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"ABSTRACTIndonesia sebagai negara dengan cultural resources tertinggi di ASEAN memiliki kesempatan untuk memanfaatkan cultural resources yang dimilikinya untuk meningkatkan kunjungan wisatawan. Upaya meningkatkan kunjungan wisatawan salah satunya adalah dengan menyelenggarakan event. Event merupakan penggerak wisatawan untuk meninggalkan tempat tinggalnya, mengeluarkan uang yang dimilikinya untuk memperoleh pelayanan di destinasi wisata. Penelitian ini fokus pada pengaruh cultural events dan elemen lain dalam destinasi wisata terhadap pembentukan destination image yang dapat menghasilkan positive behavioral intention. Penelitian ini menggunakan PLS-SEM untuk menganalisis pengaruh cultural events, event brand, place brand, dan structural element terhadap affective dan cognitive image destinasi wisata. Responden dalam penelitian ini adalah orang-orang yang pernah mengunjungi Dieng Culture Festival 6,7, atau 8. Penelitian ini menemukan bahwa place brand dan structural element berpengaruh signifikan terhadap pembentukan cognitive dan affective image. Variabel lain, yakni cultural events dan cultural event brand hanya berpengaruh signifikan terhadap affective image. Selanjutnya, kedua dimensi destination image, yaitu affective image dan cognitive image berpengaruh signifikan terhadap overall image destination image. Dalam kasus Dieng dan Dieng Culture Festival, affective image berpengaruh lebih besar terhadap pembentukan overall image. Pada penelitian ini juga ditemukan bahwa overall image berpengaruh signifikan terhadap intention to revisit dan intention to recommend wisatawan terhadap destinasi wisata.

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ABSTRACTIndonesia as the richest cultural resources country in ASEAN has opportunities to maintain its cultural resources to increase tourist visits. Conducting event is one of the way to increase tourist visit. Events can make someone leave their place, move to the other place conducting events, spent their money to get the services on the event site. The focus of this study is the contribution of cultural events and the other elements of tourist destination to the formation of destination image that lead to positive behavioral intention. This research used PLS SEM to analyze the effect of cultural events, event brand, place brand, and structural element to the affective and cognitive image. Respondents of this research is anyone who had been visited Dieng Culture Festival 6, 7, or 8. This research has found that place brand and structural element significantly affect both cognitive and affective image. The other variable, cultural events and cultural event brand only significantly affect the affective image of tourist destination. In the case of Dieng and Dieng Culture Festival, affective image has bigger affect to the formation of overall image than cognitive image. In this study, researcher also found that overall image of tourist destination significantly affects positive behavioral intention intention to revisit dan intention to recommend of the tourist to tourist destination. "

"Industri pariwisata adalah salah satu sektor industri yang memberikan kontribusi banyak terhadap perekonomian Indonesia. Salah satu jenis pariwisata yang berkembang dengan pesat adalah ecotourism. Destinasi Desa EcotourismPenglipuran Bali menjadi destinasi ecotourism unggulan di Bali yang mana hal ini dibuktikan melalui peningkatan kunjungan wisatawan setiap tahunnya dan menjadi hasil pencarian teratas di TripAdvisor. Penelitian ini dilakukan untuk menganalisis pengaruh e-WOM terhadap visit intention pada Desa Ecotourism Penglipuran Bali dengan destination image sebagai variabel penghubungnya. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 100 wisatawan domestik menggunakan teknik non-probability sampling. Teknik analisis data yang digunakan adalah dengan analisis regresi dan Sobel Test untuk melihat pengaryg antar variabel baik secara langsung maupun tidak langsung. Hasil penelitian menunjukan bahwa e-WOM memiliki pengaruh langsung dan tidak langsung terhadap visit intention melalui destination image. Namun, pengaruh e- WOM terhadap visit intention melalui destination image memiliki nilai pengaruh yang lebih besar dibandingkan dengan nilai pengaruh e-WOM terhadap visit intention secara langsun

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Tourism has become the industrial sector that contributes a lot to the Indonesian

economy. Ecotourism is one of tourism sector that has grown rapidly. Penglipuran

Bali Ecotourism Village is a leading ecotourism destination in Bali which is proven

by increasing tourist visit every year and become the top search result for

“Ecotourism village in Bali” on TripAdvisor. This study was conducted to analyze

the effect of e-WOM on visit intention in Penglipuran Bali Ecotourism Village with

destination image as the mediator. This research used a quantitative approach by

distributing questionnaires to 100 domestic tourists using non-probability sampling

techniques. The data analysis technique used is the regression analysis and Sobel

Test to see the influence between variables both directly and indirectly. The results

showed that e-WOM had direct and indirect effects on visit intention through

destination image. However, the effect of e-WOM on visit intention through

destination image has a greater influence value than the value of e-WOM influence

on visit intention directly."

"Skripsi ini membahas mengenai pengaruh dari destination image negara Thailand terhadap persepsi konsumen Indonesia terhadap produk domestik Thailand, yaitu buah durian Thailand. Dengan menggunakan metode analisis statistik structural equation model menginvestigasi pengaruh destination image terhadap persepsi dan preferensi konsumen mengenai destination?s domestic product, dimana terdapat pengaruh destination familiarity pada hubungan antara destination image dan persepsi konsumen. Hasil penelitian menunjukkan bahwa destiantion image negara Thailand mempengaruhi persepsi konsumen mengenai destination's domestic product secara signifikan dan positif, dimana destination familiarity tidak dapat memoderasi hubungan antara destination image dan persepsi konsumen. Pada akhirnya hubungan antara destination image dan preferensi konsumen akan dimediasi secara penuh oleh persepsi konsumen mengenai destination?s domestic product. Penelitian ini akan berguna bagi pembuat kebijakan (pemerintah) untuk memanfaatkan destination image dalam membantu meningkatkan ekspor negara.

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This undergraduate thesis discusses the influence of destination image of Thailand to the Indonesian consumer perception for domestic products of Thailand, Thailand?s king of fruit. Using methods of statistical analysis of structural equation modeling to investigate the influence of destination image on destination?s domestic product perception and preference, where there is a influence of destination familiarity on the relationship between destination image and destination?s domestic product perception.

The results indicate that the destination image of Thailand significantly and positively influence destination's domestic product perception, where destination familiarity can not moderate the relationship between destination image and product perception. In the end the relationship between destination image and product preference will be fully mediated by destination's domestic product perception. This study will be useful for policy makers (government) to take advantage of the destination image to increase country's exports."

"ABSTRACTThe eco-tourism area of the southern coast of West Java is the focus of research since the area is less well known as a tourist destination. Also, there is a reluctance of tourists to visit again, and tourists find ordinary. The purpose of this study is to examine the influence model of travel motivation and impressive tourism experience towards the destination image. The method used is verification analysis by using Structural Equation Model (SEM). The survey conducted on 302 respondents, i.e., tourists who visited the eco-tourism area of the southern coast of West Java. The results showed the motivation of travel and tourism experience significantly influence the image of tourism destinations. Tourism area managers need to design strategies to improve the image of the region by providing tourist stimulation in the form of exciting information and offers eco-tourism products-themed for tourist with a memorable approach to traveling experiences."

"ABSTRAKPenelitian ini bertujuan untuk mengetahui hubungan langsung dan tidak langsung antara motivasi dan kepuasan wisatawan terhadap destinasi wisata melalui peran experiental-related factors dan destination image yang dipersepsikan oleh para wisatawan selama berwisata di situs warisan. Sampel penelitian ini merupakan Warga Negara Indonesia yang pernah berwisata ke Candi Borobudur dalam waktu satu tahun terakhir. Pengolahan data penelitian ini menggunakan Partial Least Square Structural Equation Modeling (PLS-SEM) dengan 442 sampel responden. Hasil penelitian mengindikasikan bahwa terdapat pengaruh signifikan antara motivasi dan kepuasan wisatawan melalui peran destination image dan salah satu experiental-related factors. Temuan ini membantu dalam memahami faktor penentu perilaku dan kepuasan dari wisatawan terhadap situs wisata warisan.

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ABSTRACT

This study aims to determine the direct and indirect effects between motivation satisfaction of tourists towards the heritage destination through the role of experience related factors and destination images perceived by tourists during a visit to a heritage destination. The sample are Indonesian citizens who had traveled to Borobudur Temple last year. The research is using Partial Least Square Structural Equation Modeling (PLS-SEM) for processing data from 442 respondents. The result indicate that there is a significant effect between motivation-satisfaction through the role of destination image and one of the experiental related factors. These findings contribute to understanding the determinants of tourists behavior and satisfaction towards a heritage destination."

"[ABSTRAK

Penelitian ini bertujuan untuk meneliti pengaruh travel constraints terhadap destination image wisata leisure di Indonesia berdasarkan persepsi international youth travelers. Travel constraints dibentuk oleh empat dimensi, yaitu unfamiliarity, interpersonal, structural, dan intrapersonal. Destination image dibentuk oleh tiga dimensi, yaitu tourism infrastructure, hospitality atmosphere, dan unique cultural attractions. Penelitian ini dilakukan terhadap 100 orang responden yang berusia 18-35 tahun serta berkewarganegaraan Kanada, Korea Selatan, dan Perancis dengan metode PLS-SEM, independent T-test, dan ANOVA. Berdasarkan hasil penelitian, diketahui bahwa pertama, terdapat pengaruh yang signifikan dari travel constraints terhadap destination image wisata leisure di Indonesia. Kedua, ditemukan juga perbedaan persepsi travel constraints dan destination image wisata leisure Indonesia, yakni antara international youth travelers yang sudah dan yang belum berkunjung ke Indonesia dan antara international youth travelers dari negara Kanada, Korea Selatan, dan Perancis.

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ABSTRACT

This research explores the influence of travel constraints toward destination image for leisure travel in Indonesia perceived by international youth travelers. Travel constraints are formed by for dimensions, which are unfamiliarity, interpersonal, structural, and intrapersonal. Destination image are formed by for dimensions, which are tourism infrastructure, hospitality atmosphere, and unique cultural attractions. A survey was conducted among 100 international youth travelers from Canada, South Korea, and France. The methods used in this research are PLS-SEM, independent T-test, and ANOVA. The findings of this research concluded that there is significant influence of travel constraints toward destination image for leisure travel in Indonesia. Moreover, there is different perception for travel constraints and destination image for leisure travel in Indonesia between international youth travelers who have been and have not been to Indonesia and also between international youth travelers from Canada, South Korea, and France.;This research explores the influence of travel constraints toward destination image for leisure travel in Indonesia perceived by international youth travelers. Travel constraints are formed by for dimensions, which are unfamiliarity, interpersonal, structural, and intrapersonal. Destination image are formed by for dimensions, which are tourism infrastructure, hospitality atmosphere, and unique cultural attractions. A survey was conducted among 100 international youth travelers from Canada, South Korea, and France. The methods used in this research are PLS-SEM, independent T-test, and ANOVA. The findings of this research concluded that there is significant influence of travel constraints toward destination image for leisure travel in Indonesia. Moreover, there is different perception for travel constraints and destination image for leisure travel in Indonesia between international youth travelers who have been and have not been to Indonesia and also between international youth travelers from Canada, South Korea, and France.

, This research explores the influence of travel constraints toward destination image for leisure travel in Indonesia perceived by international youth travelers. Travel constraints are formed by for dimensions, which are unfamiliarity, interpersonal, structural, and intrapersonal. Destination image are formed by for dimensions, which are tourism infrastructure, hospitality atmosphere, and unique cultural attractions. A survey was conducted among 100 international youth travelers from Canada, South Korea, and France. The methods used in this research are PLS-SEM, independent T-test, and ANOVA. The findings of this research concluded that there is significant influence of travel constraints toward destination image for leisure travel in Indonesia. Moreover, there is different perception for travel constraints and destination image for leisure travel in Indonesia between international youth travelers who have been and have not been to Indonesia and also between international youth travelers from Canada, South Korea, and France.

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"Tesis ini membahas tentang pengaruh electronic word-of-mouth terhadap minat berkunjung melalui destination image sebagai perantara pada boutique hostel Cara Cara Inn. Penelitian ini difokuskan terhadap akun social media Instagram dari Cara Cara ini dan menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner secara online kepada 260 followers aktif dari akun tersebut sebagai responden. Teknik analisa data yang digunakan adalah analisis multivariate dengan menggunakan analisis jalur untuk menguji pengaruh variabel perantara dan membandingkan besarnya pengaruh langsung dan tidak langsung dari variabel-variabel penelitian ini. Hasil penelitian menunjukan bahwa terdapat pengaruh yang signifikan antara electronic word-of-mouth terhadap minat berkunjung melalui destination image sebagai variabel perantara, dan dengan adanya variabel perantara tersebut pengaruh antara electronic word-of-mouth terhadap minat berkunjung terbukti menjadi lebih kuat.

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This thesis discusses about the effect of electronic word of mouth towards visit intention through destination image as a mediator on boutique hostel Cara Cara Inn. This research focuses on social media Instagram account of Cara Cara Inn and uses quantitative approach with conducting an online questionnaire to 260 active followers of that account as the respondent of this research.

Analysis technique used for the data is multivariate analysis, with path analysis to test the effect of mediating variable and compare how big is the direct and indirect effect of the variables in this research.

The result showed that electronic word of mouth has a significant effect towards visit intention through destination image as a mediating variable, and with that variable as a mediator, the effect of electronic word of mouth towards visit intention is proved to be stronger."

"ABSTRACTThe increasing popularity of reality shows renders them as potential media for tourism promotion. However, there is limited research regarding the impact of destination exposure in reality shows. This study aimed to investigate the impact of destination exposure in television reality shows on destination image, familiarity, and travel intention. To test the hypotheses, a within subject experiment was conducted. A worldwide popular reality show, The Amazing Race, was used as a stimulus for the participants. The results revealed that, in general, both cognitive and affective destination im- ages were rated higher after watching the reality show. Furthermore, familiarity with the destination and travel intention to the destination increased after watching the destination in the reality show. The result of this study will be useful for destination marketing organization and the government to explore alternative promotional media and aid the promotion of tourism destination."

"Studi ini meneliti hubungan antara halal tourism (pariwisata halal), tourist experience (pengalaman wisata), dan constraint (kendala) untuk mengidentifikasi peran khusus dari atribut-atribut dalam membentuk destination image (citra daerah tujuan) dan revisit intention (intensi mengunjungi kembali) ke Lombok. Populasi penelitian terdiri dari 330 tanggapan survei dari wisatawan domestik Lombok. Untuk mencapai tujuan ini, pemodelan persamaan struktural digunakan untuk menganalisis data menggunakan PLS untuk menguji dampak dimensi dan variabel yang mempengaruhi destination image dan revisit intention. Lima dimensi halal tourism attributes (lingkungan sosial, fasilitas, makanan dan minuman, layanan, dan staf), empat dimensi tourist experience (escapism, entertainment, esthetics, dan education), tiga dimensi constraint (avaibility, structural, dan interpersonal), tiga dimensi destination image (scenery, infrastructure, affective dan water sports), dan tiga atribut revisit intention diidentifikasi. Analisis regresi kuadrat terkecil parsial menunjukkan bahwa tourist experience menentukan peran terbesar dalam destination image. Hasil penelitian menentukan apakah keberadaan faktor pariwisata halal dapat mempengaruhi citra tujuan dan membuat wisatawan untuk mengunjungi kembali Lombok di masa depan, oleh karena itu pemasar dapat menciptakan nilai tambah untuk daerah tujuan wisata yang dikelola dengan mempertimbangkan faktor-faktor pariwisata halal.

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This study examines the relationship between halal tourism, travel experience, and constraint to identify the particular role of the attributes in forming destination image and revisit intention to Lombok. The study population comprises of 330 survey responses from domestic tourists of Lombok. In order to achieve this objective, structural equation modelling was used to analyze the data using PLS to examine the impact of dimensions and variable that influence destination image and revisit intention. Five dimensions of halal tourism (social environment, facilities, food and beverages, service, and staff), four dimensions of travel experience (escapism, entertainment, esthetics, and education), three dimensions of constraints (avaibility, structural, and interpersonal), three dimension of destination image (scenery, infrastructure, affective, and water sports), and three attributes of revisit intention were identified. Partial least squares regression analysis shows that tourism experience defining biggest roles in the destination image. The results determine whether the existence of halal tourism factors can affect the destination image and make a tourist to revisit Lombok in the future, therefore marketers can create added value for managed tourist destination areas by taking into the factors of halal tourism."