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"Persaingan informasi dalam aktivitas promosi menjadi semakin jelas wujudnya serta semakin tipis batasannya. Teori dan praktek yang terjadi di sektor informasi terbukti dapat berjalan seiring dengan perkembangan teknologi. Efektivitas sarana promosi diukur sama-sama dengan perangkat instrumen yang sama. Penunjukkan responden sebanyak 90 yang termasuk konsumen potensial dari FPDSavills. Penunjukkan sampel didasarkan pada metode acak bertujuan dengan dasar pertimbangan segi kepraktisan dan kendala waktu yang ada. Untuk menganalisa kebijakan bauran promosi di FPDSavills dan proses pelayanan jasa pemasaran Apartemen Plaza Senayan terhadap Brand Awareness konsumen, dipakai metode deskriptif dan korelasional dengan regresi sederhana, korelasi sederhana dan berganda. Dari hasil penelitian didapat bahwa secara deskriptif bauran promosi dan pelayanan ada pengaruh terhadap brand awareness. Dengan metode korelasi didapat koefisien korelasi dari bauran promosi lebih rendah dari koefisien korelasi dari variabel pelayanan. 1.2 (koefisien determinasi) menyarankan bahwa semakin tinggi koefisien determinasi berarti total variance dari variabel dependent dapat dijelaskan dan variabel independent menjelaskan adanya proporsi yang tinggi pada variabel dependent. Dengan analisa teknik regresi sederhana, maka pelayanan memberikan kontribusi yang besar dibandingkan dengan bauran promosi terhadap brand awareness. Lebih lanjut, bauran promosi dan pelayanan mempunyai pengaruh yang positif dan signifikan terhadap brand awareness konsumen in Apartemen Plaza Senayan. Bauran promosi dan pelayanan juga mempunyai pengaruh positif dan signifikan terhadap brand awareness dengan menggunakan uji signifikansi dan didapat bahwa ada pengaruh positif dan signifikan dari semua variabel terhadap variabel dependent, dengan demikian hipotesis bahwa Bauran Promosi dan Pelayanan mempunyai pengaruh positif terhadap Brand Awareness konsumen dapat diterima. Dengan demikian, berdasarkan penelitian ini, bauran promosi harus lebih ditingkatkan lagi, kualitas pelayanan dapat juga ditingkatkan lagi untuk membuat konsumen puas dan lebih menarik serta secara komprehensif.

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The Influence of Promotional Mix and Service toward Brand Awareness (Case Study Marketing Service in Plaza Senayan Apartment)Information competitions in promotional activities become very clear and no more compromises in its limit. What was happened in theory and practice, in information sector, they flow together with the technology development. The effectiveness of promotion tools are all reflected and measured with same instrument tools. The chosen respondent of 90 people which include the potential consumer from FPDSavills. The appointed sample is based on random sampling which aim to considerate the effectiveness and the time efficiency.

In order to analyze the promotional mix in FPDSavills and the marketing service process in Plaza Senayan Apartment toward consumer's Brand Awareness, descriptive method is used and correlation with simple regression, simple and multiple correlation .

The final result of this research, descriptively, promotional mix and service have influence toward brand awareness. With correlation method, the elation coefficient of promotional mix is lower than correlation coefficient of service. r2 suggest that the higher coefficient determination means that total variance of dependent variable explained and Independent variables explain high proportion of variance within the dependent variable. With simple regression technique, promotional mix and service, give positive contribution and significance to brand awareness. Furthermore, promotional mix and service have positive influence toward consumer's brand awareness in Plaza Senayan Apartment.

Promotional mix and service also have positive influence and significance to consumer's brand awareness using significance test and that there is positive influence and significance from all variable toward dependent variable, therefore the hypothesis can be accepted. Furthermore, based on this research promotional mix should be advanced, service quality can be more upgrade to satisfy and make consumer more attracted comprehensively."

"Tugas akhir ini membahas implementasi event Yahoo Messenger Jenis penelitian menggunakan kualitatif deskriptif dengan metode studi kasus pengumpulan data didapatkan dengan teknik interaktif dan noninteraktif Kesimpulan menunjukan implementasi event terorganisir dengan baik Event dapat menciptakan brand awareness pada Yahoo Indonesia khususnya Yahoo Messenger Kesimpulan juga menunjukan beberapa hambatan yaitu bagaimana menarik pengunjung untuk datang bagaimana membuat mekanisme download gangguan koneksi internet dan pengunjung tidak membawa device yang memadai Kesimpulan menunjukan solusi dari hambatan tersebut yaitu melibatkan artis menyediakan hadiah mekanisme download yang mudah menyiapkan modem untuk koneksi internet dan tim mengajarkan cara download pada pengunjung yang tidak bawa device memadai.

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This research focuses on event marketing rsquo s implementation by Yahoo Type of this research is descriptive qualitative using case study method while the data collection obtained by interactive and non interactive technique The result shown the event was conducted with well organized This event also succeeded in created brand awareness It stated there were several constraints which were how to attract the audience to come how to make a mechanism for download internet connection interference and no compatible device carried by audiences The last result shown the solution which were involved artists provided presents setting an easy mechanism for download prepared an adequate modem and team taught how to download "

"[Analisis Situasi 1.Selama 5 tahun berdiri, Leo Club Jakarta Cosmoteens (LJCT) masih kurang dikenal oleh khalayak sasarannya (masyarakat Jakarta usia 18-23 tahun)2. Kegiatan yang diusung LJCT saat ini cenderung pengumpulan donasi yang sifatnya jangka pendek, bukan pemberdayaan yang bisa bersifat jangka panjang3.Di sisi lain, tingkat kebakaran di Jakarta merupakan kasus bencana tertinggi. Namun pemahaman masyarakat terhadap penanganan bencana rendah.4. Perlunya edukasi dan sosialisasi bagi masyarakat yang tinggal di daerah rawan bencana kebakaran di Jakarta tentang pencegahan dan penaggulangan kebakaranPernyataan MasalahBagaimana LJCT bisa lebih dikenal masyarakat dan disaat yang bersamaan dapat mengedukasi masyarakat yang tinggal di wilayah rawan bencana kebakaran tentang pencegahan dan penanggulangan bencana kebakaran?SolusiMembuat program special event: 1. Training of Trainers: ROAR! Leo JKT #fightJKTfire 2. Training: KE.LA.KAR – Kenal. Lawan. Kebakaran. 3. Festival: Cosmo Day: Jakarta Free Fire Festival 4. Publikasi melalui twitter, poster, flyer, umbul- umbul dan rilis kepada media masaTujuan ProgramTujuan Program TOT: 1. Mengedukasi peserta TOT (36 anggota dari 9 Loe Club di Leo Distrik 307 A1 yang berada di Jakarta) perihal bencana kebakaran 2. Mempersiapkan para peserta TOT sebagai trainer tentang bencana kebakaran kepada khalayak sasaran yang tinggal di wilayah rawan bencana kebakaranTujuan Program Training: 1. Mengedukasi khalayak sasaran yang tinggal di wilayah rawan bencana kebakaran perihal bencana kebakaran 2. Menjadikan khalayak sasaran yang tinggal di wilayah rawan bencana kebakaran menjadi tanggap terhadap bencana kebakaran 3. Sarana penyaluran semangat melayani masyarakat sebagai nilai yang sangat dijunjung oleh Leo ClubTujuan Program Festival: 1. Membentuk brand awareness kepada khalayak yang lebih luas terhadap LJCT sebagai oraganisasi pelayananmasyarakat yang peduli dengan isu bencana di Jakarta 2. Menjadi pembaharuan bagi LJCT dalam mengadakan special event dengan bentuk berbeda dari biasanya (bukan mengumpulkan dana sumbangan, melainkan mengedukasi khalayak.) 3. Menutup rangkaian program special event pemberdayaan khalayak perihal bencana kebakaran di Jakarta.Khalayak SasaranKhalayak sasaran (bagi program TOT) 1. Empat orang perwakilan dari sembilan Leo Club dari Leo Distrik 307 A1 yang berada di Jakarta 2. Laki-laki dan perempuan usia18-23 tahun 3. SES A-B 4. Berdomisili di JakartaKhalayak sasaran (bagi program training) : 1. 180 orang taruna remaja di sembilan wilayah rawan bencana kebakaran di Jakarta 2. Laki-laki dan perempuan usia 15-22 tahun 3. SES C-DKhalayak Sekunder: 1. Masyarakat Jakarta 2. Laki-laki dan perempuan usia 15-25 tahun 3. SES A-DPesan Kunci1. LJCT sadar akan rawannya bencana kebakaran yang terjadi di Jakarta2. LJCT peduli pada upaya edukasi perihal bencana kebakaran terhadap khalayak yang tinggal di wilayah rawan bencana kebakaranJadwal ProgramJuli-Desember 2014Tempat PelaksanaanTOT: Erema Village, Cisarua, Puncak. Training: Kantor kelurahan masing-masing wilayah Festival: Kawasan Kota TuaKerangka EvaluasiTahap evaluasi dilakukan untuk mengukur keberhasilan suatu program yang sudah dijalankan dengan metode pengamatan langsung dan survei.Total AnggaranRp. 243.681.000,-;Situation Analysis1. During the 5 years of existence, Leo Club Jakarta Cosmo Teens (LJCT) still unknown by their target audience (people aged 18-23 years old live in Jakarta)2. LJCT tend to present short term activity such as fundraising events, not long term activity such as empowering events3. In the other side, fire disaster is the highest case occured in Jakarta4. Necessity of education and socialization for people in Jakarta on fire in JakartaProblem StatementHow to make LJCT known by their public and in the same time educate public who lived in disaster-proned areas of fireSolutionMaking special events: 1. Training of Trainers: ROAR! Leo JKT #fightJKTfire 2. Training: KE.LA.KAR – Kenal. Lawan. Kebakaran. 3. Festival: Cosmo Day: Jakarta Free Fire Festival 4. Twitter, poster, flyer, banner publication and alsopress release for mediaProgram GoalsFor TOT Program: 1. Educate the TOT participants (36 members from 9Loe Club in Leo District 307 A1 in Jakarta)regarding fire disaster 2. Prepare the TOT participants as trainers of firedisaster to target audiences who live in fire disaster-prone areasFor Training Program: 1. Educate target audiences who live in fire disaster-prone areas regarding fire disaster 2. Make the target audience who live in fire disaster-prone areas be responsive to the fire disaster 3. Actualizing Leo Club’s social service spiritFor Festival Program: 1. Forming brand awareness to a wider audience ofLJCT as community service based organizationsconcerned with disaster issues in Jakarta 2. Being a renewal for the LJCT performed a special event with a different shape than usual (not collecting donations of funds, but rather to educatethe audience.) 3. Concluding the public empowerment special eventprogram about fire disaster in Jakarta.Target MarketFor TOT:1. 2. 3.Four delegates from 9 Leo Clubs in Jakarta Male and Female aged 18-23 years old SES A-B4. Live in Jakarta For training:1. 180 youths from fire-prone areas Youth Club 2. Male and female aged 15-22 years old 3. SES C-DSecondary: 1. Jakarta Community 2. Male and female aged 15-25 years old 3. SES A-DKey Message1. LJCT awares of the fragility of the fire disaster that occurred in Jakarta2. LJCT concerns to do an effort to educate the public about fire disaster living in disaster-prone areas of fireProgram ScheduleJuy-December 2014Program VenueTOT: Erema Village, Cisarua, Puncak Training: 9 fire-prone villages office Festival: Kota TuaDesign of Outcome EvaluationEvaluation and review should be done to measure the effectiveness and successfulness of the program through direct observation and surveyTotal BudgetRp. 243.681.000,-;Situation Analysis1. During the 5 years of existence, Leo Club Jakarta Cosmo Teens (LJCT) still unknown by their target audience (people aged 18-23 years old live in Jakarta)2. LJCT tend to present short term activity such as fundraising events, not long term activity such as empowering events3. In the other side, fire disaster is the highest case occured in Jakarta4. Necessity of education and socialization for people in Jakarta on fire in JakartaProblem StatementHow to make LJCT known by their public and in the same time educate public who lived in disaster-proned areas of fireSolutionMaking special events: 1. Training of Trainers: ROAR! Leo JKT #fightJKTfire 2. Training: KE.LA.KAR – Kenal. Lawan. Kebakaran. 3. Festival: Cosmo Day: Jakarta Free Fire Festival 4. Twitter, poster, flyer, banner publication and alsopress release for mediaProgram GoalsFor TOT Program: 1. Educate the TOT participants (36 members from 9Loe Club in Leo District 307 A1 in Jakarta)regarding fire disaster 2. Prepare the TOT participants as trainers of firedisaster to target audiences who live in fire disaster-prone areasFor Training Program: 1. Educate target audiences who live in fire disaster-prone areas regarding fire disaster 2. Make the target audience who live in fire disaster-prone areas be responsive to the fire disaster 3. Actualizing Leo Club’s social service spiritFor Festival Program: 1. Forming brand awareness to a wider audience ofLJCT as community service based organizationsconcerned with disaster issues in Jakarta 2. Being a renewal for the LJCT performed a special event with a different shape than usual (not collecting donations of funds, but rather to educatethe audience.) 3. Concluding the public empowerment special eventprogram about fire disaster in Jakarta.Target MarketFor TOT:1. 2. 3.Four delegates from 9 Leo Clubs in Jakarta Male and Female aged 18-23 years old SES A-B4. Live in Jakarta For training:1. 180 youths from fire-prone areas Youth Club 2. Male and female aged 15-22 years old 3. SES C-DSecondary: 1. Jakarta Community 2. Male and female aged 15-25 years old 3. SES A-DKey Message1. LJCT awares of the fragility of the fire disaster that occurred in Jakarta2. LJCT concerns to do an effort to educate the public about fire disaster living in disaster-prone areas of fireProgram ScheduleJuy-December 2014Program VenueTOT: Erema Village, Cisarua, Puncak Training: 9 fire-prone villages office Festival: Kota TuaDesign of Outcome EvaluationEvaluation and review should be done to measure the effectiveness and successfulness of the program through direct observation and surveyTotal BudgetRp. 243.681.000,-, Situation Analysis1. During the 5 years of existence, Leo Club Jakarta Cosmo Teens (LJCT) still unknown by their target audience (people aged 18-23 years old live in Jakarta)2. LJCT tend to present short term activity such as fundraising events, not long term activity such as empowering events3. In the other side, fire disaster is the highest case occured in Jakarta4. Necessity of education and socialization for people in Jakarta on fire in JakartaProblem StatementHow to make LJCT known by their public and in the same time educate public who lived in disaster-proned areas of fireSolutionMaking special events: 1. Training of Trainers: ROAR! Leo JKT #fightJKTfire 2. Training: KE.LA.KAR – Kenal. Lawan. Kebakaran. 3. Festival: Cosmo Day: Jakarta Free Fire Festival 4. Twitter, poster, flyer, banner publication and alsopress release for mediaProgram GoalsFor TOT Program: 1. Educate the TOT participants (36 members from 9Loe Club in Leo District 307 A1 in Jakarta)regarding fire disaster 2. Prepare the TOT participants as trainers of firedisaster to target audiences who live in fire disaster-prone areasFor Training Program: 1. Educate target audiences who live in fire disaster-prone areas regarding fire disaster 2. Make the target audience who live in fire disaster-prone areas be responsive to the fire disaster 3. Actualizing Leo Club’s social service spiritFor Festival Program: 1. Forming brand awareness to a wider audience ofLJCT as community service based organizationsconcerned with disaster issues in Jakarta 2. Being a renewal for the LJCT performed a special event with a different shape than usual (not collecting donations of funds, but rather to educatethe audience.) 3. Concluding the public empowerment special eventprogram about fire disaster in Jakarta.Target MarketFor TOT:1. 2. 3.Four delegates from 9 Leo Clubs in Jakarta Male and Female aged 18-23 years old SES A-B4. Live in Jakarta For training:1. 180 youths from fire-prone areas Youth Club 2. Male and female aged 15-22 years old 3. SES C-DSecondary: 1. Jakarta Community 2. Male and female aged 15-25 years old 3. SES A-DKey Message1. LJCT awares of the fragility of the fire disaster that occurred in Jakarta2. LJCT concerns to do an effort to educate the public about fire disaster living in disaster-prone areas of fireProgram ScheduleJuy-December 2014Program VenueTOT: Erema Village, Cisarua, Puncak Training: 9 fire-prone villages office Festival: Kota TuaDesign of Outcome EvaluationEvaluation and review should be done to measure the effectiveness and successfulness of the program through direct observation and surveyTotal BudgetRp. 243.681.000,-]"

"ABSTRAKTesis ini membahas tentang upaya membangun suatu kesadaran merek pada Usaha Mikro Kecil dan Menengah (UMKM) Bakso 2 Nyonya yang sejalan dengan tujuan utamanya yakni agar mereknya dapat lebih dikenal di masyarakat. Bakso 2 Nyonya menggunakan strategi biaya rendah dalam operasionalnya yang membuat pembangunan kesadaran merek kepada masyarakat lebih berfokus pada hal-hal yang tidak banyak mengeluarkan biaya serta efisien. Melalui pemasaran dengan penetrasi internet, perusahaan dapat membangun kesadaran merek Bakso 2 Nyonya di segmen pasar yang ingin diraihnya.

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ABSTRACT

This thesis discusses the effort to build a brand awareness of a Micro Small and Medium Enterprises (MSME) Bakso 2 Nyonya with a main goal that the brand will be better known in the community. Bakso 2 Nyonya is using low cost strategies in its operations that make building brand awareness to the community is more focused on things that do not spend a lot of cost and efficiency. Through marketing with internet penetration, the company can build brand awareness in its market segment."

"Tujuan penulisan pada jurnal ini adalah untuk membahas mengenai strategi komunikasi yang dilakukan oleh perusahaan GO-JEK dalam melakukan branding pada produk dan perusahaannya untuk membangun brand awareness di masyarakat yang dilakukan melalui media sosial. Membangun brand awareness termasuk sebagai salah satu faktor yang bisa mempengaruhi publik dalam pengambilan keputusan terhadap suatu produk. Kesuksesan yang diraih GO-JEK sebagai perusahaan yang masih dihitung baru juga dipengaruhi dari tingkat brand awareness yang tinggi dari publiknya.

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The purpose of writing this article is to discuss the communication strategy undertaken by the company GO-JEK in conducting its branding on the product and the company to create ?brand awareness? for public through social media. Creating ?brand awareness? is one of the factors that could influence the public in decision making of a new product. The success that the GO-JEK achieved as a new company is influenced by high level of ?brand awareness? in public."

"Perkembangan bisnis startup digital khususnya pada bidang jasa transportasi roda dua mulai marak diawal tahun hingga pertengahan 2015, muncul nya ­nama-nama baru menuntut perusahaan untuk saling bersaing dalam target market yang sama. Salah satu dari perusahaan start up digital tersebut adalah Gojek, yang baru saja mengembangkan aplikasi mereka diawal tahun 2015. Tujuan dari makalah ini adalah membahas secara detil mengenai peneranapan dan dampak dari penggunaan taktik word of mouth dalam meningkatkan brand awareness Gojek. Metode yang digunakan adaah studi literatur dari penelitiansebelumnya dan pengamatan media sosial Gojek dan konsumen. Berdasarkan hasil studi dan pengamatan, cara yang digunakan Gojek untuk menciptakan word of mouth mengenai brand nya adalah melalui: (1) memberikan jasa yang optimal kepada masyarakat, (2) menggunakan driver sebagai intermediaries dan (3) pendekatan emosional antara driver dan konsumen. Dari ketiga cara tersebut, brand Gojek menjadi semakin dikenal masyarakat yang berdampak pada peningkatan brand awareness serta sales atau penjualan jasa Gojek secara tidak langsung. Makalah ini akan menjelaskan mengenai fenomena word of mouth Gojek dalam peningkatan terhadap brand awareness perusahaan.

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The growth of digital startup business particularly in two wheeled transportation are getting popular in the beginning and mid of 2015, new name are emerging and sued their own company to compete with competitor. Gojek is one the digital start up business that has started their own application in the beginning of 2015. The purpose of this paper is to examine the utilization of word of mouth tactic to increase brand awareness Gojek. This paper was analyze by literature methods and observing both of Gojek and consumer?s social media. Based on this analysis, it was found that there were some methods that Gojek has used to create word of mouth about their brands, they were: (1) giving the most optimal service to public, (2) using driver as intermediaries and (3) using emotional approach between the driver and consumer. From the three methods mentioned before, Gojek is getting to be more recognized by public which impact to the increase of brand awareness and Gojek service?s sales indirectly."

"Penelitian ini membahas pengaruh brand awareness, perceived quality dan brand association yang dimediasi oleh brand attitude terhadap brand loyalty. Dalam penelitian ini brand awareness, perceived quality dan brand association dikategorikan ke dalam perceptual dimension; sedangkan brand loyalty dikategorikan ke dalam behavior dimension. Hasil penelitian menunjukan bahwa brand awareness dan brand association melalui mediasi brand attitude memberikan pengaruh siginifikan terhadap brand loyalty. Selanjutnya, pada penelitian ini brand attitude dimodifikasi menjadi variabel moderasi.Hasil penelitian menunjukan bahwa brand attitude memberikan efek penguatan hubungan antara brand awareness terhadap brand loyalty dan brand association terhadap brand loyalty, meskipun pengaruh diantara variable tersebut tidak signifikan. Sehingga untuk dapat membangun brand loyalty, Surya Promild harus menitikberatkan kegiatan pemasaran yang dapat menguatkan brand awareness, brand association dan juga brand attitude.

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This study discusses the effect of brand awareness, perceived quality and brand association is mediated by brand attitude toward brand loyalty. In this research, brand awareness, perceived quality and brand association categorized into perceptual dimension; whereas brand loyalty categorized into behavior dimension. The results showed that brand awareness and brand association through mediation brand attitude provides a significant effect on brand loyalty. Furthermore, this research modifies brand attitude be moderating variables.

The results showed that brand attitude gives the effect of strengthening the relationship between brand awareness to brand loyalty and brand association to brand loyalty, although the effect was not significant among those variables. So as to be able to build brand loyalty, Surya Promild should focus marketing activities to strengthen brand awareness, brand association and brand attitude."

"Tujuan penulisan pada jurnal ini adalah untuk membahas mengenai strategi komunikasi yang dilakukan oleh perusahaan GO-JEK dalam melakukan branding pada produk dan perusahaannya untuk membangun brand awareness di masyarakat yang dilakukan melalui media sosial. Membangun brand awareness termasuk sebagai salah satu faktor yang bisa mempengaruhi publik dalam pengambilan keputusan terhadap suatu produk. Kesuksesan yang diraih GO-JEK sebagai perusahaan yang masih dihitung baru juga dipengaruhi dari tingkat brand awareness yang tinggi dari publiknya.

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The purpose of writing this article is to discuss the communication strategy undertaken by the company GO-JEK in conducting its branding on the product and the company to create "brand awareness" for public through social media. Creating "brand awareness" is one of the factors that could influence the public in decisionmaking of a new product. The success that the GO-JEK achieved as a new company is influenced by high level of "brand awareness" in public."

"Tesis ini membahas pengaruh brand equity terhadap keputusan pembelian dengan menggunakan J.Co Donuts & Coffee. Penelitian ini menggunakan descriptive research design dengan metode survey (kuesioner) yaitu yang dilakukan terhadap pelanggan J.Co Donuts & Coffee di wilayah Jakarta. Teknik sampling yang digunakan adalah nonprobability sampling yaitu menggunakan convenience sampling.Hasil dari penelitian ini menunjukkan bahwa brand awareness tidak mempengaruhi brand image, brand satisfaction, dan brand trust J.Co Donuts& Coffee. Brand awareness juga tidak mempengaruhi konsumen dalam melakukan current purchase namun brand awareness mempengaruhi future purchase. Brand image J.Co Donuts & Coffee tidak mempengaruhi current purchase tetapi mempengaruhi future purchase. Brand image J.Co Donuts & Coffee berpengaruh positif dalam terhadap brand satisfaction dan juga mempengaruhi brand trust. Brand satisfaction tidak berpengaruh positif terhadap brand attachment. Tetapi apabila brand attachment sudah dapat berpengaruh secara positif, maka pelanggan J.Co Donuts & Coffee akan memutuskan melakukan pembelian terhadap merek ini baik untuk current maupun future purchase. Current purchase yang dilakukan oleh pelanggan J.Co Donuts & Coffee akan berpengaruh positif terhadap future purchase.

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The focus of the thesis is about influences of brand equity to buying decision using J.Co Donuts & Coffee. The research is implementing descriptive research design using survey method which used to J.Co Donuts & Coffee customers in Jakarta. Non probability sampling is used as sampling technique which is convenience sampling.The result of this research shows that brand awareness has not a positive effect on J.Co Donuts & Coffee?s brand image, brand satisfaction and brand trust. Brand awareness has no positive effect on current purchase but has a positive effect on future purchase. J.Co Donuts & Coffee's brand image has no positive effect on current purchase but has a positive effect on future purchase. J.Co Donuts & Coffee's brand image has a positive effect on brand satisfaction and brand trust. Brand satisfaction has no positive effect on brand attachment. Thus, if brand attachment has already have a positive effect then J.Co Donuts & Coffee?s customer will decide to make purchases of the brand whether for current nor future. Current purchase made by J.Co Donuts & Coffee?s customer will have a positive effect on future purchase."