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"Skripsi ini membahas tentang penyebab dari penurunan total polis, penurunan jumlah peserta, penurunan pendapatan premi, dan target premi produk asuransi kumpulan ldquo;Jasindo Health Care rdquo; yang tidak terealisasi di tahun 2016, serta alternatif strategi penyelesaiannya. Penelitian ini menggunakan metode kualitatif. Hasil penelitian menunjukkan bahwa penyebab dari masalah tersebut berasal dari faktor internal dan eksternal. Faktor internal, berupa kurangnya penggunaan teknologi yang terbarukan, saluran distribusi penjualan yang kurang efektif, dan promosi yang kurang maksimal. Faktor eksternal, berupa kekuatan yang dimiliki pesaing. Alterrnatif strategi yang disarankan yaitu menambah jumlah tenaga penjualan, menambah belanja iklan, menambah pilihan manfaat berupa pengobatan ke luar negeri dan layanan home care, penggunaan klaim reimbursement berbasis mobile application, menambah fasilitas live chat di website Jasindo, serta menyediakan layanan konsultasi dokter secara online.

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This research explained about causes of policy total degradation, degradation of number of participants, degradation of premium income, and unrealized target of group insurance premium product ldquo Jasindo Health Care rdquo in 2016, and alternative settlement strategies. This research used qualitative method.

The results showed that the causes are the internal and external factor. Internal factor such as lack of use of renewable technology, less effective sales distribution channels, and less than optimal promotion. External factor, is in the form of strength owned by competitors.

The suggested alternative strategies are increase the number of salespeople, increase advertising expenditure, provide the additional benefits of overseas treatment and home care services, use feature of mobile application for reimbursing claims, adding live chat facilities to Jasindo rsquo s website, and provide the online doctor consultation services."

"Looking at the brutto premium of PT. Asuransi Jasindo and the development of loss insurance industry in Indonesia, it was obvious that the market competition of insurance industry was very competitive. Such competition could be handled if PT. Asuransi Jasindo could apply a marketing strategy that had a sustainable competitive advantage. This served as the background of the research which aimed at identifying the feasibility of applying the sustainable competitive advantage concept as the marketing strategy and to what extent it can be applied to identify competitive position of PT. Asuransi Jasindo towards other competitors in the loss insurance industry in Indonesia. The research adopted descriptive method through data collection in a form of secondary and primary data. The former used books, annual reports and other documents related with the research. As for the latter, questionnaires designed based on the Likert Scale were distributed to the personnel of PT. Asuransi Jasindo in the units in the head quarter office and 15 branch offices. The research adopted Boston Consulting Group (BCG) matrixs theory and the Sustainable Competitive Advantage (SCA) approach. The BCG matrixs was used to identify the competitive position of PT. Asuransi Jasindo towards the competitors in the loss insurance industry and the SCA approach here was to analyse the components of competitors covering own products familiarity, familiarity towards competitors, familiarty towards the competitors? products and the components of competition techniques comprising of cost advantage, product differenciation, market focus, pioneering products and market sinergy. The results of this research depicted that the competitive position of PT. Asuransi Jasindo in the loss insurance industry in Indonesia was in the star quadrant possessing the growth of long-run opportunities. The strategies that could be adopted were forward integration, backward integration, horizontal integration, market penetration, market development and product development. Whereas the results of analysis ofthe components of prequisite condition of SCA concept was things like the familiarity of own products, familiarity of competitors? products, cost advantage, product differenciation, market focus and pioneering products receiving good/high level category and as for being familiar with the competitors possessing very good/very high category whereas the market sinergy obtained relatively good/relatively high category. Therefore it could be concluded that the SCA concept could be adopted as the marketing strategy of PT. Asuransi Jasindo. The optirnalize the adopt on of the SCA concept as the marketing strategy that possessed the sustainable competition required mending and improvement of such strategies as market synergy, human resource development and the market extention."

"Perubahan-perubahan dunia yang sangat pesat dewasa ini juga dialami oleh bidang pemasaran produk atau jasa. Setiap perusahaan harus mencari bentuk-benluk altematif baru saluran pemasaran guna memasarkan produknya. Bentuk-bentuk kerjasama antar perusahaan dalam menciptakan produk baru atau memasarkan suatu produk merupakan salah satu pilihan yang banyak ditemukan saat ini.Demikian pula halnya yang terjadi pada perusahaan-perusahaan asuransi, baik perusahaan asuransi jiwa maupun perusahaan asuransi kerugian (umum). Perusahaan asuransi di dalam meningkalkan penjualan produknya serta memperluas jaringan pemasarannya rnenggandeng institusi bank.Bentuk pemasaran produk asuransi melalui jasa bank dikenal dengan nama Bancassurance. Bancassurance merupakan satu perubahan besar di dunia jasa keuangan untuk beberapa tahun belakangan. Pemasaran produk asuransi dengan menggunakan pola bancassurance, merupakan sebuah altematif saluran pemasaran produk asuransi. Saluran-saluran pemasaran asuransi lainnya yang telah eksis sebelumnya adalah pola penjualan langsung (direct selling), agen dan broker.PT. Asuransi Jasa Indonesia (Persero) atau dikenal dengan sebutan Asuransi Jasindo, saat ini juga menerapkan bancassurance dalam memasarkan beberapa kelas bisnis (class of business) dari produknya. Sebelumnya dan sampai dengan saat ini, seperti juga yang dilakukan oleh umumnya perusahaan-perusahaan asuransi di dunia, Jasindo memasarkan produknya dengan menggunakan cara pemasaran konvensional, yakni penjualan langsung (direct selling), menggunakan agen dan menjalin kerja sama dengan pialang (broker) asuransi.Dengan alasan tesebut ditetapkan tujuan penelitian ini, yaitu untuk mengetahui efektivitas bancassurance sebagai altematif saluran pemasaran Asuransi Jasindo.Penelitian ini menggunakan pendekamn Studi komparatif yang memakai Desain Deskriptif; yang bertujuan untuk mengevaluasi saluran-saluran pemasaran produk asuransi Jasindo yang sudah eksis sebelumnya dan saluran pemasaran Bancassurance yang diterapkan Asuransi Jaslndo kemudian. Dengan studi evaluatif peneliti ingin mengetahui gambaran terhadap komparasi di antara saluran-saluran pemasaran yang digunakan dalam pemasaran produk asuransi di Jasindo.Dalam penelitian ini, data yang menjadi bahan analisis adalah laporan-laporan perusahaan mengenai Produksi Premi dan laporan-laporan perusahaan mengenai Biaya yang dikeluarkan dalam memasarkan produk asuransi, dalam hal ini adalah Komisi dan Diskon. Selanjutnya terhadap data yang terkumpul dianalisis efektivitas (E) saluran pemasaran dengan menggunakan pendekataan analisis biaya dan pendapatan (cost and revenue analysis).Hasil penelitian menunjukkan bancassurance menghasilkan nilai rata-rata efektivitas (E) = 26,77%. Apabila dibandingkan dengan salnran pemasaran lain yang digunakan oleh Asuransi Jasindo, saluran pemasaran direct selling menghasilkan nilai rata-rata E = 24,91% ; saluran pemasaran agen menghasilkan nilai rata-rata E = 16,15% dan saluran pemasaran broker menghasilkan nilai rata-rata E = 3,34%.Kesimpulan yang diperoleh dari hasil penelitian memperlihatkan bahwa saluran pemasaran bancassurance memiliki nilai efektivitas yang paling rendah. Sedangkan saluran pemasaran broker menjadi saluran pemasaran Asuransi Jasindo yang memiliki nilai efektivitas yang paling tinggi.

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The rapid changes in the world are happen also in the marketing of goods or service sector. Consequences of this matter, every corporation must creates the innovation of distribution channel to sell their product. Various types of cooperation between the companies created recently. This happen also in the insurance ndustry, both in the life insurance company and general insurance company. lnsurance company now they extend their networking by cooperation with banking industries.Marketing of insurance product through the bank, are well known as bancassurance. Bancassurance is one of the most significant changes in the financial services sector over the past few years has been the appearance and development of bancassurarrce. Banking institutions and in urance companies have found bancassurance to be an attractive - and often profitable - complements to their existing activities.Bancassurance is in one of the alternative of distribution channel as an addition to the previous marketing system to sell the insurance product, such as direct selling, agent and broker. PT. Asuransi Jasa Indonesia, currently has applied bancassurance in the marketing of its class of business which previously like any other insurance company using conventional marketing channel such direct selling, agent and broker.In view of several reason above, this research / writing is to find out the effectiveness of bancassurance as an alternative of distribution channel of Asuransi Jasindo to sell its insurance products.The research here applied comparative study, using descriptive design, which the objective is to evaluate several marketing method exists in Asuransi Jasindo to compare with the current bancassurance applied in the company.In this research, the data being used for analysis is company?s premium report of cost incurred to market insurance product, in this case is commission and discount. Furthermore, all data collected will be evaluated the effectivity of E by applying cost and revenue analysis approach The result of this research show that bancassurance has average effectivity 26.77% compared to the other previous marketing method such as : direct selling with E = 24.91%, agent with E = 16.15%, and broker with E = 3.84%.The conclusion of this research shows that the effectivity of bancassurance method is lower than the other method. The distribution channel through brokering has more effective than any other method. Furthermore in the analysis with class of business approach, bancassurance is not lowest effectivity of distribution channel when its selling marine cargo, fire and motor vehicle insurance."

"Skripsi ini membahas pengembangan strategi pemasaran asuransi kesehatan kumpulan PT Asuransi Jiwa Bringin Jiwa Sejahtera. Skripsi ini menggunakan metode kualitatif dengan desain studi deskriptif. Hasil dari penelitian didapatkan dua strategi pemasaran, yaitu strategi pengembangan produk dan strategi penetrasi pasar. Berdasarkan strategi tersebut, alternatif strategi yang dapat digunakan adalah memperluas lini produk, meniru strategi pesaing, mengalihkan sebagian pelanggan milik kompetitor, menggarap pasar non pengguna, dan meyakinkan pelanggan yang ada untuk menggunakan lebih.

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This research explained about the development of marketing strategy on group health insurance product at PT Asuransi Jiwa Bringin Jiwa Sejahtera. This research used qualitative method with descriptive design study. Results of the research showed two marketing strategies, the strategy of product development and market penetration strategy. Based on this strategy, alternative strategies that can be used are expanding product line, imitating the strategy of competitors, divert some customer-owned competitors, the market use non-users, and convince existing customers to use more."

"ABSTRAK Tujuan penelitian ini adalah untuk melihat faktor-faktor loyalitas nasabah diduga dipengaruhi oleh faktor-faktor yaitu: (1) nilai pelanggan; (2) daya tarik iklan; (3) kompetensi tenaga penjual; (4) kepuasan pelanggan.Penelitian ini merupakan penelitian deskriptif kuantitatif dengan menggunakan kuesioner yang disebar melalui 135 nasabah asuransi Jasindo Takaful di Kota DKI Jakarta dengan rentang waktu sejak bulan Agustus 2012 sampai dengan Desember 2012 sebagai responden. Alat analisis data menggunakan Structural Equation Model (SEM) dengan program AMOS-18.Hasil analisis SEM menunjukkan bahwa semua konstruk memenuhi kriteria Goodness of Fit Index, artinya model penelitian dapat diterima. Hasil penelitian ini dapat disimpulkan bahwa nilai pelanggan, kompetensi tenaga penjual dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, sedangkan daya tarik iklan tidak berpengaruh terhadap loyalitas pelanggan.

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ABSTRACTThe purposes of this research propose is to knowing customer loyality factors that is influence by: (1) customer value; (2) promotion; (3) competence of marketers; (4) customer satisfaction.It is a quantitative and descriptive research, using questioners which is filled by 135 Jasindo Takaful’s customers in Jakarta as respondences with is period August 2012 until December 2012. The tool of data analysis is using SEM with AMOS-18 program.The analysis result shows that all of constructs fulfill the goodness of fit test, it means that the resarch model can be accepted. The result of this research can be concluded that customer value, competences of marketers, customer satisfaction have a positive and a significant influence to the customer loyality while promotion has no influence to the customer loyality."

"Penerapan teknologi informasi sudah menjadi hal yang jamak dilakukan oleh berbagai perusahaan. Begitu juga dengan PT. Asuransi Jasa Indonesia (Jasindo) sebagai perusahaan yang bergerak di bidang asuransi. Dalam penelitian ini dijelaskan lebih detil proses bisnis yang berhubungan dengan nasabah asuransi, yaitu proses bisnis pembuatan polis dan pengajuan klaim asuransi. Penerapan teknologi informasi diharapkan mampu meningkatkan daya saing perusahaan terhadap kompetitor. Untuk memaksimalkan penerapan teknologi informasi yang dilakukan, perusahaan membutuhkan rencana penerapan teknologi informasi yang salah satunya melalui rancangan arsitektur enterprise. Penelitian ini menitikberatkan pada masalah penumpukkan pertanyaan yang tidak teratasi dengan baik di Biro Humas. Masalah tersebut timbul karena proses pemonitoran polis dan klaim asuransi belum berjalan dengan baik. Hal tersebut diakibatkan belum adanya arsitektur enterprise yang mampu mendukung pemonitoran polis dan klaim asuransi. Oleh karena itu, penelitian ini akan membahas tentang rancangan arsitektur enterprise untuk layanan pemonitoran polis dan klaim asuransi yang ada di Jasindo. Perancangan infrastruktur tersebut dilakukan secara bertahap mengacu pada kerangka kerja The Open Group Architecture Framework (TOGAF. Tahapan yang dilakukan dalam penelitian ini mengikuti TOGAF Architecture Development Method (ADM) sampai dengan fase opportunities and solutions. Penelitian ini diharapkan mampu memberikan solusi perancangan infrastruktur untuk layanan monitoring klaim dan polis asuransi yang ada di Jasindo.

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The implementation of information technology has conducted by various companies in this era. PT. Asuransi Jasa Indonesia (Jasindo) as a company engaged in the field of insurance is also use information technology. In this study described in detail the business processes related to insurance customers, namely the business process of making policy and filing insurance claims. The application of information technology is expected to enhance the company's competitiveness against competitors. To maximize the implementation of information technology, the company requires the application of information technology plan is one of them through the design of Enterprise Architecture. This study focuses on the problem of accumulation of questions that are not well resolved in the Bureau of Public Relations. The problem arises because the process of policy monitoring and insurance claims have not been going well. This is due to the lack of Enterprise Architecture that can support policy monitoring and insurance claims. Therefore, this research will be discussed about the design of infrastructure for information technology services and insurance claims monitoring policy that is in Jasindo. The design is done in stages infrastructure refers to the framework of The Open Group Architecture Framework (TOGAF). Steps being taken in this study follows the TOGAF Architecture Development Method (ADM) to the opportunities and solutions phase. This study is expected to provide a solution for the design of infrastructure monitoring services and insurance claims is in Jasindo."

"Skripsi ini membahas mengenai pengembangan strategi pemasaran produk InHealth Managed Care di era Jaminan Kesehatan Nasional (JKN) pada PT. Asuransi Jiwa InHealth Indonesia. Skripsi ini menggunakan metode kualitatif dengan desain studi deskriptif. Hasil dari penelitian ini menyarankan bahwa tim pemasaran InHealth untuk mengembangkan strategi nya dengan meningkatkan manfaat yang dijamin oleh produk dan memodifikasi prosedur pelayanan kesehatan, melakukan riset pasar mengenai kebutuhan dan permintaan masyarakat terhadap asuransi kesehatan, dan riset pasar untuk mengetahui target pasar InHealth, serta memperluas segmentasi pasar ke bidang pemerintahan.

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This research explained about the development of marketing strategy on InHealth Managed Care product in the era of Jaminan Kesehatan Nasional (JKN) at PT. Asuransi Jiwa InHealth Indonesia. This research used qualitative method with descriptive design study. The results of this research is suggested that marketing InHealth team to develop their strategy by improving the benefits guaranteed in the product and modify the health care procedures, doing market research about public needs and demand for health insurance, doing market research to find out the targeted market InHealth, and expanding the market segmentation into areas of government."

"Tesis ini membahas tentang Pengukuran Risiko Operasionai Asuransi Kebakaran pada PT Asuransi Jasa Indonesia (persero) dengan menggunakan Data Kerugian Kebakaran selama 3 tahun terakhir. Perhitungan dilakukan menggunakan Loss Distribution Approach - Aggregation Model. Penelitian ini bersifat kuantitatif dan historical data yang dipisahkan menjadi dua kelompok distribusi, yaitu distribusi frekuensi dan severitas.Hasil penelitian menyarankan bahwa perusahaan dapat menggunakan hasil pengukuran untuk menentukan potensial kerugian risiko operasional (Value al Risk) dengan tingkat keyakinan 99%., sebingga dapat merespon potensi risiko operasional dengan mitigasi yang tepat dan lebih leluasa dalam mengelola dana investasi, pada akhirnya akan meningkatkan laba perusahaan.

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The thesis discusses the operational risk measurement of PT Asuransi Jasa Indonesia (persero)'s Fire Insurance using the last 3~year historical loss data, The risk calculation is conducted with the use of a Loss Distribution Approach - Aggregation Model. This quantitative research is split into two types of distribution. namely frequency and severity distribution.

The result suggests the company to use this alternative method to treasure the operational risk potential (Value at Risk) at 99% convidence level. This will enable the company to appropriately respond to the risk by providing appropriate risk mitigation and give it more flexibility in managing its investments. All of these will, in turn, improve the company's profitability."