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"Saat ini hubungan masyarakat menjadi bagian penting yang mendukung perusahaan dalam menghubungkan kesenjangan antara organisasi dan publik dalam rangka untuk mengembangkan hubungan yang saling menguntungkan. Makalah ini akan memberikan gambaran tentang etika dalam hubungan masyarakat, mengkaji evolusi etika PR, keadaan praktek PR saat ini dan pemikiran ahli etika.Saran untuk praktisi akan dibahas, termasuk beberapa contoh kasus sebelumnya yang memberikan rasa kuat dalam etika dan bagaimana keputusan etis dapat meningkatkan atau menghancurkan prospek dari perusahaan tersebut.Tinjauan literatur akan membahas tentang hubungan antara praktik yang tidak etis dalam hubungan masyarakat dan dampaknya terhadap reputasi perusahaan, lalu akan didukung oleh etika normatif teori untuk memposisikan pendekatan teori etika berdasarkan karakter dan peduli dalam public relations.Selain itu, makalah ini akan mengamati dan menganalisa dua contoh studi kasus tentang hubungan masyrakat tidak beretika yang dapat mengurangi citra perusahaan dalam ruang publik dan kebutuhan terbesar praktisi untuk bimbingan etis dalam mendamaikan peran mereka yang bertentangan sebagai advokat profesional dan kesadaran sosial organisasi.

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Nowadays public relations became an important part that supports company in linking the gap between the organization and publics in order to develop a mutual relationship. This paper will provide an overview of ethics in public relations. It reviews the evolution of public relations ethics, the current state of practice and the thought of ethicists.Suggestions for practitioners are discussed, including some examples of previous case that give a strong sense of ethics and how an ethical decisions can improve or destroy the prospect of it?s company.The literature review will cover about the links between unethical PR practices and its impact on company reputation also it will be supported by normative ethics theories to help position an approach to theories of ethics based on character and care in public relations.Furthermore, this paper will observe and analyze two examples of case study regarding unethical public relations that might harm company?s reputation in public sphere and public relations practitioner?s greatest need for ethical guidance in reconciling their conflicting roles of professional advocate and organizational social conscience."

"Dengan kemajuan teknologi masa kini dan penggunaan yang cepat dari Internet, PR online diperkenalkan. Penggunaan besar Internet yang diakses oleh publik melalui gadget dan perangkat yang berbeda telah memaksa perusahaan dan organisasi untuk membuat jalan mereka ke dunia digital untuk memasuki pasar untuk berinteraksi dan terlibat dengan target audience mereka sehingga mereka dapat menghadapi perkembangaan terkini.Tulisan ini bertujuan untuk mendapatkan pemahaman yang lebih baik mengenai aspek-aspek penting dari hubungan masyarakat yang organisasi harus pertimbangkan sebelum bermigrasi ke dunia digital.Metode yang digunakan untuk penelitian ini meliputi kajian literatur dan penelitian desktop. Karena konsumen saat ini berada di dunia digital , perusahaan dan organisasi harus mempersiapkan diri untuk beradaptasi dengan perubahan konstan dan peran PR untuk media digital sangat dibutuhkan.

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With today's advanced technologies and rapid use of the Internet, online public relations are introduced. The massive use of Internet, accessed by the publics through all different gadgets and devices has forced companies and organizations to make their way into the digital world in order to enter the market to interact and engage with their target audience so that they would be able to cope with the development.This paper aims to get the better understanding regarding the important aspects of public relations that organizations should be able to consider prior to migrating into the digital world.The methods used for this paper includes literature review and desktop research. Since the consumers are now in the digital world, companies and organizations should prepare themselves to adapt to the constant changes and the role of public relations for the digital media is crucially needed."

"sejak era awal mula kepopuleranya, festival Musik telah memegang peran yang penting bagi berbagai brand sebagai salah satu alat pemasaran strategis. Hampir semua industri telah memanfaatkan festival musik sebagai platform untuk memasarkan brand branda, mulai dari brand yang lebih lumrah seperti Spotify dan Heineken hingga brand yang kurang lumrah seperti Google dan Mercedes-Benz, hal tersebut menunjukkan bahwa festival musik memiliki posisi yang kuat di dunia pemasaran. Dengan demikian, makalah konseptual ini bertujuan untuk mengeksplorasi lebih jauh tentang faktor-faktor apa saja yang dapat mempengaruhi pengalaman konsumen dalam festival musik dan bagaimana keterkaitannya dengan hubungan konsumen terhadap brand-tersebut serta bagaimana perkembangan terkini dalam studi pemasaran dapat membantu memaksimalkan penggunaan festival musik sebagai platform pemasaran untuk berbagai brand.

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Music Festivals has played a significant role as a strategic marketing tool for brands since the early era of music festivals. Brands across all industries have used music festivals as a platform to market their brand, from the more related brands such as Spotify and Heineken to less related brands like Google and Mercedes-Benzes, this shows that music festival has a strong position in the marketing world. Thus, this conceptual paper aims to explore more about what factors could affect the experience of consumer in music festival and how does its linkage with the consumer-brand relationship and how the recent development in the marketing studies could help maximize the use of music festival as a marketing platform for brands."

"Perencanaan kota yang baik diperlukan untuk pembangunan kota yang berkelanjutan dan rendah emisi karbon. Di Indonesia, tingkat urbanisasi yang tinggi menyebabkan urban sprawl. Sementara itu, urban sprawl berdampak negatif terhadap sosial ekonomi, kesehatan, dan lingkungan. Studi ini berfokus pada bagaimana urban sprawl mempengaruhi emisi karbon di Indonesia dari tahun 2010-2018. Dengan menggunakan model two-way fixed effect pada kota-kota di Indonesia, disimpulkan bahwa urban sprawl berkorelasi positif dengan emisi karbon. Studi ini juga menggunakan faktor transmisi yang menghubungkan urban sprawl dengan emisi karbon, yaitu kendaraan pribadi dan perilaku pembakaran sampah. Hasilnya menunjukkan bahwa urban sprawl dapat memperburuk emisi karbon melalui kepemilikan kendaraan pribadi dan perilaku pembakaran sampah.

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Good urban planning is necessary for sustainable and low carbon emissions urban development. In Indonesia, a high level of urbanization causes urban sprawl. Meanwhile, urban sprawl has negatively impacted socioeconomic, health, and the environment. This study focuses on how urban sprawl affected carbon emissions in Indonesia from 2010-2018. Using a two-way fixed effect model on cities in Indonesia, it is concluded that urban sprawl positively correlated with carbon emissions. This study also employs the transmission factors that connect urban sprawl to carbon emissions, i.e. private vehicle and open burning behavior. The results show that urban sprawl can aggravate carbon emissions through private vehicle possession and open burning behavior."

"ABSTRAKDue to build a competitive market of airline industry, the government loose theirtight control in giving license to new companies entering into aviation business. Sincethe government has opened new regulation on open-air market, new airlines companiesare mushrooming. This emerging of new airlines companies will definitely increasecompetition between old players and the new ones. New Airlines Company seems to be of highly efficient and effective, in runningtheir business. Moreover, they operate a slim organizational structure, and dare toimplement brave marketing strategy such as selling ticket fare under standard price. Oldplayers with bureaucratic structure of organization will be wobbly in entering the battle ofcompetition. To be surviving, old state-owned company should maintain its reputation inthe public opinion. This study has the aim in order to analyze the stakeholders? opinion on MerpatiNusantara Airlines corporate reputations, besides to propose the role of corporate PublicRelations in building good reputations at Merpati Nusantara Airlines. Corporate Reputations is the reflection of an organization over time, as seenthrough the eyes of its stakeholders. Image factors will express that a company isuniquely developed with positive traits such as innovative, honesty, and competentmanagement. Public Relations is a division which has a duty to maintain a goodreputation in public opinion. To get the public opinion about Merpati Nusantara current reputation, here thepresent writer makes a research about public opinion through media analysis. Thecompany gave her all news being published during the year of 2000-2001, and thepresent writer tries to make an analysis about the Public Relations role in building thereputation in Merpati Nusantara Airlines. Merpati Nusantara Airlines is famous to its inability to provide good services tothe passengers. Such a poor service in ticket handling by the front liners, especially inEast Indonesia the place where actually Merpati Nusantara has influential brandawareness. Furthermore, the company delivers the greatest routes in lndonesia Thecompany?s greatest segment is business to communication business, with short haulbusiness characteristics, and about 62% passengers are the civil servant and officialemployees. The present writer makes several interviews to middle managements to see theinternal relations between divisions. The aim is to propose the role of Public Relations atMerpati Nusantara Airlines. In those previous conversations, complaints occur from themarketing division. As a market leader in new invention of preflight services like call andfly, mir@ (buying ticket from the internet) these products do not reach the target market.Hence financial distress caused these new services cannot be advertised regularly.Human Resources of division emphasized about unsatisfied employee, strategic planningdivision pointed out about employee lack awareness of planning program and the PublicRelations Division which on the perspective of the present writer has not played theimportant role in building good reputation, especially in building good communicationwith media which is an implementation of both external and media relations. This thesis will show the importance of integrated marketing in inter divisions?context. To realize it, the Public Relations Division has to play a good mie by gettinginvolved in every division. The aim is to get a better understanding about everythinghappened in the company consequently the Public Relations Officers are able to use itreal function which is a gate keeper between internal and external stakeholders. ThePublic Relations Officer can use the tools of values driven process, as a guide toImplementation. The other important thing is that the Public Relations Officer should also bealways aware of current public opinion about company?s reputation. The present writerdoes a simple research about company?s news in the media. The media analyses toolsanalyze the result, from the research it is seen that there is duration of length betweenonce the complaint was published and the time of answering it. Nevertheless the mostsignificant thing here is not only answering complaints but also integrated with HumanResources Divisions in handling disobedient employees."

"Indonesia diberkahi dengan potensi besar sumber daya energi surya untuk pembangkit listrik tetapi, tetapi belum dimanfaatkan secara maksimal. Pemerintah Indonesia telah menaruh perhatian terhadap masalah ini dengan mempromosikan Pembakit Listrik Surya Atap (PLTS Atap) untuk rumah tangga. Namun, penting untuk memahami motivasi rumah tangga Indonesia dalam mengadopsi PLTS Atap, agar dapat meningkatkan penggunaan PLTS Atap.Tujuan dari penelitian ini adalah untuk menjelaskan perilaku lingkungan yang terkait dengan penghematan listrik dan motif efek sebaya Peer Effect) pada keputusan rumah tangga untuk penerapan PLTS Atap. Menggunakan data primer yang dikumpulkan oleh penyedia survei online di lima kota besar di Indonesia, penelitian ini menggunakan model logit untuk mengetahui hubungan diantara variabel-variabel utama penelitian.Hasil penelitian menunjukkan bahwa rumah tangga yang menggunakan barang hemat energi, bergabung dengan komunitas lingkungan, dan memiliki rekan yang sudah memasang PLTS Atap memiliki kemungkinan lebih tinggi untuk memasang PLTS Atap. Dengan demikian, pemerintah Indonesia dapat bekerja sama dengan komunitas lingkungan dan pemimpin lokal untuk mempromosikan penggunaan PLTS Atap sebagai pelopor penerapan teknologi PV.

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Indonesia blesses with the massive potential of solar energy resources for electricity, yet it is not utilized maximumly. The government of Indonesia puts concern about this problem by promoting rooftop solar PV for the household. However, it is essential to understand what Indonesian household motivation in adopting technology is to promote the PV technology uptake successfully.

The purpose of this study is to explain the environmental behavior related to electricity saving and peer effect motives on household decisions for rooftop solar PV uptakes. Using primary data collected by an online survey provider in five major cities in Indonesia, this study uses the logit model to find out the association among those variables of interest.

The result shows that household using energy-efficient goods, joining an environmental community, and having a peer who already installs rooftop solar PV has a higher probability of installing rooftop solar PV. Thus, the government of Indonesia can work together with the environmental community and local leaders to promote rooftop solar PV adoption as pioneers in PV technology applications."

"Tesis ini meneliti peran hubungan masyarakat dalam meningkatkan reputasi organisasi dengan studi kasus pada bagian Hubungan Masyarakat Kementerian Sekretariat Negara. Teori yang digunakan adalah teori peran, teori peran kehumasan, teori empat model of kehumasan, teori perencanaan strategis kehumasan, dan teori reputasi organisasi. Penelitian ini adalah penelitian kualitatif dengan desain deskriptif. Pengumpulan data dilakukan dengan wawancara mendalam serta observasi partisipatoris.Hasil penelitian memperlihatkan humas Kementerian Sekretariat Negara menjalankan peran communication technician, media relations, dan communication and liaison yang diimplementasikan ke dalam rangkaian perencanaan strategis kehumasannya dengan model dua arah asimetris dalam rangka memperkuat reputasi organisasi.

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This thesis studies about the role of public relations in order to enhance its organization’s reputation, case study on public relations division of Secretariat of State Ministry. Theories that were applied are role theory, role of public relations, four models of public relations, strategic planning of public relations, and reputation of organization. This research is qualitative descriptive. The data were collected by means of in-depth interview and participative observation.

The results show that the Secretariat of State Ministry's public relations performs communication technician role, media relations role, communication and liaison role, and implement them into PR strategic planning under two way asymmetrical model of public relations in order to enhance its organization’s reputation."

"Tujuan dari dibuatnya tulisan ini adalah untuk mengetahui aktivitas-aktivitas humas yang dilakukan di dalam perusahaan rintisan start-up Airfrov Indonesia selama dua tahun ke belakang. Dalam tulisan ini dibahas pula mengenai alasan perusahaan belum membentuk divisi public relations secara khusus. Konsep dan tinjauan literatur menganai aktivitas humas yang dibagi berdasarkan publiknya yaitu internal dan eksternal digunakan dalam penelitian ini untuk mengerucutkan hasil temuan dan diskusi menjadi dua bagian pula. Tinjauan literatur mengenai public relations versus marketing juga digunakan untuk melihat fungsi kedua divisi tersebut dalam perusahaan saat ini. Penelitian ini menggunakan metode kualitatif dengan cara penulisan deskriptif. Hasil penelitian menunjukkan bahwa aktivitas humas internal yang dilakukan oleh Airfrov Indonesia adalah; hubungan dengan karyawan yang dibagi ke dalam dua sifat yaitu formal dan informal; investor yang mana hubungan ini langsung dilakukan oleh CEO perusahaan, sedangkan aktivitas humas eksternal yang dilakukan adalah; hubungan dengan media yang mana biasanya diinisiasi dengan menghubungi orang-orang media hasil networking yang dimiliki untuk mengajukan media visit, hubungan dengan pengguna yang lebih mengarah kepada program dan pelayanan yang diberikan, dan hubungan dengan masyrakat luas yang dilakukan melalui media baru yaitu media sosial. Alasan tidak adanya divisi public relations secara khusus adalah belum diperlukannya divisi tersebut dalam perusahaan skala kecil seperti Airfrov Indonesia. Selain itu juga tidak ditemukannya masalah antara public relations dan marketing yang bekerja dalam satu divisi. Hal ini kian lumrah terjadi di dalam perusahaan karena seiring berkembangnya zaman dan teknologi, kini aktivitas public relations dapat dileburkan dengan marketing yang mana kemudian tercipta konsep marketing public relations.

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The main reason why author did this research is to explore implementation of public relations activities in startup company that is Airfrov Indonesia in the past two years since its coming this country. Also there is discussion about the reason why there is no public relations division. Concept and literature reviews about public relations activities are used to help author pointed out and to compare findings. Literature review about public relations versus marketing is used too to see both rsquo s function in company rsquo s current condition. Using qualitative method with descriptive writing, this research will present findings to readers about internal PR activities which are employee relations that is indentified into formal and informal communication stockholder relations that is done directly by the CEO, external PR activities which are media relations is done by re connecting with media people to propose media visit consumer relations is more like giving program that rsquo s benefit for users and giving excellent service and audience relations is done through social medias. Beside those findings, this research also found the reason why there is no public relations division, is because company thinks that they don rsquo t need PR in particular because their size that is still relatively small. Moreover there is no problem found when PR and marketing in the same division."

"Tesis ini membahas pengaruh Perceived Value terhadap Co-Brand Equity, Co-Brand Preference, dan Continuance intention pada Industri Fashion Aliran Streetwear di Indonesia. Penelitian yang berbentuk Conclusive Research Design ini mengumpulkan data dengan menggunakan instrumen kuesioner dengan metode Non-probability Sampling dengan tipe Convenience Sampling yang ditargetkan kepada konsumen penikmat produk Fashion Streetwear yang merupakan produk dari hasil Co-Branding di antara dua atau lebih merek. Hasil dari penelitian ini menunjukan pengaruh positif Perceived Value terhadap Co-Brand Equity, Co-Brand Preference, dan Continuance intention pada Industri Fashion Aliran Streetwear di Indonesia. Diharapkan hasil penelitian ini dapat bermanfaat bagi pihak akademisi, pelaku usaha, dan peneliti berikutnya.

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This thesis discusses the influence of Perceived Value on Co-Brand Equity, Co-Brand Preference, and Continuance intention in the Streetwear Fashion Industry in Indonesia. This research in the form of Conclusive Research Design collects data using a questionnaire instrument with the Non-probability Sampling method with the Convenience Sampling type which is targeted at consumers who are connoisseurs of Fashion Streetwear products which are products from the results of Co-Branding between two or more brands. The results of this study shows the positive influence of Perceived Value on Co-Brand Equity, Brand Preference, and Continuance intention in the Streetwear Fashion Industry in Indonesia. In addition, it is hoped that the results of this research can be useful for academics, business actors, and future researchers."

"Selama tahun 2020, dunia sedang dilanda pandemi COVID-19, yang berdampak pada para pemberi kerja melakukan pemutusan hubungan kerja (PHK) kepada karyawannya untuk memangkas biaya. Salah satu biaya yang harus dikeluarkan oleh pemberi kerja adalah iuran jaminan kesehatan bagi pekerjanya, karena pemberian iuran jaminan kesehatan diwajibkan oleh Kementerian Tenaga Kerja dan Transmigrasi Republik Indonesia. Namun, di sisi lain, tagihan medis juga meningkat akibat pandemi COVID-19, yang memaksa karyawan untuk mendapatkan pekerjaan yang menyediakan asuransi kesehatan untuk pekerjanya. Penelitianini bertujuan untuk menganalisis hubungan antara kepesertaan asuransi kesehatan oleh pemberi kerja dengan probabilitas pekerja melakukan mobilitas kerja. Data yang digunakan untuk penelitian ini adalah dari Survei Angkatan Kerja Nasional (SAKERNAS) dengan observasi akhir sebanyak 62.750. Penelitian ini menggunakan regresi logistik binomial. Penelitian ini juga menggunakan lima variabel karakteristik non pasar. Hasil dari penelitian ini adalah ketika karyawan dilanggan asuransi kesehatan oleh majikannya, karyawan akan cenderung melakukan mobilitas kerja. Hasilnya juga sangat signifikan.

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During 2020, the world is being hit by the pandemic of COVID-19, which impacted the employers to dolayoffs to their employees in order to cut their costs. One of the costs that should be incurred by employers isthe health insurance subscription for their employees, as giving health insurance subscription is required by the Ministry of Manpower and Transmigration Republic of Indonesia. Yet, on the other hand, medical bills were also increasing due to the pandemic of COVID-19, which forces the employee to get a job which the employers provide them with a health insurance subscription. This study aims to analyze the relation between health insurance subscription by the employers with the probability of the employees to do a job mobility. The data used for this study is from Survei Angkatan Kerja Nasional (SAKERNAS) with the final observations of 62,750. The study uses binomial logistic regression. This study also uses five non-market characteristicvariables. The result for this study is when the employee is being subscribed to health insurance by theiremployer, the employee will be less likely to do job mobility. The results are also very significant."