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Ditemukan 28 dokumen yang sesuai dengan query
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Kruger, Arthur N.
Counterpoint: debates about debate / Arthur N. Kruger
Metuchen: The Scarecrow Press, Inc., 1968
808.53 KRU c
Buku Teks SO  Universitas Indonesia Library
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Annisa
Makrostruktur dan mikrostruktur dalam wacana tips kesehatan = Macrostructure and microstructure in discourse about tips on health
"Wacana adalah satuan bahasa tertinggi yang bermakna menyatu dan bertujuan Analisis wacana terbagi atas tiga bagian utama yang saling mendukung yaitu mikrostruktur makrostruktur dan suprastruktur Namun dalam tulisan ini hanya difokuskan pada bagian makrostruktur dan suprastruktur Salah satu jenis wacana yang dapat dianalisis adalah wacana mengenai tips kesehatan yang terdapat di majalah Gadis online Suprastruktur merupakan kerangka dari suatu teks alur teks atau struktur skematik dari suatu teks Suprastruktur tips kesehatan terdiri atas beberapa bagian yaitu judul tips teras tips gambar dan isi tips Makrostruktur adalah makna global dari suatu teks topik yang dapat dipahami dengan melihat sub subtopik atau disebut juga struktur tematik Makrostruktur tips kesehatan berupa hubungan antarproposisi yang dianalisis dengan melihat isi tips tersebut.
Discourse is the highest unit of meaningful languange fused and aims Discourse analysis is divided into three main parts namely microstructural mutually supportive macrostructure and superstructure However the discussion in this paper only focuses on discourse about tips on health contained in Girl magazine online Superstructure is a skeleton of a text text flow or a schematic structure of a text The superstructure of tips on health consists of several parts namely the tittle tips patio tips pictures and content tips Macrostrusture is the global meaning of a text topic that can be understood by looking at the subtopics or also called thematic structure The proposition selection of the text were analyzed based on the contents of these tips."
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2013
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Budi Eko Pranoto
Sikap negarawan terhadap terorisme: kajian wacana kritis surat diplomasi pribadi Dr. Mahathir Mohamad = Leader's attitude towards terrorism critical discourse analysis of Dr Mahathir Mohamad s diplomatic letters / Budi Eko Pranoto
"ABSTRAK
Penelitian ini bermaksud untuk menyingkapkan sikap negarawan terhadap isu terorisme. Data yang dikaji adalah surat diplomasi yang ditulis oleh Dr. Mahathir Mohamad kepada para pemimpin dunia. Teks mengenai terorisme dianalisis untuk menemukan proposisi makro dari teks surat diplomasi. Proposisi makro yang ditemukan digunakan untuk menejelaskan sikap Dr. Mahathir Mohamad terkait terorisme. Teori yang digunakan untuk memperoleh hasil tersebut adalah analisis wacana kritis Fairclough yang dijadikan sebagai teori utama. Selain itu, teori lain yang digunakan adalah teori proposisi Van Dijk dan tata bahasa fungsional sistemik Halliday. Pengolahan data dalam penelitian ini dibantu dengan menggunakan peranti lunak pengolah kata SketchEngine untuk menemukan kata kunci yang dijadikan bukti empiris sikap politik Dr. Mahathir Mohamad. Hasil penelitian ini menunjukkan sikap perlawanan yang ditunjukkan oleh Dr. Mahathir Mohamad terhadap terorisme. Kata terorisme cukup sering berkolokasi dengan kata fight dan against, kemudian kata Muslim selalu diasosiasikan sebagai kelompok yang tertindas, dan teraniaya oleh pihak Barat. Kedua hal tersebut menunjukkan usaha Dr. Mahathir Mohamad melawan wacana yang selalu mengaitkan terorisme dengan Islam.
ABSTRACT
This research aims to reveal the attitude of statesman toward terrorism issues. The data of this research are diplomatic letters written by Dr. Mahathir Mohamad to world leaders. The texts are being analyzed to discover the macro proposition to explain Dr. Mahathir Mohamad rsquo s attitude in regard to terrorism issues. To achieve the objectives, this research employs Fairclough rsquo s CDA as the main theory. Besides, macro rules of Van Dijk, and Halliday rsquo s functional grammar are also used to support the main theory. The data of this research is processed through SketchEngine to find the keywords of the text. The keywords are the empiric data to explain the attitude of Dr. Mahathir Mohamad toward terrorism. The result shows the struggle of Dr. Mahathir Mohamad in fighting terrorism. The word terrorism is frequently collocates with fight and against. Moreover, the word Muslim is always associated as a group which being oppressed, and tortured by the West. Those findings show Dr. Mahathir Mohamad rsquo s struggle in fighting terrorism which always being associated with Islam."
2016
T48217
UI - Tesis Membership  Universitas Indonesia Library
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Muhamad Wahyudin
Pengaruh employee value proposition (EVP) Bank Syariah dan bank konvensional terhadap keinginan untuk mencari pekerjaan = The impact of employee value proposition (EVP) of Islamic and conventional banking on attraction of job applicants
"Kelangkaan sumber daya manusia di bidang keuangan syariah di Indonesia mengakibatkan perbankan syariah harus bersaing dalam mendapatkan sumber daya manusia yang butuhkan. Penawaran nilai-nilai employee value proposition (EVP) yang menarik bagi calon pencari kerja menjadi suatu strategi baru dalam mencari sumber daya manusia yang berkompeten . Penelitian ini bertujuan untuk membandingkan pengaruhemployee value proposition (EVP) bank syariah dan bank konvensional terhadap keinginan untuk mencari pekerjaan bagi calon pencari kerja.
Penelitian ini menggunakan metode desain eksperimen faktorial 2X2 dimana partisipan(N=120) diberikan sebuah brosur yang berisi nilai-nilai employee value proposition (EVP) bank syariah dan bank konvensional kemuadian partisipan diminta untuk menjawab pertanyaan mengenai keinginan untuk mencari pekerjaan.
Hasil yang diperoleh dalam penelitian ini adalah ada interaksi yang signifikan antara employee value proposition (EVP) bank syariah dan bank konvensional terhadap keinginan untuk mencari pekerjaan. Orang yang berlatar belakang pendidikan ekonomi syariah lebih menyukai untuk bekerja pada bank syariah dan orang yang berlatar belakang ekonomi konvensional lebih menyukai untuk bekerja pada bank konvensional.
Scarcity of human resources in the field of Islamic finance in Indonesia resulted Islamic banking to compete in getting the human resources. Offering interest employee value proposition (EVP) to prospective job seekers become a new strategy to recruit competent employees. This study aimed to compare the effect of employee value proposition (EVP) Islamic banks and conventional banks on attraction of job applicants.
This study uses a 2X2 factorial experimental design in which participants(N=120) were given a brochure that contains the values of employee value proposition (EVP) Islamic and conventional bank.Participants were asked to answer questions about job pursuit intention.
The results of this study show that there is a significant interaction between employee value proposition (EVP) of Islamic and conventional banking on attraction of job applicants. People who has Educational background in Islamic Economics prefer to work in Islamic bank whereas people who has conventional economic backgrounds prefer to work in a conventional bank."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
S46884
UI - Skripsi Membership  Universitas Indonesia Library
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Kanya Dwi Pradita
Pengaruh Employee Value Proposition Terhadap Employee Engagement Studi Pada Karyawan Tetap Non Manajerial Kantor Pusat PT. Bakrie & Brothers Tbk = The Effect of Employee Value Proposition on Employee Engagement Case Study: Non Manajerial Employees of Bakrie & Brothers Holding Company
"Penelitian ini bertujuan untuk menganalisis pengaruh employee value proposition (EVP) terhadap employee engagement pada kantor pusat PT. Bakrie & Brothers Tbk. Skala pengukuran yang digunakan untuk variabel employee value proposition diadopsi dari Corporate Executive Board dari Corporate Leadership Council (2009) yang terdiri dari 28 item pernyataan. Sedangkan untuk variabel employee engagement menggunakan skala pengukuran yang diadopsi dari Hewitt (2017) dengam menggunakan 3S (Say, Stay Strive) yang terdiri dari 9 item pernyataan. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner. Sampel yang dijadikan dalam penelitian ini adalah karyawan tetap non manajerial PT. Bakrie & Brothers Tbk yang minimal telah memiliki masa kerja selama satu tahun dengan jumlah sampel sebanyak 228 orang responden. Hasil dari penelitian menunjukan bahwa terdapat pengaruh yang positif dan signifikan pada employee value proposition terhadap employee engagement pada kantor pusat PT. Bakrie & Brothers Tbk. Di dalam penelitian ini dimensi reward, work dan opportunity memiliki hasil nilai yang terbesar dari EVP di dalam mempengaruhi employee engagement di kantor pusat PT. Bakrie & Brothers Tbk.
The purpose of this research is to analyze the impact of the employee value proposition (EVP) towards employee engagement in holding company of Bakrie & Brothers Tbk. The measurement scale that is used for employee value proposition variable is adopted from Corporate Executive Board, Corporate Leadership Council (2009) consist of 28 statement items and employee engagement measurement scale is adopted from Hewitt (2017) using 3S (Say, Stay and Strive) Hewitt Engagement Model consist of 9 statement items. This research uses the quantitative method and the data was collected by using questionnaire, distributed to permanent non-managerial employees of holding company Bakrie & Brothers Tbk. The results shows that there is a significant positive impact between employee value proposition toward employee engagement. In this research three dimensions of employee value proposition reward, work and opportunity has the highest score in giving an impact in influencing employee engagement in holding company of Bakrie & Brothers Tbk."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2017
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Didi Setiadi
Analisis Lansekap Bisnis Wireless dan Mobile Advertising di Indonesia, Serta Dampaknya Pada Pembentukan Model Bisnis Baru = Analyze Wireless Business Landscape and Mobile Advertising in Indonesia and How It Re-Shape New Business Model
"Ketatnya persaingan dalam industri wireless di Indonesia membuat para operator berfikir untuk mencari sumber revenue yang lain bersama dengan VAS. Dalam penelitian tesis didapat banyak potensi bisnis yang didasari oleh kapabilitas bisnis wireless ini sebagai lansekap bisnis jika dilakukan bersama pemain-pemain dari industri lain. Salah satunya, industri periklanan yang kebetulan sedang mengalami fenomena bergesernya perhatian konsumen pada kanal media baru akibat kanal media lama yang sudah jenuh. Transisi pergeseran perhatian konsumen pada media dijital menyebabkan advertiser pun mencoba mengalihkan belanja komunikasi pemasarannya pada media dijital termasuk media mobile. Pemain lain yang telah diidentifikasi menjadi enabler bagi terbentuknya lansekap bisnis ini berhasil menyelesaikan faktor penghambat berkembangnya berbagai macam potensi bisnis dalam lansekap tersebut karena pemanfaatan inovasi yang menciptakan value proposition yang menguntungkan konsumen. Setelah proses identifikasi para pemain, dilakukan identifikasi hubungan-hubungan antar pemain yang kemudian membentuk dan merespons peta lansekap bisnis yang baru sehingga berdampak pada pembentukan model bisnis yang cocok bagi masing- masing pemain. Mobile advertising sebagai fokus masalah menjadi potensi bisnis baru dalam kancah industri periklanan dan industri telekomunikasi di Indonesia.
Due to fierce of competition among wireless players in Indonesia, hence force them to figure out where the other revenue sources can be generated instead of their existing VAS. The research unfold many business opportunities in which underlying on wireless resource capability that form a business landscape altogether with other player from different industries. In other side, advertising industry recently have to extend new channel since there is a transition attention from audience into new media ie. digital media that is caused by clutter effect and fragmentation. This phenomena encourage advertisers and brands to spend their advertising budget into digital media including mobile media. Another player identified that may shape the new business landscape is the enabler or technology platform provider. They actually resolve a barrier by exploiting wireless resources become a value innovation as technology platform that creating value proposition for customers and consumers. After we identified the players and the relations, next come to adapting to new business landscape mapping and then how it forms business models for every players. Therefore, mobile advertising, as a main topic of thesis, become a iuture business opportunity that capitalize all players coming from telecom industry and advertising industry."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
T26530
UI - Tesis Open  Universitas Indonesia Library
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Meliala, Raria S.
Pengaruh kepemimpinan otentik authentic leadership dan budaya organisasi terhadap employee value proposition studi kasus di putera sampoerna foundation = The influence of the authentic leadership and the organizational culture on employee value proposition case study in putera sampoerna foundation
"Employee Value Proposition (EVP) merupakan salah satu faktor yang penting dalam menarik minat calon karyawan dan mempertahankan karyawan dalam suatu perusahaan atau organisasi. Sejalan dengan hal tersebut, penelitian ini bertujuan untuk meneliti mengenai dua faktor yang mempengaruhi EVP yaitu kepemimpinan otentik dan budaya organisasi. Penelitian ini dilakukan di Putera Sampoerna Foundation, sebuah organisasi sosial bisnis yang menyediakan bantuan kepada orang-orang yang tidak mampu. Sebanyak tiga ratus sebelas kuesioner disebarkan kepada karyawan dengan jabatan staff, officer, dan manager, kemudian terdapat seratus delapan puluh empat kuesioner yang dapat diolah.
Hasil penelitian menunjukkan bahwa dimensi kepemimpinan otentik, self-awareness berpengaruh positif dan signifikan terhadap dimensi EVP, supervisor-respect and integrity; dimensi kepemimpinan otentik, relational transparency berpengaruh positif dan signifikan terhadap dimensi EVP, supervisor-performance management, supervisor-respect and integrity, supervisor-result focus, dan senior leadership; dimensi kepemimpinan otentik, internalized moral perspective berpengaruh positif dan signifikan terhadap supervisor-performance management, supervisor-respect and integrity, supervisor-result focus, dan senior leadership; dimensi kepemimpinan otentik, balanced processing berpengaruh positif dan signifikan terhadap dimensi EVP, supervisor-performance management, supervisor-respect and integrity, supervisor-result focus, dan senior leadership; dimensi budaya organisasi, involvement berpengaruh positif dan signifikan terhadap dimensi EVP, compensation and bonus, learning and development, dan pay for performance; dimensi budaya organisasi, consistency berpengaruh positif dan signifikan terhadap dimensi EVP day to day work, goals and objectives, dan health benefit; dimensi budaya organisasi, adaptability berpengaruh positif dan signifikan terhadap dimensi EVP, supervisor-performance management dan supervisor-result focus; dimensi budaya organisasi, serta mission berpengaruh positif dan signifikan terhadap dimensi EVP, day to day work, goals and objectives, supervisor-respect and integrity, supervisor-result focus, senior leadership, dan learning and development. Penelitian ini juga membahas tentang implikasi (saran) dan keterbatasan penelitian.
Employee Value Proposition (EVP) is an important factor to attract the potential employees and retain the qualified employees. Correspondingly, this study was to examine two drivers of EVP. They were authentic leadership and organization culture. This study was conducted at Putera Sampoerna Foundation, a social business organization that mainly provides assistance for under privileged people. Three hundreds and eleven questionnaires were distributed to staffs, officers and managers, and one hundred and eighty four questionnaires were analyzed.
The study found that self-awareness dimension of authentic leadership may positively affect supervisor-respect and integrity dimension of EVP, relational transparency dimension of authentic leadership may positively affect supervisor-performance management, supervisor-respect and integrity, supervisor-result focus, and senior leadership dimensions of EVP, internalized moral perspective dimension of authentic leadership may positively affect supervisor-performance management, supervisor-respect and integrity, supervisor-result focus, and senior leadership dimensions of EVP, balanced processing dimension of authentic leadership may positively affect supervisor-performance management, supervisor-respect and integrity, supervisor-result focus, and senior leadership dimensions of EVP, involvement dimension of organizational culture may positively affect compensation and bonus, learning and development, and pay for performance dimensions of EVP, consistency dimension of organizational culture may positively affect day to day work, goals and objectives, and health benefit dimensions of EVP, adaptability dimension of organizational culture may positively affect supervisor-performance management and supervisor-result focus dimensions of EVP, mission dimension of organizational culture may positively affect day to day work, goals and objectives, supervisor-respect and integrity, supervisor-result focus, senior leadership, and learning and development dimensions of EVP. Implications and limitations of the study were also discussed."
Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Indang Ayu Safitrie
Peran dari keterikatan pegawai frontliner sebagai poin penentu perbedaan dalam bisnis yang berfokus kepada pelanggan = The Role of frontline employees (FLEs) engagement as points of difference (PODs) in customer-centric businesses
"[ABSTRAK
Pada makalah konseptual ini, penulis menyajikan implikasi dari pegawai
frontliner sebagai daya jual yang dapat menarik pelanggan, berkenaan dengan
produk yang dijual oleh perusahaan tersebut. Kemampuan pegawai frontliner
dalam melaksanakan pekerjaannya dapat berakibat kepada meningkatnya loyalitas
pelanggan, yang menjanjikan lebih banyak lagi manfaat bagi perusahaan sebagai
merek acuan pelanggan. Makalah ini juga mengevaluasi efek-efek dari dalam
internal organisasi seperti budaya, dukungan dari manajemen teratas, serta
jaminan pegawai, dalam menentukan kesediaan pegawai frontliner untuk
merepresentasikan perusahaan tempat mereka bekerja. Model yang disediakan
dalam makalah ini menunjukan hubungan 360 derajat antara organisasi, pegawai
frontliner, dan para pelanggannya.ABSTRACT In this conceptual paper, the author presents the implications of Frontline
Employees (FLEs) as a selling proposition that could attract customers, in respect
to the products that the firm actually sells. FLEs ability to perform in the way the
firm desires lead to customer engagement and attachment, which could later but
surely grow into customer loyalty that promises even more advantages for the
company as their preferred brand. This paper also evaluates organisational effects
such as culture, top management support, and employee benefits on FLEs
willingness to act as a direct representation of the company they are working for.
The model provided in this paper draws the 360-degree relationship between
organisations, FLEs, and their customers., In this conceptual paper, the author presents the implications of Frontline
Employees (FLEs) as a selling proposition that could attract customers, in respect
to the products that the firm actually sells. FLEs ability to perform in the way the
firm desires lead to customer engagement and attachment, which could later but
surely grow into customer loyalty that promises even more advantages for the
company as their preferred brand. This paper also evaluates organisational effects
such as culture, top management support, and employee benefits on FLEs
willingness to act as a direct representation of the company they are working for.
The model provided in this paper draws the 360-degree relationship between
organisations, FLEs, and their customers.]"
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
cover
I Gusti Bagus Suteja
Marketing plan untuk joy cook analisa differensiasi antara elpiji 12 kg dan joy cook = Marketing plan for joy cook differentiation analysis between elpiji 12 kg and joy cook
"[ABSTRAK
Penelitian ini bertujuan untuk menganalisis differensiasi antara produk Joy Cook dan ELPIJI 12 kg Hasil penelitian ini nantinya diharapkan dapat memberi masukan tentang marketing strategi dan marketing plan Joy Cook untuk memperluas pangsa pasar LPG Non Subsidi untuk rumah tangga Berdasarkan hasil penelitian melalui survey pada 90 orang responden melalui pendekatan perceived risk financial functional physical sensory temporal dan social dan pendekatan unique selling proposition lebih aman lebih ekonomis pelayanan lebih eksklusif member benefit maka diketahui bahwa responden merasa tidak ada perbedaan antara Joy Cook atau Elpiji 12 kg Kaca kunci differensiasi perceived risk unique selling proposition marketing strategy marketing plan.
ABSTRACT
This research aims to analyze the differentiation between Joy Cook and ELPIJI 12 kg The main finding of this study is that there is no differentiation between Joy Cook and ELPIJI 12 kg according to 90 respondents survey either using perceived risk approach financial functional physical sensory temporary and social or unique selling proposition approach safer more economical more exclusive service and member benefit This leads to an important implication that the decision maker should redevelop Joy Cook rsquo s marketing strategy and marketing plan in order to expand the Non Subsidy LPG products market for household Key Words differentiation perceived risk unique selling proposition marketing strategy marketing plan.;This research aims to analyze the differentiation between Joy Cook and ELPIJI 12 kg The main finding of this study is that there is no differentiation between Joy Cook and ELPIJI 12 kg according to 90 respondents survey either using perceived risk approach financial functional physical sensory temporary and social or unique selling proposition approach safer more economical more exclusive service and member benefit This leads to an important implication that the decision maker should redevelop Joy Cook rsquo s marketing strategy and marketing plan in order to expand the Non Subsidy LPG products market for household Key Words differentiation perceived risk unique selling proposition marketing strategy marketing plan ;This research aims to analyze the differentiation between Joy Cook and ELPIJI 12 kg The main finding of this study is that there is no differentiation between Joy Cook and ELPIJI 12 kg according to 90 respondents survey either using perceived risk approach financial functional physical sensory temporary and social or unique selling proposition approach safer more economical more exclusive service and member benefit This leads to an important implication that the decision maker should redevelop Joy Cook rsquo s marketing strategy and marketing plan in order to expand the Non Subsidy LPG products market for household Key Words differentiation perceived risk unique selling proposition marketing strategy marketing plan ;This research aims to analyze the differentiation between Joy Cook and ELPIJI 12 kg The main finding of this study is that there is no differentiation between Joy Cook and ELPIJI 12 kg according to 90 respondents survey either using perceived risk approach financial functional physical sensory temporary and social or unique selling proposition approach safer more economical more exclusive service and member benefit This leads to an important implication that the decision maker should redevelop Joy Cook rsquo s marketing strategy and marketing plan in order to expand the Non Subsidy LPG products market for household Key Words differentiation perceived risk unique selling proposition marketing strategy marketing plan ;This research aims to analyze the differentiation between Joy Cook and ELPIJI 12 kg The main finding of this study is that there is no differentiation between Joy Cook and ELPIJI 12 kg according to 90 respondents survey either using perceived risk approach financial functional physical sensory temporary and social or unique selling proposition approach safer more economical more exclusive service and member benefit This leads to an important implication that the decision maker should redevelop Joy Cook rsquo s marketing strategy and marketing plan in order to expand the Non Subsidy LPG products market for household Key Words differentiation perceived risk unique selling proposition marketing strategy marketing plan , This research aims to analyze the differentiation between Joy Cook and ELPIJI 12 kg The main finding of this study is that there is no differentiation between Joy Cook and ELPIJI 12 kg according to 90 respondents survey either using perceived risk approach financial functional physical sensory temporary and social or unique selling proposition approach safer more economical more exclusive service and member benefit This leads to an important implication that the decision maker should redevelop Joy Cook rsquo s marketing strategy and marketing plan in order to expand the Non Subsidy LPG products market for household Key Words differentiation perceived risk unique selling proposition marketing strategy marketing plan ]"
2015
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
cover
Bening Karilla Kinasih
Analisis Employer Brand Melalui Employee Value Proposition (EVP). Studi Kasus Pada Employer Branding PT. Bukalapak.com = Employer Brand Analysis Through Employee Value Proposition (EVP). Case Study of Employer Branding PT. Bukalapak.com
"Berkembangnya kebutuhan perusahaan terhadap karyawan yang sesuai dengan standard untuk mendukung bisnis saat ini menyebabkan munculnya fenomena yang disebut dengan talent war. Kemunculan talent war berimplikasi pada adanya kebutuhan perusahaan untuk melakukan pemasaran dari sisi sumber daya manusia, sehingga muncul bidang baru yang dikenal dengan employer branding. Untuk mencapai tujuannya sebagai perusahaan pilihan, komunikasi adalah hal yang penting dalam employer brand. Tesis ini akan membahas bagaimana employer branddapat terbentuk melalui komunikasi employee value proposition yang dijalankan oleh employer branding. Untuk mencapai tujuan komunikasi yang lebih efektif, penggunaan media online dapat digunakan untuk mendukung kampanye dan program yang dijalankan secara offline, kedua saluran ini penting untuk digunakan secara terintegrasi dalam upaya membangun persepsi target audiens agar perusahaan menjadi tempat kerja yang di inginkan oleh kandidat. Selain itu, strategi untuk menggunakan komunikasi offline dan online perlu diseimbangkan dengan kekuatan konten komunikasi yang konsisten sehingga hasil yang diperoleh dimaksimalkan.
The development of the company's needs for talent in accordance with the company's standards to support business today causes a phenomenon called the talent war. this phenomenon raises the development of a new field of employer branding. where companies and organizations strive to do marketing from the side of human resources. In order to achieve its objectives as an employer of choice, communication is important in employer branding. This thesis will discuss how the employer brand can be formed through employee value proposition communication run by employer branding. In order to achieve a more effective communication goal, the use of online media can be used to support campaigns and programs that are run offline, these two channels are important to be used integrally in an effort to establish the target audience's perception of the company's brand as the desired place to work. The strategy to use offline and online communication needs to be balanced with the strength of consistent communication content so that the results obtained are maximized."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
T54097
UI - Tesis Membership  Universitas Indonesia Library
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