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"[ABSTRAK Pertumbuhan pengguna perangkat mobile dan perkembangan teknologi mobile memberikan peluang terbukanya kanal baru di bidang periklanan Bidang periklanan kini dapat memanfaatkan teknologi ponsel sebagai media penyampaian kampanye iklan yang saat ini lebih dikenal dengan sebutan Mobile Advertising Periklanan Mobile Meski memiliki peluang yang besar mobile advertising masih memiliki beberapa permasalahan yang bisa saja menimbulkan kerugian bagi pihak pemasang iklan ataupun pihak publisher pembuat aplikasi mobile mobile website diantaranya tidak semua orang memiliki keinginan mengklik iklan yang ditayangkan di layar perangkat mobile bahkan ada pula kasus pengguna yang mengklik secara tidak sengaja Hal ini memicu rasa ingin tahu penulis mengenai faktor faktor apa saja yang mempengaruhi penerimaan pengguna perangkat mobile terhadap mobile advertising di Indonesia Penelitian ini bertujuan untuk mengetahui faktor ndash faktor apa saja yang mempengaruhi pengguna perangkat mobile dalam penerimaan terhadap mobile advertising di Indonesia dan memberikan rekomendasi kepada pihak pemasang iklan publisher atau developer dan juga perusahaan Advertising Networks agar iklan yang ditayangkan melalui mobile advertising dapat lebih diterima oleh pengguna perangkat mobile Kerangka pemikiran yang dirancang pada penelitian ini mengadopsi beberapa model penerimaan seperti Technology Acceptance Model TAM Uses and GratificationsTheory UGT dan Innovation Diffusion Theory IDT kemudian penulis mencoba memodifikasi model tersebut mengaitkan dengan fakta yang ada di Indonesia berdasarkan data awal yang penulis peroleh dan juga berdasarkan penelitian penelitian sebelumnya untuk kemudian diajukan sebagai model yang digunakan dalam penelitian Data dikumpulkan dengan menyebarkan kuesioner kepada para pengguna perangkat mobile melalui kuesioner online dan offline Hasil dari pengumpulan data diperoleh 208 kuesioner Data tersebut lalu diolah dengan menggunakan Structural Equation Modeling SEM berbasis varian yaitu Partial Least Square PLS Dari hasil penelitian ini dapat diketahui bahwa faktor faktor personalization informativeness entertainment irritation institutional trust incentive advertising value dan perceived risk mempengaruhi penerimaan pengguna perangkat mobile terhadap mobile advertising di Indonesia ABSTRACT The rapid growth and development of mobile technology has provided an opportunity which open up a new channel in advertising Advertising can now utilize cellphone technology as the media for advertising campaign which is broadly known as mobile advertising Although it has given that much opportunity mobile advertising still has some problems that could cause great loss for advertisers or publishers for instance there are people who still don 39 t have a desire to click on the mobile advertisement shown on the mobile phone screen in fact there are also some cases where the mobile phone user click on the advertisement accidentally Those condition had trigerred the curiosity of the author to seek out the factors that influence the acceptance of mobile devices users toward mobile advertising in Indonesia This research aims to find out which factors that influence the mobile device users in accepting mobile advertising and to give recommendations to advertisers publishers or developers and the advertising networks company so that the advertisement in mobile advertising can be more accepted by mobile device users The theoritical framework in this research is adopted from several acceptance model including Technology Acceptance Model TAM Uses and Gratifications Theory UGT and Innovation Diffusion Theory IDT The model also modified by relating it with Indonesian context based on the data that was initially gathered from Indonesian respondents and also based on the previous research The data was gathered by spreading out questionnaires to mobile users through online and offline questionnaires 208 questionnaires had been gathered these data was processed and analyzed using variance based structural equation modelling SEM which is Partial Least Squares PLS The result gives an understanding that personalization informativeness entertainment irritation institutional trust incentive advertising value and perceived risk influence the mobile users acceptance toward mobile advertising in Indonesia ;The rapid growth and development of mobile technology has provided an opportunity which open up a new channel in advertising Advertising can now utilize cellphone technology as the media for advertising campaign which is broadly known as mobile advertising Although it has given that much opportunity mobile advertising still has some problems that could cause great loss for advertisers or publishers for instance there are people who still don 39 t have a desire to click on the mobile advertisement shown on the mobile phone screen in fact there are also some cases where the mobile phone user click on the advertisement accidentally Those condition had trigerred the curiosity of the author to seek out the factors that influence the acceptance of mobile devices users toward mobile advertising in Indonesia This research aims to find out which factors that influence the mobile device users in accepting mobile advertising and to give recommendations to advertisers publishers or developers and the advertising networks company so that the advertisement in mobile advertising can be more accepted by mobile device users The theoritical framework in this research is adopted from several acceptance model including Technology Acceptance Model TAM Uses and Gratifications Theory UGT and Innovation Diffusion Theory IDT The model also modified by relating it with Indonesian context based on the data that was initially gathered from Indonesian respondents and also based on the previous research The data was gathered by spreading out questionnaires to mobile users through online and offline questionnaires 208 questionnaires had been gathered these data was processed and analyzed using variance based structural equation modelling SEM which is Partial Least Squares PLS The result gives an understanding that personalization informativeness entertainment irritation institutional trust incentive advertising value and perceived risk influence the mobile users acceptance toward mobile advertising in Indonesia , The rapid growth and development of mobile technology has provided an opportunity which open up a new channel in advertising Advertising can now utilize cellphone technology as the media for advertising campaign which is broadly known as mobile advertising Although it has given that much opportunity mobile advertising still has some problems that could cause great loss for advertisers or publishers for instance there are people who still don 39 t have a desire to click on the mobile advertisement shown on the mobile phone screen in fact there are also some cases where the mobile phone user click on the advertisement accidentally Those condition had trigerred the curiosity of the author to seek out the factors that influence the acceptance of mobile devices users toward mobile advertising in Indonesia This research aims to find out which factors that influence the mobile device users in accepting mobile advertising and to give recommendations to advertisers publishers or developers and the advertising networks company so that the advertisement in mobile advertising can be more accepted by mobile device users The theoritical framework in this research is adopted from several acceptance model including Technology Acceptance Model TAM Uses and Gratifications Theory UGT and Innovation Diffusion Theory IDT The model also modified by relating it with Indonesian context based on the data that was initially gathered from Indonesian respondents and also based on the previous research The data was gathered by spreading out questionnaires to mobile users through online and offline questionnaires 208 questionnaires had been gathered these data was processed and analyzed using variance based structural equation modelling SEM which is Partial Least Squares PLS The result gives an understanding that personalization informativeness entertainment irritation institutional trust incentive advertising value and perceived risk influence the mobile users acceptance toward mobile advertising in Indonesia ]"

"Perkembangan teknologi mobile sangat pesat dan diiringi dengan berkembangnya sistem pembayaran. Bank melihat hal ini sebagai kesempatan mengembangkan mobile banking. Mobile banking dalam perkembangannya tidak banyak menarik perhatian dari nasabah padahal mobile banking memiliki keunggulan-keunggulan. Kepercayaan awal adalah kepercayaan yang muncul pada saat pertama kali menggunakan sistem informasi. Penelitian ini bertujuan untuk mengetahui faktorfaktor apa yang mempengaruhi kepercayaan awal terhadap penerimaan aplikasi mobile banking. Penelitian dilakukan dengan menyebar kuesioner dan diperoleh 132 responden. Pengelolaan data dilakukan menggunakan Partial Least Square (PLS) dengan bantuan tool SmartPLS. Hasil penelitian menunjukan bahwa persepsi kemudahan menggunakan dan jaminan struktural berpengaruh positif terhadap kepercayaan awal, persepsi manfaat berpengaruh positif terhadap niat menggunakan serta kepercayaan awal berpengaruh positif terhadap niat menggunakan.

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The mobile technology are rapidly improve and is accompanied by the development of the payment system. Banks see this as an opportunity to develop mobile banking. Mobile banking is not attract much attention from customers while mobile banking has advantages. Initial trust is a trust that appears when you first use the system information.

This research aims to determine the factors that influence initial trust to adopt of mobile banking. The research was conducted by questionnaire and spreads obtained 132 respondents. Those data then analyzed using Partial Least Square (PLS) method with the help of SmartPLS.

The results showed that the perceived ease of use and structural assurance have positif influence towards initial trust, perceived usefulness have positif influence towards usage intention and initial trust have positif influence towards usage intention."

"Perkembangan teknologi mendorong munculnya media baru dalam mengkomunikasikan suatu pesan iklan. Mobile advertising merupakan salah satu media jenis baru yang memanfaatkan media telepon genggam untuk secara langsung menyampaikan suatu pesan terhadap konsumen atau target market. Dari sinilah keunggulan dari mobile advertising muncul dibandingkan oleh media lain. Mobile advertising dengan cepat di adaptasi oleh para marketer. Untuk mengetahui respon penerimaan dari konsumen, penelitian menelti bagaimana faktor internal beliefs dari konsumen mempengaruhi attitudes mereka terhadap mobile advertising. Dengan berdasarkan pada theory of planned behaviour, attitude dengan dibantu oleh subjective norms dan perceived behavioral control nantinya akan mengukur bagaimana pengaruhnya terhadap intention dapat menjadi indikator penerimaan. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif yang signifikan dari beliefs, attitude, intention.

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Technological developments have encouraged the emergence of new media in communicating an advertising message. Mobile advertising is one of the new type, this type of advertising is to use the media cell phones to directly delivering a message to consumers or target market. From this emerged the advantages of mobile advertising than by other media. Mobile advertising quickly adapted by the marketer.

To determine the responses acceptance from consumers, the study examined how the internal factors beliefs of consumers affect the attitude towards mobile advertising. On the basis of the theory of planned behaviour, by the support of subjective norms and perceived behavioural control, attitude will show an impact on intention which can be an indicator of acceptance.

The results of this study indicate that there is a significant positive effect from the beliefs, attitude, and up to the intention."

"[Potensi perkembangan dunia digital di Indonesia, baik dari aspek konsumen atau pun pengiklan memberikan membuka peluang luar biasa terhadap industri media. Evolusi dan perubahan yang pesat dibidang teknologi merupakan perubahan mendasar yang mengakibatkan berubahnya kondisi pasar, iklim bisnis dan audiens media. Media elektronik seperti e-magazine merupakan sebuah inovasi yang dilakukan oleh perusahan media cetak untuk menjangkau pengguna yang lebih banyak. Namun sebuah inovasi tidak secara langsung dapat diterima oleh masyarakat. Penelitian ini bertujuan untuk mencari faktor-faktor yang mempengaruhi pengguna dalam melakukan pembelian e-magazine. Model penelitian yang digunakan merupakan gabungan dari model penerimaan teknologi dan resistansi inovasi. Pengumpulan data dilakukan dengan cara menyebarkan kueisoner secara online melalui email dan juga menyebarkan kuesioner cetak. Pengolahan data dilakukan dengan metode Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa Purchase intention secara signifikan dipengaruhi oleh perceived ease of use dan relative advantage.

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Potential development of the digital world in Indonesia, both from the consumer or advertiser providing tremendous opportunities for the media industry. The evolution and rapid changes in technology are fundamental changes that result in changes in market conditions, the business climate and the media audience. Electronic media such as e-magazine is an innovation made by print media companies to reach more users. However, an innovation not directly be accepted by society. This study aimed to explore the factors that affect users in the purchase of the e-magazine. The research model uses a combination of technology acceptance model and innovation resistance. Data collection was done by spreading kueisoner online via email and also spread the printed questionnaire. Data processing was conducted using Partial Least Square (PLS). The results of this study indicate that Purchase intention significantly influenced by perceived ease of use and relative advantage., Potential development of the digital world in Indonesia, both from the consumeror advertiser providing tremendous opportunities for the media industry. Theevolution and rapid changes in technology are fundamental changes that result inchanges in market conditions, the business climate and the media audience.Electronic media such as e-magazine is an innovation made by print mediacompanies to reach more users. However, an innovation not directly be acceptedby society. This study aimed to explore the factors that affect users in thepurchase of the e-magazine. The research model uses a combination oftechnology acceptance model and innovation resistance. Data collection wasdone by spreading kueisoner online via email and also spread the printedquestionnaire. Data processing was conducted using Partial Least Square (PLS).The results of this study indicate that Purchase intention significantly influencedby perceived ease of use and relative advantage.]"

"Perkembangan teknologi mengakibatkan munculnya satu tren terbaru dalam dunia perbankan, yakni digital banking. Salah satu model pemanfaatan digital banking adalah dengan menggunakan channel mobile, atau dikenal dengan mobile banking. Definisi mobile banking pada penelitian ini adalah layanan atau aplikasi perbankan berbasis perangkat mobile untuk menjalankan berbagai transaksi finansial. Saat ini, mobile banking telah banyak ditawarkan oleh perbankan di Indonesia sebagai salah satu layanan perbankan mereka. Penelitian ini bertujuan untuk meneliti faktor-faktor yang memengaruhi nasabah perbankan Indonesia dalam menerima layanan mobile banking. Model penelitian dirancang dengan menggunakan beberapa teori penerimaan, yakni Technology Acceptance Model TAM, Unified Theory of Acceptance and Use of Technology UTAUT, Internet Banking Usage Model IBUM dan DeLone and McLean Information System Success Model, serta beberapa penelitian sebelumnya yang relevan. Metode pengolahan data dilakukan dengan pendekatan Structural Equation Modeling SEM menggunakan bantuan perangkat lunak AMOS v22 sebagai. Proses pengumpulan data memperoleh responden penelitian sebanyak 441 responden, dimana data yang valid sebanyak 440 data. Berdasarkan hasil pengolahan dan analisis data, terdapat empat faktor yang secara memengaruhi niat untuk menggunakan mobile banking. Keempat faktor tersebut adalah perceived risk, compatibility, perceived usefulness dan service quality.

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The development of technology resulting in a new trend in the banking industry, digital banking. One way to utilize digital banking is by using the mobile channel, known as mobile banking. The definition of mobile banking in this research is a mobile based banking application or service that enable any financial transaction through it. Nowadays, a lot of Indonesian bank already provide mobile banking as one of their banking service.

This research purpose is to analyse the factors that influencing Indonesian banking customer to accept mobile banking service. Research model are built from several acceptance theories, the theories are Technology Acceptance Model TAM, Unified Theory of Acceptance and Use of Technology UTAUT, Internet Banking Usage Model IBUM dan DeLone and McLean Information System Success Model, also by adding the past relevant researchs.

The data processing method are conducted by using Structural Equation Modeling approach with AMOS v22 software as its tool. The data collecting process successfully collected data from 441 respondents, with the total of valid data are 400 datas. According to the result of data processing and analysis, there are four factors that influence the intention to use. The factors are perceived risk, compatibility, perceived usefulness and service quality."

"Mobile marketing merupakan salah satu media yang efektif untuk memasarkan barang atau jasa dalam mempengaruhi konsumen mengambil keputusan untuk memilih dan membeli produk atau jasa tersebut. Pastinya, hal ini dapat terwujud apabila para marketers memahami dan mengetahui faktor-faktor yang mempengaruhi masyarakat atau konsumen dalam penerimaan mobile marketing. Hal ini juga dapat terwujud apabila masyarakat dapat dengan mudah memahami dan menggunakan teknologi mobile phone (mobile device). Dalam penelitian ini akan dijelaskan bagaimana pengaruh risk acceptance dan personal attachment serta aktivitas-aktivitas mobile seperti providing information, sharing content, dan accessing content mempengaruhi dan memiliki hubungan positif dalam mobile marketing acceptance. Penelitian ini didesain untuk menguji dan membuktikan pengaruh faktor-faktor tersebut dalam penerimaan mobile marketing pada produk politik terhadap kaum muda masyarakat di Jabodetabek. Model ini diuji dengan menggunakan Structural Equation Modelling (SEM). Hasil penelitian menyatakan bahwa mobile marketing acceptance dipengaruhi oleh faktor faktor antecedent dan juga aktivitas dari kegiatan mobile.

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Mobile marketing is one of media tools that are able to effectively promote goods or services in influencing customers decision making to choose and buy the goods or services. It can be certainly happened if the marketers understand factors influencing regarding marketing acceptance. It applies when public easily understand show to use mobile device technology. The research aims to examine the positive effect of risk acceptance and personal attachment as well as mobile activities such ac providing information, sharing content, and accessing content on mobile marketing acceptance. The research is designed to test the effect of those factors in mobile marketing acceptance on political products on youth voters in Jabodetabek. The model of research is tested using structural equation modeling (SEM). The result showed that mobile marketing acceptance is influenced by antecedent factors and mobile activities."

"CROP (Cepat Respon Opini Publik) dirilis pada bulan Desember 2014 hadir sebagai media dan juga saluran implementasi dari TIK dalam bentuk aplikasi yang digunakan oleh pemerintah daerah DKI Jakarta untuk memonitor, memahami, menganalisis dan merencanakan kota yang bertujuan untuk meningkatkan efisiensi, ekuitas dan kualitas hidup warganya secara real time. Ketika sebuah teknologi hadir, diadopsi, dan diterapkan, selalu ada faktor-faktor yang mempengaruhinya, baik itu berpengaruh positif atau negatif secara individu maupun organisasi. Oleh sebab itu penelitian ini berupaya untuk mengetahui apa saja faktor-faktor penerimaan dan penggunaan aplikasi CROP dalam versi mobile yang digunakan oleh para pegawai pemerintah DKI Jakarta tingkat Kelurahan yang dianalisis dengan menggunakan model UTAUT (Unified Theory of Acceptance and Use of Technology) yang dikembangkan oleh Venkatesh, et al. pada tahun 2003. Penelitian ini menggunakan model UTAUT yang dimodifikasi sesuai dengan fenomena yang terjadi, terdapat 4 variabel independen yaitu: Performace Expectancy (PE), Effort Expectancy (EE), Peer Influence (PI), dan Facilitating Conditions (FC) serta 1 variabel dependen yaitu Behavioral Intention to Use the System (BIUS), dan 1 variabel moderat: Gender. Populasi dalam penelitian ini adalah para pengguna aplikasi CROP versi mobile tingkat kelurahan di Pemerintah Daerah DKI Jakarta yang berjumlah 231 kelurahan (tanpa menyertakan 6 kelurahan di Kabupaten Kepulauan Seribu dan 30 buah kelurahan yang telah digunakan sebagai pre-test). Pengambilan sampel dilakukan dengan teknik multistage cluster sampling, dan pengujian hipotesis dilakukan dengan uji regresi berganda (multiple regression) dan Moderated Regression Analysis (MRA).

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CROP (Quick Response of Public Opinion) released in December 2014 present as media and also implementation channel of ICT in the form of application system used by Provincial Government of DKI Jakarta to monitor, understand, analyze and plan the city with aim to improve efficiency, equity and the quality of life of its citizens in real time. When a technology is present, adopted, and applied, there are always factors that influence it, whether it affects positively or negatively. Therefore, this research attempts to find out what factors of acceptance and use of CROP application in mobile version that are used by city government officials at Village level using UTAUT (Unified Theory of Acceptance and Use of Technology) model developed by Venkatesh, et al in 2003. The population of this research is the users of CROP mobile application at the Village level in Provincial Government of DKI Jakarta, total population is 231 Village (without 6 Villages in Kepulauan Seribu Regency and 30 Villages that have been used as pre-Test). Sampling gathered by multistage cluster sampling technique, and hypothesis confirmation run by multiple regression and Moderated Regression Analysis (MRA) test."

"(A) Dian Endah Maharani, 0604001257 (B) Manajemen Pemasaran (C) ix + 148 halaman; 52 tabel; 8 gambar; 43 halaman lampiran (D) Analisis Pengaruh Faktor Kegunaan , Kegunaan Kontekstual, Kendali, engorbanan dan Kepercayaan Terhadap Penerimaan Konsumen Akan Mobile Advertising berbasis SMS (E) Mobile telecommunication atau telekomunikasi bergerak seperti telepon seluler memiliki pertumbuhan penggunaan cukup pesat. Di Indonesia sendiri, jumlah pengguna telepon seluler nasional di akhir tahun 2007 telah mencapai angka 72 juta pelanggan. Ketergantungan masyarakat yang tinggi terhadap fungsi dari peralatan komunikasi seluler ini menjadikan alat komunikasi ini selalu dibawa dan berada dekat dengan pemiliknya. Fenomena ini kemudian dimanfaatkan perusahaan untuk dapat melakukan komunikasi secara one on one kepada konsumen dan menggunakannya sebagai media beriklan atau lebih dikenal dengan mobile advertising. Mobile advertising berbasis SMS sangat digemari para praktiksi pemasaran di Indonesia. Namun, penerimaan konsumen Indonesia terhadap SMS iklan masih perlu dipertanyakan sebab riset membuktikan bahwa 40% responden yang biasa menerima SMS iklan, tidak menerima SMS iklan tersebut. Banyak faktor yang dapat mempengaruhi penerimaan seseorang akan mobile advertising berbasis SMS. Dengan dilatarbelakangi oleh permasalahan tersebut, maka riset ini bertujuan untuk mencari tahu lebih lanjut mengenai faktor-faktor apa saja yang mempengaruhi kesediaan konsumen Indonesia untuk menerima mobile advertising berbasis SMS, sehingga nantinya SMS iklan diharapkan dapat diterima dengan baik oleh konsumen."

"Dunia bisnis yang semakin kompetitif membuat perusahaan harus memikirkan berbagai cara untuk dapat menawarkan produk dan jasa mereka dengan cara yang lebih kreatif dan efesien. Seiring dengan perkembangan teknologi komunikasi maka munculah suatu jalur periklanan baru yang cukup mendapat perhatian, yaitu Mobile Advertising. Penelitian ini membahas mengenai faktor-faktor yang mempengaruhi sikap konsumen terhadap iklan di dalam aplikasi mobile (mobile application display advertising). Penelitian ini menggunakan metode survei dengan non-probability sampling dimana responden penelitian ini merupakan mahasiswa Universitas Indonesia yang berjumlah 154 orang. Metode analisis data menggunakan pengujian reabilitas dan validitas dengan SPSS dan pengujian Confirmatory Factor Analysis (CFA) dengan metode Structural Equation Modeling (SEM) melalui software SPSS AMOS. Hasil penelitian menunjukkan bahwa hiburan (entertainment), kredibilitas (credibility), informatif (Informativeness) berkorelasi positif terhadap sikap (attitude) dan keinginan (intention) responden untuk mendownload aplikasi yang ditawarkan dalam iklan. Sementara itu, gangguan (irritation) berkorelasi negatif terhadap sikap (attitude) dan keinginan (intention) responden untuk mendownload aplikasi.

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Increasingly competitive business world drives companies to think of ways in offering their products and services in a more creative and efficient way. Along with the development of communications technology, new advertising channels, which are getting enough attention, are emerged: Mobile Advertising. This study discusses the factors that influence consumer attitudes toward advertising in mobile applications (mobile application display advertising). This research uses survey method with non-probability sampling where the respondent of this research are the students of University of Indonesia which amounted to 154 people. Data analysis method used are reliability and validity test with SPSS and Confirmatory Factor Analysis (CFA) with Structural Equation Modeling (SEM) method through SPSS AMOS software. The results showed that entertainment, credibility , informativeness, positively correlating attitudes, and intention for the respondents to download the applications offered in the ad. Meanwhile, irritation is negatively correlated to attitude and intention of the respondents to download application."