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"Penelitian ini bertujuan untuk mengetahui pengaruh experiential marketing terhadap customer loyalty melalui customer satisfaction pada LifeSpa Fitness South Quarter. Sampel dalam penelitian ini berjumlah 102 orang yang diambil dengan menggunakan purposive sampling. Hasil penelitian menunjukan bahwa experiential marketing memiliki pengaruh positif yang signifikan terhadap customer loyalty dengan diperantarai oleh customer satisfaction. Selain itu dari penelitian ini dapat dilihat bahwa experiential marketing juga memiliki pengaruh terhadap customer loyalty tetapi tidak sebesar apabila diperantarai oleh customer satisfaction.

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This research is conducted to determine the effect of the experiential marketing towards customer loyalty through customer satisfaction at LifeSpa Fitness South Quarter. This research uses 102 samples collected by purposive sampling methods. The results show that there is a significant positive relation between experiential marketing towards customer loyalty with customer satisfaction as the mediating variable. The result of this research also proves that experiential marketing has a direct influence to customer loyalty, but the result is not as good as when using customer satisfaction as the mediating variable."

"ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh experiential marketing dan customer value terhadap loyalitas serta kepuasan sebagai variabel intervening pada wisata halal di Indonesia. Sebanyak 175 kuesioner disebar dengan kriteria wisatawan muslim lokal yang pernah berwisata halal di objek wisata Indonesia dengan pertanyaan tentang experiential marketing, customer value, kepuasan dan loyalitas. Metodologi yang digunakan adalah analisis faktor dan Structural Equation Model SEM dengan pendekatan eksploratif. Hasil penelitian ini adalah experiential marketing mempunyai pengaruh positif dan signifikan terhadap kepuasan dan loyalitas, indikator sense memiliki nilai yang paling dominan dan mampu memberi kesan yang menciptakan kepuasan dan menimbulkan loyalitas wisatawan muslim. Customer value mempunyai pengaruh positif dan signifikan terhadap kepuasan namun tidak untuk loyalitas. Ini membuktikan bahwa puas belum tentu loyal, karena ada faktor harga yang mudah berubah dan bisa jadi ada wisata yang lebih baik dari wisata halal yang mampu menciptakan loyalitas.

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ABSTRACTThis study aims to determine the influence of experiential marketing and customer value on loyalty and satisfaction as an intervening variable on halal tourism in Indonesia. A total of 175 questionnaires were distributed with the criteria of local Muslim tourists who had visited Halal in Indonesian tourist attraction with questions about experiential marketing, customer value, satisfaction and loyalty. The methodology used is factor analysis and Structural Equation Model SEM with explorative approach. The results of this study is experiential marketing has a positive and significant impact on satisfaction and loyalty, indicator sense has the most dominant value and able to give the impression that create satisfaction and cause loyalty Muslim tourists. Customer value has a positive and significant influence on satisfaction but not for loyalty. This proves that satisfaction is not necessarily loyal, because there are price factors that are volatile and there could be better tours of halal tourism that can create loyalty. "

"Tesis ini membahas mengenai dampak pendekatan Experiential Marketing yangterdiri dari Sense, Feel, Think, Act, dan Relate yang diterapkan Blitz MegaplexGrand Indonesia terhadap Customer Satisfaction, dan juga pengaruh kepuasantersebut terhadap Attitudinal Loyalty dan Behavioral Loyalty. Penelitian inimerupakan penelitian eksploratorif dan deskriptif.Hasil dari penelitian ini mengatakan bahwa Customer Satisfaction dapat ditingkatkan dengan memberikan pengalaman berbasis Feel dengan cara mempengaruhi suasana hati, perasaan, dan emosi, dan Relate dengan menciptakan identitas sosial bagi pelanggan dalam menggunakan sebuah produk. Hasil penelitian juga menunjukan bahwa Customer Satisfaction berpengaruh secara signifikan terhadap Attitudinal Loyalty, namun tidak secara signifikan terhadap Behavioral Loyalty.

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This thesis discusses the effect of Experiential Marketing which is consisted of Sense, Feel, Think, Act, and Relate that has been applied by Blitz Megaplex Grand Indonesia toward Customer Satisfaction, and its impact on Attitudinal Loyalty and Behavioral Loyalty. This research is exploratory and descriptive research.

The results of this research show that Customer Satisfaction can be driven by Feel with its mood and emotion impact; and Relate with its social identity for those who use the product. The results also suggest that Customer Satisfaction significantly influence Attitudinal Loyalty, and did not significantly influence Behavioral Loyalty."

"Tesis ini membahas mengenai pengaruh Experiential Marketing dan Service Quality yang diterapkan oleh Mujigae Resto Mall Kelapa Gading terhadap Customer Satisfaction dan Customer Loyalty. Penelitian ini merupakan penelitian deskriptif dengan teknik sampel non probability sampling. Berdasarkan data dari 240 responden, penelitian ini membuktikan adanya pengaruh positif signifikan antara Experiential Marketing terhadap Customer Satisfaction dan Customer Loyalty, Customer Satisfaction terhadap Customer Loyalty, serta Service Quality terhadap Customer Satisfaction.

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This thesis discusses about the effect of Experiential Marketing and Service Quality which are applied by Mujigae Resto at Kelapa Gading Mall toward the Customer Satisfaction and Customer Loyalty. This research is descriptive research. Based on data from 240 respondents, this study proves the existence of a significant positive effect between Experiential Marketing on Customer Satisfaction and Customer Loyalty, Customer Satisfaction on Customer Loyaly, and Service Quality on Customer Satisfaction."

"Experiential marketing merupakan strategi pemasaran yang melibatkan panca indra manusia. Dampak dari strategi experiential marketing dapat berupa kepuasan pelanggan. Pelanggan yang merasa puas memiliki minat beli kembali di waktu mendatang. Penelitian ini bertujuan untuk menganalisis pengaruh experiential marketing yang diterapkan Nusa Gastronomy terhadap repurchase intention pelanggan Nusa Gastronomy melalui customer satisfaction. Penelitian ini menggunakan pendekatan kuantitatif dan analisis multivariat dengan analisis jalur untuk menguji hubungan tidak langsung antara variabel experiential marketing terhadap repurchase intention melalui customer satisfaction sebagai mediator. Hasil penelitian ini menunjukkan implementasi experiential marketing memiliki pengaruh yang signifikan terhadap repurchase intention melalui customer satisfaction.

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Experiential marketing is a marketing strategy that involves all five human senses. The impact of experiential marketing strategy can be customer satisfaction. Satisfied customers tend to plan future repurchase intention. The aim of this research was to analyze the impact of experiential marketing which has been implemented by Nusa Gastronomy towards customer's repurchase intention through customer satisfaction.

This research used quantitative research and multivariate analysis with path analysis to determine the indirect effect of experiential marketing towards repurchase intention through customer satisfaction. The results showed that experiential marketing had significant effect towards repurchase intention through customer satisfaction."

"Penelitian ini membahas tentang efektivitas program Garuda Indonesia Experience dalam hal peningkatan kepuasan dan loyalitas penumpang. Program Garuda Indonesia Experience disusun berdasarkan konsep experiental marketing oleh schmitt (1999). Dalam penelitian ini terlihat adanya hubungan yang positif secara signifikan antara experiental marketing dengan kepuasan serta loyalitas pelanggan. penelitian ini menyimpulkan bahwa program Garuda Indonesia Experience terbukti mampu meningkatkan kepuasan dan loyalitas penumpang.

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This research talking obout the efectivity of Garuda Indonesia Experience program in term of increasing satisfaction and loyalty to the Garuda Indonesia passenger. This program has been build by the concept of Experiental Marketing from Schimtt (1999). Some finding in this research are the positive connection beetwen experiental marketing and customer loyalty. This research conclude that the Garuda Indonesia Experience program could increase the loyalty of Garuda Indonesia passenger."

"Tujuan dari penelitian ini adalah untuk menganalisa pengaruh experiential marketing terhadap repurchase intention melalui kepuasan konsumen sebagai variabel perantara di Nanny?s Pavillon Bathroom Pacific Place. Sampel penelitian ini berjumlah 150 orang yang diambil dengan menggunakan purposive sampling. Analisa data dilakukan dengan menggunakan AMOS 18.0. Hasil penelitian menunjukkan bahwa experiential marketing memiliki pengaruh terhadap repurchase intention dengan diperantarai oleh kepuasan konsumen. Selain itu dari penelitian ini dapat dilihat bahwa experiential marketing juga memiliki pengaruh terhadap repurchase intention akan tetapi tidak sebesar apabila diperantarai oleh kepuasan konsumen.

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The objective of this research is to analyze the experiential marketing that can effect the repurchase intention with the customer satisfaction as an intervening variable. This research use 150 sample as a basic criteria sample for SEM, all the respondent collected by purposive sampling methods. This research are analyzed with Structural Equation Modelling (SEM) with AMOS 18.0 software. The result from this research is experiential marketing has influence towards repurchase intention with customer satisfaction as an intervening variable. Experiential Marketing are explained by five dimensions, which is sense, feel, think, act, relate. The result of this research also prove that experiential marketing has a direct influence to repurchase intention, even the result isn't as good as when using customer satisfaction as an intervening variable."

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Penelitian ini bertujuan untuk menguji pengaruh social media marketing activities terhadap customer loyalty melalui mediasi customer equity drivers pada pelanggan Shopee di Daerah Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 100 responden. Responden penelitian ini adalah pelanggan yang pernah melakukan pembelian di Shopee setidaknya 1- 3 kali dalam satu bulan, berusia 18-34 tahun, mengikuti akun media sosial Shopee Indonesia, dan berdomisili di DKI Jakarta. Teknik analisis yang digunakan adalah analisis deskriptif, analisis inferensial, dan uji hipotesisi menggunakan regresi sederhana dan regresi berganda dengan software SPSS 20. Berdasarkan penelilian Yadav dan Rahman (2018) mengungkapkan bahwa pengaruh social media marketing activities terhadap customer loyalty dapat dicapai melalui mediasi customer equity drivers yang memiliki komponen value equity, brand equity, dan relationship equity. Hasil penelitian ini mengungkapkan enam temuan yaitu pertama, social media marketing activities memiliki pengaruh yang signifikan terhadap value equity pada pelanggan Shopee di Daerah Jakarta. Kedua, social media marketing activities memiliki pengaruh yang signifikan terhadap brand equity pada pelanggan Shopee di Daerah Jakarta. Ketiga, social media marketing activities memiliki pengaruh yang signifikan terhadap relationship equity pada pelanggan Shopee di Daerah Jakarta. Keempat, value equity tidak memiliki pengaruh yang signifikan terhadap customer loyalty pada pelanggan Shopee di Daerah Jakarta. Kelima, brand equity memiliki pengaruh yang signifikan terhadap customer loyalty pada pelanggan Shopee di Daerah Jakarta. Keenam, relationship equity memiliki pengaruh yang signifikan terhadap customer loyalty pada pelanggan Shopee di Daerah Jakarta.

 

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The purpose this research is to examine the impact of social media marketing activities on customer loyalty via customer equity drivers in the Shopee customer in Jakarta Area. This research uses a quantitative approach by the survey method through questionnaire instrument to 100 respondents. The respondents of this study are customers who have made purchases at Shopee at least 1-3 times a month, aged 18-34 years, following Shopee Indonesia social media account, and domiciled in DKI Jakarta. The analysis technique used is descriptive analysis, inferential analysis, and hypothesis testing using simple regression and multiple regression with SPSS software version 20. Based on research Yadav dan Rahman (2018) revealed that the influence of social media marketing activities on customer loyalty can be achieved through mediating customer equity drivers that have components of value equity, brand equity, and relationship equity. The research revealed six findings. First, social media marketing activities have a significant influence on value equity in the Shopee customer in Jakarta Area. Second, social media marketing activities have a significant influence on brand equity in the Shopee customer in Jakarta Area. Third, social media marketing activities have a significant influence on relationship equity in the Shopee customer in Jakarta Area. Fourth, value equity does not have a significant influence on customer loyalty in the Shopee customer in Jakarta Area. Fifth, brand equity has a significant influence on customer loyalty in the Shopee customer in Jakarta Area. Sixth, relationship equity has a significant influence on customer loyalty in the Shopee customer in Jakarta Area.

 

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"Menciptakan customer loyalty merupakan cara efektif untuk menjaga profitabilitas perusahaan. Salah satu usaha untuk menciptakan customer loyalty adalah dengan mengadakan loyalty program. Loyalty program sendiri merupakan salah satu implementasi dari relationship marketing. Tujuan penelitian ini adalah menganalisis bagaimana praktek relationship marketing yang dilakukan oleh The Body Shop lewat loyalty program ldquo;Love Your Body Club rdquo; dapat mempengaruhi customer loyalty. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan kuisioner yang disebarkan kepada 100 orang member The Body Shop di Jakarta dan dianalisis menggunakan analisis linear sederhana. Hasil dari penelitian ini menunjukan bahwa relationship marketing memiliki pengaruh yang signifikan terhadap loyalitas member The Body Shop di Jakarta.

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Creating customer loyalty is the effective way to save profitability of a company. One of the ways to achieve customer loyalty is creating loyalty program. Loyalty program is one of the implementation in relationship marketing. The objective of this research is to analyze how relationship marketing practice conducted by The Body Shop through loyalty program ldquo Love Your Body Club rdquo could affect customer loyalty. This quantitative research was accomplished by collecting questionnaires from 100 members of The Body Shop in Jakarta and analyzed with linear regression. The result of this research indicated that relationship marketing had a significant influence to customer loyalty of The Body Shop members in Jakarta."