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"Penelitian ini menganalisis pengaruh strategi cross-channel consistency pada merek Make Over terhadap brand loyalty melalui brand trust dan consumer satisfaction, dengan showrooming dan webrooming motivation sebagai variabel moderasi pada konsumen Gen Z dan Millenial di Indonesia. Penelitian ini menggunakan desain penelitian konklusif dan pendekatan kuantitatif dengan data yang berasal dari 346 responden yang dikumpulkan melalui survei online dan diolah menggunakan SmartPLS 4. Hasil analisis menunjukkan bahwa 4 dimensi cross-channel consistency berpengaruh positif terhadap brand trust, yang kemudian turut berpengaruh pada consumer satisfaction dan brand loyalty. Penelitian ini juga mengungkapkan showrooming dan webrooming motivation memiliki peran moderasi yang berbeda terhadap hampir seluruh hubungan tersebut, dengan product consistency sebagai pengecualian. Hasil analisis penelitian ini diharapkan dapat memberikan wawasan dan arahan bagi pelaku bisnis kosmetik di Indonesia.

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This study examines the impact of cross-channel consistency strategy on the Make Over brand’s brand loyalty through brand trust and consumer satisfaction, with the moderating role of showrooming and webrooming motivation on Gen Z and Millennial consumers in Indonesia. This study uses a conclusive research design with a quantitative approach, with data collected from 346 respondents through an online survey and further analyzed using SmartPLS 4. The analysis results showed that the 4 dimensions of crosschannel consistency positively affect brand trust, which in turn influences consumer satisfaction and brand loyalty. This study also reveals that showrooming and webrooming motivation have different moderating roles in almost all of these relationships, with product consistency being the exception. The findings of this study are expected to provide insights and guidance for cosmetic business actors in Indonesia."

"Tujuan penelitian ini adalah untuk mengetahui apakah brand experience dapat memprediksi brand loyalty melalui brand trust pada konsumen lansia. Penelitian ini merupakan penelitian cross sectional yang melibatkan 390 konsumen lansia yang mengisi kuesioner. Hasil analisis mediasi menunjukkan bahwa brand experience secara signifikan memprediksi brand loyalty, baik tanpa maupun melalui peran brand trust partial mediation . Dengan demikian dapat disimpulkan bahwa brand trust berperan secara sigifikan dalam memprediksi hubungan antara brand experience terhadap brand loyalty. Hal ini berarti konsumen lansia lebih menganggap pengalaman menggunakan produk dapat meningkatkan loyalitas mereka terhadap produk tersebut.

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The aim of this study is to examine if brand experience could predicted older adult consumers rsquo loyalty towards a brand through brand trust. This cross sectional study involved 390 older adult consumers of a mineral water who filled in a set of self report questionnaire. Mediation analysis suggested that brand experience was significantly predicting brand loyalty, either directly or indirectly, suggesting partial mediation. This result then implied that experience using a brand was enough to keep older adult consumers rsquo loyalty on that brand."

"Dalam kondisi persaingan usaha yang semakin ketat di Indonesia, merek semakin terpilih sebagai faktor kunci dari seleksi pelanggan. Kesetiaan pelanggan dengan merek harus diperkuat oleh perusahaan. Konsep kepuasan dan loyalitas konsumen merupakan dua konsep yang saling berkaitan dan sangat penting bagi perusahaan. Berbagai macam strategi dilakukan oleh perusahaan untuk mewujudkan dua hal tersebut. Penelitian ini bertujuan untuk menganalisa pengaruh brand personality, brand experience, brand trust, brand love dan nostalgia terhadap consumer brand loyalty dengan menggunakan studi kasus minyak kayu putih Cap Lang dan Blue Band. Sampel penelitian ini adalah yang mengetahui minyak kayu putih Cap Lang dan Blue Band sejak masa kecil dan menggunakan produk minyak kayu putih Cap Lang sebagai obatan pribadinya dan Blue Band sebagai margarin yang digunakannya sampai saat ini. Data diolah dengan menggunakan metode Structural Equation Modelling. Hasil penelitian menunjukkan bahwa brand personality, brand experience dan brand trust memiliki pengaruh positif terhadap satisfaction. Kemudian, brand personality, brand experience, brand trust, brand love dan satisfaction memiliki pengaruh positif terhadap brand loyalty. Sedangkan, nostalgia tidak memiliki pengaruh positif terhadap brand loyalty.

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In the increasingly fierce business competition conditions in Indonesia, the brand is increasingly selected as a key factor of customer selection. Customer loyalty to the brand must be reinforced by the company. The concept of customer satisfaction and loyalty are two interrelated concepts and very important for the company. Various strategies are done by the company to realize these two things. This study aims to analyze the impact of brand personality, brand experience, brand trust, brand love and nostalgia on consumer brand loyalty by using the case study of eucalyptus oil Cap Lang and Blue Band. The samples of this study are those that know the eucalyptus oil Cap Lang and Blue Band since childhood and use the eucalyptus oil Cap Lang products as his personal medicines and Blue Band as the margarine he uses to date. Data is processed by using Structural Equation Modeling method. The results show that brand personality, brand experience and brand trust have a positive impact on satisfaction. Then, brand personality, brand experience, brand trust, brand love and satisfaction have a positive impact on brand loyalty. Meanwhile, nostalgia has no positive impact on brand loyalty."

"Fokus dari penelitian ini adalah untuk menganalisis pengaruh pengalaman merek, kepercayaan merek, dan kepuasan konsumen terhadap loyalitas merek Citilink di Bandara Seokarno Hatta. Penelitian ini adalah penelitian kuantitatif dengan pendekatan yang dilakukan dengan penyebaran kuesioner offline kepada 100 dari 18 sampai 64 tahun responden di Bandara Soekarno Hatta yang setidaknya dua kali memilih Citilink sebagai pilihan penerbangan mereka. Teknik analisis yang digunakan dalam penelitian ini untuk analisis inferensi deskriptif dan statistik adalah perangkat lunak SPSS versi 25 untuk Sistem Operasi Windows. Dalam penelitian ini, hasilnya menunjukkan bahwa Brand Experience, Brand Truts, dan kepuasan konsumen berpengaruh positif terhadap Brand Loyalty. Brand Experience juga memiliki efek positif terhadap Kepercayaan Merek dan Kepuasan Konsumen yang membuat kedua variabel tersebut valid untuk digunakan sebagai variabel mediasi untuk efek tidak langsung dari Brand Experience terhadap Loyalitas Merek. Meskipun semua faktor memiliki pengaruh terhadap Loyalitas Merek, faktor yang memiliki pengaruh terbesar adalah Kepercayaan Merek. Ini menunjukkan bahwa perasaan aman dan keyakinan bahwa konsumen memiliki efek terbesar dalam membuat mereka loyal kepada Citilink. Ini juga menunjukkan bahwa pengalaman sensorik, perilaku, afektif, intelektual dan kepuasan layanan yang diberikan tidak cukup kuat untuk membuat konsumen loyal terhadap merek ini. Rekomendasi untuk penelitian ini adalah bahwa penelitian lebih lanjut perlu dilakukan untuk menjaga alasan mengapa pengalaman merek tidak cukup untuk membuat konsumen loyal melalui kepercayaan yang mereka miliki, sehingga kepercayaan hanya memiliki efek yang lebih besar daripada menjadi variabel mediasi.

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The focus of this research is to analyze the influence of brand experience, brand trust, and customer satisfaction on Citilink brand loyalty at Seokarno Hatta Airport. This research is a quantitative study with an approach carried out by distributing offline questionnaires to 100 of 18 to 64 years of respondents at Soekarno Hatta Airport who at least twice chose Citilink as their flight choice. The analysis technique used in this study for the analysis of descriptive and statistical inference is SPSS software version 25 for the Windows Operating System. In this study, the results show that Brand Experience, Brand Truts, and customer satisfaction have a positive effect on Brand Loyalty. Brand Experience also has a positive effect on Brand Trust and Consumer Satisfaction which makes these two variables valid for use as mediating variables for the indirect effect of Brand Experience on Brand Loyalty. Although all factors have an influence on Brand Loyalty, the factor that has the biggest influence is Brand Trust. This shows that the feeling of security and the belief that consumers have the greatest effect in making them loyal to Citilink. It also shows that the sensory experience, behavior, affective, intellectual and service satisfaction provided is not strong enough to make consumers loyal to this brand. The recommendation for this research is that further research needs to be done to safeguard the reasons why brand experience is not enough to make consumers loyal through the trust they have, so trust only has a greater effect than being a mediating variable."

"Tujuan penelitian ini adalah untuk melihat sikap responden terhadap Starbucks sebagai suatu green brand yang berujung kepada perilaku loyalitas. Starbucks dijadikan studi kasus utama penelitian ini dengan alasan karena Starbucks merupakan salah satu brand coffeeshop yang paling gencar melakukan green movement. Penelitian ini menargetkan konsumen Starbucks yang tergolong loyal dan berdomisili di daerah Jabodetabek, dengan jumlah responden mencapai 391 orang. Penelitian ini menggunakan berbagai macam variabel untuk diteliti, seperti utilitarian environmental benefits, warm glow benefits, dan green transparency sebagai tiga variabel independen utama yang memiliki pengaruh terhadap green perceived value konsumen, yang kemudian berdampak pada self-brand connection dan berujung pada brand loyalty. Metode yang digunakan dalam penelitian ini adalah structural equation modeling agar dapat mengukur pengaruh hubungan variabel penelitian secara simultan. Setelah penelitian dilakukan, hasil menunjukkan bahwa ketiga variabel independen utama mempengaruhi green perceived value yang juga berperan sebagai mediasi antara ketiga variabel independen dengan brand loyalty melalui variabel self-brand connection.

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The purpose of this study is to observe how respondent rsquo s attitude towards Starbucks as a green brand, and how it later influences their loyalty behaviors. This study focuses on Starbucks because it is one of the leading coffeeshop in terms of green movement and initiatives. This study targets Starbucks consumers who are considered loyal to the brand and who reside in Jabodetabek, with the total number of respondents up to 391.

There are various variables that are used in this study, such as utilitarian environmental benefits, warm glow benefits, and green transparency as the main independent variables which are considered to have an effect on green perceived value, which later on also influences self brand connection of Starbucks consumers , and ultimately affects the brand loyalty of their consumers.

This study uses structural equation modeling as its main methodology, as it is able to calculate the significance of every relationship simultaneously. This study results in the first three independent variables significantly affected green perceived value, in which it is also found to affect brand loyalty through self brand connection."

"Penelitian ini bertujuan menganalisis bagaimana pengaruh Brand Experience terhubung dengan Brand Loyalty melalui peran dari Service Quality, Brand Satisfaction, dan Brand Trust pada pengguna Telkomsel di Kota Depok. Di tengah persaingan industri telekomunikasi yang ketat, kemampuan membangun brand experience yang superior menjadi krusial untuk mempertahankan loyalitas pelanggan. Kinerja variabel-variabel penelitian ini diukur berdasarkan persepsi dan respons konsumen yang dikumpulkan melalui kuesioner. Peneliti menggunakan teknik purposive sampling untuk mengumpulkan data dari sampel sebanyak 107 responden pengguna Telkomsel di Kota Depok yang memenuhi kriteria. Model yang digunakan adalah analisis kuantitatif dengan pendekatan Partial Least Square - Structural Equation Modelling (PLS-SEM) untuk menguji sembilan hipotesis hubungan antar variabel dalam model penelitian. penelitian ini menemukan bahwa pengaruh Brand Experience terhadap Brand Loyalty bersifat tidak langsung. Hasil analisis menunjukkan bahwa Brand Experience secara positif dan signifikan memengaruhi Service Quality dan Brand Trust. Selanjutnya, Service Quality membangun Brand Trust, yang kemudian meningkatkan Brand Satisfaction, di mana kepuasan ini menjadi prediktor terkuat bagi Brand Loyalty. Temuan penting lainnya adalah tidak ditemukannya pengaruh langsung yang signifikan dari Brand Trust terhadap Brand Loyalty, serta dari Brand Experience terhadap Brand Satisfaction dan Brand Loyalty, yang mengonfirmasi bahwa loyalitas dibangun secara bertahap melalui serangkaian hubungan tersebut.

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This research aims to analyze how Brand Experience is connected to Brand Loyalty through the roles of Service Quality, Brand Satisfaction, and Brand Trust among Telkomsel users in the city of Depok. Amidst the tight competition in the telecommunications industry, the ability to build a superior brand experience becomes crucial for maintaining customer loyalty. The performance of these research variables was measured based on consumer perceptions and responses collected through questionnaires. The researcher used a purposive sampling technique to gather data from a sample of 107 respondents who are Telkomsel users in Depok and meet the criteria. The model employed is a quantitative analysis with a Partial Least Square - Structural Equation Modeling (PLS-SEM) approach to test nine hypotheses regarding the relationships between variables in the research model. This study found that the influence of Brand Experience on Brand Loyalty is indirect. The analysis results indicate that Brand Experience positively and significantly affects Service Quality and Brand Trust. Subsequently, Service Quality builds Brand Trust, which in turn enhances Brand Satisfaction, where this satisfaction becomes the strongest predictor of Brand Loyalty. Other important findings are the absence of a significant direct influence from Brand Trust on Brand Loyalty, as well as from Brand Experience on Brand Satisfaction and Brand Loyalty, which confirms that loyalty is built gradually through this series of relationships."

"Kecocokan seorang konsumen dengan suatu merek dapat mendorong keterikatan konsumen dengan merek tersebut, yang kemudian mengarahkan pada beberapa perilaku konsumen. Skripsi ini membahas tentang peran dari ideal self-congruence terhadap emotional brand attachment, compulsive buying, brand loyalty, dan external trash-talking. Selanjutnya, skripsi ini juga membahas peran dari emotional brand attachment terhadap beberapa perilaku konsumen yang terdiri dari compulsive buying, brand loyalty, dan external trash-talking dengan objek penelitian pada produk-produk fashion.Penelitian ini menggunakan desain penelitian conclusive-descriptive dan single-cross sectional. Kriteria responden adalah pria dan wanita dengan usia 17 tahun ke atas yang memiliki satu atau beberapa merek fashion favorit dan pernah melakukan pembelian produk dari merek favoritnya dalam satu tahun terakhir. Kuesioner disebarkan melalui google form, dengan total 208 responden yang didapatkan, dan pengolahan datanya dilakukan dengan Structural Equation Modeling (SEM) menggunakan software Lisrel 8.51.Hasil penelitian menunjukkan bahwa ideal self-congruence mempengaruhi emotional brand attachment dan brand loyalty, tetapi tidak mempengaruhi compulsive buying dan external trash-talking secara langsung. Selain itu, dari hasil penelitian juga didapatkan bahwa emotional brand attachment berpengaruh positif terhadap compulsive buying, brand loyalty, dan external trash-talking.

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The congruence of a consumer with a brand can encourage consumers engagement with the brand, which then leads to some consumer behavior. This study discusses the role of ideal self-congruence on emotional brand attachment, brand loyalty, compulsive buying, and external trash-talking. Furthermore, this study also discusses the role of emotional brand attachment on several consumer behaviors such as compulsive buying, brand loyalty, and external trash-talking with fashion products as the object of research.

This study used conclusive-descriptive and single-cross sectional research designs. The criteria of respondents were men and women aged 17 years and over who has one or several favorite fashion brands and had purchased products from their favorite brands in the past year. The questionnaire was distributed through google form, with a total of 208 respondents obtained, and the data processing was done by using Structural Equation Modeling (SEM) with Lisrel 8.51 software.

The results showed that ideal self-congruence affects emotional brand attachments and brand loyalty but does not directly affect compulsive buying and external trash-talking. In addition, the study also found that emotional brand attachment has a positive effect on compulsive buying, brand loyalty, and external trash-talking."

"Pariwisata merupakan salah satu hal yang sangat penting bagi pemasukan negara. Sejalan dengan hal tersebut, loyalitas wisatawan dalam kaitannya dengan mengunjungi kembali suatu destinasi wisata menjadi salah satu hal yang penting. Hal tersebut selanjutnya juga dipengaruhi oleh rasa cinta, hormat, dan puas akan pengalaman yang dimiliki. Demikian pula dengan destinasi wisata sejarah dan budaya di Daerah Istimewa Yogyakarta. Oleh sebab itu, penelitian ini bertujuan untuk menganalisis pengaruh tourism experience, lovemarks, dan brand satisfaction terhadap brand loyalty wisatawan DKI Jakarta yang pernah mengunjungi destinasi wisata berbasis sejarah dan budaya di Daerah Istimewa Yogyakarta. Penelitian ini berjenis eksplanatif dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 120 orang yang diperoleh melalui kuesioner online dengan metode non probabilita. Hasil penelitian menyatakan bahwa terdapat pengaruh antara tourism experience dan lovemarks, lovemarks dan brand satisfaction, lovemarks dan brand loyalty, serta brand satisfaction dan brand loyalty. Berdasarkan hasil penelitian tersebut, dapat disimpulkan bahwa tourism experience, lovemarks, dan brand satisfaction dapat mempengaruhi brand loyalty.

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Tourism is one of the most important things for state income. In line with this, tourist loyalty in relation to revisiting a tourist destination is one of the important things. This is then also influenced by a sense of love, respect, and satisfaction with the experience they have. Likewise with historical and cultural tourist destinations in the Special Region of Yogyakarta. Therefore, this research aims to analyze the effect of tourism experience, lovemarks, and brand satisfaction on brand loyalty for DKI Jakarta tourists who visit historical and cultural-based tourist destination in Special Region of Yogyakarta. This research is an explanatory type with a quantitative approach. A total of 120 samples were obtained by using an online questionnaire which was taken using a nonprobability method. The results showed that tourism experience had a direct effect on lovemarks; lovemarks has direct effect on brand satisfaction; lovemarks has direct effect on brand loyalty; and brand satisfaction has effect on brand loyalty. Based on the results of this study, it can be concluded tourism experience, lovemarks, and brand satisfaction on brand loyalty for DKI Jakarta tourists who visit historical and cultural-based tourist destination in Special Region of Yogyakarta."

"Seiring berjalannya waktu, persaingan antara perusahaan transportasi online di Indonesia semakin sengit. Perusahaan saling berlomba dalam meningkatkan keterikatan merek kepada konsumen untuk mendapatkan keuntungan yang lebih tinggi. Penelitian ini bertujuan untuk memahami bahwa brand attachment tidak hanya mempengaruhi perilaku positif (brand loyalty) saja, tetapi juga perilaku negatif (oppositional brand loyalty), seperti trash-talking, schadenfreude, dan anti-brand actions pada industri ride-hailing di Indonesia, seperti Go-Jek dan Grab. Metode purposive sampling digunakan untuk penelitian ini dengan 357 responden dan dianalisis menggunakan structural equation modeling (SEM).Temuan dari penelitian ini mengungkapkan bahwa brand attachment memiliki pengaruh terhadap brand loyalty, trash-talking, dan anti-brand actions namun tidak pada schadenfreude. Selanjutnya, variabel moderasi attachment anxiety meningkatkan hubungan antara brand attachment dengan trash-talking dan anti-brand actions sedangkan attachment avoidance tidak memoderasi hubungan tersebut. Implikasi manajerial serta rekomendasi untuk penelitian lebih lanjut dibahas dalam penelitian ini.

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Over time, competition between online transportation companies in Indonesia is increasingly fierce. Companies compete with each other to increase brand attachment to consumers to get higher profits. This study aims to understand that brand attachment not only affects positive behavior (brand loyalty), but also negative behavior (oppositional brand loyalty), such as trash talking, schadenfreude, and anti-brand actions in the ride-hailing industry in Indonesia, such as Go-Jek and Grab. The purposive sampling method was used for this study with 357 respondents and analyzed using structural equation modeling (SEM).

The findings of this study reveal that brand attachments have an influence on brand loyalty, trash-talking, and anti-brand actions but not on schadenfreude. Furthermore, the attachment anxiety moderation variable increases the relationship between brand attachment and trash-talking and anti-brand actions while attachment avoidance does not moderate the relationship. Managerial implications and recommendations for further research are discussed in this study."

"Dengan meningkatnya jumlah ritel di Indonesia, pasar modern dituntut memiliki keunggulan kompetitif untuk dapat bersaing. Pop-up store experience menjadi salah satu strategi marketing yang ditujukan untuk meningkatkan willingness to pay dan brand loyalty konsumen. Willingness to pay dan brand loyalty tidak hanya dipengaruhi oleh pop-up store experience, namun juga oleh perceived uniqueness, scarcity, dan hedonic shopping value yang merupakan karakteristik dari pop-up store experience. Penelitian ditujukan untuk menganalisis pengaruh pop-up store experience terhadap willingness to pay dan brand loyalty konsumen dengan mempertimbangkan perceived uniqueness, scarcity, dan hedonic shopping value. Sampel penelitian ini adalah penduduk Jabodetabek yang termasuk dalam usia angkatan kerja dan mengetahui adanya jenis toko berupa pop-up store. Data diolah menggunakan metode Structural Equation Modelling (SEM). Penelitian ini membuktikan pengaruh yang signifikan antara pop-up store experience dengan perceived uniqueness, scarcity, hedonic shopping value, dan willingness to pay secara langsung maupun tidak langsung. Penelitian ini tidak menemukan adanya pengaruh signifikan dari pop-up store experience terhadap brand loyalty secara langsung, kecuali variabel tersebut dimediasi oleh perceived uniqueness, scarcity, dan hedonic shopping value.

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As the number of retailers in Indonesia increases, modern markets are demanded to have competitive advantages to be able to compete. Based on this condition, pop-up store experience become one of the marketing strategies that is aimed to increase consumers willingness to pay and brand loyalty. Consumers willingness to pay and brand loyalty does not just affect by pop-up store experience, but also with perceived uniqueness, scarcity, and hedonic shopping value which is also the characteristics of pop-up store experience. Therefore, this study aims to see the effect of pop-up store experience on consumers willingness to pay and brand loyalty with the consideration of perceived uniqueness, scarcity, and hedonic shopping value. Respondents of this study are Indonesian citizen who live in Jabodetabek, in the age of working labor, and have heardabout pop-up store before. This research is using Structural Equation Modeling (SEM) to process the data. The findings suggest factors that affected by pop-up store experience both directly and indirectly are perceived uniqueness, scarcity, hedonic shopping value, and willingness to pay. This study does not find any direct effect from pop-up store experience on brand loyalty, unless this variable is mediated by perceived uniqueness, scarcity, and hedonic shopping value."