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Abstrak :
Penelitian ini bertujuan untuk menganalisis employer attractiveness yang dimiliki oleh PT. Pertamina (Persero). Employer attractiveness diukur menggunakan employer attractiveness (EmpAt) Scale yang didalamnya terdiri dari dimensi interest value, dimensi social value, dimensi economic value, dimensi development value, dan dimensi application value. Penelitian ini menggunakan metode kuantitatif dan teknik pengambilan sampel purposive. Pada penelitian ini sample yang diambil sebanyak 100 responden mahasiswa tingkat akhir. Data penelitian ini dianalisis secara deskriptif. Hasil penelitian ini membuktikan bahwa employer attractiveness yang dimiliki oleh PT. Pertamina (Persero) tergolong tinggi. ...... The purpose of this study is to analyze the employer attractiveness of PT. Pertamina (Persero). Employer attractiveness is measured by using the employer attractiveness (EmpAt) Scale, which involves a series of dimensions of interest value dimension, social value dimension, economic value dimension, development value dimension and application value dimension. This study uses quantitative methods and purposive sampling techniques. The sample of this study were using 100 students who taken their final year as respondents. The data were analyzed descriptively. The results of this study prove that the employer attractiveness of PT. Pertamina (Persero) classified as high.

Abstrak :
Penelitian ini bertujuan untuk menganalisis Employer Attractiveness yang diterapkan oleh PT. Indonesia Power sehingga dapat menjadi nilai yang atraktif bagi calon karyawan untuk melamar pekerjaan. Nilai atraktif tersebut dapat menjadi strategi bagi perusahaan untuk membangun employee value proposition nya sebagai pembanding dari nilai dari perusahaan lainnya. Penelitian ini menggunakan konsep Employer Attractiveness dari Berthon et al 2005 dan konsep konsep tambahan lainnya yaitu Employer Brand dari Barry Maslow 2005. Penelitian ini mengumpulkan data berupa kuantitatif menggunakan kuesioner dengan 74 sampel berupa calon karyawan yang sedang masa On The Job Training pada perusahaan PT. Indonesia Power dan mahasiswa tingkat akhir yang sednag dalam semester 7 dan 8 terutama Sekolah Tinggi Teknik PLN dan Sekolah Vokasi UGM Yogyakarta. Analisis yag digunakan merupakan analisis deskriptif dengan menggunakan validitas dan reliabitas melalui nilai-nilai Kayer Mayer Olkins KMO, Bertletts Phisitiry Test, Total Variance Explained, dan Cronbcah's Alpha. Analisis Deksriptif tersebut menggunakan perangkat lunak SPSS 19.0 Hasil dari penelitian ini membuktikan bahwa employer attractiveness yang dimiliki PT. Indonesia Power tergolong tinggi. ...... This study aims to analyze Employer Attractiveness applied by PT. Indonesia Power so it can be an attractive value for prospective employees to apply for a job. Such attractive value can be a strategy for a company to build its employee value proposition as a benchmark of the value of other companies. This study uses the concept of Employer Attractiveness from Berthon et al 2005 and other additional concepts of Employer Brand from Barry Maslow 2005. This study collected data in the form of quantitative use of questionnaires with 74 samples of prospective employees who are On On Job Training at the company PT. Indonesia Power and final graduate students in semesters 7th and 8th, especially PLN Technical High School and Vocational School UGM Yogyakarta. The analysis used is descriptive analysis by using validity and reliability through Kayer Mayer Olkins KMO values, Bertletts 39 Phisitiry Test, Total Variance Explained, and Cronbcah 39 s Alpha. The Dexcriptive Analysis uses SPSS 19.0 software. The result of this research proves that employer attractiveness owned by PT. Indonesia Power is high.

Abstrak :
Terjadinya persaingan global mengharuskan setiap organisasi untuk dapat terus berkembang agar tetap bertahan. Akibatnya, terjadilah perebutan talenta antar perusahaan untuk bisa memiliki sumber daya manusia yang potensial sehingga perusahaan selektif untuk memilih para talenta-talenta terbaiknya. Untuk menjadi pemenang dalam war for talent salah satunya dengan menjadi employer of choice. Untuk menjadi employer of choice, perusahaan harus dapat memperkenalkan citra baik yang memiliki kemungkinan lebih besar untuk mendapatkan talenta yang terbaik dan tepat. Sehingga penelitian ini dilakukan untuk menganalisis pengaruh employer brand terhadap employer of choice yang dilakukan pada mahasiswa tingkat akhir perguruan tinggi di Indonesia dengan person-organisation fit sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif, jenis penelitian eksplanatif, dengan menyebarkan kuesioner kepada 306 mahasiswa-mahasiswa tingkat akhir dengan teknik non probability sampling berupa purposive. Hasil penelitian menunjukkan bahwa terdapat pengaruh antara employer brand terhadap employer of choice, serta terdapat pengaruh mediasi person-organisation fit. Penelitian ini menunjukkan bahwa tawaran rekrutmen yang diberikan dari perusahaan yang menjadi pilihan mendorong pencari kerja tersebut untuk menerima tawaran tersebut. ......During the global competition requires every organization to continue to develop in order to survive. As a result, war for talent between companies to have potential human resources so that companies are selective in choosing their talents. To become a winner in the war for talent, one way to become an employer of choice. To become an employer of choice, companies must be able to introduce a good image which has a greater chance of getting the best and right talent. So this research was conducted to analyze the effect of employer brand on employer of choice conducted on final year university students in Indonesia with person-organization fit as a mediating variable. This research uses a quantitative approach, the type of explanative research, by distributing questionnaires to 306 final year students using non-probability sampling techniques in the form of purposive. The results showed that there was an influence between employer brand and employer of choice, and there was a mediating effect by person-organization fit. This research shows that the recruitment offer given from the company of choice encourages the job seeker to accept the offer.

Abstrak :
ABSTRACT
By virtue of Law Number 11 Year 1992 on Pension Fund, the provision stating that the Pension Fund is the legal body both in private sector and public sector serves as the only legal basis for implementing the pension program. In order to build up the funds collected by the Pension Fund in the form of the premium obtained from the members of the Pension Fund and the Employer which is managed to obtain a return which ultimately will be given back to all Pension Fund members, the Pension Fund receives the facility from government in the form of the entire tax exemption pursuant to Law Number 17 Year 2000 on Income By virtue of Law Number 11 Year 1992 on Pension Fund, the provision stating that the Pension Fund is the legal body both in private sector and public sector serves as the only legal basis for implementing the pension program. In order to build up the funds collected by the Pension Fund in the form of the premium obtained from the members of the Pension Fund and the Employer which is managed to obtain a return which ultimately will be given back to all Pension Fund members, the Pension Fund receives the facility from government in the form of the entire tax exemption pursuant to Law Number 17 Year 2000 on Income Tax in conjunction with Decree of the Minister of Finance - the Republic of Indonesia Number 651/KMK.04/1994 on Certain Capital Investment Sectors which Generate Income for the Pension Fund which is not classified as the Object of Income Tax; however, to obtain the facility, the Pension Fund has legal obligation which must be observed and fulfilled properly, such as the provisions in making investment pursuant to the Decree of Minister of Finance - the Republic of Indonesia Number 511/KMK.06/2002 on Pension'Fund Investment and other regulations which have been designated by the Government, which control the Pension Fund, especially; The Pension Fund of Jiwasraya Employer (Dana Pensiun Pemberi KerjaIDPPK Jiwasraya). In writing this thesis, the type of the research conducted is normative descriptive legal research. The normative descriptive research in this thesis tends to be a case study, which is conducted pursuant to the consideration that the writer will elaborate the analysis systematically on the provision of the Pension Fund Law and other regulations which regulate the Pension Fund, i.e. which control the direction of the investment, and the imposition of tax as well as the facility of the entire tax exemption which is obtained by the Pension Fund, which is related to the Taxation Law on taxation aspect and provision in the Pension Fund, in its implementation by DPPK Jiwasraya, as a legal subject in this research, which is also analyzed based on the primary data from the interview result.

Abstrak :
The significance of employment for people with disabilities has gained interest among researchers. The successful inclusion of people with disabilities in the employment settings depends on the employers? perspective towards their integration in the mainstream workforce. This review examines literature over the past 25 years with an attempt to assess the employers? perspective and specifically, the factors influencing their perspective towards inclusion of people with disabilities in employment. A search of electronic databases has resulted in the selection and analysis of 44 articles. The literature indicates that employers? perspective plays an important role in providing and maintaining employment opportunities for people with disabilities. A number of factors including type of disability and demographic variables affecting employers? perspective have been identified and discussed.

Pentingnya mempekerjakan tenaga kerja penyandang disabilitas telah menjadi perhatian para peneliti. Kesuksesan melibatkan karyawan difabel dalam ketenagakerjaan bergantung pada sudut pandang pemberi kerja terhadap integrasi mereka di dalam lingkup pekerjaan. Artikel ini meneliti literatur sepanjang 25 tahun terakhir yang bertujuan untuk menilai sudut pandang pemberi kerja terhadap inklusi karyawan difabel di dalam pekerjaan. Pencarian database elektronik telah menghasilkan seleksi dan analisis terhadap 44 artikel. Literatur mengindikasikan bahwa sudut pandang pemberi kerja memainkan peran penting dalam menyediakan dan melestarikan kesempatan kerja bagi para penyandang disabilitas. Sejumlah faktor telah diidentifikasikan dan didiskusikan termasuk tipe disabilitas dan variabel demografis yang mempengaruhi sudut pandang pemberi kerja.

Abstrak :
Employer branding menjadi pendekatan, kebijakan, sekaligus mekanisme yang diterapkan perusahaan untuk membangun citra yang cemerlang dan reputasi yang positif. Penelitian ini berusaha memahami konstruksi sosial yang dilakukan perusahaan sebagai tempat kerja (employer) dalam kebijakan dan mekanisme employer branding serta bagaimana konstruksi sosial terjadi melalui interaksi antara perusahaan, pekerja, dan pihak eksternal. Konstruksi pada mekanisme employer branding memengaruhi pemaknaan pekerja dan pihak eksternal terhadap employer brand perusahaan. Peneliti menggunakan pendekatan konstruktivis untuk memahami proses-proses konstruksi sosial dalam mekanisme employer branding tersebut serta konsep Ambler & Barrow (1996), Backhaus & Tikoo (2004), K�nig (2008), dan Lievens & Slaughter (2016) untuk memahami definisi, fungsi, dan nilai dalam employer branding. Kajian penelitian ini menemukan bahwa terdapat proses-proses internalisasi dalam konstruksi employer branding di Perusahaan N. Proses internalisasi terjadi saat pekerja dan kandidat pekerja menginterpretasi citra dan nilai yang ditampilkan oleh perusahaan berdasarkan persepsi subjektif. Peneliti menemukan jika internalisasi ini berkaitan dengan pemaknaan pekerja dan makna kerja dari para pekerja terkait posisi mereka di perusahaan. Di level internalisasi inilah terjadi konstruksi sosial yang sifatnya dari bawah menuju ke atas dalam konteks perusahaan dan pekerja di lingkungan kerja. Menggunakan pendekatan kualitatif dengan studi kasus pada Perusahaan N, penelitian ini menawarkan pembahasan dan pemahaman yang lebih mendalam tentang bagaimana proses konstruksi sosial terjadi dalam konteks employer branding, khususnya pada tahap internalisasi. ......Employer branding is an approach, policy, as well as a mechanism applied by companies to build a bright image and positive reputation. This research seeks to understand the social construction carried out by companies as workplaces (employers) in the policies and mechanisms of employer branding and how social construction occurs through interactions between companies, workers, and external parties. The construction of the employer branding mechanism affects the meaning of workers and external parties towards the company's employer brand. Researchers use a constructivist approach to understand the processes of social construction in the mechanism of employer branding and the concepts of Ambler & Barrow (1996), Backhaus & Tikoo (2004), K�nig (2008), and Lievens & Slaughter (2016) to understand definitions, functions, and value in employer branding. This research study found that there are internalization processes in the construction of employer branding at Company N. The internalization process occurs when workers and job candidates interpret the image and values displayed by the company based on subjective perceptions. Researchers found that this internalization is related to the meaning of workers and the meaning of work from workers regarding their position in the company. At this level of internalization, social construction occurs from the bottom up in the context of companies and workers in the work environment. Using a qualitative approach with case studies at Company N, this study offers a deeper discussion and understanding of how the social construction process occurs in the context of employer branding, especially at the internalization stage.

Abstrak :
Tingginya jumlah angka milenial di lingkungan kerja dengan karakteristik yang berbeda dibandingkan dengan generasi pendahulunya melatarbelakangi penelitian ini. Memahami karakter dari setiap generasi merupakan urgensi tersendiri untuk mendukung kinerja perusahaan. Oleh karena itu, perlu adanya strategi Employer Branding yang tepat bagi perusahaan BUMN khususnya untuk karyawan milenial. Tujuan penelitian ini adalah untuk mengeksplorasi peranan keterlibatan dalam kegiatan CSR terhadap Employer Branding, khususnya yang telah dilakukan oleh milenial BUMN. Metode yang digunakan dalam penelitian ini adalah dengan metode penelitian kualitatif, melalui wawancara mendalam kepada milenial BUMN yang pernah melakukan kegiatan CSR perusahaan. Hasil penelitian menemukan bahwa CSR merupakan salah satu strategi yang tepat sesuai dengan karakter milenial yang cenderung memiliki jiwa sosial yang tinggi. ......The high number of millennials in the work environment with different characteristics compared to previous generations is the background of this research. Understanding the character of each generation has its own urgency to support company performance. Therefore, it is necessary to have the right Employer Branding strategy for BUMN companies, especially for millennial employees. The purpose of this study is to explore the role of involvement in CSR activities towards Employer Branding, especially that have been carried out by millennial BUMN. The method used in this study is a qualitative research method, through in-depth interviews with millennials of BUMN who have participated corporate CSR activities. The results found that CSR is one of the right strategies in accordance with millennial character that tends to have a values about social issues.

Abstrak :
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh dari employer branding terhadap retensi serta kepuasan kerja dan komitmen karyawan sebagai variabel mediasi. Penelitian ini termasuk ke dalam tipe applied research, kuantitatif dengan desain penelitian non-eksperimental. Pengumpulan data dilakukan dengan menggunakan kuesioner. Penelitian ini dilakukan terhadap karyawan PT.XYZ dengan total responden sebanyak 100 orang yang sebagian besar merupakan Generasi Y. Analisis data penelitian ini menggunakan metode structural equation modeling dengan aplikasi SmartPLS. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa employer branding berpengaruh signifikan terhadap kepuasan kerja, selanjutnya kepuasan kerja berpengaruh signifikan terhadap komitmen karyawan, dan komitmen karyawan berpengaruh signifikan terhadap retensi. Retesi karyawan yang menjadi isu bagi PT.XYZ yang perlu ditingkatkan agar dapat bersaing dengan perusahaan lain. Dari hasil penelitian yang menunjukkan employer branding berpengaruh secara signifikan terhadap retensi, dapat dikatakan untuk meningkatkan retensi karyawan perusahaan dapat melakukan strategi employer branding. ......The purpose of this study is to analyze the effect of employer branding on retention, also employee satisfaction and employee commitment as mediator variable. This study belongs to the type of applied research, and quantitative non- experimental research design. Data collected by using a questionnaire. This research was conducted on employees who work at PT.XYZ with total respondent of 100, which is majority a Generation Y. Data analysis is conducted using structural equation modeling with SmartPLS application. The result of the study show that employer branding have significant effect on employee satisfaction, and employee satisfaction have significant effect on employee commitment, employee commitment have significant effect on retention. Employee retention becomes an issue for PT.XYZ that needs to be improved in order to compete with other companies. The study that shows employer branding significantly affect retention, therefore to improve the employee retention of a company can do employer branding strategy.

Abstrak :

 

Penelitian ini membahas evaluasi penerapan program employer branding di unit Badan Usaha Milik Negara (BUMN) kepada milenial dengan menggunakan konsep social marketing. Penelitian ini menggunakan pendekatan kualitatif dan menggunakan metode evaluasi yang digunakan untuk melakukan penilaian terkaitproses pelaksanaan program komunikasi employer branding kepada milenial di Bank Mandiri. Melalui penelitian ini, diketahui bahwa implementasi dari program ini belum ditunjang dengan nilai unik perusahaan yang fokus sehingga pesan yang akan disampaikan menjadi terlalu umum. Selain itu, dalam melaksanakan pemasaran nilai, tidak pula dilakukan riset mendalam terkait dengan karakteristik dan preferensi target, padahal hal inilah yang seharusnya menjadi dasar dalam melakukan proses pemasaran nilai pada fase berikutnya. Untuk ke depannya, diharapkan BUMN dapat lebih menentukan nilai yang akan dikomunikasikan sehingga pesan yang disampaikan menjadi lebih spesifik. Selain itu, perlu dilakukan riset kepada konsumen pesan sehingga fase berikutnya yakni targeting, positioning, communications channel, distribution channel, dan publicity dapat berjalan secara lebih efektif dan tepat sasaran. 

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This study discusses evaluating the application of employer branding programs in units of State-Owned Enterprises (BUMN) to millennials using the concept of social marketing. This study uses a qualitative approach and uses evaluation methods that are used to conduct assessments related to the implementation process of employer branding communication programs to millennials at Bank Mandiri. Through this research, it is known that the implementation of this program has not been supported by the company`s unique focus value so the message to be delivered is too general. In addition, in carrying out value marketing, in-depth research is not carried out related to target characteristics and preferences, even though this is what should be the basis for the value-marketing process in the next phase. In the future, it is expected that SOEs can better determine the value to be communicated so that the message delivered becomes more specific. In addition, research needs to be done to consumers of messages so that the next phase of targeting, positioning, communications channel, distribution channel, and publicity can run more effectively and on target.