Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 203194 dokumen yang sesuai dengan query
cover
Viena Rahmana
"Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi consumers’ repurchase intention terhadap green product (personal care) pada Generasi Z di Indonesia. Sampel yang digunakan dalam penelitian ini ialah pria dan wanita dengan rentang usia 18-27 tahun, berdomisili di Indonesia, dan pernah menggunakan green personal care dalam 6 (enam) bulan terakhir. Terdapat 339 responden terkumpul dengan menggunakan metode purposive sampling. Dalam penelitian ini, peneliti ingin mengetahui faktor apa saja yang mempengaruhi personal norm dan consumers’ repurchase intention serta peran personal norm sebagai mediator. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode Partial Least Square – Structural Equation Modeling (PLS-SEM) dengan software SmartPLS 3.0. Hasil dari penelitian ini menemukan bahwa ascription of responsibility, efficacy, social norm, dan ECSR initiatives memiliki efek positif secara langsung terhadap personal norm serta efek positif secara tidak langsung terhadap repurchase intention melalui personal norm sebagai mediator. Serta, ascription of responsibility, efficacy, ECSR initiatives, dan personal norm memiliki efek positif secara langsung terhadap repurchase intention.

This study aims to analyze the factors influencing consumers' repurchase intention towards green products (personal care) among Generation Z in Indonesia. The samples used in this study were men and women with an age range of 18-27 years, domiciled in Indonesia, and had used green personal care products within the last six months. A total of 339 respondents were collected using purposive sampling methods. In this study, the research aims to identify the factors affecting personal norm and consumers' repurchase intention, as well as the role of personal norm as a mediator. The quantitative study conducted using the Partial Least Square – Structural Equation Modeling (PLS-SEM) method using SmartPLS 3.0 software. The results of this study found that ascription of responsibility, efficacy, social norm, and ECSR initiatives have a direct positive effect on personal norm and an indirect positive effect on repurchase intention through personal norm as a mediator. Additionally, ascription of responsibility, efficacy, ECSR initiatives, and personal norm have a direct positive effect on repurchase intention. "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
cover
Isra Livera
"

Kondisi alam yang kian memburuk telah meningkatkan perhatian masyarakat terhadap lingkungan. Salah satu bidang yang sangat berperan besar terhadap kondisi lingkungan saat ini adalah industri makanan dan minuman. Sampah yang dihasilkan dari proses produksi dan kemasan produk makanan dan minuman menjadi salah satu permasalahan yang cukup kompleks di Indonesia. Oleh karena itu, penelitian ini dilakukan untuk menganalisis faktor-faktor yang memengaruhi green purchase behaviour generasi Z dalam pemilihan produk makanan dan minuman di Indonesia agar dapat menentukan cara untuk memperbaiki dan menjaga lingkungan. Penelitian ini merupakan penelitian kuantitatif yang mengumpulkan data menggunakan kuesioner. Data yang terkumpul dari 414 responden kemudian akan diolah menggunakan metode SEM PLS dengan perangkat lunak SmartPLS3. Hasil dari penelitian ini adalah green purchase intention memiliki pengaruh terhadap green purchase behaviour konsumen muslim generasi Z di Indonesia. Kemudian, variabel lain seperti Islamic religiosity, attitude towards green product, environmental wellbeing, dan environmental corporate social responsibility initiative juga berpengaruh terhadap green purchase behaviour baik secara langsung maupun tidak langsung. Selain itu, penelitian ini menemukan jika green skepticism memperlemah hubungan antara Islamic religiosity dan green purchase intention. Saran bagi penelitian selanjutnya, sebaiknya melakukan penelitian yang bersifat longitudinal apabila ingin melihat hasil dari intensi konsumen terhadap pembelian aktualnya agar hasilnya lebih komprehensif.


The deteriorating condition of nature has increased people's attention to the environment. One field that plays a major role in the current environmental conditions is the food and beverage industry. Waste generated from the production process and packaging of food and beverage products is one of the most complex problems in Indonesia. Therefore, this study was conducted to analyze the faktors that influence the green purchasing behavior of generation Z in the selection of food and beverage products in Indonesia in order to determine ways to improve and protect the environment. This research is a quantitative study that collects data using a questionnaire. The data collected from 414 respondents will then be processed using the SEM PLS method with SmartPLS3 software. The results of this study are green purchase intention has an influence on the green purchase behavior of generation Z Muslim consumers in Indonesia. Then, other variabels such as Islamic religiosity, attitude towards green products, environmental wellbeing, and environmental corporate social responsibility initiatives also affect green purchase behavior both directly and indirectly. In addition, this study found that green skepticism weakens the relationship between Islamic religiosity and green purchase intention. Suggestions for future research, should conduct longitudinal research if you want to see the results of consumer intentions on actual purchases so that the results are more comprehensive.

 

 

"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
cover
Napitupulu, Julieta Tiurma
"Tujuan penelitian ini adalah untuk menganalisis faktor-faktor determinasi environmental attitude, peran moderasi skepticism, dan pengaruhnya terhadap green repurchasing behavior dalam studi kasus konsumen muda produk Love Beauty & Planet. Environmental attitude memiliki tiga anteseden, yaitu interpersonal influence, green perceived value, dan environmental knowledge. Penelitian ini bersifat deskriptif konklusif. Metode pengumpulan data menggunakan survei, yang didistribusikan melalui internet menggunakan Google Form melalui sosial media. Jumlah sampel yang diambil menggunakan metode purposive sampling terdiri dari 118 orang yang dianggap valid, yaitu pernah membeli produk Love Beauty & Planet, tergabung dalam komunitas pemerhati lingkungan, serta berwawasan keberlanjutan. Covariance based Structural Equation Modeling (CB-SEM) digunakan untuk menganalisis data dengan LISREL 10.2.  Hasil studi menunjukkan bahwa variabel interpersonal influence, green perceived value, dan environmental knowledge berpengaruh signifikan terhadap environmental attitude. Kemudian, variabel moderasi skepticism signifikan secara negatif mempengaruhi hubungan antara environmental attitude dengan green repurchasing behavior.

The aim of this research is to analyze the determining factors of environmental attitude, the moderating role of skepticism, and the influences on green repurchasing behavior in a case study of young consumers of Love Beauty & Planet products. Environmental attitude has three antecedents, namely interpersonal influence, green perceived value, and environmental knowledge. This research is conclusive descriptive in nature. The data collection method uses surveys, which are distributed via the internet using Google Forms via social media. The number of samples taken using the purposive sampling method consisted of 118 people who were considered valid, who had purchased Love Beauty & Planet products, were members of an environmental observer community, and had a sustainability perspective. Covariance based Structural Equation Modeling (CB-SEM) was used to analyze data with LISREL 10.2. The study results show that the variables interpersonal influence, green perceived value, and environmental knowledge have a significant effect on environmental attitude. Then, the moderating variable skepticism significantly negatively influences the relationship between environmental attitude and green repurchasing behavior."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
cover
Audrey Vides Kosasih
"Dewasa ini pertumbuhan bisnis dan ekonomi sudah semakin maju. Begitu pula dengan Indonesia, khususnya di wilayah Jabodetabek yang terdiri Ibukota Jakarta dan kota-kota disekitarnya dengan populasi usia produktif yang cukup tinggi. Namun, selain dari pertumbuhan bisnis dan ekonomi, peningkatan jumlah limbah pun semakin meningkat. Salah satunya jumlah limbah pada industri tekstil Indonesia. Oleh karena itu, penting bagi perusahaan untuk mengadopsi konsep “creating shared value” dengan mengadopsi konsep ekonomi sirkular. Penelitian ini bertujuan untuk mencari tahu pengaruh antara motivasi internal konsumen terhadap minat pembelian ulang yang dimediasi oleh faktor sikap konsumen terhadap produk tekstil daur ulang pada masyarakat generasi Z yang berdomisili di Jabodetabek. Penelitian ini menggunakan metode kuantitatif SEM (Structural Equation Modelling) dengan perangkat lunak SmartPLS versi 3 dengan survei kuesioner daring atas 220 orang responden. Hasil penelitian ini mengindikasikan bahwa semakin tinggi motivasi internal konsumen terhadap produk tekstil hasil daur ulang, semakin tinggi pula sikap positif yang diberikan konsumen akan produk tersebut sehingga meningkatkan minat konsumen untuk melakukan pembelian berulang dari produk tekstil hasil daur ulang (upcycle & creative reuse).

Nowadays, business and economic growth are becoming more advanced. Similarly in Indonesia, particularly in the Jabodetabek region, which includes the capital Jakarta and adjacent areas and has a relatively large population of productive age. Apart from commercial and economic expansion, there is also an increase in waste products. Some of them include the amount of trash generated by Indonesia's textile sector. As a result, it is critical for businesses to adopt the circular economy notion of "creating shared value". This study seeks to determine the impact of customers' internal motivations on repurchase intention, as mediated by consumer views about recycled textile items among Jabodetabek's Generation Z residents. This study used the quantitative SEM (Structural Equation Modeling) approach using SmartPLS version 3 software and an online questionnaire survey of 220 participants. The findings of this study show that the higher the consumer's internal motivation for recycled textile products, the higher the consumer's positive attitude toward the product, increasing consumer interest in making repeat purchases of recycled textile products (upcycle & creative reuse)."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
cover
Ghea Angela
"Penelitian ini bermaksud untuk menganalisis faktor-faktor yang mempengaruhi niat Generasi Z untuk membeli produk palsu, khususnya barang mode palsu. Penelitian ini menggunakan tiga variabel etika, seperti religiosity, ethical concern, dan attitude towards lawfulness di mana dari variabel-variabel tersebut, ada pengujian statistik apakah variabel-variabel tersebut memiliki pengaruh signifikan terhadap attitude towards buying counterfeit fashion items. Penelitian ini juga membuktikan mediating role of attitude antara religiosity, ethical concern, attitude towards lawfulness dan behavioural purchase intention towards counterfeit fashion items. Sampel penelitian ini adalah mereka yang berusia 18 hingga 25 tahun dan pernah atau sering membeli barang-barang fashion palsu. Analisis data menggunakan Partial Least Square (PLS). Hasil dari analisis data menyimpulkan bahwa religiosity, ethical concern, dan attitude towards lawfulness memiliki pengaruh signifikan terhadap attitude towards buying counterfeit fashion items. Attitude towards buying counterfeit fashion items juga terbukti memiliki pengaruh yang signifikan terhadap behavioural purchase intention towards counterfeit fashion items. Untuk mediating role of attitude, variable tersebut terbukti mampu memediasi religiosity, ethical concern, dan attitude towards lawfulness dengan behavioural intention to purchase counterfeit fashion items.

This research intends to analyze factors affecting Generation Z' intention to purchase counterfeit products, specifically counterfeit fashion items. This research utilizes three ethical variables, such as religiosity, ethical concern, and attitude towards lawfulness, in which from those variables, there is statistical testing whether those variables have significant influence for the attitude towards buying counterfeit fashion items. This research also proved the mediating role of attitude between religiosity, ethical concern, attitude towards lawfulness and the behavioural purchase intention towards counterfeit fashion items. The samples of this research are those who are 18 to 25 years old and ever or often purchase counterfeit fashion items. The data analysis uses Partial Least Square (PLS). The result from data analysis concluded that religiosity, ethical concern, and attitude towards lawfulness have significant influence to the attitude towards buying counterfeit fashion items. Consumer's attitude towards the purchase of counterfeit fashion items are also proved to have significant influence to the consumer's behavioural purchase intention towards counterfeit fashion items. For mediating role of attitude, it is proven that it is able to mediates religiosity, ethical concern, and attitude towards lawfulness with behavioural purchase intention towards counterfeit fashion items."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
cover
Meutia Thahira
"Tesis ini bertujuan untuk meneliti pengaruh dari green brand image, green trust, dan green satisfaction terhadap repurchase intention pada produk IKEA. Data berasal dari 165 responden yang sebelumnya sudah membeli produk IKEA yang dianalisis menggunakan structural equation modeling (SEM). Hasil penelitan ini menunjukkan bahwa green brand image berpengaruh terhadap green trust dan green satisfaction. Green trust memiliki pengaruh terhadap repurchase intention sedangkan green satisfaction tidak berpengaruh terhadap repurchase intention pada produk IKEA.
Dari hasil penelitian, peneliti menyarankan IKEA untuk tetap mempertahankan usahanya dalam membentuk green brand image, mengedukasi konsumen untuk meningkatkan kesadaran hingga merubah perilaku mereka dalam menggunakan produk-produk ramah lingkungan, melakukan kegiatan corporate social responsibility atau community development, dan meningkatkan faktorfaktor lain yang menjadi pendorong adanya repurchase intention pada konsumen terutama di Indonesia.

This thesis aims to investigate the influence of the green brand image, green trust and satisfaction towards repurchase intention green on IKEAproducts. Data were taken from 165 respondents who had previously been purchasing IKEA products and were analyzed with structural equation modeling (SEM). The results of this research showed that green brand image influence on green trust and green satisfaction. Green trust has an influence on repurchase intention, while green satisfaction has no effect on repurchase intention in IKEAproducts.
From the results of this study, the researchers suggest IKEA to maintain its efforts in forming green brand image, to educate consumers to raise awareness to change their behavior in using the products that are environmentally friendly, conducting corporate social responsibility or community development, and improve other factors that may be driving consumer?s repurchase intention, especially in Indonesia.
"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
cover
Aryaguna Sudirjo
"Penelitian ini bertujuan untuk mengetahui pengaruh dari faktor-faktor (functional value, social value, emotional value, epistemic value, dan monetary value) yang termasuk dalam nilai Theory of Consumption Value terhadap loyalty dengan mediasi satisfaction dalam konteks mobile payment dan Generasi-Z di Indonesia, khususnya pulau Jawa. Penelitian ini juga menggunakan variabel alternative attractiveness sebagai variabel moderasi yang dapat mempengaruhi satisfaction terhadap loyalty. Penelitian ini menggunakan data sebanyak 150 responden melalui teknik purposive sampling yang selanjutnya dianalisis menggunakan Partial Least Square-Structural Equation Method (PLS-SEM). Hasil dari penelitian ini menyimpulkan bahwa functional value, social value, dan emotional value berpengaruh secara langsung terhadap satisfaction dan juga memediasi pengaruh tersebut kepada loyalty. Epistemic Value dan Monetary Value terbukti tidak berpengaruh terhadap satisfaction dan loyalty. Terakhir, variabel alternative attractiveness tidak signifikan dalam memoderasi pengaruh antara satisfaction dan loyalty. Hasil ini mengindikasikan bahwa loyalitas Generasi-Z di Indonesia, khususnya pulau Jawa dipengaruhi oleh functional value, social value, dan emotional value.

This research aims to determine the influence of factors (functional value, social value, emotional value, epistemic value, and monetary value) included in the Theory of Concumption Value on loyalty with mediation of satisfaction in the context of mobile payments and Generation-Z in Indonesia, especially the island of Java. This research also uses the variable of alternative attractiveness as a moderating variable that can influence satisfaction with loyalty. This research used data from 150 respondents using a purposive sampling technique which was then analyzed using the Partial Least Square-Structural Equation Method (PLS-SEM). The results of this research conclude that functional value, social value, and emotional value have a direct influence on satisfaction and also mediate this influence on loyalty. Epistemic Value and Monetary Value are proven to have no effect on satisfaction and loyalty. Lastly, the alternative variable attractiveness is not significant in moderating the influence between satisfaction and loyalty. These results indicate that the loyalty of Generation-Z in Indonesia, especially the island of Java, is influenced by functional values, social values, and emotional values."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
cover
Muhammad Handy Putranto
"Penelitian ini menguji bagaimana perbedaan sikap lingkungan, perhatian lingkungan, sikap serius terhadap permasalahan lingkungan, tanggung jawab lingkungan, pengaruh teman sebaya, identitas pribadi terhadap lingkungan dan pengetahuan lingkungan berpengaruh terhadap intensitas pembelian produk ramah lingkungan pada konsumen remaja laki-laki dan perempuan. Berdasarkan data 200 konsumen ditemukan bahwa pada remaja laki-laki, faktor-faktor yang berpengaruh signifikan terhadap intensitas pembelian produk ramah lingkungan adalah sikap lingkungan, perhatian lingkungan dan pengaruh teman sebaya. Sedangkan pada remaja perempuan, faktor-faktor yang berpengaruh signifikan terhadap intensitas pembelian produk ramah lingkungan adalah sikap lingkungan, perhatian lingkungan, tanggung jawab lingkungan dan pengaruh teman sebaya.

This research examined how gender differs in environmental attitude, environmental concern, perceived seriousness on environmental problems, environmental responsibility, peer influence, self identity and environmental knowledge affect green purchase intention for male and female adolscence. From the data of 200 consumers confirmed that in male adolscence, factors that significantly affect green purchase intention is environmental attitude, environmetal concern and peer influence. Meanwhile in female adolscence, factors that significanly affect green purchase intention is environmental attitude, environmental concern, environmental responsibility and peer influence.
"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
S46530
UI - Skripsi Membership  Universitas Indonesia Library
cover
Hayatul Husna
"Kecenderungan generasi Z, yang merupakan kelompok terbaru dalam angkatan kerja, untuk meninggalkan pekerjaan mereka menjadi signifikan baik secara global maupun di Indonesia. Penelitian ini bertujuan untuk mengungkapkan dampak kepuasan gaji, pemberdayaan psikologis, dan kontrak psikologis relasional terhadap niat berpindah, dengan keterlibatan kerja sebagai mediator. Dengan menggunakan desain penelitian kuantitatif yang mengadopsi pendekatan lintas-seksional, data diperoleh dari 220 karyawan generasi Z. Analisis data dilakukan dengan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa terdapat pengaruh langsung dari pemberdayaan psikologis terhadap niat berpindah, sementara kontrak psikologis relasional dan kepuasan gaji tidak memiliki pengaruh langsung. Selain itu, keterlibatan kerja diidentifikasi sebagai faktor mediasi dalam hubungan antara pemberdayaan psikologis, kontrak psikologis relasional, kepuasan gaji, dan niat berpindah.

The propensity for Generation Z, the youngest cohort in the workforce, to resign from their positions is significant both globally and within Indonesia. This research endeavors to elucidate the impact of pay satisfaction, psychological empowerment, and relational psychological contract on turnover intention, with work engagement acting as a mediator. Employing a quantitative research design with a cross-sectional approach, data were gathered from 220 Generation Z employees. Partial least squares structural equation modeling (PLS-SEM) was utilized for data analysis. Results reveal a direct effect of psychological empowerment on turnover intention, whereas relational psychological contract and pay satisfaction exhibit no direct influence. Furthermore, work engagement is identified as a mediating factor in the relationship between psychological empowerment, relational psychological contract, pay satisfaction, and turnover intention."
Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
cover
Salsabila Ramadhani
"Adanya ratifikasi Paris Agreement oleh Indonesia memberikan konsekuensi untuk menurunkan emisi gas rumah kaca secara bertahap. Ekonomi hijau menjadi salah satu gagasan ekonomi yang tidak hanya menyejahterakan sosial dan masyarakat, tetapi juga berkontribusi terhadap pembangunan berkelanjutan. Salah satu wujud ekonomi hijau adalah konsumsi produk ramah lingkungan. Berangkat dari latar belakang tersebut, penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi intensi beralih ke produk ramah lingkungan pada konsumen muslim Indonesia. Hal tersebut dicapai dengan menggunakan theory of planned behavior yang diintegrasikan ke dalam push-pull-mooring theory. Dengan memanfaatkan data primer berupa kuesioner melalui metode Covariance-Based Structural Equation Modeling (CB-SEM), sebanyak 715 responden telah berkontribusi. Hasil penelitian menunjukkan bahwa switching cost, religiosity, attitude towards behavior, subjective norms, perceived behavioral controls, mempengaruhi secara signifikan terhadap intensi beralih ke produk ramah lingkungan pada seorang muslim. Implikasi dari temuan ini adalah intensi beralih seseorang dapat dipengaruhi oleh sisi religiositas yang juga berpengaruh pada attitude towards behavior sehingga tingginya religiositas dapat meningkatkan intensi beralih seseorang. Hasil penelitian ini juga diharapkan mampu memperkuat preferensi pemerintah untuk lebih mengedepankan produk ramah lingkungan yang memperhatikan environment, social, dan governance.

Indonesia's ratification of the Paris Agreement has the consequences of gradually lowering greenhouse gas emissions. The green economy became one of the economic ideas that not only improved social and societal, but also contributed to sustainable development. One of the forms of the green economy is the consumption of environmentally friendly products. Based from that background, this study aims to analyze the factors that influence the intensity of switching to environmentally friendly products in Indonesian Muslim consumers. This is achieved by using the theory of planned behavior that is integrated into the push-pull-mooring theory. By leveraging primary data in the form of questionnaires through the Covariance-Based Structural Equation Modeling (CB-SEM) method, a total of 715 respondents contributed. The results showed that switching costs, religiosity, attitude towards behavior, subjective norms, perceived behavioral controls, significantly affect the intensity of switching to green products in a Muslim. The implication of this finding is that a person's shifting intensity can be influenced by the religiosity side that also affects the attitude towards behavior so that the more religiosity increases the intensity of a person's switching. The results of this study are also expected to strengthen the government's preference for more green products that pay attention to environment, social, and governance."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
<<   1 2 3 4 5 6 7 8 9 10   >>