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"Skripsi ini membahas tentang strategi pemasaran yang dilakukan oleh PT Toyota Astra Motor dalam memperjualbelikan salah satu produknya, yaitu Toyota Etios. Selain itu, skripsi ini juga membahas mengenai hal-hal apa saja yang menyebabkan Toyota Etios mengalami kegagalan di pasar Indonesia. Penelitian ini adalah penelitian kuantitatif. Hasil penelitian menjelaskan bahwa strategi pemasaran yang dilakukan PT Toyota Astra Motor kurang gencar dari segi promosinya; produk yang ditawarkan masih memiliki kekurangan, seperti tidak adanya transmisi otomatis dan juga desain yang kurang mengikuti zaman.

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Objective of this study is to explain about marketing strategy that used by PT Toyota Astra Motor to sales one of their product called Toyota Etios. Not only that, but also explain about something that makes Toyota Etios fail in Indonesian market. This research is quantitative. The data were collected by means of depth interview. The researcher suggest that failure of marketing strategy due to lack of promotion. Then the product still have some deficiencies are the transmission is manual only automatic transmission is not available and the design is too ancient."

"Di Indonesia, produk yang terbuat dari aluminium dan kaca saat ini sedang tumbuh untuk menggantikan produk yang terbuat dari kayu, karena aluminium pada dasarnya lebih tahan lama, lebih kuat dan juga lebih murah dibandingkan dengan kayu. Melihat peluang ini, banyak pengusaha baru mulai membuat usaha kecil dengan menciptakan produk yang terbuat dari aluminium dan kaca, salah satunya adalah Serba Guna Alumindo. Namun, banyaknya UMKM yang bergerak di industri ini membuat Serba Guna Alumindo kesulitan bersaing dengan UMKM lain untuk mendapatkan lebih banyak pelanggan dan mengelola bisnis mereka, terutama dalam strategi pemasaran. Dalam penelitian ini, kami akan membahas bagaimana UMKM Serba Guna Alumindo menciptakan hubungan pemasaran yang baik dan melakukan kegiatan direct selling secara efektif untuk memperoleh pelanggan baru dan mengembangkan saluran pemasaran digital melalui media sosial (Facebook, Instagram) dan website sehingga mereka dapat tumbuh secara optimal, dengan business coaching sebagai metodenya. Kerangka kerja yang digunakan untuk penelitian ini adalah Customer Relationship Management, bagaimana membangun pemasaran relasional yang baik selama kegiatan direct selling dengan menggunakan Standard Operating Procedure (SOP) sebagai standarnya dan strategi akuisisi pelanggan dengan menggunakan pemasaran digital untuk menjangkau pelanggan baru dan membuat sebuah kehadiran online.

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In Indonesia, products made from aluminum and glass, such as windows, doors, storefronts, etc, are currently growing to replace products made of wood because aluminum basically is more durable, stronger and also cheaper than wood. Seeing this opportunity, many entrepreneurs are just starting to make small businesses by creating products made of aluminum and glass, one of which is Serba Guna Alumindo. However, the number of SMEs engaged in this industry makes Serba Guna Alumindo have difficulty in competing with other SMEs to get more customers and managing their business, especially in marketing strategy. In this paper, we will discuss how SMEs Serba Guna Alumindo creates a good relationship and conduct direct selling activities effectively to acquire a new customer and develop the digital marketing channel through social media (Facebook, Instagram) and website so that they can grow optimally, with business coaching as the method. The framework used for this research is Customer Relationship Management, how to build a good relational marketing during direct selling activities by using Standard Operational Procedure (SOP) as the standard and customer acquisition strategy by using digital marketing to reach a new customer and create an online presence."

"Get clients now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it?s easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action. Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients. Readers will learn: ? How to choose the best marketing tactics for their situation and personality? Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing? Online networking and prospecting, social media, and internet marketing strategies that really work? Advice on integrating online and offline tactics? Tips for dealing with fear, resistance, and procrastination? And more. Complete with worksheets, exercises and all-new examples, Get Clients Now! remains the definitive guide on winning new business."

"ABSTRAKTesis ini membahas mengenai permasalahan kesejahteraan anak di suatu komunitas terkait dengan kondisi anak-anak usia 6-24 bulan yang tidak berkecukupan gizi serta gambaran mengenai faktor-faktor yang memunculkan permasalahan tersebut, rumusan upaya intervensi, dan upaya intervensi yang diimplementasikan untuk mengatasi permasalahan. Penelitian ini merupakan penelitian tindakan yang dilakukan melalui tahap look, think, dan act. Hasil penelitian menyatakan bahwa orang tua terutama ibu merupakan pihak yang memegang peranan terpenting dalam menentukan kualitas hidup anak. Dalam penelitian ini juga diuraikan mengenai gambaran dinamika perubahan perilaku komunitas sasaran dalam memberikan makanan sehat dan bervariasi bagi anak.

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ABSTRACT

This thesis discusses about child welfare issues of a community related to children of age 6-24 months with insufficient nutrition condition. It also describes about the factors which influenced to this condition, design of intervention, and the output of the intervention to solve the problems. This is an action research conducted through the stages of look, think, and act. This research stated that parents, especially mother has the most important roles in determining their children?s life quality. This study also discusses about the behavior change dynamics of target community in providing the healthy and varied food for their children."

"Jumlah klien gangguan jiwa yang ditemukan di Kelurahan Tanah Baru adalah 45 orang (0,40%), angka ini lebih besar daripada prevalensi gangguan jiwa di Jawa Barat yang hanya sebesar 0,22%. Klien gangguan jiwa yang di temukan di RW 01, 08, 09 sejumlah 9 orang, seluruhnya mengalami isolasi sosial. Isolasi Sosial adalah salah satu gejala negatif dari Skizofrenia.Tujuan penulisan karya ilmiah akhir ini adalah diketahuinya kemampuan klien dalam bersosialisasi, serta keluarga dan kader kesehatan jiwa dalam memberikan perawatan isolasi sosial setelah pemberian tindakan spesialis keperawatan jiwa. Metode yang digunakan adalah studi serial kasus isolasi sosial dengan pemberian tindakan: 1. Social Skill Training (SST), 2. SST dan Supportive Theraphy (ST), 3 SST, ST dan Self Help Group (SHG). Tindakan diberikan kepada 9 klien isolasi sosial dengan diagnosis medis skizofrenia, retardasi mental dan epilepsi. Hasil yang ditemukan, tindakan spesialis keperawatan jiwa tersebut dapat meningkatkan kemampuan dan menurunkan tanda gejala klien isolasi sosial dengan diagnosa medis skizofrenia dan epilepsi, namun kurang efektif bagi klien retardasi mental. Berdasarkan hasil di atas perlu direkomendasikan bahwa SST, ST, dan SHG dapat dijadikan standar tindakan spesialis keperawatan jiwa. Hal ini perlu disosialisasikan pada seluruh tatanan pelayanan kesehatan dan dilakukan penelitian lanjut tentang terapi spesialis keperawatan jiwa yang tepat untuk klien isolasi sosial dengan retardasi mental.

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Clients of mental disorders found in Kelurahan Tanah Baru is 45 people (0.40% of population). It means higher than West Java’s prevalence (0.22%). Clients with mental disorder in RW 01, 08, 09 is 9 people, all of them experienced social isolation. The purpose of this scientific paper is identify the ability of the client, family, and mental health cadres after giving psychiatric nursing specialist therapy.

The method is case series study for social isolation clients which is accepted specialist psychiatric nursing therapy: 1.Social Skill Training (SST), 2. SST and Supportive Theraphy (ST), 3. SST, ST and Self Help Group (SHG). Therapy was given to 9 clients with schizophrenia, mental retardation and epilepsy.

The results showed that SST, ST, and SHG increased ability and reduced signs and symptoms of social isolation clients with schizophrenia and epilepsy, but less effective for clients with mental retardation.

This paper suggest that SST, ST, and SHG can be used as standard therapy for isolation sosial. This result have to socialized and further research needs to be done about the more effective psychiatric nursing specialist therapy for the social isolation clients with mental retardation."

"Peran modal sosial yang dimiliki oleh komuniti RW 012 ternyata berperan penting dalam meningkatkan mutu pelayanan administrasi, neighborhood management dan pemberdayaan masyarakat. Ketidakadaan peran pemerintah dalam mengelola komuniti dari sisi sosial-budaya menyebabkan kemunculan agen perubahan yang bertindak menggantikan pemerintah dalam rangka meningkatkan solidaritas dan mutu pelayanan administrasi dan neighborhood management. Karakteristik sosial, budaya dan ekonomi masyarakat; sumber daya; dan aktivitas komuniti berperan penting dalam menentukan dasar neighborhood planning dalam rangka meningkatkan partisipasi masyarakat. Keberhasilan komuniti menjadi pembelajaran bagi seluruh pemangku kepentingan untuk memanfaatkan modal sosial komuniti, membangun sistem administrasi pelayanan dan manajemen lingkungan yang berkelanjutan.

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The social capital role in local community play an important role in improving quality administrative services, neighborhood management and community empowerment. Lack of government?s role in managing the local community in terms of socio-cultural planning, has led to ?agents of change? appearance who act as their local community leader to replace government presence to increase solidarity, quality of administrative services, and neighborhood management. Social, cultural, and economic characteristics; resources; and social activities in communities play an important role in determining the basis of neighborhood planning in increasing community participation. The success story from this local community become a lesson learned for related stakeholders to utilize social capital in every local community by generating a sustainable administrative, and neighborhood management system."