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"Meningkatnya pencemaran lingkungan serta adanya urgensi untuk meningkatkan kepedulian lingkungan masyarakat Indonesia, menyebabkan perusahaan turut berkontribusi melalui penerapan green marketing. Sementara itu, sektor kosmetik di Indonesia saat ini sedang tumbuh signifikan. Green marketing juga turut diimplementasikan pada industri tersebut dengan munculnya berbagai merek kosmetik lokal yang mengusung konsep sustainable beauty. Gen Z menjadi salah satu faktor pendorong booming-nya industri kosmetik di Indonesia. Maka, pelaku bisnis sustainable beauty perlu mengetahui faktor-faktor yang dianggap berpengaruh terhadap green purchase behavior pada Gen Z. Penelitian ini mengidentifikasi beberapa faktor yang dianggap berpengaruh, melalui survei terhadap 335 responden yang dilakukan melalui kuesioner daring dan data dianalisis menggunakan Structural Equation Modelling (SEM). Hasil penelitian menunjukan bahwa faktor yang mempengaruhi green purchase behavior Gen Z terhadap produk green cosmetics merek lokal adalah eco-label, PCE, environmental attitude, dan ecological affection. Penelitian ini juga menunjukkan bahwa meningkatkan ecological affection dapat dilakukan baik secara langsung melalui PCE ataupun melalui environmental attitude terlebih dahulu.

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The increasing environmental pollution and the urgency to increase environmental awareness of Indonesian society, have caused companies to contribute through the implementation of green marketing. Meanwhile, the cosmetic sector in Indonesia is currently growing significantly. Green marketing is also implemented in the industry with the emergence of various local cosmetic brands that carry the concept of sustainable beauty. Gen Z is one of the driving factors for the booming cosmetic industry in Indonesia. So, sustainable beauty business players need to know the factors that are considered to have an effect on green purchase behavior in Gen Z. This study identifies several factors that are considered influential, through a survey of 335 respondents conducted through an online questionnaire and the data were analyzed using Structural Equation Modeling (SEM). The findings suggest factors that affect Gen Z's green purchase behavior towards local brand green cosmetics are eco-label, PCE, environmental attitude, and ecological affection. This research also shows that increasing ecological affection can be done either directly through PCE or through environmental attitude first."

"Skripsi ini membahas mengenai pengaruh green marketing terhadap green purchase behavior pada konsumen Fore Coffee di Jakarta. Penelitian ini juga bertujuan untuk melihat dimensi yang paling berpengaruh dari green marketing terhadap green purchase behavior. Dimensi-dimensi yang terdapat dalam green marketing adalah eco-brand, eco-label, dan environmental advertisement. Penelitian ini menggunakan metode kuantitatif dan Teknik pengambilan sampel purposive. Pada penelitian ini sampel yng diambil sebanyak 100 responden yang berdomisili di Jakarta, pernah membeli Fore Coffee, dan mengetahui Fore Coffee sebagai produk yang ramah lingkungan. Hasil dari penelitian ini membuktikan bahwa green marketing mempunyai pengaruh terhadap green purchase behavior sebesar 58.1% dan 41,9% lainnya dipengaruhi oleh faktor lain yang tidak diteliti oleh peneliti. Pada penelitian ini juga terlihat bahwa dimensi dari variabel green marketing yang memiliki pengaruh terbesar terhadap green purchase behavior adalah environmental advertisement.This research discusses the influence of green marketing on green purchase behavior. This research also aims to look at the most influential dimensions of green marketing to consumers buying intention. The dimensions in green marketing consist of eco-brand, eco-label, and environmental advertisement. This research uses quantitative methods and purposive sampling techniques. In this study, samples were taken from 100 respondents who live in Jakarta and consumer of Fore Coffee. The results of this study prove that green marketing has an influence on green purchase behavior at 58.1% and 41.9 % are influenced by other factors. This research also shows that dimension of green marketing variables that have the greatest influence on the green purchase behavior is environmental advertisement."

"Pandangan manusia telah bergeser seiring dengan meningkatnya kepedulian terhadap lingkungan, sehingga menimbulkan tuntutan bagi pelaku bisnis untuk memberikan solusi dalam menghadapi berbagai permasalahan lingkungan melalui pengembangan green product. Eco-label sebagai jaminan mutu green product merupakan isu di dunia bisnis dan perdagangan global saat ini. Penelitian ini bertujuan untuk mengetahui pengaruh eco-label terhadap kesadaran mahasiswa untuk membeli green product. Variabel-variabel yang digunakan dalam penelitian ini adalah eco-label awareness, attitude towards the environment, belief in environment-friendly buying, eco-label knowledge, eco-label availability, attention towards eco-label, dan purchase intention. Dengan menggunakan Structural Equation Modeling, diperoleh bahwa variabel belief in environmentfriendly buying, eco-label knowledge, dan attention towards eco-label memiliki pengaruh langsung terhadap purchase intention, sementara variabel eco-label awareness dan eco-label availability hanya menunjukkan pengaruh tidak langsung terhadap purchase intention.

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The society's viewpoint has shifted along with the increasing concern for the environment, causing the rise of demand for the businessman to provide a concrete solution to deal with the current environmental problems through the development of green products. Eco-label, as a quality assurance of green products, has been a global trade-related issue for years. This research aims to determine the effect of eco-labels on students? awareness to purchase green products. The variables used in this research consist of eco-label awareness, attitude towards the environment, belief in buying environment-friendly, eco-label knowledge, eco-label availability, attention towards eco-label, and purchase intention. Using Structural Equation Modeling, some of key findings from the data analysis are highlighted: belief in environment-friendly buying, eco-label knowledge, and attention towards eco-label show a direct influence on purchase intention, while eco-label awareness and eco-label availability only show the indirect effect on purchase intention."

"Beberapa tahun belakangan, kesadaran masyarakat Indonesia akan kebutuhannya pada bangunan yang ramah lingkungan mulai meningkat. Salah satu indikatornya adalah dari sisi kepemerintahan. Dimana pada dua kota besar, diwakili oleh pemerintah daerahnya, Indonesia yaitu Kepemerintahan Provinsi DKI Jakarta dan Kepemerintahan Kota Bandung, telah menerbitkan peraturan daerah yang mewajibkan bagi setiap pihak yang ingin mendirikan bangunan baru, diwajibkan memiliki sertifikat bangunan hijau/ramah lingkungan atau tidak akan mendapatkan sertifikat IMB (Izin Mendirikan Bangunan). Tentunya hal ini berdampak langsung sektor-sektor yang terkait langsung, salah satunya adalah industri yang memproduksi material dan bahan bangunan. Dengan adanya peraturan tersebut, para pelaku industri material dan bahan bangunan mulai mencari cara agar produk-produk yang dihasilkan dapat diklasifikasikan sebagai material dan bahan bangunan yang ramah lingkungan. Sehingga dengan menggunakan material dan bahan bangunan yang meraka produksi, dapat dijamin bangunannya juga akan dengan mudah mendapatkan sertifikat bangunan ramah lingkungan. Melalui penelitian ini, akan dilihat faktor-faktor apa saja yang mendorong suatu perusahaan mendaftarkan produknya pada sertifikasi ecolabel. Dimana akan diteliti melalui tinajaun pustaka dengan tema terkait dan dirumuskan modelnya untuk selanjutnya dianalisis dengan metode Structured Equation Model (SEM). Hasil dari pengambilan data tersebut akan dijadikan bahan pemilihan strategi yang dihitung menggunakan metode TOPSIS dan IPA

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In recent years, Indonesian people's awareness of their needs in environmentally friendly buildings has begun to increase. Where in the two big cities, Jakarta and Bandung, represented by the local government have issued local regulations that oblige each party to build a new building, are required to have a green/environment-friendly building certificate or will not get a certificate IMB (Building Permit). Of course this has a direct impact on the sectors directly related, one of which is the industry that produces building materials. With this regulation, the building material companies began to look for ways that the products produced could be classified as environmentally friendly building materials. So by using environmentally friendly building materials, the building can also be guaranteed to get an environmentally friendly building certificate. Through this research, it will be seen what factors drive a company to register its products on Eco label certification scheme. Where will be examined through a literature review with related themes and formulated models for further analysis with the Structured Equation Model (SEM)? The results of the data collection will be used as material for the selection of strategies that are calculated using the TOPSIS and IPA methods."

"During the last decade, people in the world realize the necessity of environment conservation. The increase of forest resource sustainable protection due to devastated of natural disaster and human health.

The rapid escalating of significance environment conservation in the world meddles in economic issue. People's lifestyle changes into green consumerism, which makes them to use environmentally product especially for wood. For example, international market appeal boycott for tropical timber. Ecolabelling certification for wood product get primary priority in their consuming style. Consumer preference is become serious threat to wood base company, which is not environmentally friendly. This is also given such a pressure to the government.

The research use correlation method to evaluate the influence of ecolabelling certification to competitiveness of Indonesia wood product in international market and also to know the motivation of the company to get ecolabelling certification. The variables of the research are bargaining power of supply, bargaining power of demand, market equilibrium of wood product and business stability.

Ecolabelling is a label, which is marked on the wood product so the consumer could know that the product is process from the forest, which is sustainable managed. The purpose of ecolabelling for consumers and supplier so they can define the product they used and sell. Ecolabelling is also a strategy for a company to get incentives such as premium price and market access. Ecolabelling is also a standard for the company if they want to compete in larger market.

The result of this research is ecolabelling certification give significant influence for bargaining power of demand so the company could compete with other company from another country. Supply of ecolabelling certification product is to fulfill international market demand. It is not necessary to achieve ecolabelling certification for local & region market.

Ecolabelling product competition is high in international market due to most company in develop country such as USA and Europe has this program before. Ecolabelling become a standard to enter and get access to their market and make a non-tariff barrier for company from developing country to compete in their market.

Since only a few forest product company in Indonesia has ecolabelling certification but the effort to get the certification is one of company contribution to be included in sustainability of our forest. The effort is also to keep continuity of wood supply so they can get long-term benefit and competitiveness in larger market."

"Industri makanan dan minuman Indonesia semakin berkembang dan perusahaan retail yang berkecimpung dalam industri ini bersaing secara ketat. Untuk memenangkan persaingan tersebut, banyak perusahaan yang telah menerapkan green marketing sebagai salah satu strategi pemasarannya. Penelitian ini meneliti perusahaan yang telah menerapkan green marketing khususnya perusahaan yang memproduksi green product dan melakukan praktek tanggung jawab sosial yang bergerak di industri makanan dan minuman di Indonesia. Data dikumpulkan dari 150 orang responden yang berdomisili di daerah Jakarta dan sekitarnya yang belum pernah membeli produk makanan dan minuman ramah lingkungan. Pengolahan data pada penelitian ini dilakukan menggunakan SEM. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan dari perceived quality terhadap consumer purchase intentions. Selain itu, corporate social responsibility memediasi secara penuh green product awareness terhadap consumer purchase intentions.

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Food and beverage industry in Indonesia is growing and retail companies engaged in this industry compete tightly. For winning this competition, a lot of companies have implemented green marketing as their marketing strategy. This research examines the companies that have implemented green marketing, particularly the companies that produce green products and practices corporate social responsibility which is engaged in food and beverage industry in Indonesia. Data were collected from 150 respondents who live in Jakarta and surrounding areas who have never bought environmental friendly food and beverage products. The data in this study was analyzed using SEM. The result of this research shows that there are positive and significant effects between perceived quality and consumer purchase intentions. Moreover, corporate social responsibility mediated green product awareness towards consumer purchase intentions."

"The purpose-driven strategy telah menjadi salah satu keunggulan kompetitif yang digunakan oleh bisnis untuk menarik pasar. Meningkatnya minat terhadap produk yang berkelanjutan dan ramah lingkungan terlihat dalam perilaku konsumen, menunjukkan kesadaran mereka yang semakin meningkat terhadap fenomena terkini. Studi saat ini meneliti pengaruh green marketing awareness, perceived innovation, dan perceived price terhadap niat beli pelanggan dengan mempertimbangkan perceived value dari produk sebagai mediator di industri peralatan rumah tangga. Hipotesis yang diajukan diuji dengan menggunakan pendekatan structural equation modeling (PLS-SEM) terhadap total 282 responden yang dikumpulkan menggunakan teknik purposive sampling dan convenience sampling. Temuan menunjukkan bahwa green marketing awareness dan perceived innovation memiliki hubungan positif dengan niat beli konsumen melalui nilai yang dirasakan. Namun, hasilnya juga menyiratkan bahwa persepsi konsumen tentang harga produk peralatan rumah tangga hijau tidak memiliki hubungan dengan niat beli konsumen. Studi ini menawarkan wawasan praktis bisnis dalam mengembangkan strategi pemasaran hijau sebagai langkah strategis.

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The purpose-driven strategy has become one of the competitive advantages employed by businesses to attract the market. The increasing interest in sustainability and eco-friendly products is perceptible in the behavior of consumers, indicating their growing awareness of recent phenomena. The current study examined the effect of green marketing awareness, perceived innovation, and perceived price towards customer's purchase intention by considering consumers' perceived value of a product as the mediator in the home appliances industry. The proposed hypothesis was tested using the structural equation modelling (PLS-SEM) approach on a total of 282 respondents who were collected using both purposive and convenience sampling techniques. The findings indicated that the green marketing awareness and perceived innovation have a positive relationship with consumers purchase intention through perceived value. However, the result also implies that consumer's perception of green home appliances products' pricing has no relation to consumers purchase intention. This study offers businesses practical insights in developing a green marketing strategy as a strategic move."

"ABSTRAKEkolabel perikanan tumbuh dan berkembang sebagai instrumen pasar bagi makanan laut yang berkelanjutan dengan sertifikat yang paling populer adalah Marine Stewardship Council MSC . Perkembangan sertifikasi MSC yang agresif menyisakan sejumlah persoalan khususnya bagi negara berkembang seperti Indonesia antara lain tingginya biaya sertifikasi dan persyaratan yang sangat berat. MSC dianggap tidak mempertimbangkan dukungan dan opini dari pemangku kepentingan di Indonesia khususnya nelayan skala kecil. Beberapa pihak melihat bahwa MSC tidak bisa dilaksanakan di Indonesia karena MSC tidak mematuhi salah satu prinsip pembangunan berkelanjutan yaitu secar sosial dapat diterima dan mulai mengusulkan alternatif lain seperti ekolabel nasional. Penelitian ini bertujuan untuk meneliti bagaimana tingkat penerimaan para pemangku kepentingan di Indonesia terhadap sertifikat MSC serta pilihan skema ekolabel perikanan yang terbaik bagi Indonesia. Penelitian ini menggunakan pendekatan mixed method. Metode Analytical Hierarchy Process AHP digunakan untuk menentukan prioritas model ekolabel perikanan yang dipilih oleh responden pakar. Hasil dari metode AHP ini kemudian dikonfirmasi melalui panel responden dengan menggunakan metode Delphi. Variabel yang digunakan adalah: kesiapan regulasi, dukungan pemerintah, dukungan swasta, dukungan lembaga swadaya masyarakat LSM dan dukungan dari nelayan. Hasil dari penelitian menunjukkan bahwa aspek sosial dipilih oleh responden sebagai aspek terpenting dan skema ekolabel nasional dipilih sebagai pilihan responden untuk kasus Indonesia.

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ABSTRACTSeafood Ecolabels have grown and developed as a market measurement for sustainable seafood with the most popular one is Marine Stewardship Council MSC . Nevertheless, MSC faces immense challenges in developing countries such as Indonesia because of some issues such as high costs and high requirement. MSC also did not consider the support from stakeholders in Indonesia particularly small scale fishermen. Some parties view that MSC could not being implemented in Indonesia because MSC are disobey one principle of sustainable development which is socially acceptable. They start to propose for national ecolabels. This research aims to find how the level of acceptance of the MSC in Indonesia including the most acceptable certificates from the stakeholder rsquo s perspective. This study uses a mixed method approach. Analytical Hierarchy Process AHP is used to determine the priority of seafood ecolabels chosen by the expert respondents. The results of AHP confirmed by a panel of respondents using the Delphi method. The variables employed include support from government, private sector, fishermen and national NGO. The result shows that MSC could not be implemented in Indonesia. The result also provides that national seafood ecolabels is the best option for Indonesia from the stakeholders rsquo perspective "

"Pemasaran hijau merupakan strategi pemasaran dengan pendekatan ramah lingkungan terhadap segala aspek kegiatan bisnis. Pertumbuhan eksponensial strategi pemasaran ini didasari oleh perubahan perilaku konsumsi masyarakat yang beralih untuk menonsumsi produk ramah lingkungan. Sejauh Mata Memandang merupakan bisnis fesyen lokal yang telah menerapkan konsep pemasaran ini sejak pertama berdiri. Proses produksi dan kegiatan bisnis mereka secara keseluruhan membawa agenda pelestarian lingkungan. Penelitian ini dilakukan untuk mengetahui apakah strategi green marketing dapat berpengaruh terhadap niat pembelian konsumen. Dengan menggunakan pendekatan kuantitatif, survei disebarkan kepada 153 responden yang mengetahui pemasaran hijau Sejauh Mata Memandang. Hasil penelitian menunjukkan bahwa penerapan pemasaran hijau oleh Sejauh Mata Memandang terbukti berpengaruh secara positif terhadap niat pembelian konsumen.

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Green marketing is a marketing strategy with an environmentally friendly approach to all aspects of business activities. The exponential growth of this marketing strategy is based on shift on people’s consumption behaviour who choose to consume environmentally friendly products. Sejauh Mata Memandang is a local fashion business that has implemented this marketing concept since its establishment. Their production processes and business activities as a whole carry an environmental preservation agenda. This study was conducted to determine whether the green marketing strategy can affect consumer purchase intentions. Using a quantitative approach, the survey was distributed to 153 respondents who know green marketing by Sejauh Mata Memandang. The result of the study indicates that the application of green marketing by Sejauh Mata Memandang is proven to have a positive effect on consumers' purchase intentions."

"Skripsi ini membahas mengenai analisis variabel-variabel yang mempengaruhi intensi pembelian produk ramah lingkungan konsumen Indonesia. Terdapat lima faktor yang ingin diteliti yaitu pengetahuan tentang lingkungan, sikap terhadap lingkungan, peran pemerintah, pengaruh teman, dan label ramah lingkungan. Ruang lingkup dari penelitian ini adalah masyarakat Indonesia yang mengetahui brand The Body Shop dan tinggal di wilayah yang tedapat toko The Body Shop. Dengan menggunakan metode regresi berganda, ditemukan bahwa sikap terhadap lingkungan, pengaruh teman dan label ramah lingkungan berpengaruh terhadap intensi pembelian produk hijau.Sementara pengetahuan tentang lingkungan dan peran pemerintah tidak berpengaruh terhadap intensi pembelian produk hijau.Dengan temuan penelitian dengan konteks konsumen Indonesia, peneliti dapat memberikan beberapa saran terkait dengan intensi pembelian produk hijau.

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This research discusses the analysis variables that influence green purchase intention Indonesia consumers. There are five variables which included in this research such as environmental knowledge, environmental attitude, government initiative, peer pressure and eco label. The scope of this research is the Indonesian people who know the The Body Shop brand and live in an area which is attached to the The Body Shop store.This study is prepared using the method multiple regression. The finding shows that environmental attitude, peer pressure and eco label are the determinant factor to influence green purchase intention. Meanwhile environmental knowledge and government initiative don’t have any influence toward green purchase intention. With the finding in the context of Indonesia consumers, this research suggest recommendation about green purchase intention."