Ditemukan 183942 dokumen yang sesuai dengan query
Mohammad Bayu Edigani Putra
"Kenyamanan dalam mengkonsumsi makanan dan minuman kini semakin menjadi kebutuhan dan populer di perkotaan. Hal tersebut terjadi karena pada umumnya disebabkan oleh kondisi masyarakat perkotaan yang merasa waktunya untuk makan semakin berkurang sehingga dalam hal makanan ataupun minuman membutuhkan variasi, cepat disajikan, dan kenyamanan tempat. Kondisi ini membuat toko-toko seperti 7-Eleven dan Lawson semakin berkembang di Jabodetabek. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana customer perceived value dari 7-Eleven dan Lawson yang keduanya berlokasi di Bintaro sektor 5, Tangerang Selatandan bagaimana perbedaan antara keduanya. Penelitian ini menggunakan pendekatan kuantitatif dengan 100 orang responden yang pernah mengunjungi dan juga bertransaksi di 7-Eleven dan Lawson Bintaro sektor 5. Penelitian ini menggunakan dimensi nilai harga, nilai kualitas produk, nilai kualitas layanan, nilai emosional, dan nilai sosial dalam melakukan pengukuran terhadap customer perceived value pada convenience store. Hasil penelitian menunjukan customer perceived value 7-Eleven lebih tinggi dibandingkan dengan Lawson.
Convenience store as a trend has entered into the realm of lifestyle that becomes a phenomenon which occurred in the urban consumer. The trend is also moving frequently with the development of the middle class, stronger purchasing power, improved distribution, and rapid information in the modern era. In addition, comfort in consuming is now increasing and became popular in urban areas. It's because in general due to the conditions of urban societies that have a little time to eat, so in terms of food requires variation, quickly served and convenient place. This condition makes convenience stores such as 7- Eleven and Lawson increasingly growing in Jabodetabek. The purpose of this study was to determine how high the customer perceived value of the 7 - Eleven and Lawson that both located at Bintaro sector 5, South Tangerang. This study used a quantitative approach to 100 respondents who had visited and also transacted at 7 - Eleven and Lawson Bintaro sector 5. This study used the dimensions of pricing value, product quality value, service quality value, emotional value and social value in measuring the customer perceived value on convenience stores. The results showed the customer perceived value in 7 - Eleven is higher than Lawson"
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2014
S53714
UI - Skripsi Membership Universitas Indonesia Library
Universitas Indonesia, 2009
TA1819
UI - Tugas Akhir Universitas Indonesia Library
Lentari Nisfidah
"Produk private label brand di Indonesia menunjukkan pertumbuhan dan adopsi yang lambat. Alasan dari lemahnya adopsi private label brand di Indonesia adalah karena sifat konsumen Indonesia yang brand loyal dan minimnya usaha retailer dalam mengiklankan produknya sehingga konsumen mempertanyakan kualitas produk private label brand. Ditengah lemahnya adopsi private label brand dan berkembangnya pasar konsmetik domestik, Sephora masuk ke pasar Indonesia sebagai retailer baru dengan menjual private label brandnya sendiri. Riset ini meneliti tentang perceived product quality, perceived risk, perceived relative price terhadap customer value dan willingness to rebuy terhadap private label brand Sephora. Olah data penelitian ini menggunakan LISREL-SEM.
Hasil pada penelitian ini menunjukkan bahwa perceived product quality dan perceived price mempengaruhi perceived value yang berujung kepada willingness to rebuy produk private label brand Sephora. Pada penelitian ini perceived value terbukti memediasi perceived quality dan perceived price terhadap willingness to rebuy dan perceived quality terbukti memediasi perceived relative price terhadap perceived value. Sementara itu, perceived risk terbukti tidak memiliki pengaruh terhadap perceived value dan perceived risk terbukti tidak memediasi perceived quality dan perceived value produk private label brand Sephora.
The growth and adoption of private label brand in Indonesia is proven to be sluggish. The reason behind the fall of private label adoption is because Indonesian consumers tend to be brand loyal and the retailers put less effort to advertise its private label brand product so that the quality of private label brand is questioned. In the fall of private label brand adoption and in the rise of the domestic cosmetics market industry, Sephora as an new entry player in the market sell its own private label brand. This research examines the impact of perceived product quality, perceived risk, perceived relative price towards customer value and willingness to rebuy of private label brand Sephora. The research data is run by LISREL SEM. The result of this research show that perceived product quality and perceived price influenced perceived value which also impacted willingness to rebuy Sephora's private label brand products. In this research perceived value is proven to mediate perceived quality and perceived price towards willingness to rebuy also perceived quality is proven to mediate perceived relative price towards perceived value. Meanwhile, perceived risk is proven having no impact on perceived value and perceived risk is proven having no mediating effect on perceived quality and perceived value of Sephora s private label brand products."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
S66153
UI - Skripsi Membership Universitas Indonesia Library
Lina Fitriana
"Penelitian ini bertujuan untuk mengetahui Pengaruh kebutuhan untuk keunikan sikap terhadap produk nilai emosional serta kualitas yang diterima terhadap niat beli di Jakarta khususnya kedai kopi waralaba lokal dan waralaba asing Excelso Coffee Bean Tea Leaf. Penelitian ini merupakan penelitian kuantitatif dengan desain riset konklusif dan jenis riset deskriptif. Jumlah sampel dalam penelitian ini sebanyak 200 responden. Teknik analisis data yang digunakan adalah SEM Structural Equation Modelling dengan teknik pengolahan data menggunakan Lisrel 8 54. Hasil penelitian menunjukan bahwa Need For Uniqueness attitude toward product emotional value perceived quality mempunyai pengaruh yang positif terhadap purchase intention konsumen.
This riset for study explain effect from effect need for uniqueness attitutde toward product emotional value perceived quality to purchase intention specially for Customer Coffee shop from Local Franchise Excelso and Foreign Franchise Coffee Bean and Tea Leaf in Jakarta. This riset is kuantitative riset with conclusive design riset and description. Total sample for this riset is 200 respondents. The analysis technic with SEM Structural Equation Modelling Lisrel 8 54. The results showed Need For Uniqueness attitude toward emotional value perceived quality have positive effect for purchase intention customer Keyword Franchise Local Franchise Foreign Coffe shop Excelso Coffee Bean Tea Leaf."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
S61670
UI - Skripsi Membership Universitas Indonesia Library
Areza Pradityo
"Tujuan dari penelitian ini adalah melakukan analisis pengaruh perceived value terhadap
customer satisfaction dan brand trust pada Maskapai Penerbangan AirAsia Indonesia. Penelitian ini menggunakan sampel sebanyak 100 responden yang mengetahui Maskapai Penerbangan AirAsia Indonesia dan pernah menggunakan layanan dari maskapai penerbangan tersebut lebih dari 2 kali dengan metode non-probabiiity sampling dan teknik purposive. Dalam penelitian ini, instrumen penelitian yang digunakan adalah kuesioner serta regresi yang digunakan adalah regresi linear. Hasil dari penelitian ini menunjukan bahwa perceived value memiliki pengaruh positif terhadap customer satisfaction. Perceived value juga disimpulkan memiliki pengaruh positif terhadap brand trust.
The aim of this study is to analyze the effects of perceived value on customer satisfaction and brand trust on the AirAsia Indonesia Airline Carrier. This study uses 100 sample that knows AirAsia Indonesia and have flown with them for more than twice. The processing of the data uses non-probability method and the technique of purposive sampling. In this study, survey through questionnaire are the instruments of study and linear regression are the method of analyzing the outcome. The results of this study indicates that there is significant positive effect between perceived value and customer satisfaction, which customer satisfaction is affected by perceived value, whereas significant positive effect are also found on the correlation between perceived value and brand trust, which brand trust is affected by perceived value."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2018
S-Pdf
UI - Skripsi Membership Universitas Indonesia Library
Pangaribuan, Ronni
"Penelitian ini menganalisis pengaruh perilaku showrooming dan webrooming terhadap niat pembelian produk elektronik Apple yang bersifat high-involvement pada Generasi Z, melalui saluran daring dan luring. Menggunakan pendekatan eksploratif, penelitian ini mengadopsi kerangka Theory of Planned Behavior (TPB) dan Technology Acceptance Model (TAM), yang dianalisis dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Fokus utama adalah mengidentifikasi peran customer engagement dan perceived value sebagai variabel mediasi yang memengaruhi keputusan pembelian selama pencarian informasi produk di saluran daring dan luring. Berdasarkan data dari 351 responden, hasil menunjukkan bahwa pencarian produk di toko fisik berpengaruh signifikan terhadap customer engagement, sementara pencarian produk daring tidak. Pencarian produk daring terbukti signifikan mempengaruhi niat pembelian baik di toko online maupun offline. Namun, pencarian produk di toko fisik saja tidak signifikan memengaruhi keputusan pembelian di toko fisik. Selain itu, perceived value berpengaruh signifikan terhadap niat pembelian secara online maupun offline. Temuan ini menekankan pentingnya strategi omnichannel yang mendukung channel switching, memungkinkan konsumen mencari informasi secara simultan antara saluran daring dan luring. Hasil penelitian ini memberikan rekomendasi bagi pelaku ritel untuk memperkuat sinergi antara toko online dan offline guna memfasilitasi pengalaman berbelanja yang mulus bagi konsumen Generasi Z dan meminimalkan efek free-riding.
This study analyzes the impact of showrooming and webrooming behaviors on the purchase intentions of high-involvement Apple electronic products among Generation Z consumers, through both online and offline channels. Using an exploratory approach, the research adopts frameworks from the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The main focus is to identify the role of customer engagement and perceived value as mediators influencing purchase decisions during the product information search process across both channels. Data from 351 respondents reveal that product searches in physical stores significantly affect customer engagement, while online product searches do not. Online product searches significantly influence purchase intentions in both online and offline stores. However, product searches in physical stores alone do not significantly impact purchase decisions in physical stores. Additionally, perceived value significantly impacts both online and offline purchase intentions. These findings emphasize the importance of an omnichannel strategy that supports channel switching, enabling consumers to search for information seamlessly across both online and offline channels. The study recommends retailers strengthen the synergy between online and offline stores to facilitate a smoother shopping experience for Generation Z consumers and minimize the free-riding effect."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
S-pdf
UI - Skripsi Membership Universitas Indonesia Library
I Gede Mahatma Yuda Bakti
"Label kualitas merupakan salah satu atribut produk yang dianggap penting dalam proses keputusan pembelian. Meski demikian, studi mengenai peran label kualitas masih jarang dilakukan dan beberapa temuan menghasilkan temuan yang kontradiktif. Untuk mengisi kesenjangan yang ada dalam literatur, penelitian ini bermaksud untuk mengkaji pengaruh label kualitas terhadap sikap konsumen (kualitas produk dan niat membeli) dalam mengambil keputusan pembelian produk, tergantung pada brand familiarity dan keterlibatan produk.
Penelitian ini dilakukan dengan 2 studi eksperimen. Desain eksperimen studi 1 yaitu 2 (label kualitas: ada vs tanpa label) x 2 (Brand familliarity : familiar vs unfamiliar) dengan eksperimen between- and within-subject. Partisipan studi 1 diperoleh sebanyak 155 mahasiswa S1 Universitas Indonesia. Sedangkan, desain eksperimen studi 2 yaitu 2 (label kualitas: ada vs tanpa label) x 2 (keterlibatan produk : tinggi vs rendah) dengan eksperimen between- and within-subject. Partisipan studi 2 diperoleh sebanyak 266 mahasiswa S1 Universitas Jendral Soedirman.
Hasilnya menunjukan bahwa pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli produk tergantung pada brand familiarity. Hal yang sama, pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli produk tergantung pada keterlibatan produk.
Quality label is one of the attributes of the products that are considered important in the purchase decision process. However, studies on the role of the quality label is rarely conducted and some of the findings resulted in contradictive findings. To fill the existing gap in the literature, this study intends to examine the effect of quality label on consumer attitudes (product quality and purchase intention) in making purchasing decisions of products, depends on brand familiarity and product involvement. This research was conducted with two experimental studies. Experimental design of study 1 was 2 (quality label : present vs not present) x 2 (brand familiarity: familiar vs unfamiliar) with a between- and within-subject experiments. Participants of study 1 was obtained as many as 155 bachelor students from University of Indonesia. Meanwhile, experimental design of study 2 was 2 (quality label : present vs not present) x 2 (product involvement: high vs low) with a between- and within subject experiments. Participants of study 2 was obtained as many as 266 bachelor students from Jenderal Soedirman University. The result shows that the effect of quality label on perceived product quality and intention to buy the product depends on brand familiarity. Similarly, the effect of quality label on perceived product quality and intention to buy the product depends on product involvement."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
T43810
UI - Tesis Membership Universitas Indonesia Library
Erma Nindiaswari
"Dalam rangka pengembangan e-government, Kementerian Sekretariat Negara telah membangun Sistem Persuratan dan Disposisi Elektronik (SPDE) yang dapat mendukung kegiatan administrasi pengurusan surat, memo dan disposisi secara elektronik serta efisiensi dan efektivitas pelaksanaan tugas dan fungsi unit kerja di Kementerian Sekretariat Negara. Belum optimalnya pemanfaatan SPDE dimana jumlah pengguna yang aktif hanya 31%, menuntut sistem ini untuk dievaluasi kualitas layanannya.
Penelitian ini bertujuan untuk mengetahui sejauh mana tingkat kepuasan pengguna SPDE dan memberikan saran perbaikan kepada penyedia sistem berdasarkan hasil analisis terhadap kualitas layanan SPDE. Analisis dilakukan terhadap hasil kuesioner yang diberikan kepada 88 pegawai Kementerian Sekretariat Negara sebagai responden penelitian. Kuesioner disusun menggunakan dimensi Updated D&M IS Success Model untuk mengukur tingkat kepuasan pengguna, kemudian hasilnya diintegrasikan dengan Model Kano dan QFD untuk mendapatkan saran perbaikan dilihat dari keinginan dan kebutuhan para penggunanya.
Dari hasil yang diperoleh diketahui bahwa nilai kepuasan responden yang paling tinggi adalah pada dimensi information quality, diikuti dimensi system quality dan yang paling rendah adalah dimensi service quality, dimana rata-rata nilai kepuasan responden adalah 61% atau 3.47 dari skala 5. Untuk perbaikan yang perlu dilakukan oleh penyedia sistem adalah memperbanyak media komunikasi antara pengguna dengan tim helpdesk, memperbanyak pelatihan bagi tim helpdesk dan memperbaiki tampilan SPDE.
In developing e-government, Ministry of State Secretariat has built an Electronic Disposition and Mailing System (SPDE) to support the administration and management of letters, memo and disposition electronically and also to improve the efficiency and effectiveness of tasks and functions within the Ministry of State Secretariat's working unit. The SPDE low utilization, where the active users only 31%, requires the system to be evaluated regarding its quality. Therefore, this study aims to determine the information of user's satisfaction level concerning SPDE and to suggest improvements for the system provider based on results of the SPDE's quality analysis. The results of questionnaire given to 88 staffs of Ministry of State Secretariat as responders has been analysed. The questionnaire made from dimension of Updated D&M IS Success Model for measure user's satisfaction level and the results has been integrated with Kano Model and QFD to obtain suggestions to improve the SPDE's quality viewed from its user's urge and need perspectives. The result shows that the highest user's satisfaction level is for information quality dimension, then system quality dimension, and the lowest is for service quality dimension, where the average of user's satisfaction is 61% or 3.47 from 5 scale. To improve the SPDE's quality, system provider should enrich communication media within user and helpdesk team, do more training for helpdesk team and redesign SPDE's interface."
Depok: Fakultas Ilmu Komputer Universitas Indonesia, 2016
TA-Pdf
UI - Tugas Akhir Universitas Indonesia Library
Pranoto Effendi
"Tesis ini meneliti pengaruh kredibilitas merek yang terdiri dari konstrak kemampuan merek (expertise) dan kepercayaan merek (trustwortiness) terhadap pertimbangan merek dan pemilihan merek beserta mekanisme pengaruhnya melalui variabel persepsi kualitas, persepsi risiko dan biaya informasi yang dihemat, Lima merek kopi instan menjadi studi kasusnya.
Hasil penelitian ini menemukan bahwa kepercayaan merek sebagai komponen kredibilitas mempunyai pengaruh yang signifikan terhadap pertimbangan dan pemilihan merek. Sementara persepsi kualitas menjadi mekanisme utama di kedua proses tersebut, persepsi risiko tidak ditemukan berpengaruh secara signifikan. Variabel biaya informasi yang dihemat hanya berpengaruh secara signifikan pada tahap pertimbangan merek saja. Temuan ini memberi implikasi manajerial yang penting bahwa manajemen merek harus selalu memperhatikan kredibilitas mereknya dengan membangun aspek kemampuan dan kepercayaan merek Serta mempertimbangkan mekanisme kerja yang mempengaruhi kedua proses tersebut.
This thesis is to study the effect of brand credibility (defined in terms of expertise and trustworthiness) on brand consideration and choice and also the working mechanism of brand credibility through three variables i.e. perceived quality, perceived risk and infomation cost saved. Five brands of instant coffee are used for data collection and analysis.The finding clearly indicates that trustworthiness, but not expertise, as subcomponent of credibility has significant effect on both brand consideration and choice. While perceived risk does not have any significant effect at all, perceived quality has significant effect on both. Interestingly, information cost saved has significant effect on consideration but not on choice. The lindings lead to managerial implications for managers to build their brands."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
T16997
UI - Tesis Membership Universitas Indonesia Library
Lidya Nur Hanifati
"Peran teknologi dalam kehidupan sehari-hari masyarakat sangatlah penting. Teknologi tidak hanya mengubah cara berkomunikasi, melainkan bertukar ide dan informasi serta berpartisipasi dalam sebuah jaringan. Salah satu teknologi yang banyak digunakan adalah laptop. Karena penggunaan laptop yang sangat tinggi selama pandemi Covid-19, permintaan laptop meningkat dan banyak produsen laptop yang mencoba mengarahkan konsumen untuk beralih ke merek laptop lainnya. Tujuan utama penelitian ini adalah untuk menguji pengaruh perceived product quality, brand personality, dan loyality terhadap brand switching intention. Data dikumpulkan secara online dari 216 konsumen. Structural Equation Modeling (SEM) digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa perceived product quality, brand personality, dan loyality memiliki pengaruh negatif directly dan indirectly terhadap brand switching intention. Terungkap bahwa variabel perceived product quality, brand personality, dan loyalty merupakan peran penting dalam evaluasi konsumen untuk mengalihkan switching intention produk laptop. Studi ini dapat menjadi pedoman komprehensif bagi bisnis untuk memposisikan merek mereka dengan sukses untuk mengurangi niat peralihan merek oleh konsumen yang memengaruhi produknya.
The role of the technology in people’s everyday lives is essential, including laptop. Technology not only changed the way people communicate, but also exchanged ideas dan information also participated online. One of the technology that is widely used is a laptop. Since laptop utilization is very high during the Covid-19 pandemic, many laptop manufacturers try to drive the consumers to switch to their laptop brand. The study main objective is to examine the effect of perceived product quality, brand personality, and loyalty on brand switching intention. The data was collected online from 216 consumers. Structural Equation Modelling (SEM) was employed to analyse the data. The result demonstrates that perceived product quality, brand personality, and loyalty have negative effects directly and indirectly on consumer’s switching intention. It is revealed that variables play a pivotal role in consumer’s evaluation of switching intention to technological products. This study can be a comprehensive guideline for businesses for positioning their brands successfully to reduce any consumer switching behaviour intention affecting their products."
Jakarta: Fakultas Kedokteran Universitas Indonesia, 2021
T-pdf
UI - Tesis Membership Universitas Indonesia Library
