Hasil Pencarian  ::  Simpan CSV :: Kembali

"Aplikasi food and beverage (F&B) menjadi salah satu kategori aplikasi mobile dengan unduhan terbanyak, sehingga membuat brand makanan dan minuman mengembangkan aplikasi mereka sendiri. Namun, aplikasi tersebut menghadapi tantangan seperti rating dan minat penggunaan yang rendah serta churn rate yang tinggi. Penelitian ini bertujuan mengidentifikasi dimensi perceived value dan pengaruhnya terhadap kepuasan dan brand attachment, serta pengaruh dari kepuasan dan brand attachment terhadap luaran perilaku pengguna (behavioral outcomes) yaitu purchase intention, continuance intention, dan word of mouth intention dalam konteks aplikasi F&B. Pendekatan mixed-method digunakan dalam penelitian ini. Melalui analisis kualitatif dengan thematic analysis, ditemukan lima dimensi perceived value, yaitu functional value, emotional value, monetary value, epistemic value, dan conditional value. Temuan ini diintegrasikan dengan social influence, Expectation-Confirmation Model (ECM), serta brand attachment, dan dianalisis secara kuantitatif menggunakan Partial Least Square Structural Equation Model (PLS-SEM) terhadap 728 pengguna aplikasi F&B. Hasil menunjukkan bahwa kelima dimensi perceived value memengaruhi kepuasan, dan hanya functional value yang tidak memengaruhi brand attachment. Dimensi-dimensi perceived value tersebut juga dipengaruhi oleh social influence dan confirmation, terkecuali untuk dimensi functional value yang tidak dipengaruhi oleh social influence. Ditemukan juga bahwa kepuasan dan brand attachment memengaruhi ketiga behavioral outcomes. Penelitian ini memberikan wawasan bagi pengembang dan perusahaan di berbagai industri untuk meningkatkan kualitas aplikasi sehingga dapat mempertahankan pengguna dan meningkatkan penjualan melalui aplikasi tersebut.

---

Food and beverage (F&B) apps are among the most downloaded mobile app categories, leading food and beverage brands to develop their apps. However, these apps face challenges such as low rating, low usage interest, and high churn rate. This study aims to identify the dimensions of perceived value and their influence on satisfaction and brand attachment, also the influence of satisfaction and brand attachment on users' behavioral outcomes, namely purchase intention, continuance intention, and word-of-mouth intention in the context of F&B apps. A mixed-method approach was used in this study. Through qualitative analysis using thematic analysis, found that five dimensions of perceived value are functional, emotional, monetary, epistemic, and conditional. These values were integrated with social influence, expectation-confirmation model (ECM), and brand attachment and analyzed quantitatively using Partial Least Square Structural Equation Model (PLS-SEM) on 728 F&B app users. Results show that the five dimensions of perceived value influence satisfaction by being influenced by social influence and confirmation, with only functional value not influencing brand attachment and not being influenced by social influence. Additionally, satisfaction and brand attachment influenced all three behavioral outcomes. This research provides insights for developers and companies in various industries to improve app quality to retain users and increase sales through their apps."

"Aplikasi food and beverage (F&B) menjadi salah satu kategori aplikasi mobile dengan unduhan terbanyak, sehingga membuat brand makanan dan minuman mengembangkan aplikasi mereka sendiri. Namun, aplikasi tersebut menghadapi tantangan seperti rating dan minat penggunaan yang rendah serta churn rate yang tinggi. Penelitian ini bertujuan mengidentifikasi dimensi perceived value dan pengaruhnya terhadap kepuasan dan brand attachment, serta pengaruh dari kepuasan dan brand attachment terhadap luaran perilaku pengguna (behavioral outcomes) yaitu purchase intention, continuance intention, dan word of mouth intention dalam konteks aplikasi F&B. Pendekatan mixed-method digunakan dalam penelitian ini. Melalui analisis kualitatif dengan thematic analysis, ditemukan lima dimensi perceived value, yaitu functional value, emotional value, monetary value, epistemic value, dan conditional value. Temuan ini diintegrasikan dengan social influence, Expectation-Confirmation Model (ECM), serta brand attachment, dan dianalisis secara kuantitatif menggunakan Partial Least Square Structural Equation Model (PLS-SEM) terhadap 728 pengguna aplikasi F&B. Hasil menunjukkan bahwa kelima dimensi perceived value memengaruhi kepuasan, dan hanya functional value yang tidak memengaruhi brand attachment. Dimensi-dimensi perceived value tersebut juga dipengaruhi oleh social influence dan confirmation, terkecuali untuk dimensi functional value yang tidak dipengaruhi oleh social influence. Ditemukan juga bahwa kepuasan dan brand attachment memengaruhi ketiga behavioral outcomes. Penelitian ini memberikan wawasan bagi pengembang dan perusahaan di berbagai industri untuk meningkatkan kualitas aplikasi sehingga dapat mempertahankan pengguna dan meningkatkan penjualan melalui aplikasi tersebut.

---

Food and beverage (F&B) apps have become one of the most downloaded mobile app categories, leading food and beverage brands to develop their apps. However, these apps face challenges such as low rating and usage interest, as well as high churn rate. This study aims to identify the dimensions of perceived value and their influence on satisfaction and brand attachment, as well as the influence of satisfaction and brand attachment on users' behavioral outcomes, namely purchase intention, continuance intention, and word-of-mouth intention in the context of F&B apps. A mixed-method approach was used in this study. Through qualitative analysis using thematic analysis, found that five dimensions of perceived value are functional, emotional, monetary, epistemic, and conditional. These values were integrated with social influence, expectation-confirmation model (ECM), and brand attachment and analyzed quantitatively using the Structural Equation Model Partial Least Square (PLS-SEM) on 728 F&B app users. Results show that the five dimensions of perceived value influence satisfaction, and only functional value that does not influence brand attachment. These perceived value dimensions are also influenced by social influence and confirmation, except for the functional value dimension which is not influenced by social influence. It was also found that satisfaction and brand attachment influenced all three behavioral outcomes. This research provides insights for developers and companies in various industries to improve the quality of their apps to retain users and increase their sales through their apps."

"Aplikasi food and beverage (F&B) menjadi salah satu kategori aplikasi mobile dengan unduhan terbanyak, sehingga membuat brand makanan dan minuman mengembangkan aplikasi mereka sendiri. Namun, aplikasi tersebut menghadapi tantangan seperti rating dan minat penggunaan yang rendah serta churn rate yang tinggi. Penelitian ini bertujuan mengidentifikasi dimensi perceived value dan pengaruhnya terhadap kepuasan dan brand attachment, serta pengaruh dari kepuasan dan brand attachment terhadap luaran perilaku pengguna (behavioral outcomes) yaitu purchase intention, continuance intention, dan word of mouth intention dalam konteks aplikasi F&B. Pendekatan mixed-method digunakan dalam penelitian ini. Melalui analisis kualitatif dengan thematic analysis, ditemukan lima dimensi perceived value, yaitu functional value, emotional value, monetary value, epistemic value, dan conditional value. Temuan ini diintegrasikan dengan social influence, Expectation-Confirmation Model (ECM), serta brand attachment, dan dianalisis secara kuantitatif menggunakan Partial Least Square Structural Equation Model (PLS-SEM) terhadap 728 pengguna aplikasi F&B. Hasil menunjukkan bahwa kelima dimensi perceived value memengaruhi kepuasan, dan hanya functional value yang tidak memengaruhi brand attachment. Dimensi-dimensi perceived value tersebut juga dipengaruhi oleh social influence dan confirmation, terkecuali untuk dimensi functional value yang tidak dipengaruhi oleh social influence. Ditemukan juga bahwa kepuasan dan brand attachment memengaruhi ketiga behavioral outcomes. Penelitian ini memberikan wawasan bagi pengembang dan perusahaan di berbagai industri untuk meningkatkan kualitas aplikasi sehingga dapat mempertahankan pengguna dan meningkatkan penjualan melalui aplikasi tersebut.

---

Food and beverage (F&B) apps are among the most downloaded mobile app categories, leading food and beverage brands to develop their apps. However, these apps face challenges such as low rating, low usage interest, and high churn rate. This study aims to identify the dimensions of perceived value and their influence on satisfaction and brand attachment, also the influence of satisfaction and brand attachment on users' behavioral outcomes, namely purchase intention, continuance intention, and word-of-mouth intention in the context of F&B apps. A mixed-method approach was used in this study. Through qualitative analysis using thematic analysis, found that five dimensions of perceived value are functional, emotional, monetary, epistemic, and conditional. These values were integrated with social influence, expectation-confirmation model (ECM), and brand attachment and analyzed quantitatively using Partial Least Square Structural Equation Model (PLS-SEM) on 728 F&B app users. Results show that the five dimensions of perceived value influence satisfaction by being influenced by social influence and confirmation, with only functional value not influencing brand attachment and not being influenced by social influence. Additionally, satisfaction and brand attachment influenced all three behavioral outcomes. This research provides insights for developers and companies in various industries to improve app quality to retain users and increase sales through their apps."

"Penelitian mengenai pengaruh risiko sangat penting untuk diukur khususnya pada konteks industri ride-hailing dimana beberapa pelaku ekonomi saling menggunakan sumber daya yang sama, dalam hal ini adalah konsumsi transportasi bersama menggunakan aplikasi. Studi ini bertujuan untuk memahami determinan dari motivasi konsumen untuk mencapai kepuasan dan memiliki intensi terus menggunakan layanan transportasi ride-hailing. Untuk menguji 17 hipotesis ini, peneliti menggunakan pendekatan kuantitatif melalui kuesioner penelitian yang dikumpulkan melalui 195 pengguna aplikasi Grab dan 195 pengguna aplikasi Gojek, secara purposive sampling dengan karakteristik responden berdomisili di Jabodetabek, berumur di atas 17 tahun, serta menggunakan aplikasi Grab atau Gojek. Analisis data menggunakan metode PLS- SEM dilakukan dengan software SmartPLS menunjukan terdapat 10 hipotesis yang signifikan, dimana continuance intention dipengaruhi oleh perceived usefulness, expectation confirmation, dan satisfaction, serta economic benefits. Sedangkan pada satisfaction dipengaruhi oleh expectation confirmation, perceived usefulness, economic benefits, social experience, platform incentives, dan perceived risks. Pada konteks kebaruan penelitian, variabel perceived risks hanya mempengaruhi hubungan antara perceived usefulness dengan satisfaction dan continuance intention. Implikasi hasil penelitian ini adalah baik Grab dan Gojek dapat memformulasikan strategi untuk menciptakan continuance intention berdasarkan faktor - faktor dan karakteristik demografi pengguna yang diteliti.

---

Research on the influence of risk is very important to measure, especially in the context of the ride-hailing industry where several economic actors use the same resources, in this case the consumption of shared transportation using applications. This study aims to understand the determinants of consumer motivation to achieve satisfaction and have the intention to continue using ride-hailing transportation services. To test these 17 hypotheses, researchers used a quantitative approach through research questionnaires collected from 195 Grab application users and 195 Gojek application users, using purposive sampling with the characteristics of respondents domiciled in Jabodetabek, aged over 17 years, and using the Grab or Gojek application. Data analysis using the PLS-SEM method carried out with SmartPLS software shows that there are 10 significant hypotheses, where continuance intention is influenced by perceived usefulness, expectation confirmation, and satisfaction, as well as economic benefits. Meanwhile, satisfaction is influenced by expectation confirmation, perceived usefulness, economic benefits, social experience, platform incentives, and perceived risks. In the context of new research, the perceived risks variable only influences the relationship between perceived usefulness and satisfaction and continuance intention. The implication of the results of this research is that both Grab and Gojek can formulate strategies to create continuity intention based on the factors and demographic characteristics of the users studied."

"Penelitian ini bertujuan untuk mengkaji faktor-faktor yang mempengaruhi continuance intention penggunaan layanan aplikasi pengiriman makanan. Hipotesis penelitian ini menganalisis pengaruh perceived enjoyment, perceived usefulness, confirmation, system quality, information quality, service quality, terhadap satisfaction. Selain itu penelitian ini juga menganalisis pengaruh perceived usefulness, confirmation, system quality, information quality, service quality, satisfaction, perceived time saving, perceived promotion terhadap continuance intention dan dengan trust sebagai moderator memperkuat hubungan satisfaction dan continuance intention aplikasi pengiriman makanan. Metode penelitian yang digunakan adalah survei dengan pendekatan kuantitatif. Sebanyak 462 responden aplikasi pengiriman makanan diambil sebagai sampel melalui teknik non-probability sampling. Analisis data dilakukan menggunakan model Structural Equation Modeling (SEM), khususnya PLS-SEM. Hasil penelitian menunjukkan bahwa variabel perceived usefulness, system quality, information quality, service quality, perceived enjoyment, perceived promotion, perceived time saving, dan satisfaction memiliki pengaruh positif terhadap continuance intention. Dan variabel confirmation, perceived usefulness, perceived enjoyment, system quality, service quality, information quality memiliki pengaruh positif terhadap satisfaction. Selanjutnya, trust terbukti memperkuat hubungan antara satisfaction dan continuance intention. Penelitian ini memberikan kontribusi dalam pemahaman mendalam tentang dinamika yang mempengaruhi perilaku konsumen di era digital, terutama dalam penggunaan aplikasi pengiriman makanan. Implikasi praktis dari penelitian ini dapat membantu praktisi industri dan pembuat kebijakan dalam meningkatkan kualitas layanan dan merumuskan strategi promosi yang lebih efektif.

---

This study aims to examine the factors influencing the continuance intention to use food delivery service applications. The hypothesis evaluates the impact of perceived enjoyment, perceived usefulness, confirmation, system quality, information quality, service quality on satisfaction. Furthermore, this research also examines the influence of perceived usefulness, confirmation, system quality, information quality, service quality, satisfaction, perceived time saving, perceived promotion on continuance intention, with trust as a moderator strengthening the relationship between satisfaction and continuance intention in food delivery applications. The research method employed is a survey with a quantitative approach. A total of 462 respondents of food delivery apps were sampled using non-probability sampling techniques. Data analysis was conducted using the Structural Equation Modeling (SEM) method, specifically PLS-SEM. The results indicate that all variables, namely perceived usefulness, system quality, information quality, service quality, perceived enjoyment, perceived promotion, perceived time saving, and satisfaction, have a positive influence on the continuance intention. Additionally, the variables confirmation, perceived usefulness, perceived enjoyment, system quality, service quality, and information quality positively influence satisfaction.  Furthermore, trust was proven to strengthen the relationship between satisfaction and the intention to continue using the service. This research contributes to a deeper understanding of the dynamics influencing consumer behavior in the digital era, particularly in the use of food delivery applications. The practical implications of this study can assist industry practitioners and policymakers in enhancing service quality and formulating more effective promotional strategies."

"Pandemi COVID-19 telah mendorong pemerintah untuk memanfaatkan teknologi untuk menanggulanginya, termasuk penggunaan aplikasi contact tracing. Pemerintah Indonesia secara resmi merilis dan mewajibkan penggunaan aplikasi contact tracing yang bernama PeduliLindungi. Penggunaan aplikasi PeduliLindungi merupakan upaya pemerintah dalam memerangi COVID-19. Pemerintah memerlukan kontribusi penduduk Indonesia untuk menggunakan PeduliLindungi agar proses pelacakan COVID-19 dapat dilakukan, tetapi jumlah pengguna aplikasi PeduliLindungi belum memenuhi target pemerintah. Menurut Kementrian Komunikasi dan Informatika Republik Indonesia, tren penggunaan PeduliLindungi mengalami penurunan terutama di Jawa dan Bali. Tujuan dari penelitian ini adalah untuk mengetahui faktor apa saja yang memengaruhi niat keberlanjutan seseorang untuk terus menggunakan aplikasi contact tracing PeduliLindungi. Penelitian ini menggunakan pendekatan kuantitatif untuk menguji model penelitian yang dibangun berdasarkan teori Expectation Confirmation Model (ECM), Health Belief Model (HBM), dan Theory Acceptance Model (TAM). Pengumpulan data dilakukan dengan menyebarkan kuesioner secara daring. Data yang diperoleh dari 372 responden dianalisis dengan metode PLS-SEM menggunakan tools SmartPLS 3.2.9. Berdasarkan hasil analisis, faktor-faktor yang memengaruhi niat keberlanjutan penggunaan aplikasi PeduliLindungi adalah service quality (kualitas layanan), system quality (kualitas sistem), perceived susceptibility (kerentanan yang dirasakan), confirmation (konfirmasi), perceived usefulness (kegunaan yang dirasakan), perceived ease of use (kemudahan penggunaan yang dirasakan), dan satisfaction (kepuasan). Penelitian ini juga memberikan implikasi secara teoritis untuk penelitian selanjutnya terkait faktor-faktor yang dapat memengaruhi niat keberlanjutan penggunaan aplikasi contact tracing. Selanjutnya, implikasi secara praktis untuk pengembang aplikasi PeduliLindungi dalam meningkatkan fitur aplikasi serta pemerintah khususnya Kementrian Kesehatan Republik Indonesia sebagai bahan pertimbangan dalam mengevaluasi kebijakan terkait penanganan COVID-19.

---

The COVID-19 pandemic has prompted the government to utilize technology to overcome it, including the use of contact tracing applications. The Indonesian government has officially released and required the use of a contact tracing application called PeduliLindungi. The use of the PeduliLindungi application is an effort by the government in fighting COVID-19. The government requires the contribution of the Indonesian population to use PeduliLindungi so that the COVID-19 tracking process can be carried out, but the number of application users has not met the government's target. According to the Ministry of Communication and Information of the Republic of Indonesia, the trend of using PeduliLindungi has decreased, especially in Java and Bali.

The purpose of this study is to find out what factors influence a person's continuance intention to use PeduliLindungi contact tracing application. This study uses a quantitative approach to test the research model that is built based on the Expectation Confirmation Model (ECM), Health Belief Model (HBM), and Theory Acceptance Model (TAM) theory. Data was collected by distributing online questionnaires. The data obtained from 372 respondents were analyzed by the PLS-SEM method using SmartPLS 3.2.9 tools.

Based on the results of the analysis, the factors that influence the intention to continue using the PeduliLindungi application are service quality (quality of service), system quality, perceived susceptibility, confirmation, perceived usefulness, perceived ease of use, and satisfaction. This research also provides theoretical implications for further research regarding the factors that can influence continuance intention to use contact tracing applications. Furthermore, practical implications for PeduliLindungi application developers in improving application features and the government, especially the Ministry of Health of the Republic of Indonesia as consideration in evaluating policies related to handling COVID-19."

"

Meningkatnya penggunaan teknologi membuat masyarakat beralih untuk memesan tiket pesawat secara daring. Selain itu, kepemilikan smartphone membuat aplikasi menjadi media yang paling sering digunakan untuk melakukan pemesanan. Meskipun demikian, loyalitas pengguna masih menjadi permasalahan penyedia layanan pemesanan tiket pesawat. Hal ini dikarenakan pengguna masih sering berpindah-pindah layanan secara tidak menentu. Oleh karena itu, penelitian ini dilakukan untuk mengetahui faktor-faktor yang memengaruhi perceived value dan hubungannya dengan loyalitas dan kepuasan pengguna aplikasi pemesanan tiket pesawat di Indonesia berdasarkan alasan transaksi pengguna. Faktor-faktor tersebut dikelompokkan berdasarkan siklus transaksi, yaitu pre purchase, purchase, dan post purchase. Penelitian ini menggunakan pendekatan kuantitatif dengan survei terhadap 1.160 responden yang pernah melakukan pembelian tiket pesawat melalui aplikasi. Data diolah dengan metode Covariance Based Structural Equation Modelling (CB-SEM) menggunakan AMOS 24.0. Hasil penelitian menunjukkan terdapat hubungan yang signifikan antara perceived value, kepuasan pengguna, dan loyalitas pengguna. Selain itu, ditemukan bahwa pengguna hedonic lebih mengutamakan pengalaman sebelum, saat, dan sesudah melakukan transaksi dibandingkan pengguna utilitarian yang lebih mengutamakan transaksi yang cepat, aman, mudah, dan ringkas. Hasil penelitian dapat digunakan bagi penelitian selanjutnya dengan topik serupa dan penyedia layanan pemesanan tiket pesawat dalam mengelola loyalitas pengguna.

 

---

The use of technology make people switch to order flight tickets by online. In addition, the increasing of smartphone usage makes the application the most often use medium for booking tickets. However, user loyalty is still a problem for flight booking service providers. This is because users still move from one-to-another service provider. Therefore, this study aim to determine the factors that influence perceived value, user loyalty and satisfaction of flight ticket booking applications in Indonesia based on user’s reason to make a transactions. These factors are grouped based on transaction cycle: pre-purchase, purchase, and post-purchase. This study uses a quantitative approach by surveying 1.160 respondents who had purchase flight tickets through applications. Data is processed by Covariance Based Structural Equation Modeling (CB-SEM) using  AMOS 24.0. The results show that there is a relation between perceived value, user satisfaction, and user loyalty. In addition, this study is also found that hedonic users are more prioritize experiences before, during, and after making transactions, utilitarian users who prefer transaction that fast, safe, easy, and concise. The results of this study can be use for further research with similar topics and flight ticket booking service providers to manage user loyalty. 

"

"ABSTRAKPenelitian ini ingin melihat pengaruh perceived brand value terhadap brand loyalty yang dimediasi oleh brand trust dan brand affect pada dua kategori brand yaitu sustainable brand dan conventional brand pada produk kosmetik dan skin care. Penelitian ini juga menggunakan sustainability knowledge dan fashion consciousness sebagai variabel moderasi. Penelitian ini dilakukan dengan menyebarkan kuesioner dan memperoleh sebanyak 232 responden. Hasil penelitian menunjukkan bahwa perceived brand value berpengaruh terhadap brand trust dan brand affect pada kedua kategori brand. Brand trust dan brand affect berpengaruh terhadap brand loyalty pada kedua kategori brand. Moderasi sustainability knowledge tidak memperkuat pengaruh positif perceived brand value terhadap brand trust dan brand affect pada sustainable brand. Moderasi fashion consciousness juga tidak memperkuat pengaruh positif perceived brand value terhadap brand trust dan brand affect pada conventional brand.

---

ABSTRACTThis study discusses the influence of perceived brand value on brand loyalty mediated by brand trust and brand affect on two brand categories which are sustainable brand and conventional brand. This study also discusses the moderating effect of sustainability knowledge and fashion consciousness on the relationship between perceived brand value on brand trust and brand affect. The data was collected through online questionnaire with the sample of 232 respondents. The result shows that there is a positive influence of perceived brand value on brand trust and brand affect on both brand categories. Brand trust and brand affect have positive influence on brand loyalty on both brand categories. Sustainability knowledge as a moderating variable does not enhance the relationship between perceived brand value on brand trust and brand affect for sustainable brand category. Fashion consciousness as a moderating variable also does not enhance the relationship between perceived brand value on brand trust and brand affect for conventional brand category."

"Pertumbuhan penerapan e-learning di Indonesia mulai pesat sejak tahun 2004. BNI sebagai salah satu perusahaan yang berhasil menerapkan e-learning di Indonesia pada tahun 2007 memperoleh predikat The Best Online Learning Subkategori Perusahaan pada SWA Award. Namun terjadi penurunan yang drastis penggunaan program e-learning BNI sejak 2008 hingga 2012. Karena itu penelitian ini bertujan untuk menganalisa hubungan 1) kepuasan pengguna elearning dan intensi melanjutkan penggunaan e-learning pada karyawan BNI?46, 2) konfirmasi dan kepuasaan pengguna e-learning pada karyawan BNI-46, 3) kegunaan yang dirasakan dan kepuasan pengguna e-learning pada karyawan BNI?46, 4) kegunaan yang dirasakan dan intensi melanjutkan penggunaan elearning pada karyawan di BNI?46, 5) konfirmasi dan kegunaan yang dirasakan pengguna e-learning bagi karyawan BNI?46. Untuk menjawab permasalahan tersebut akan digunakan Expectation Confirmation Model dari Bhattacherjee (2001) sebagai acuan analisis.Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatif. Pengambilan sampel penelitian mmenggunakan teknik non probability sampling dengan jumlah sampel sebanyak 106 karyawan BNI?46 yang pernah menggunakan e-learning minimal 1 modul. Teknik analisa data primer memakai korelasi pearson. Instrumen yang dipakai diadaptasi dari Bhattacherjee (2001), Davis (1989). Uji validitasnya menggunakan KMO-Barlet, sedangkan uji reliabilitas menggunakan cronbach's alpha, dengan signifikansi 0,05.Hasil dari penelitian menunjukkan bahwa kelima hipotesa nul ditolak. Ini berarti model ECM yang berasal Bhattarcherjee (2001) merupakan model yang sahih dan ajeg, serta bisa digunakan untuk memprediksi intensi melanjutkan penggunaan elearning pada karyawan BNI-46. Diharapkan hasil penelitian ini selanjutnya bisa berguna sebagai fondasi untuk pengembangan dan modifikasi dari berbagai model untuk diperoleh model yang paling tepat dan kuat dalam memprediksi intensi melanjutkan penggunaan e-learning.

---

E-learning implementation in Indonesia started to grow rapidly since 2004. At 2007, BNI as one of the company that has been succeeded to implement e-learning in Indonesia received an award as The Best Online Learning subcategory Company in SWA Award. But then from 2008, there is a decreasing of the e-learning program implementation until 2012. Therefore, purposes of this study are to analyze the correlation of 1) e-learning user?s satisfaction and intention to continue using e-learning program on employees at BNI?46, 2) confirmation and e-learning user?s satisfaction on employees at BNI-46, 3) usefulness of e-learning felt by e-learning user and their satisfaction on employees at BNI?46, 4) usefulness of e-learning felt by e-learning user and intention to continue using e-learning on employees at BNI-46, 5) confirmation and usefulness of e-learning felt by e-learning user on employees at BNI-46. To answer those problems, Expectation Confirmation Model from Bhattacherjee (2001) will be used as reference of analysis.This study used quantitative approach with explanative research method. Using non probability sampling technique with samples consist of 106 employees at BNI?46 whom has used e-learning, minimum 1 modul. Analysis technique of primary data used Pearson Correlation. Instrument used in this study was adapted from Bhattacherjee (2001), Davis (1989). Validation test used KMO-Barlet, while reliability test used cronbach?s alpha, with significant level 0,05.Result of this study shows that all five null of hypothesis are rejected. This means ECM model from Bhattarcherjee (2001) is valid and reliable, and can be used to predict the intention to continue using e-learning on employees at BNI-46. It is expected that result of this study can be utilized as foundation to develop and modify other models in order to obtain the most appropriate and strongest model to predict the intention to continue using BNI e-learning."