Hasil Pencarian  ::  Simpan CSV :: Kembali

"Dari tahun 2014, kedai kopi spesialis menjadi tren di Jakarta. Penelitian ini menggunakan teori image congruity untuk menganalisis tren meminum kopi di Jakarta. Peneliti menganalisis pengaruh dari self-congruity dan functional congruity terhadap attitude dan repurchase intention dan pengaruh moderasi dari prior-knowledge mengenai kopi. Sampel terkumpul adalah 256 pelanggan Wisang Kopi di Jakarta Selatan dan 284 pelanggan Tanamera Coffee & Roastery di Jakarta Pusat. Structural Equation Modeling digunakan dalam riset. Dari hasil statistik, functional congruity adalah pendahulu dari attitude dan repurchase intention. Functional congruity memiliki efek lebih besar dalam mempengaruhi attitude di kelompok dengan prior-knowledge rendah dibandingkan kelompok dengan prior-knowledge tinggi. ......From 2014, the specialist coffee shops are trending in Jakarta. This study used image congruity theory to analyze the coffee-drinking trend in Jakarta. The researcher analyzed the influence of self-congruity and functional congruity on attitude and repurchase intention and the moderating effect of prior-knowledge on coffee. The collected sample is 256 Wisang Kopi customers in South Jakarta and 284 Tanamera Coffee & Roastery customers in Central Jakarta. Structural Equation Modeling was used in the research. The output showed functional congruity as antecedent of attitude and repurchase intention. Functional congruity has more impact on attitude on customers that obtained low prior-knowledge."

"Salah satu topik yang banyak diteliti dalam advergames adalah mengenai kongruitas, karena kesesuaian antara dua objek dapat berpengaruh terhadap perubahan sikap terhadap objek tersebut, dimana dalam konteks advergame ini kongruitas dapat mempengaruhi sikap pemain terhadap brand yang diiklankan. Namun penelitian sebelumnya lebih banyak berfokus hanya kepada kongruitas brand-game, padahal terdapat kongruitas lain yang ada di dalam advergame seperti kongruitas self brand dan kongruitas self game. Tujuan utama penelitian ini adalah untuk meneliti dan melihat efek ketiga kongruensi tersebut dalam mempengaruhi sikap terhadap brand. Hasil penelitian ini menemukan bahwa kesesuaian antara pemain dengan brand dan kesesuaian antara pemain dengan game yang dimainkan juga memiliki peranan penting terhadap sikap pemain terhadap brand yang diiklankan. ......One of the topics examined in advergames is perceived congruity, a fit between two objects that, in this context, can affect the attitudes of game players towards the advertised brand. While prior studies were more focused only on brand game congruity, this study examines simultaneous effects of three pairs of congruities player, game, and brand in influencing attitudes towards the brand. The results of this study found that self brand congruity and self game congruity also play role in influencing players rsquo attitudes on the advertised brand."

"Kebutuhan sarana transportasi umum merupakan kebutuhan masyarakat yang terus berkembang. Brand personality memainkan peran kunci dalam psikologi merek sehingga dapat membentuk identitas merek. Konsumen cendrung mengekspresikan citra diri mereka melalui kepribadian merek dalam mendorong keputusan pembelian. Berdasarkan teori kesesuaian dan analisis dari moda transportasi dibawah Jaklingko, penelitian ini mengungkapkan berbagai peran yang dimainkan oleh kepribadian merek dalam mendorong pilihannya. Khususnya, konsumen cendrung mengekspresikan self congruity melalui dimensi brand personality yang dikenal dengan aggressiveness dan emotionality, dan simplicity dan responsibility untuk mengevaluasi seberapa konsisten functional congruity yang dirasakan konsumen. Sampel penelitian ini terdiri atas 626 pengguna aktif Jaklingko di Indonesia sebagai responden dalam penelitian ini. Hipotesis dalam penelitian ini diuji dengan structural equation modeling-partial least squares (SEM-PLS). Hasil pengujian menunjukkan bahwa semua dimensi brand personality kecuali simplicity berpengaruh positif terhadap functional congruity dan self congruity. Hasil pengujian moderasi menunjukkan bahwa traveling purpose tidak memperkuat hubungan self congruity maupun functional congruity terhadap brand attitude. Penelitian ini menawarkan perusahaan pengembang jasa transportasi pemahaman yang lebih baik tentang dimensi brand personality yang berpengaruh terhadap persepsi konsumen atau memperkuat merek perusahaan dalam fungsinya sehingga dapat meningkatkan utilitas masing-masing dimensi.......The need for public transportation is a community need that continues to grow. Brand personality plays a key role in brand psychology so that it can form brand identity. Consumers tend to express their self-image through brand personality in driving purchase decisions. Based on the theory of suitability and analysis of transportation modes under Jaklingko, this study reveals the various roles played by the brand personality in encouraging its choice. In particular, consumers tend to express self-congruity through brand personality dimensions known as aggressiveness and emotionality, and simplicity and responsibility to evaluate how consistent the functional congruity is perceived by consumers. The sample of this study consisted of 626 active users of Jaklingko in Indonesia as respondents in this study. The hypothesis in this study was tested with structural equation modeling-partial least squares (SEM-PLS). The test results show that all dimensions of brand personality except simplicity have a positive effect on functional congruity and self-congruity. The results of the moderation test show that traveling purpose does not strengthen the relationship between self-congruity and functional congruity with brand attitude. This study offers transportation service development companies a better understanding of the dimensions of brand personality that affect consumer perceptions or strengthen the company's brand in its function so as to increase the utility of each dimensi"

"ABSTRACTThis study is intended to investigate the impact of brand trust, brand affect, self-image congruity, and functional congruity toward brand loyalty of coffee shop visitors. Participants were approached conveniently in several modern coffee shops in August-September 2014 in southern Jakarta. In total, there are four hypotheses to be tested using 200 usable valid questionnaires. As a result, three hypotheses were accepted - the links between brand trust and brand loyalty, self-image congruity and functional congruity, and functional congruity and brand loyalty. This study suggests an alternative model in order to have all hypotheses significant and positive. Brand affect and self-image congruity should not be directly linked to brand loyalty concurrently. Coffee shop managements should consider brand trust and functional congruity as two important factors in maintaining brand loyalty."

"ABSTRAKTesis ini membahas destination personality Kepulauan Seribu yang dipersepsikan oleh wisatawan lokal dan menganalisis hubungan antara destination personality, self-congruity dan behavioral intentions wisatawan lokal Kepulauan Seribu. Dimensi destination personality yang dimiliki oleh Kepulauan Seribu adalah Experience, Skeptical, Impression, Unique dan Marginalized. Penelitian ini adalah penelitian kuantitatif yang bersifat deskriptif. Hasil penelitian ini menyarankan bahwa strategi personifikasi efektif untuk menjadi diferensiasi dan untuk melakukan positioning sebuah destinasi wisata.

---

ABSTRACTThis thesis examines the destination personality of Seribu Islands perceived by local tourists and to analyze the relationship between destination personality, self congruity and behavioral intentions amongst local tourists Seribu Islands. The destination personality of Seribu Islands consists of 5 dimensions Experience, Skeptical, Impression, Unique and Marginalized. This thesis is a quantitative research with descriptive design. The researcher suggests that personification is an effective strategy for differentiation and positioning tourist destinations.Ke"

"Dalam menghadapi lingkungan persaingan yang begitu ketal, para pengelola mal harus senantiasa fokus dalam upaya untuk mempertahankan loyalitas dari pengunjungnya. Untuk mempertahankan loyalitas pengunjung, manajemen mal harus benar-benar memahami bagaimana perilaku dari pengunjung malnya yang terkait dengan bagaimana persepsi mereka terhadap mal yang dikunjungi, Penelitian lni berusaha menjelaskan suatu konsep model dari proses psikologis mengenai persepsi pengunjung mal terhadap value dari suatu mal (shopper-based mall equity) dalam membentuk loyalitasnya terhadap mal tersebut. Tujuan yang ingin dicapai dalam penelitian ini adalah untuk mengetahui pengaruh mall image terhadap self-congruity, mengetahui pengaruh mall awareness terhadap commitment to the mall, mengetahui pengaruh seljf-congruity terhadap commitment to the mall dan mengetahui pengaruh antara commitment to the mall terhadap mall loyalty. Penelitian ini dilakukan terhadap 180 orang responden yang merupakan bagian dati populasi pengunjung Pondok lndah Mall (PIM) melalui teknik sampling non probability sampling melalui convenience sampling. Hasil dari penelitian ini yaitu terdapat pengaruh antara dimensi-dimensi mall image meliputi mall environment, product quality, dan service quality terhadap shopper's self congruity. Sementara itu satu dimensi mall image, yaitu mall convenience tidak berpengaruh terhadap shopper's self congruity. Selain itu dalam penelitian ini juga ditemukan bahwa mall awareness tidak berpengaruh terhadap commitment to the mall. Sementara itu variabel self-conguity memiliki pengaruh yang positif terhadap commitment to the mall. Dan terakhir diketahui pula bahwa commitment to the mall berpengaruh positifterhadap mall loyalty.Facing the very tight competition, mall's management should focus in pursuing and enhancing the shopper's loyalty through the mall in order to maintain the mall loyalty, mall's management should understand the behavior of their shopper which relate to their perceiptions about tbe mall. This research has trying to explain the conceptual model of the psychological process by which shopper based mall equity generates mall loyalty. The objective of this research are to find out the influence of man image to self-congruity. the influence of mall awareness to commitment to the mall, the influence of self-congruity to commitment to the mall, and the influence of commitment to the mall to mall loyalty. This research has been done to ISO respondents which are the part of the population of Pondok lndah Mall (PIM)'s shoppers that have been choosen by non probability sampling method through the convenience sampling. The result of this research are the dimension of mall image which include mall environment, product quality and service quality was influence the shopper's self congruity. Meanwhile, one dimension of mall image which is, mail convenience has no effect in generating shopper's self congruity. Another result is mall awareness has no effect to commitment to the mall. It also found that self-congruity has positive influence to commitment to the mall. And the last, its known that commitment to the mall has positive influence in generating mall loyalty."

"ABSTRAKSkripsi ini menganalisis dampak dari retail brand personality dan self-congruity terhadap store loyalty, dengan efek moderasi dari jenis kelamin, dan mengambil industri fast fashion Jabodetabek sebagai studi kasus. Penelitian ini merupakan penelitian kuantitatif dengan desain deskriptif cross-sectional. Hasil penelitian menyarankan bahwa untuk meningkatkan store loyalty, peritel harus berfokus untuk melayani tipe konsumen yang memiliki imej yang kongruen dengan imej merek ritel yang ada sekarang. Sementara itu, memanfaatkan retail environment untuk meningkatkan komunikasi dalam dan luar toko juga baik demi meningkatkan nilai retail brand personality.

---

ABSTRACTThis thesis analyzes the impact of retail brand personality and self-congruity on store loyalty, with the moderating effect of gender, taking the fast fashion industry in greater area of Jakarta as the study case. This research is a quantitative research with descriptive, cross-sectional design. The results of the research suggested that in order to increase the store loyalty, retailers should focus on catering the types of customers whose image are congruent with the current retail brand image. Meanwhile, utilizing the retail environment to increase in-store and out-store communications is also good for the sake of increasing the value of retail brand personality."

"[ABSTRAKSkripsi ini membahas tentang cara mengukur loyalitas pelanggan terhadap gerai ritelThe Goods Dept dilihat dari kepribadian merek ritel dan kesesuaian antara konsep dirikonsumen The Goods Dept dengan konsumen The Goods Dept yang lain. Selain itu,variabel gender digunakan sebagai moderasi dalam penelitian ini. Penelitian initergolong penelitian kuantitatif dengan desain deskriptif. Hasil penelitian menyarankanapabila The Goods Dept ingin meningkatkan loyaitas terhadap gerainya, maka timmanajerial The Goods Dept sebaiknya membuat rencana pemasaran yang tidakmembedakan gender pelanggannya dan untuk mempertahankan nilai keunikannyadengan lebih menyeleksi dengan baik produk-produk yang dijual.

---

ABSTRACTThe focus of this study is how to measure The Goods Dept?s store loyalty in terms ofretail brand personality and self-congruity. Gender is uses as moderating variable inthis study. This research is quantitative descriptive interpretive. The researchersuggests that if The Goods Dept wants to increase the store loyalty, the manager shouldmake marketing plans which can be applied to both men and women customers andshould keep its uniqueness by selling unique and selected products only;The focus of this study is how to measure The Goods Dept?s store loyalty in terms ofretail brand personality and self-congruity. Gender is uses as moderating variable inthis study. This research is quantitative descriptive interpretive. The researchersuggests that if The Goods Dept wants to increase the store loyalty, the manager shouldmake marketing plans which can be applied to both men and women customers andshould keep its uniqueness by selling unique and selected products only, The focus of this study is how to measure The Goods Dept’s store loyalty in terms ofretail brand personality and self-congruity. Gender is uses as moderating variable inthis study. This research is quantitative descriptive interpretive. The researchersuggests that if The Goods Dept wants to increase the store loyalty, the manager shouldmake marketing plans which can be applied to both men and women customers andshould keep its uniqueness by selling unique and selected products only]"

"[ABSTRAKDewasa ini banyak perusahaan yang ingin membuat produk yang unik. Salah satu cara untuk membuat produk yang beda dan unik adalah dengan menggunakan strategi co-branding,salah satu tipe co-branding adalah co-branding simbolik yang menjadi fokus pada penelitian ini salah satu contoh produk co-branding simbolik adalah BlackBerry Porsche.Penelitian ini dibuat untuk meneliti pengaruh dari Self congruity and attitude towards Porsche,product category involvement dan need for uniqueness terhadap purchase probability pada produk Blackberry Porsche di Indonesia.Hasil penelitian ini memperlihatkan Attitude towards Porsche berpengaruh positif pada purchase probability Blackberry Porche tetapi setelah diteliti lebih lanjut konsumen lebih memntingkan fungsi dan fitur yang menarik daripada hanya sebatas logo Porsche pada smartphoneABSTRACTToday many companies want to create a unique product. One way to make products that are different and unique is to use co-branding strategy, one type of co-branding is a symbolic co-branding which is the focus of this research,one example of symbolic co-branded products is BlackBerry Porsche. This study was made to analyse the effect of self congruity and attitude towards Porsche, product category involvement and the need for uniqueness of the Blackberry Porshe purchase probability in Indonesia. the result in this study showed the attitude towards Porsche brand is correlate significantly to purchase probability but consumers prefer more features and function that is he weakness of Blackberry Porsche so, blackberry needs to improve their features and spesificaton to gain more purchase probability;Today many companies want to create a unique product. One way to make products that are different and unique is to use co-branding strategy, one type of co-branding is a symbolic co-branding which is the focus of this research,one example of symbolic co-branded products is BlackBerry Porsche. This study was made to analyse the effect of self congruity and attitude towards Porsche, product category involvement and the need for uniqueness of the Blackberry Porshe purchase probability in Indonesia. the result in this study showed the attitude towards Porsche brand is correlate significantly to purchase probability but consumers prefer more features and function that is he weakness of Blackberry Porsche so, blackberry needs to improve their features and spesificaton to gain more purchase probability;Today many companies want to create a unique product. One way to make products that are different and unique is to use co-branding strategy, one type of co-branding is a symbolic co-branding which is the focus of this research,one example of symbolic co-branded products is BlackBerry Porsche. This study was made to analyse the effect of self congruity and attitude towards Porsche, product category involvement and the need for uniqueness of the Blackberry Porshe purchase probability in Indonesia. the result in this study showed the attitude towards Porsche brand is correlate significantly to purchase probability but consumers prefer more features and function that is he weakness of Blackberry Porsche so, blackberry needs to improve their features and spesificaton to gain more purchase probability, Today many companies want to create a unique product. One way to make products that are different and unique is to use co-branding strategy, one type of co-branding is a symbolic co-branding which is the focus of this research,one example of symbolic co-branded products is BlackBerry Porsche. This study was made to analyse the effect of self congruity and attitude towards Porsche, product category involvement and the need for uniqueness of the Blackberry Porshe purchase probability in Indonesia. the result in this study showed the attitude towards Porsche brand is correlate significantly to purchase probability but consumers prefer more features and function that is he weakness of Blackberry Porsche so, blackberry needs to improve their features and spesificaton to gain more purchase probability]"

"ABSTRAKPenelitian deskriptif-kuantitatif ini bertujuan untuk melihat pengaruh experience self congruity, perceived social value, experience satisfaction, terhadap intensity of using digital social network yang dilakukan wisatawan untuk memperkuat identitas dirinya. Penelitian ini melibatkan 214 orang responden yang sebelumnya telah mengunjungi destinasi wisata di Lombok dan menggunakan digital social network untuk menyebarkan informasi mengenai perjalanan wisata mereka. Data diolah menggunakan metode Structural Equation Modeling SEM. Hasil penelitian ini menunjukkan adanya pengaruh langsung dan positif antara perceived social value terhadap intensity of using digital social network, namun tidak menunjukkan pengaruh antara self congruity dan experience satisfaction terhadap intensity of using digital social network.

---

ABSTRACTThis descriptive quantitative research aims to see the effect of experience self congruity, perceived social value, experience satisfaction, toward the intensity of using digital social network to reinforce their identity. This research involved 214 respondents who is previously have visited Lombok for leisure and thus used digital social network to inform others about their tourism experience. This study used Structural Equation Modeling SEM as data processor and the result shows that there is a direct and positive effect between perceived social value and the intensity of using digital social network, but no direct and positive effect between experience self congruity and experience satisfaction toward the intensity of using digital social network."