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"Muslim telah dikonsiderasikan sebagai segmen konsumen yang penting di industri fashion karena karakteristiknya yang unik dan pertumbuhan yang pesat dalam pengeluaran dan konsumsinya. Namun, tingkat konsumsi produk fashion tersebut dianggap dipengaruhi oleh materialisme yang merupakan karaktrteristik yang secara konsep tidak sesuai dengan ajaran Islam. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi perilaku pembelian fashion cloting konsumen muslim dan hubungannya dengan materialisme. Sampel pada penelitian ini adalah konsumen Muslim di Indonesia yang sebagian besar merupakan mahasiswa. Data diolah dengan menggunakan Partial Least Square Structural Equation Modelling PLS SEM. Hasil penelitian menunjukkan bahwa perilaku pembelian fashion clothing dipengaruhi oleh materialisme yang dimediasi oleh consumer lifestyle, status consumption dan fashion involvement. Selain itu, ditemukan bahwa fashion consciousness yang dipengaruhi oleh susceptibility to interpersonal influence, media exposure dan self-concept, memengaruhi materialisme. Self-monitoring dan personal values terbukti tidak memiliki dampak yang signifikan terhadap fashion consciousness. Hasil penelitian ini juga menunjukkan bahwa religiositas tidak memiliki peranan yang signifikan dalam mengurangi kecenderungan konsumen untuk bersifat materialisme dan mengonsumsi produk karena statusnya.

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Muslim has been identified as an essential consumer segment in fashion industry because of their unique characteristics and significant expenditure and consumption growth in the industry. However, their fashion product consumption is considered to be affected by materialism which is perceived to be not in line with Islam beliefs. This study aims to analyse factors affecting fashion clothing purchase behaviour and their association with materialism. Data for this research were collected from Muslim consumers in Indonesia, most of which are students from universities. They were then analysed using Partial Least Square Structural Equation Modelling Method PLS SEM. This study found that materialism significantly affect fashion clothing purchase behaviour which is mediated by consumer lifestyle, status consumption dan fashion involvement. In addition, fashion consciousness which has been identied to be affected by susceptibility to interpersonal influence, media exposure and self concept was found to have positive effect on materialism. Self monitoring and personal values were found to have insignificant influence on fashion consciousness. The results of this study also showed that religiosity has no significant role on reducing the Muslim rsquo s materialism level and tendency to consume status products."

"Studi mengenai intensi pembelian produk-produk beretika termasuk sustainable fashion telah banyak berkembang dalam literatur ilmiah. Namun demikian, sangat sedikit studi yang dikembangkan memasukkan unsur religiusitas dalam penelitiannya. Aspek ini krusial di negara-negara berkembang yang menggunakan unsur agama dalam pedoman kehidupannya termasuk di Indonesia. Penelitian ini bertujuan untuk meneliti pengaruh aspek religiusitas masyarakat Indonesia dalam intensi pembelian sustainable fashion yang dimediasi oleh faktor materialisme dan guilt (perasaan bersalah) yang dikembangkan oleh Adil (2022). Penelitian dilakukan dengan mengirimkan survei yang diisi oleh 701 responden penduduk Indonesia yang beragama Islam dan berusia minimal 17 tahun. Dengan menggunakan metode pengolahan PLS-SEM, ditemukan bahwa religiusitas memiliki pengaruh positif dan signifikan terhadap intensi pembelian sustainable fashion serta terdapat peran mediasi signifikan oleh faktor guilt, namun tidak oleh faktor materialisme. Implikasi dan keterbatasan penelitian dicantumkan dalam tulisan ini.

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Studies on purchase intention of ethical products including sustainable fashion have been conducted in various literatures. However, little did incorporate religiosity aspect into their studies. This aspect is crucial in emerging market economies which consider religiosity as a factor in their life including in Indonesia. The purpose of this study is to determine the effect of religiosity aspect upon Indonesians on purchase intention of sustainable fashion while also being mediated by materialism and guilt factor that is developed by Adil (2022). The study is conducted by sending survey filled by 701 Indonesian muslim respondents that are at least 17 years old. Using PLS-SEM method, the study found that religiosity has indeed positive and significance effect on purchase intention of sustainable fashion while also being mediated by guilt factor, but not by materialism factor. The implications and limitations of this study is discussed within."

"Adanya pandemi memaksa masyarakat untuk beradaptasi dengan banyak hal, salah satunya jual beli online. Produk fashion menjadi salah satu produk yang paling banyak dibeli secara online di Indonesia selama masa COVID-19. Namun, membeli produk secara online membutuhkan banyak pertimbangan karena konsumen tidak bisa menilai secara langsung produk yang akan dibeli. Penelitian ini bertujuan untuk menguji pengaruh information adoption, perceived e-WOM credibility, gender, online brand experience, website design and layout, dan online brand familiarity terhadap online purchase behavior konsumen merek pakaian fashion lokal di Indonesia. Selain itu, penelitian ini juga ingin mengetahui pengaruh central route dan peripheral route terhadap information adoption. Sebanyak 283 responden yang pernah membeli produk pakaian fashion merek lokal melalui website selama masa COVID-19 berhasil dikumpulkan dan kemudian dianalisis menggunakan Smart Partial Least Square (SmartPLS). Hasil penelitian ini memvalidasi Elaboration Likelihood Model yang menunjukkan bahwa central route dan peripheral route memiliki hubungan positif dengan information adoption. Selain itu, information adoption mempengaruhi perilaku pembelian online dan dapat dimediasi oleh perceived e-WOM credibility. Selanjutnya, online brand experience memiliki pengaruh yang signifikan terhadap online purchase behavior dan dapat dimediasi oleh online brand familiarity. Terakhir, gender dan website design and layout tidak memiliki pengaruh yang signifikan sebagai variabel moderasi antara perceived e-WOM credibility dan online purchase behavior, dan antara online brand experience dan online purchase behavior.

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The existence of a pandemic forces people to adapt to many things, one of which is buying and selling online. Fashion products are one of the most purchased products online in Indonesia during the COVID-19 period. However, buying products online requires a lot of consideration since consumers cannot directly judge the products to be purchased. This study aims to examine the influence of information adoption, perceived e-WOM credibility, gender, online brand experience, website design and layout, and online brand familiarity on consumer online purchase behavior of local fashion clothing brands in Indonesia. In addition, this study also intends to determine the influence of central route and peripheral route on information adoption. A total of 283 respondents who have experienced of purchasing local fashion clothing brand products through websites during COVID-19 period were successfully collected and then analyzed using the Smart Partial Least Square (SmartPLS). The results of this study validate Elaboration Likelihood Model, which show that central route and peripheral route have positive relationship with information adoption. In addition, information adoption influences online purchase behavior and can be mediated by perceived e-WOM credibility. Furthermore, online brand experience has a significant influence on online purchase behavior and can be mediated by online brand familiarity. Lastly, gender and website design and layout do not have any significant influence as moderating variables between perceived e-WOM credibility and online purchase behavior, and between online brand experience and online purchase behavior."

"Indonesia sebagai negara dengan populasi muslim terbesar di dunia menjadikan bulan Ramadan sebagai bulan yang dinanti dan dirayakan dengan nilai dan budaya, atmosfer religius, serta perubahan pola konsumsi. Pola konsumsi yang berubah pada bulan Ramadan salah satunya adalah pembelian pada produk fashion muslim. Terdapat pola berulang setiap tahunnya bahwa bulan Ramadan ditandai dengan konsumtivitas pembelian produk fashion muslim. Hal ini menjadi kontradiktif dengan esensi bulan Ramadan yang sebenarnya yaitu ketaatan beragama, berbagi, dan menahan hawa nafsu. Penelitian ini menggunakan theory of planned behavior (TPB) untuk menganalsiis faktor pendorong perilaku konsumen dalam melakukan pembelian produk fashion muslim di bulan Ramadan. Selain itu, ada sejumlah variabel penjelas lainnya untuk meninjau sejauh mana faktor pendorong dapat memengaruhi perilaku pembelian kembali produk fashion muslim di bulan Ramadan. Pemilihan sampel penelitian dilakukan dengan metode purposive sampling dan data yang diolah diperoleh dari total respons sebanyak 259. Kuesioner penelitian disebarkan secara online dan analisis data dilakukan dengan metode Partial Least Square-Structural Equation Modelling (PLS-SEM). Hasil penelitian menunjukkan bahwa TPB berpengaruh pada repurchase intention. Dimana repurchase intention dan product surplus juga berimplikasi berpengaruh terhadap repurchase behavior. Fashion choice motives dan financial attitudes berpengaruh terhadap planning routines seseorang. Namun product surplus hanya berhasil dijelaskan melalui variabel social relationship.

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Indonesia as a country with the highest Muslim population makes Ramadhan as an expected and celebrated month with values and cultures, religious atmosphere, and changes on consumption pattern. One of the changes of consumption pattern during Ramadhan is purchases on Muslim fashion products. There is a repetitive pattern in every year during Ramadhan, marked by consumption purchases of Muslim fashion products. This becomes contradictory with the true essence of Ramadan, which are religious observance, sharing, and inhibit lust. This research uses theory of planned behavior (TPB) to analyze motivating factors of consumers' behavior in purchasing Muslim fashion products during Ramadan. On the other hand, there are several explanatory variables to analyze the extent to which motivating factors are able to influence repurchasing behavior on Muslim fashion products during Ramadhan. Research samples were selected by using purposive sampling method and collected data from total response were 259. Research questionnaires were distributed online and data analysis was done by using Partial Least Square-Structural Equation Modelling (PLS-SEM). Results showed that TBP has the biggest influence towards repurchase intention. Where repurchase intention and product surplus have influence toward individual's planning routines as well. However, product surplus was only explained through social relationship variables."

"Tujuan penelitian ini adalah untuk mengukur perbedaan antara kelompok materialistik dan non-materialistik mengenai perilaku konsumen pasca-pembelian, seperti pembelian tak terkontrol, partisipasi dalam proses daur ulang, penyimpanan berorientasi nilai, dan perilaku sadar lingkungan hidup. Pentingnya pemahaman perilaku konsumen adalah salah satu kunci kesuksesan sebuah perusahaan, terutama kesuksesan strategi marketing. Objek penelitian adalah Indonesia sebagai salah satu negara dengan industri ritel pakaian yang sedang berkembang pesat. Teknik sampling judgemental dan snowball digunakan dalam penelitian ini dan sampel didistribusikan secara online. Pengujian hipotesis menggunakan teknik independent t-test di software Statistical Package for Social Science SPSS versi 22. Hasil penelitian menunjukan bahwa konsumer materialisitk memiliki nilai yang lebih tinggi dibandingkan konsumen non-materialistik untuk semua perilaku konsumen pasca-pembelian.

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The purpose of this research is to assess the difference between materialistic and non materialistic consumers regarding their post purchase consumer behaviors, such as compulsive buying, participation in recycling, value oriented hoarding, and environmental attitude. The importance in understanding consumer behaviors is the key success of a company, specifically the success of its marketing strategy. The object of the research is Indonesia as one of the fast growing country in apparel retail industry. Judgemental and snowball sampling was used in this research and the sample were distributed online. The hypothesis testing uses the independent sample t test technique in the Statistical Package for Social Science SPSS version 22. The results shows that materialistic consumers score higher than non materialistic for all post purchase consumer behaviors."

"Nilai Indeks Kualitas Lingkungan Hidup (IKLH) di setiap provinsi di Indonesia cukup beragam, namun masih banyak provinsi yang memiliki nilai IKLH yang sangat rendah atau dapat dikategorikan sebagai daerah waspada. Selain itu, jumlah penduduk di Indonesia sangat banyak dan pakaian merupakan produk yang di konsumsi setiap hari oleh masyarakat Indonesia, sehingga penting bagi produsen dan konsumen pakaian di Indonesia untuk memerhatikan proses produksi dan konsumsi pakaian agar tidak memberikan dampak negatif terhadap lingkungan dimana perilaku tersebut tidak sesuai dengan ajaran Islam. Penelitian ini betujuan untuk meneliti faktor-faktor yang memengaruhi perilaku konsumsi pakaian yang berkelanjutan. Sampel pada penelitian ini adalah konsumen Muslim di Indonesia dengan tidak membatasi umur dan domisili dari konsumen tersebut. Data diolah menggunakan metode Structural Equation Modelling pada Lisrel 8.8. Hasil penelitian menunjukkan bahwa fashion involvement dan pro environmental attitude memiliki pengaruh positif, sementara knowledge of the environmental impacts tidak memiliki pengaruh terhadap sustainable clothing consumption. Pengaruh religiosity diantara hubungan fashion involvement dan sustainable clothing consumption tidak signifikan, namun religiosity meningkatkan pengaruh diantara hubungan pro environmental attitude dan sustainable clothing consumption.

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The Environmental Quality Index (IKLH) in each province in Indonesia is quite diverse, but there are still many provinces that have low IKLH standard ​​or can be categorized as alert areas. In addition, Indonesia has a large population and clothing is a product that is consumed every day by all Indonesian people, so it is important for clothing producers and consumers in Indonesia to pay attention during production and consumption process of clothing in order to protect the environment in accordance with Islamic teachings.

This study aims to examine factors that influence sustainable clothing consumption. Sample that used on this study is Muslim consumers in Indonesia by not limiting the age and recident domicile. Data was processed by using the Structural Equation Modeling method on Lisrel 8.8.

The results showed that fashion involvement and pro environmental attitude has positive influence, but knowledge of environmental impacts had no effect on sustainable clothing consumption. The influence of religiosity among fashion involvement and sustainable clothing consumption is not significant, but religiosity enhances relationship between pro environmental attitude and sustainable clothing consumption."

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Penelitian ini bertujuan untuk memahami perilaku pembelian konsumen wanita merek indie fashion lokal dan hal-hal yang mempengaruhi pembelian tersebut. Penelitian ini menggunakan paradigma post-positivis dan pendekatan kualitatif. Hasil dari penelitian ini menunjukkan bahwa pembelian produk fashion sangat dipengaruhi oleh nama merek dan asosiasinya. Informan bersedia untuk membayar harga premium untuk produk merek indie fashion lokal dengan branding yang informan anggap “keren” dan sesuai dengan identitas mereka. Informan pun lebih menghargai informasi dari orang-orang yang memiliki sudut pandang dan gaya fashion yang sama dengan informan seperti peer dan role model atau influencer. Hal tersebut dikarenakan informan memiliki sensitivitas merek dan karakteristik dari fashion innovators. Produk merek indie fashion lokal pun memiliki sentimen yang lebih bagi informan dibandingkan dari kategori merek fashion lainnya.

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This study aims to understand the purchasing behaviour of women consumers of local indie fashion brands and the factors that influence those purchases. This research uses a post-positivist paradigm and a qualitative approach. The results of this study indicate that the purchase of fashion products is strongly influenced by brand names and its associations. Informants are willing to pay premium prices for local indie fashion brand products that informants consider "cool" and match with their identity. Informants also value information from people who have the same perspective and fashion style as informants such as peers and role models or influencers. That is because informants have brand sensitivity and characteristics of fashion innovators. Products of local indie fashion brands also has more sentiment with informants rather than other fashion brand categories.

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"Penelitian ini bertujuan untuk mengetahui pengaruh religiusitas terhadap perilaku berbelanja yang meliputi beberapa faktor, yaitu kesadaran atas kewajiban islam, kesadaran atas harga, kesadaran atas kualitas, kesadaran atas mode, kesadaran atas pembelian impulsif, dan kesenangan berbelanja, serta partisipasi olahraga, pendapatan, usia, dan jenis kelamin sebagai variabel kontrol. Jenis data yang digunakan pada penelitian ini berasal dari data primer yang didapatkan melalui proses survei secara online. Responden dalam penelitian ini adalah konsumen muslim yang pernah atau sedang menggunakan produk pakaian olahraga dan berdomisi di Indonesia. Penelitian ini menggunakan metode non probability sampling dengan tipe convenience sampling dengan jumlah responden sebanyak 195 orang. Metode analisis yang digunakan adalah factorial ANOVA dengan menggunakan aplikasi IBM SPSS 26. Hasil penelitian ini menunjukkan bahwa religiusitas memiliki pengaruh secara umum terhadap perilaku berbelanja pakaian olahraga muslim, terutama pada faktor kesadaran atas kewajiban islam dan kesadaran mode. Kemudian dengan menambahkan variabel kontrol berupa pendapatan, maka religiusitas akan mempengaruhi perilaku berbelanja pakaian olahraga dari segi merek dan mode.

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This study aims to determine the effect of religiosity on shopping behavior which includes several factors, namely Islamic obligations conciousness, price conciousness, quality conciousness, fashion conciousness, impulsive shopping conciousness, and shopping enjoyment, as well as sports participation, income, age, and gender as an control variable. The type of data used in this study came from primary data obtained through the online survey process. Respondents in this study are Muslim consumers who have used or are currently using sports apparel products and are in Indonesia. This study uses a non probability sampling method with the type of convenience sampling with 195 respondents. The analytical method used is ANOVA factorial using the IBM SPSS 26 application. The results of this study indicate that religiosity has a general influence on shopping behavior of Muslim sportswear, especially on the Islamic obligations conciousness and fashion conciousness. Then by adding interaction factors, especially income, religiosity will influence the shopping behavior of sportswear in terms of brand conciousness and fashion conciousness."

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Berbagai upaya dilakukan oleh pemerintah serta pihak yang bersangkutan untuk mengurangi supply barang tiruan di Indonesia. Meskipun begitu, dibutuhkan pemahaman mengenai alasan konsumen membeli barang tiruan untuk memecahkan masalah ini. Model dalam penelitian ini berdasarkan theory of planned behaviour dan data akan diolah menggunakan metode Structural Equation Modeling. Data penelitian diperoleh dari kuesioner online yang berjumlah 299 responden. Hasil penelitian menemukan bahwa fashion consciousness, self ambiguity dan religiosity memiliki pengaruh positif terhadap purchase intention barang fashion tiruan. Subjective norm tidak signifikan jika dilihat secara langsung hubunganya terhadap purchase intention barang fashion tiruan, tetapi berpengaruh positif terhadap self ambiguity. Ethical judgement memiliki pengaruh negatif terhadap purchase intention barang fashion tiruan.

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ABSTRACT<>br>

The purchase of counterfeits is increasing in Indonesia and the related parties, especially the government have focused mainly on the supply side of the said counterfeits. To solve this problem, an insight to the demand side of counterfeits is essential. To curb the demand for counterfeits require an understanding as to what motivates consumers to buy counterfeits. This research was based on theory of planned behaviour and the data was analysed using Structural Equation Modeling. The questionnare was administered to 299 people online. Result shows fashion consciousness, self ambiguity and religiosity have positive impacts on purchase intention of fashion counterfeits. Subjective norm was found to be an insignifact factor, but is a significant factor that affects self ambiguity. Ethical judgement was also found to have a negative impact on purchase intention of fashion counterfeits. "