, debt attitude, dan impulsive buying. Selain itu, hasil penelitian Traveloka PayLater menunjukkan bahwa niat keberlanjutan penggunaan Traveloka PayLater tergantung oleh kebutuhan, diskon, dan sistem PayLater. Penelitian ini diharapkan dapat mendukung penelitian sebelumnya dalam konteks yang berbeda dan memberikan kontribusi bagi Shopee PayLater, Gojek PayLater, dan Traveloka PayLater untuk mengembangkan layanan mereka.

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The increasing digitization of payments has led to more use of cashless payment systems, one of which is PayLater. The increase in the use of PayLater was also due to the low penetration of credit card usage in Indonesia. This study aims to investigate and see the differences in the factors influencing the continuance intention of Shopee PayLater, Gojek PayLater, and Traveloka PayLater. This study combines the IS success model, the expectation confirmation model (ECM), and the self-control theory. The approach used in this research is mixed method and qualitative. Quantitative data was collected through an online survey by 480 respondents of Shopee PayLater and 198 respondents of Gojek PayLater and processed using the partial least squares SEM (PLS-SEM) and independent t-test. Qualitative data was collected through interviews with five interviewees of Shopee PayLater, Gojek PayLater, and Traveloka PayLater. The results of this study indicate that the continuance intention on Shopee PayLater and Gojek PayLater is influenced by satisfaction, individual performance, debt attitude, and impulsive buying. The results of this study also show that the continuance intention to use Traveloka PayLater depends on the urgency, discounts, and PayLater system. This study is expected to support previous studies and contribute to Shopee PayLater, Gojek PayLater, and Traveloka PayLater to develop their services."

"Maraknya isu lingkungan telah membuat masyarakat lebih banyak mengonsumsi produk hijau, salah satunya kosmetik hijau (green cosmetics) yang tidak hanya ramah lingkungan namun sejalan dengan prinsip syariah. Namun demikian, penjualan kosmetik hijau di Indonesia masih sangat terbatas. Oleh karena itu, penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi intensi pembelian produk kosmetik hijau oleh konsumen Muslim di Indonesia. Penelitian ini mengadopsi kerangka Theory of Planned Behavior dengan tambahan beberapa variabel dan metode penelitian kuantitatif dengan Covariance-Based Structural Equation Modelling (CB-SEM). Data primer dikumpulkan dengan metode non-probability sampling dan melibatkan 500 responden Muslim Indonesia yang pernah membeli produk kosmetik hijau dalam 6 bulan terakhir. Hasil penelitian menunjukkan bahwa variabel sikap, norma subjektif, dan kontrol perilaku memiliki hubungan signifikan positif terhadap intensi pembelian produk kosmetik hijau, dimana sikap memiliki pengaruh yang paling signifikan positif terhadap intensi tersebut. Adapun variabel pengetahuan lingkungan, motif ekologi, dan religiositas memiliki pengaruh signifikan positif terhadap sikap untuk membeli produk kosmetik hijau. Sedangkan variabel kesadaran kesehatan dan kolektivitas tidak memiliki pengaruh yang signifikan terhadap sikap untuk membeli produk kosmetik hijau. Hasil penelitian ini diharapkan dapat memberikan masukkan terhadap pelaku industri kosmetik hijau dalam menyusun strategi pemasaran yang sesuai, antara lain dengan mempromosikan produk kosmetik hijau oleh ahli dibidang terkait, memasukkan nilai religiositas ke dalam iklan, dan pelabelan ramah lingkungan pada kosmetik hijau. Hasil ini juga diharapkan bermanfaat bagi pemerintah untuk meningkatkan pengetahuan masyarakat seputar lingkungan serta akademisi sebagai rujukan bagi penelitian sejenis dan memperkaya literatur terkait kosmetik hijau di Indonesia maupun global.

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The rise of environmental issues has made people consume more green products, one of which is green cosmetics that are not only environmentally friendly but in line with sharia principles. However, sales of green cosmetics in Indonesia are still very limited. Therefore, this study aims to determine the factors that influence the purchase intention of green cosmetics products by Muslim consumers in Indonesia. This study adopts the Theory of Planned Behavior framework with the addition of several variables and quantitative research methods with Covariance-Based Structural Equation Modeling (CB-SEM). Primary data was collected using non-probability sampling method and involved 500 Indonesian Muslim respondents who had purchased green cosmetics products in the last 6 months. The results showed that the variables of attitude, subjective norms, and behavioral control have a significant positive relationship with the intention to purchase green cosmetics products, where attitude has the most significant positive influence on the intention. The variables of environmental knowledge, ecological motives, and religiosity have a significant positive influence on the attitude to buy green cosmetics products. While the variables of health awareness and collectivity do not have a significant influence on the attitude to buy green cosmetics products. The results of this study are expected to provide input to green cosmetics industry players in developing appropriate marketing strategies, including promoting green cosmetics products by experts in related fields, incorporating religiosity values into advertisements, and environmentally friendly labeling on green cosmetics. These results are also expected to be useful for the government to increase public knowledge about the environment and academics as a reference for similar research and enrich the literature related to green cosmetics in Indonesia and globally."

"Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mendorong niat boikot terhadap restoran fast food yang mendukung atau berafiliasi dengan Israel pada konsumen Generasi Z di Indonesia dengan menggunakan pendekatan kuantitatif dan desain konklusif deskriptif. Sampel terdiri dari 199 konsumen di Indonesia yang diperoleh melalui teknik non-probability sampling dan purposive sampling. Data yang terkumpul dianalisis dengan metode Partial Least Squares-Structural Equation Modeling (PLSSEM) pada aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa Subjective Norm dan Perceived Efficacy berpengaruh positif terhadap niat boikot. Penelitian ini diharapkan dapat membantu organisasi atau gerakan boikot dalam memahami mekanisme pengambilan keputusan untuk berpartisipasi dalam boikot di kalangan konsumen Generasi Z.

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This study aims to identify the factors driving boycott intention toward restaurants that support or affiliate with Israel among Generation Z consumers in Indonesia using a quantitative approach with a conclusive and descriptive design. The sample was distributed among 199 Indonesian consumers using non-probability sampling and purposive sampling techniques. The collected data was assessed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the SmartPLS 4 application. The results indicate that Subjective Norm and Perceived Efficacy positively influence boycott intention. This study is expected to assist organizations or boycott movements in understanding the decision-making mechanisms of boycott participation among Generation Z consumers."

"Skripsi ini membahas tentang faktor-faktor yang memengaruhi keputusan konsumen menggunakan kembali layanan jasa transportasi Kereta Api Indonesia (KAI) di Pulau Jawa. Penelitian ini merupakan penelitian kuantitatif dengan desain Metode Konklusif yang menguji hipotesis berdasarkan data penelitian untuk digunakan dalam pengambilan keputusan dan menggunakan Metode Deskriptif yang menganalisis data hasil observasi yang telah dikumpulkan pada satu titik waktu tertentu. Pengumpulan data pada penelitian ini menggunakan data primer dari kuesioner daring dan data sekunder dari buku, jurnal, artikel dan laman. Pengambilan sampel dilakukan dengan Non Probability Sampling dan Judgemental Sampling. Adapun kriteria pengambilan sampel adalah Warga Negara Indonesia yang berusia 17 s.d 60 tahun yang pernah menggunakan Kereta Api Jarak Jauh (KAJJ) di Pulau Jawa dalam kurun waktu 6 bulan terakhir. Penelitian ini berfokus pada hubungan faktor-faktor yang memengaruhi keputusan konsumen dalam menggunakan kembali jasa layanan kereta api di Pulau Jawa di kalangan masyarakat umum yang pernah menggunakan layanan jasa kereta api di Pulau Jawa. Hasil penelitian ini dapat diketahui bahwa terdapat 2 faktor yang signifikan memengaruhi keputusan konsumen menggunakan layanan jasa KAI, diantaranya: Service Quality, dan Service Satisfaction. Dari faktor-faktor tersebut, faktor yang paling terbesar memengaruhi adalah Service Satisfaction. Adapun saran yang dapat diberikan penulis untuk penelitian selanjutnya adalah agar dapat melakukan penelitian analisis faktor-faktor yang memengaruhi keputusan konsumen menggunakan layanan jasa transportasi kereta yang memiliki transportasi pembanding yang serupa.

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This thesis discusses the factors that influence consumer decisions to reuse Indonesian Railway (KAI) transportation services on Java Island. This research is a quantitative research with a Conclusive Method design that tests hypotheses based on research data to be used in decision making and uses a Descriptive Method that analyzes observational data that has been collected at a certain point in time. Data collection in this study uses primary data from online questionnaires and secondary data from books, journals, articles and pages. Sampling was carried out using Non Probability Sampling and Judgemental Sampling. The sampling criteria are Indonesian citizens aged 17 to 60 years who have used Long Distance Trains (KAJJ) on Java Island in the last 6 months. This study focuses on the relationship between factors that influence consumer decisions to reuse train services on Java Island among the general public who have used train services on Java Island. The results of this study show that there are 2 significant factors that influence consumer decisions to use KAI services, including: Service Quality, and Service Satisfaction. Of these factors, the most influential factor is Service Satisfaction. The suggestion that the author can give for further research is to conduct research on the analysis of factors that influence consumer decisions to use train transportation services that have similar comparative transportation."