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Abstrak :
Penelitian ini membahas bagaimana brand loyalty intentions dibentuk dari aktifitas interaksi di dalam brand community pada salah satu produk otomotif, yaitu kendaraan roda empat dengan mengambil studi kasus pengguna mobil BMW yang tergabung di dalam komunitas BMW Car Club of Indonesia (BMWCCI). Dalam penelitian ini, pengolahan data dilakukan dengan menggunakan Structural Equation Modeling dengan program LISREL 8.51. Hasil penelitian ini memperlihatkan bahwa interaksi dan tradisi dan peraturan di dalam brand community memiliki efek yang signifikan dan positif dalam membentuk brand loyalty intentions. Selain itu, variabel moderasi yang ada terbukti mempengaruhi hubungan positif dan negative dari variabel di dalam penelitian. Interpretasi, limitasi, dan implikasi manajerial akan didiskusikan lebih lanjut. ......This research investigates how brand loyalty intentions formed by activities such as interaction in a brand community on one of the automotive product, specifically in four wheeled vehicle. The object of this research is BMW user, who joined brand community called BMW Car Club of Indonesia. In this research, Structural Equation Modeling (SEM) with LISREL 8.51 program has been used to process the data. The result shows that such interaction and brand community tradition and rule has a significant and positive effect to form brand loyalty intentions. Furthermore, among two moderating variables, it is proven to affect the positive and negative relationships in this research. Interpretations, limitations, and managerial implications are discussed further.

Abstrak :
In November 1967 the General Assembly United Nations adopted the declaration "to ensure the universal recognition in law and in fact of the principle of equality of men and women". That Declaration was known as the Declaration of the Elimination of all forms of Discrimination against Women. One of the state ratified the declaration is Indonesia. The ratification was declared as Undang-undang No. 7/1984. After eight years declared, it would be still interesting to know how the law works in reality. Does anyone know about what happened and what is going on with the legal issues regarding women. This article tries to get some explanation about how far the declaration is known and what was done about it. Some law and social-political science students of University of Indonesia were interviewed. What they say, feel, and think about all of women issues in terms of knowing and understanding the declaration would be held in this small-scale research.

Abstrak :
Legally there is no discrimination against women in the field of education, such as discernable in laws concerning formal education. Schools are generally co-educational; even those schools which initially are meant to enroll only boys (technical schools) or only girls (schools for home economic) are how open to both sexes. However statistical data show that there is a greater percentage of illiteracy among woman...[...]Non-formal education is provided by governmental instances, women's organization and private enterprises as well with a view to increasing the potentials of men and women; enrollment in these courses, arranging from literacy classes to agricultural training and in home economics, is voluntarily. Informal education is received through experiences in the family circle and other social groups, exposure to the mass media and by attending the traditional and modern theater. To what extent discrimination against women is apparent through informal education further social research may be able to reveal.

Abstrak :
Saat ini, para peneliti memiliki perhatian khusus pada media sosial karena media sosial tidak hanya sebagai alat komunikasi bagi penggunanya. Media sosial telah menjadi bagian penting dari strategi pemasaran, yang membawa pengaruh signifikan terhadap niat beli konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh pemasaran media sosial yang digunakan oleh Somethinc terhadap ekuitas merek dan respon pelanggan, berdasarkan aktivitas pemasaran mereka di Instagram. Dengan tiga variabel: Aktivitas Pemasaran Media Sosial, Respons Pelanggan, dan Ekuitas Merek, kuesioner tertutup dibuat untuk responden dengan latar belakang berbeda untuk menjawab tiga hipotesis dalam penelitian ini. Survei dilakukan dengan menanyai 170 orang dari berbagai latar belakang, seperti jenis kelamin, usia, tingkat pendidikan, profesi, dan domisili. Kemudian, tanggapan tersebut diolah dan dianalisis dengan analisis statistik. Hasil penelitian menunjukkan bahwa aktivitas pemasaran media sosial Somethinc secara signifikan memiliki pengaruh pada ekuitas merek dan respons pelanggan. Selain itu, hasil penelitian juga menunjukkan efek mediasi dari variabel ekuitas merek terhadap hubungan antara aktivitas pemasaran media sosial dan respons pelanggan terhadap pengguna produk kecantikan Somethinc di DKI Jakarta. ......Many researchers are currently paying attention on the concept of social media since social media is not only a communication tool for its users. Social media has become an essential part of the marketing strategy of business activities, leading to a significant influence on consumers' purchase intentions. This research aims to determine the effect of social media marketing used by Somethinc on brand equity and customer response, based on their marketing activities on Instagram. With three variables: Social Media Marketing Activities, Customer Responses, and Brand Equity, a closed questionnaire was created for the participants with different backgrounds to answer three hypotheses in this study. A survey was conducted by questioning 170 people from different backgrounds, such as gender, age, educational level, profession, and domicile. Then, the responses were processed and analyzed with statistical analyses. The findings deduced that Somethinc's social media marketing activities positively and significantly impact brand equity and customer response. In addition, the study results also show a mediating effect of the brand equity variable on the relationship between social media marketing activities and customer responses to Somethinc beauty product users in the DKI Jakarta.

Abstrak :
Penelitian ini bermaksud untuk menemukan stigma yang menjadi target prasangka dalam konteks masyarakat Indonesia; menguji pengaruh sosial dalam ekspresi prasangka; serta menguji peran kejelasan norma sosial dan perceived controllability stigma dalam memoderasi pengaruh sosial terhadap ekspresi prasangka. Dari 373 mahasiswi dalam rentang usia antara 19 - 22 tahun ditemukan bahwa pengaruh sosial dalam bentuk kehadiran orang lain yang mengutuk atau mendukung diskriminasi akan mempengaruhi ekspresi prasangka. Pengaruh kehadiran orang lain yang mengutuk atau mendukung diskriminasi terhadap ekspresi prasangka dimoderasi oleh kejelasan norma sosial. Sementara itu pengaruh sosial terhadap ekspresi prasangka tidak dimoderasi oleh perceived controlability stigma. ...... This present study assesses stigma in Indonesian context and examined the effects social influence toward expression of prejudice through moderation of social norm clarity and perceived controllability stigma. Results from373 female college students aged between 19-22 years old showed that social influence has direct effect on expression of prejudice and social norm clarity was proved to moderating the effect of social influence on expression of prejudice. On the other hand, perceived controllability was not proved to be the moderator.

Abstrak :
Layanan mobile payment menjadi semakin populer ketika perangkat seluler dan penggunaan internet meningkat di Indonesia. Penerimaan mobile payment bergantung pada intensi penggunaan kembali mobile payment oleh konsumen. Meskipun penggunaan mobile payment terus meningkat, masih ada beberapa kelemahan dari penggunaannya. Penelitian ini bertujuan untuk menyelidiki intensi penggunaan kembali pada mobile payment dengan menggunakan teori technology acceptance model yang diperluas dengan technology continuance theory yang didalamnya mencakup kepuasan dan intensi penggunaan kembali. Selain itu, penelitian ini juga berfokus pada persepsi risiko, kepercayaan, dan pengaruh sosial yang mungkin juga berdampak pada intensi penggunaan kembali. Model penelitian ini diuji melalui survei online dengan metode structural equation modeling. Populasi target dalam penelitian ini adalah konsumen Indonesia yang berusia minimal 18 tahun yang menggunakan mobile payment dalam kehidupan sehari-hari. Hasilnya menemukan bahwa persepsi kemudahan penggunaan dan persepsi manfaat penggunaan mobile payment secara positif memengaruhi intensi penggunaan kembali melalui sikap dan kepuasan. Selain itu, persepsi risiko secara negatif mempengaruhi sikap konsumen terhadap mobile payment.

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Mobile payment services are becoming increasingly popular as mobile devices and internet usage increase in Indonesia. The acceptance of mobile payment depends on the consumers continuing use of mobile payment. Although the usage of mobile payment is growing, there are still some disadvantages from its use. This study aims to investigate empirically consumers continuance intention on mobile payment by using technology acceptance model theory extended with technology continuance theory, which includes satisfaction and continuance intention. Furthermore, this study also focuses on perceived risk, trust, and social influence which might also impact the intention of continuance usage. The model of this study was tested in an online survey with structural equation modeling. The target population in this study is Indonesian consumers at least 18 years old who has been using mobile payment in their daily lives. The result finds that perceived ease of use and perceived usefulness of mobile payment positively influences the continuance intention through attitude and satisfaction. Moreover, perceived risk negatively influences consumers attitude towards mobile payment using.

Abstrak :
Tujuan dari penelitian ini adalah mengidentifikasi faktor-faktor apa saja yang dapat memengaruhi generasi milenial dalam mengadopsi penggunaan fintech. Ide dari penulisan penelitian ini didasari oleh penggunaan financial technology yang mengalami perkembangan pesat akhir-akhir ini. Generasi milenial dipilih sebagai objek penelitian, karena generasi ini memiliki kemampuan adaptasi yang cepat dalam menggunakan teknologi. Penelitian menggunakan kuesioner yang disebar secara online kepada 275 responden generasi milenial di Jabodetabek. Penelitian ini berdasarkan teori Unified Theory of Acceptance and Use of Technology UTAUT dan analisisnya menggunakan pendekatan Partial Least Square PLS. Ketiga faktor yang dianggap berpengaruh dalam menimbulkan intensi untuk mengadopsi fintechadalah harapan kinerja, harapan usaha, dan pengaruh sosial. Hasil penelitian menunjukkan bahwa secara serentak ketiga faktor tersebut memengaruhi generasi milenial dalam mengadopsi fintech dan berdasarkan hasil uji parsial, masing-masing faktor secara signifikan berpengaruh positif terhadap niat perilaku. Kontribusi dari penelitian ini adalah variabel moderasi yaitu tingkat pendidikan. Hasilnya menunjukkan bahwa seluruh faktor berpengaruh positif terhadap niat perilaku untuk tingkat pendidikan di bawah Strata-1 dan Strata-1. Namun, untuk tingkat pendidikan di atas Strata-1, faktor harapan usaha dan pengaruh sosial ditemukan tidak memengaruhi niat perilaku generasi milenial dalam mengadopsi fintech. Hasil penelitian ini memberikan implikasi bagi para pelaku fintechdan perbankan konvensional untuk memperoleh gambaran mengenai kondisi pasar dari industri jasa keuangan. Seluruh penyedia jasa keuangan dan pemerintah dapat menyusun rencana kerja untuk menghadapi kebutuhan masyarakat dalam hal layanan keuangan setelah mengetahui intensi yang tinggi dari masyarakat untuk mengadopsi fintech. ......The purpose of this research is to identify what factors could affect the millennials in using fintech. The idea of this research is based on the use of financial technology which has been increasing rapidly lately. Millenial generation is chosen as the object of research, because they have a rapid adaptability in using technology. The study used questionnaires that were distributed online for 275 respondents of millennial respondents in Jabodetabek. This research is based on Unified Theory of Acceptance and Use of Technology UTAUT theory and its analysis using Partial Least Square PLS approach. Factors used in the intention to adopt fintech are performance expectancy, effort expectancy, and social influence. The results showed that these factors simultaneously affecting behavioral intention among the millennial generation to adopt fintech and based on partial test, each factors has positive significant effects to behavioral intention. Contribution of this research is moderation variable which is level of education. The result shows that all factors positively affect the behavioral intention of millennials who have education level which is lower than bachelor degree and bachelor degree. However, for the level of education which is higher than bachelor degree, effort expectancy and social influence are found having no effect on millenial generation to adopt fintech. The results of this research provide implications for fintech and conventional banking companies to obtain an overview of market conditions of the financial services industry. All financial services providers and government can develop work plans to face the needs of the society in terms of financial services after knowing the high intentions of the community to adopt fintech.

Abstrak :
Berkembangnya industri kopi membuat semakin banyak pula penggunaan plastik yang berkakhir menjadi limbah sampah. Hal tersebut mendorong berbagai pihak termasuk pelaku bisnis kopi menggunakan bahan yang lebih ramah lingkungan dan membuat konsumen ikut menjaga lingkungan dengan menggunakan bahan ramah lingkungan tersebut. Penelitian ini ingin melihat apakah citra merek hijau dapat mempengaruhi hubungan yang terjadi antara pengaruh sosial dan intensi membeli produk ramah lingkungan. Penelitian ini dilakukan di wilayah Jabodetabek (N=266) dengan partisipan berusia 18-40 tahun dengan jenis kelamin laki-laki 28,2%, dan perempuan 71,8%. Hasil analisis menggunakan PROCESS dengan model mediator menunjukkan hasil (1) pengaruh sosial secara signifikan mempengaruhi intensi membeli produk ramah lingkungan, (2) citra merek hijau secara signifikan mempengaruhi intensi membeli produk ramah lingkungan, (3) dan tidak adanya pengaruh interaksi yang signifikan citra merek hijau pada pengaruh sosial terhadap intensi membeli produk ramah lingkungan. Dengan demikian, pengaruh sosial akan lebih mempengaruhi intensi seseorang untuk membeli, terlepas dari baik ataupun buruknya citra merek produk. Oleh karena itu, pemasaran produk hijau dapat lebih efektif jika menggunakan pengaruh sosial ini. ......The growth of the coffee industry has led to an increasing use of plastic, resulting in waste pollution. This has prompted various stakeholders, including coffee business operators, to adopt more environmentally friendly materials, encouraging consumers to contribute to environmental conservation by using such materials. This research aims to examine whether a green brand image can influence the relationship between social influence and the intention to purchase environmentally friendly products. The study was conducted in the Jabodetabek region (N=266) with participants aged 18-40, consisting of 28.2% males and 71.8% females. The analysis using the PROCESS model with a mediator model yielded the following results: (1) social influence significantly influences the intention to purchase environmentally friendly products, (2) green brand image significantly influences the intention to purchase environmentally friendly products, and (3) there is no significant interaction effect of the green 2 brand image on the social influence regarding the intention to purchase environmentally friendly products. Thus, social influence has a more substantial impact on an individual's intention to purchase, regardless of the positive or negative perception of the brand image. Therefore, green product marketing can be more effective when leveraging social influence.

Abstrak :
Mobile Banking adalah salah satu inovasi yang paling menjanjikan dewasa ini karena memberikan kepraktisan bagi bank dan nasabahnya. Mobile Banking merupakan fitur utama yang ditawarkan oleh Bank Jago yang merupakan sebuah bank digital. Bank Jago berhasil mengakuisisi dua juta pelanggan hanya dalam lima kuartal. Fenomena ini sangat menarik sehingga penulis membangun penelitian ini yang bertujuan untuk menganalisis pengaruh dari Trust, Convenience, Social Influence, App Attributes, dan Customer Support terhadap Customer Experience beserta pengaruhnya terhadap Customer Loyalty dan Continue Usage Intention kepada pengguna m-banking Bank Jago. Sampel yang diteliti adalah pengguna m-banking Bank Jago yang berdomisili di Indonesia dan berusia antara 18-35 tahun. Data didapatkan dari 314 responden menggunakan non-probability convenience sampling yang dianalisis menggunakan metode structural equation modelling (SEM) dengan software SmartPLS 3.2.9. Hasil analisis menunjukkan Trust, Convenience, dan App Attributes berpengaruh positif terhadap Customer Experience. Sedangkan Social Influence dan Customer Support tidak memiliki pengaruh yang signifikan terhadap Customer Experience. Continue Usage Intention dipengaruhi paling besar oleh Customer Experience setelah itu diikuti oleh Customer Loyalty. ......Mobile Banking is one of the most promising innovations today because it provides many benefits for banks and their customers. Mobile Banking is the main feature offered by Bank Jago which is a digital bank. Bank Jago succeed to acquire two million customers in just five quarters. This phenomenon is very interesting, so the authors built this study which aims to analyze the effect of Trust, Convenience, Social Influence, App Attributes, and Customer Support on Customer Experience and their effect on Customer Loyalty and Continue Usage Intention on Bank Jago m-banking users. In context of m-banking Bank Jago among millennials and Gen Z in Indonesia. Data gathered from 314 respondents using non-probability convenience sampling that is analyzed using structural equating modelling (SEM) using SmartPLS 3.2.9. Result shows app attributes has primary impact on customer experience of millennials and Gen Z users that is followed by convenience and trust. Moreover, customer experience has primary impact on continue usage intention and followed by customer loyalty.

Abstrak :
ABSTRAK
Penelitian ini bertujuan untuk mengetahui faktor yang mempengaruhi perilaku penggunaan aplikasi CCH TeamMate dengan menggunakan model Unified Theory of Acceptance and Use of Technology, sehingga dapat memberikan masukan terhadap pihak manajemen untuk meningkatkan pemanfaatan aplikasi CCH TeamMate di Inspektorat Jenderal Kementerian Keuangan RI. Metode penelitian ini menggunakan analisis linier berganda untuk mengetahui pengaruh faktor Ekspektasi Kinerja, Ekspektasi Usaha, dan Pengaruh Sosial terhadap Minat Pemanfaatan serta pengaruh faktor Kondisi yang Memfasilitasi dan Minat Pemanfaatan terhadap Perilaku Penggunaan.Dalam penelitian ini diketahui bahwa faktor Ekspektasi Kinerja, Ekspektasi Usaha, dan Pengaruh Sosial memberikan pengaruh signifikan terhadap Minat Pemanfaatan serta Kondisi yang Memfasilitasi dan Minat Pemanfaatan juga memberikan pengaruh signifikan terhadap Perilaku Penggunaan. Oleh karena itu Inspektorat Jenderal harus merencanakan dan melaksanakan pelatihan untuk meningkatkan Ekspektasi Kinerja, Ekspektasi Usaha, dan Pengaruh Sosial, serta memastikan bahwa infrastruktur organisasi telah mendukung penggunaan aplikasi CCH TeamMate.

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ABSTRACT
The purpose of this research is to know the factors that influence the behavior of CCH TeamMate application using the Unified Theory of Acceptance and Use of Technology model so that it can give input to the management to improve the utilization of CCH TeamMate application in Inspectorate General of the Ministry of Finance. This research method uses multiple linear analysis to know the influence of factor of Expectation of Performance, Business Expectation, and Social Influence to Interest of Utilization and also influence of Condition Condition Facilitating and Interest Utilization to Behavior of Use.In this research, it is known that the factor of Performance Expectation, Business Expectation, and Social Influence gives significant influence to the Interest of Utilization as well as the Facilitation and Interest Conditions. Utilization also gives significant influence to the Behavior of Use. Therefore the Inspectorate General should plan and implement training to improve the Performance Expectations, Business Expectations, and Social Effects, and ensure that the organizational infrastructure supports the use of the TeamMate CCH application.