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Abstrak :
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.

Abstrak :
The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences including factors such as technological and economic change The Business of Tourism by Chris Holloway and Claire Humphreys is the ideal textbook to help you to not only understand these new changes but look at them with a critical eye and predict future trends. This book is the ideal foundation text for students of Tourism Management or Travel and Tourism. The historical context is combined with background theory and research plus up-to-date international case studies. It examines in detail the tourism product, its impacts and the tourist to provide the reader with a comprehensive understanding of the management of this important global industry. The result is a practical and relevant text for any student wishing to work in one of the many diverse sectors of the tourism industry

Abstrak :
ABSTRACT
The concept of satisfaction is being practiced worldwide at very large scale and has drawn significant attention from academics and practitioners, because it played an important role in company marketing strategies and it was recognized as driving force of loyalty. Although the antecedent of satisfaction was widely learned, the antecedent of satisfaction is still debate by the researcher. The aim of this article is to develop more integrative constructs of satisfaction and its consequences and how the correlations among constructs that form the satisfaction. By understanding the factors that form the satisfaction and its consequences, is expected to be composed of a marketing strategy that can be implemented in an effort to increase the satisfaction and loyalty of tourist destinations. This article also gives direction for future study and managerial pointers for setting up a construct of satisfaction.

Abstrak :
Penelitian ini bertujuan mengetahui potensi daya tarik ekowisata di Kampung Adat Kasepuhan Ciptagekr Jawa Barat Indonesia dan menentukan faktor-faktor daya tarik ekowisata yang berimplikasi dalam meningkatkan pangsa pasar wisatawan domestik. Penelitian ini menggunakan metode survey dan observasi serta wawancara mendalam kepada para pemangku kepentingan. Metode analisis faktor digunakan untuk menganalisis ; faktor-faktor daya tarik ekowisata yang terdapat di kawasan Kampung Adat Kasepuhan Ciptagelar yang dapat meningkatkan pangsa pasar wisatawan domestik Faktor-faktor yang | terbentuk adalah: Faktor Petualangan dan Budaya, Faktor Daya Tarik Wisata dan Keindahan ) Alam serta Faktor Nilai Pranata Sosial dan Sejarah. Dari ketiga faktor terbentuk hanya faktor 1 dan 3 yang mempengaruhi minat berkunjung dan dapat meningkatkan pangsa pasar wisatawan domestik karena memiliki nilai koreksi antarfaktor diatas 0,5yaitu 0,641 dan j 0,705. Sedangkan faktor 2 memiliki niki lebih kecil dari 0,5 yaitu 0,402 dikatakan belum j tepat dikarenakan faktor ini masih memiliki korelasi dengan variable lainnya yang tidak diteliti dalam penelitian ini.

Abstrak :
Virtual Reality saat ini banyak digunakan oleh perusahaan untuk berkomunikasi dengan konsumen dan memasarkan produknya. Mahalnya tools yang dibutuhkan ketika membuat iklan dalam bentuk VR tentunya menjadi pertimbangan para pemasar. Oleh karena itu, studi ini bertujuan untuk menguji efektivitas penggunaan VR sebagai media pemasaran dalam bidang pariwisata. Dari sisi konsumen, VR merupakan teknologi baru yang membutuhkan adaptasi untuk menggunakannya. Bagaimana konsumen dapat menerima teknologi baru berupa VR sebagai media yang dapat menghubungkan mereka dengan suatu perusahaan dapat dijelaskan menggunakan model Technology Acceptance Model. Melalui desain eksperimen, studi yang menggunakan video 360 sebagai stimulus untuk menguji efektifitas penggunaan VR dalam memasarkan produk pariwisata. Hasil studi memperlihatkan bagaimana VR dapat mempengaruhi keputusan konsumen dalam menentukan tujuan destinasi wisatanya melalui variabel TAM yaitu perceived usefulness, perceived ease of use, perceived enjoyment, dan perceived immersion. Dalam studi ini juga membahas tentang implikasi pemasaran dalam bidang pariwisata yang dapat dijadikan sebagai bahan pertimbangan perusahaan ketika ingin menggunakan VR sebagai media promosi. ......Virtual Reality is now widely used by companies as a tool for advertising and to communicate with customers. This technology is also believed that may affect consumer behavior in their purchasing decisions. However, the effectiveness of the VR technology yet to be explored because the production for VR ads is quite costly. Therefore, this study aims to test the effectiveness of the use of VR as a marketing medium in tourism. From the consumer side, VR is a new technology that requires adaptation to use it. How consumers can accept new technologies in the form of VR as a medium that can connect them with a company can be explained using the Technology Acceptance Model, that how consumers may use the technology based on perceived usefulness, perceived ease of use, perceived enjoyment, and perceived immersion. In order to estimate the potential of VR, the TAM framework has been conducted in this study. With the experimental design, this study used 360 video as a stimuly to test the effectiveness of VR use in tourism marketing. Result indicate how VR technology can influence consumer decisions in determining the destinations through on perceived usefulness, perceived ease of use, perceived enjoyment, and perceived immersion. The finding of this study provide several important theoretical and practical implications for marketing and tourism.

Abstrak :
ABSTRACT
Pariwisata telah mengalami pertumbuhan pesat dalam 4 dekade terakhir di dunia. Di Indonesia sendiri daya saing sektor pariwisata terus mengalami peningkatan perbaikan. Demikian pula sama halnya dengan pariwisata yang berada di Kabupaten Pangandaran yang saat ini sedang berada pada fokus perhatian pemerintah dalam pembangunan potensi pariwisatanya. Suksesnya pembangunan sustainability tourism tentunya sangat dipengaruhi oleh resident attitude yang mengarah pada support for tourism. Penelitian ini bertujuan untuk mengetahui hubungan dari environment sustainability, tourism plan, community participation, dan community attachment yang merupakan pengaruh dari dalam individu serta subjective norm yang merupakan pengaruh dari luar individu terhadap support for tourism. Penelitian ini meneliti sebanyak 170 responden penduduk lokal yang lahir dan telah menetap setidaknya 3 tahun terakhir di Kabupaten Pangandaran. Hasil dari penelitian ini membuktikan pengaruh signifikan dari environmental sustainability, tourism planning, community participation, community attachment terhadap positive impact dan community attachment terhadap negative impact serta community participation juga subjective norm terhadap support for tourism. Penelitian ini tidak menemukan adanya pengaruh signifikan dari environmental sustainability, tourism planning, community attachment terhadap support for tourism dan environmental sustainability, tourism planning, community participation terhadap negative impact.

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ABSTRACT
Tourism has experienced rapid growth in the last 4 decades in the world. In Indonesia, the competitiveness of the tourism sector has been improving. Likewise, tourism in Kabupaten Pangandaran which is currently at the focus of the government's attention in developing its tourism potential. The success of the development of sustainability tourism is certainly very influenced by the resident attitude that leads to support for tourism. This study aims to determine the relationship of environment sustainability, tourism plans, community participation, and community attachments which are influences from within the individual also subjective norms which are influences from outside the individual towards support for tourism. This study examined 170 respondents of local residents who were born and settled at least the last 3 years in Kabupaten Pangandaran. The results of this study prove the significant influence of environmental sustainability, tourism planning, community participation, community attachment to positive impact, community attachments to negative impacts also community participation and subjective norms to support for tourism. This study did not find any significant influence from environmental sustainability, tourism planning, community attachments to support for tourism and environmental sustainability, tourism planning, community participation to negative impact.

Abstrak :
Penelitian ini bertujuan untuk mengetahui bahwa social media interaction dapat mempengaruhi konsumen dalam memilih hotel. Media sosial telah menjadi alat pemasaran yang sangat efektif di industri perhotelan, mempengaruhi keputusan konsumen melalui berbagai interaksi dan konten yang disajikan. Penelitian ini menggunakan metode kuantitatif dengan mengumpulkan data melalui survei yang melibatkan responden yang aktif menggunakan media sosial untuk mencari informasi tentang hotel. Analisis data dilakukan dengan menggunakan metode Structural Equation Modeling (SEM) dan software SmartPLS. Penelitian ini mengungkapkan bahwa social media interaction memiliki pengaruh positif signifikan terhadap pilihan hotel oleh konsumen di Indonesia melalui tiga faktor utama: source credibility, homophily, dan content quality. Dalam hasilnya terlihat bahwa source credibility dan homophily terbukti berperan penting dalam meningkatkan visit intention dan behavioural engagement, namun untuk content quality belum dapat memediasi hubungan antara social media interaction dengan visit intention, walaupun demikian content quality tetap penting untuk meningkatkan behavioural engagement. Hasil serta saran lebih lanjut dibahas dalam penelitian ini. ......This study aims to determine that social media interaction can influence consumers in choosing a hotel. Social media has become a very effective marketing tool in the hospitality industry, influencing consumer decisions through various interactions and content presented. This research uses quantitative methods by collecting data through surveys involving respondents who actively use social media to find information about hotels. Data analysis was carried out using the Structural Equation Modeling (SEM) method and SmartPLS software. This study reveals that social media interaction has a significant positive influence on hotel choice by consumers in Indonesia through three main factors: source credibility, homophily, and content quality. The results show that source credibility and homophily prove to play an important role in increasing visit intention and Behavioural engagement, but content quality has not been able to mediate the relationship between social media interaction and visit intention, although content quality is still important to increase behavioural engagement. Further results and suggestions are discussed in this study.