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Nyimas Adella Gustina
"Pada tahun 2020, teknologi jaringan generasi terbaru (5G) telah digunakan di enam puluh negara di seluruh dunia. Namun, Indonesia secara resmi menyambut era 5G pada tahun 2021, yang relatif terlambat dibandingkan dengan beberapa negara lain. Makalah ini bertujuan untuk menyelidiki penerimaan pengguna terhadap layanan 5G di Indonesia. Penelitian ini mengembangkan kerangka kerja Technology Acceptance Model (TAM) yang diperluas dengan memasukkan faktor eksternal. Pengumpulan data melibatkan penyebaran kuesioner berupa Google Form kepada pengguna 5G di seluruh Indonesia, dan data kuesioner yang diperoleh telah melalui pengolahan data dilakukan dengan memanfaatkan metode Partial List Square – Structural Equation Modelling (PLS – SEM). Hasil dan temuan dalam penelitian ini adalah Perceived Skill Readiness (PSR), Perceived Enjoyment (PEN), Perceived Interactivity (PI) tidak memiliki pengaruh positif dan signifikan terhadap Intention to Use 5G (INT). Tetapi untuk variable Perceived Ease of Use (PEoU), Perceived Usefulness (PU), dan Perceived Resources (PRe) memiliki pengaruh positif dan signifikan terhadap Intention to Use 5G (INT). Untuk variable Perceived Risk (PRi) tidak memiliki pengaruh negatif dan signifikan terhadap Intention to Use 5G (INT), hal ini dapat diartikan bahwa persepsi pengguna terhadap adanya resiko dalam menggunakan jaringan 5G, seperti masalah keamanan, privasi, atau efek pemborosan kuota dan daya tidak secara signifikan mempengaruhi atau menghambat niat mereka dalam mengadopsi dan menggunakan jaringan 5G. Menurut hasil pengamatan penulis, pengguna 5G lebih cenderung melihat manfaat dan kegunaan teknologi 5G dibandingkan dengan risikonya. Operator seluler dapat memperhatikan persebaran infrastruktur, memperhatikan untuk selalu menyediakan layanan 5G dengan faktor-faktor seperti kecepatan internet yang lebih tinggi, latensi rendah, konektivitas yang andal, dan kemampuan untuk mendukung aplikasi dan layanan yang canggih dapat meningkatkan persepsi kegunaan dan mempengaruhi niat pengguna untuk menggunakan jaringan 5G.

By 2020, next-generation network technology (5G) will have been deployed in sixty countries around the world. However, Indonesia officially welcomed the 5G era in 2021, which is relatively late compared to some other countries. This paper aims to investigate user acceptance of 5G services in Indonesia. This research develops an extended Technology Acceptance Model (TAM) framework by incorporating external factors. Data collection involved distributing questionnaires in the form of Google Forms to 5G users across Indonesia, and the questionnaire data obtained has been through data processing conducted by utilizing the Partial List Square - Structural Equation Modeling (PLS - SEM) method. The results and findings in this study are Perceived Skill Readiness (PSR), Perceived Enjoyment (PEN), Perceived Interactivity (PI) do not have a positive and significant influence on Intention to Use 5G (INT). But for the variables Perceived Ease of Use (PEoU), Perceived Usefulness (PU), and Perceived Resources (PRe) have a positive and significant influence on Intention to Use 5G (INT). For the Perceived Risk (PRi) variable, it does not have a negative and significant effect on Intention to Use 5G (INT), this can be interpreted that users' perceptions of the risks involved in using the 5G network, such as security, privacy, or the effects of wasting quota and power do not significantly affect or hinder their intention to adopt and use the 5G network. According to the author's observations, 5G users are more likely to see the benefits and usefulness of 5G technology compared to the risks. Mobile operators can pay attention to infrastructure deployment, paying attention to always providing 5G services with factors such as higher internet speeds, low latency, reliable connectivity, and the ability to support advanced applications and services can increase perceived usefulness and influence users' intention to use 5G networks."
Depok: Fakultas Teknik Universitas Indonesia, 2023
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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Bobby Bramastyo
"Persepsi resiko merupakan hal panting dalam perilaku konsumen, sedangkan pencarian sumber informasi merupakan salah satu strategi untuk menurunkan persepsi resiko. Berbelanja daging ayam di supermarket merupakan hal umum yang dilakukan konsumen Indonesia. Salah satu faktor yaitu kenyamanan berbelanja di supermarket monjadi harapan konsumen untuk mengurangi persepsi resiko dalam pembelian daging ayam.
Penelitian ini dilakukan untuk membuktikan bahwa masih terdapet persepsi resiko dalam pembelian daging ayam di supermarket. Sumber informasi dari pengalaman belanja lampau menjadi hal paling bermanfaat dalam mengurangi persepsi resiko. Selain itu, terdapat perbedaan pencarian sumber informasi antara dua kelornpok persepsi resiko tinggi dan rendah. Penelitian ini diharapkan dapet bermanfaat begi konsumen, peternak dan penjual.

Perceived risk is an important factor in studying consumer behavior, whereas information sources seeking is a risk reducing strategy. Buying chicken at the supermarket is an common activity done by many indonesians consumers specially in urban area. One factor like shopping convenience play an important role in reducing perceived risk when buying chickens at the supermarket.
This research is made to prove that perceived risk in chicken shopping at supermarket still exist. The choice of information source which is obtained from individual's past experiences has become great advantage to reduce the level of perceived risk. Besides, this research will also describe the difference of information sources seeking between high consumer's perceived risk group and low consumer's perceived risk group. Hopefully this research will give advantage for consumer, chicken farmers as well as seller.
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Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
T 27196
UI - Tesis Open  Universitas Indonesia Library
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Raedi Zakiri Jazuli
"Fenomena komputer tablet yang sedang menjamur di Indonesia menjadi daya tarik tersendiri bagi peneliti untuk menguji kebenaran bahwa saat ini konsumen komputer tablet tidak terlalu terpengaruh pada kesadaran harga terhadap niat pembelian. Oleh karena itu, penelitian ini dibuat untuk menguji variabel price consciousness terhadap purchase intention. Price consciousness sendiri memiliki kaitan dengan perceived risk. Penelitian ini diadaptasi dari model penelitian Wu et al., 2011, dengan sedikit modifikasi dan penjabaran yang lebih dalam pada komponen perceived risk yaitu, financial risk, performance risk, convenience risk, dan psychosocial risk. Penelitian ini menggunakan alat pengukuran Structural Equation Model (SEM) dengan program LISREL 8.8. Jumlah responden yang didapat sebanyak 168 mahasiswa (baik yang sambil bekerja maupun yang tidak) di daerah Jabodetabek. Hasil penelitian menunjukkan financial risk dan convenience risk berpengaruh positif terhadap price consciousness, sedangkan performance risk memiliki pengaruh yang negatif terhadap price consciousness. Kemudian convenience risk berpengaruh negatif terhadap purchase intention, sedangkan psychosocial risk berpengaruh positif terhadap purchase intention.

The phenomenon of tablet computers that are growing in Indonesia is the main reason for researchers to test whether current consumer tablet computer is not too affected by the awareness of the intention of the purchase price. This study tests the impact of variable price consciousness toward purchase intention. Price consciousness itself is influenced by the perceived risk. The study is adapted from a model study Wu et al. (2011) with a slight modification and elaboration of a more deeply perceived risk components, namely, financial risk, performance risk, convenience risk and psychosocial risk. This study uses a measurement tool Structural Equation Model (SEM) with LISREL program 8.8. The number of respondents is 168 students (whether currently is working or not) in the Greater Jakarta area (Jabodetabek). The results show that financial risk and risk convenience positively affect price consciousness, while performance risk has a negative influence on price consciousness. Moreover convenience purchase risk negatively affects intention, whereas psychosocial risk has positive affect on purchase intention."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
S44578
UI - Skripsi Membership  Universitas Indonesia Library
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Fitri Rahmiyani
"Penelitian ini dilakukan untuk melihat hubungan antara perceived risk dan intensi repurchase pada konsumen belanja online. Perceived risk diukur dengan Perceived Risk in Online Shopping (Naiyi, 2004). Sementara intensi repurchase diukur dengan Repurchase Intention Questionnaire (Chiu et al., 2008). Responden merupakan 453 mahasiswa yang pernah melakukan perbelanjaan online, dan data dikumpulkan dengan menggunakan kuesioner online. Hubungan kedua variabel dilihat dengan menggunakan teknik Pearson Correlation. Hasil penelitian menunjukkan bahwa terdapat hubungan negatif yang signifikan antara perceived risk dengan intensi repurchase, dengan r = -0.271 (p < 0.01, 2-tailed). Artinya, semakin tinggi perceived risk seseorang, semakin rendah intensi repurchase-nya. Dengan demikian, disarankan bagi bisnis e-commerce untuk meminimalisir perceived risk konsumen, dengan misalnya memberi jaminan penggantian barang.

This study was conducted to find the relationship between perceived risk and repurchase intention in online shopping consumer. Perceived risk was measured using Perceived Risk in Online Shopping (Naiyi, 2008), and repurchase intention was measured using Repurchase Intention Questionnaire (Chiu, et al., 2008). Respondents in this study were 453 college students who shopped online, using online questionnaire. The relationship between both variables was calculated using Pearson Correlation. Based on the result of this study, there is a significant relationship between perceived risk and repurchase intention, with negative correlation, with r = -0.271 (p < 0.01, 2-tailed), which means, the higher perceived risk of someone’s own, the lower his/her intention to repurchase in the same store/vendor. Therefore, it is recommended for e-commerce businesses to minimize consumers’ perceived risk, for example, by product replacement warranty.
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Depok: Fakultas Psikologi Universitas Indonesia, 2014
S54579
UI - Skripsi Membership  Universitas Indonesia Library
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Fadhila Mardhyati Adryan
"Penelitian ini bertujuan untuk mencari tahu pengaruh mental intangibility dan kesulitan evaluasi (evaluation difficulty) yang dapat mempengaruhi munculnya risiko yang terpersepsikan (perceived risk) oleh konsumen online travel agent serta peran consumer knowledge dalam mengurangi risiko yang terpersepsikan konsumen saat membeli jasa secara online dan peran consumer knowledge dalam mengurangi perceived risk, perusahaan dapat mengetahui strategi apa saja yang tepat digunakan dalam pemasaran. Perceived risk yang terpersepsikan konsumen antara lain seperti perceived finansial risk, perceived social risk, perceived psychological risk, perceived performance risk, perceived physical risk, perceived time risk dan perceived privacy risk.
Dalam mengolah data di penelitian ini, digunakan SEM-PLS dengan aplikasi WrapPLS 3.0. Kuesioner penelitian disebar pada 207 responden yang berlokasi di Jabodetabek yang pernah membeli jasa online travel agent. Hasil dari penelitian adalah bahwa mental intangibility dan evaluation difficulty mempengaruhi dimensi perceived risk dan consumer knowledge dan menjadi moderasi untuk mental intangibility dan dimensi perceived risk.

This study aimed to identify the relationship between mental intangibility and evaluation difficulty which could impact on the consumer of online travel's perceived risk as well as the role of consumer knowledge in reducing such risk. By knowing kinds of perceived risks exist in consumer mind along with the role of their knowledge in reducing those risks, online travel businesses can determine and produce a better marketing strategy. Perceived risks experienced by consumers are for instance: financial, social, psychological, performance, physical, time, and privacy.
SEM-PLS with WrapPLS 3.0 application was used for data processing. Questionnaire was distributed to 207 respondents who had purchased online travel services and were located in Jabodetabek. The result of the study illustrated that mental intangibility together with evaluation difficulty did influence consumer's perceived risk, along with consumer knowledge that could also moderate on mental intangibility and dimensions of perceived risk.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Muhamad Alief Iqbal
"Penelitian ini menganalisis pengaruh dari store image yang dimiliki oleh area bakery & delica Aeon Store terhadap perceived risk yang dimiliki oleh konsumennya dengan value consciousness sebagai variabel moderasi. Store image terdiri dari lima dimensi yaitu, merchandise, services personnel, convenience, store atmosphere, dan services, sedangkan untuk perceived risk terdiri dari enam dimensi yaitu functional risk, financial risk, physical risk, time risk, social risk, dan psychological risk. Pendekatan yang digunakan oleh penulis dalam penelitian ini adalah pendekatan kuantitatif dan metode survei, dengan menyebarkan kuesioner ke 100 responden menggunakan teknik penarikan sampel purposive sampling. Kriteria sampel yang digunakan adalah responden yang telah mengunjungi Aeon Store minimal satu kali dalam tiga bulan terakhir, mengetahui produk bakery & delica, dan memiliki usia diatas 18 tahun. Hasil yang didapatkan menunjukkan tidak terdapat pengaruh antara store image terhadap perceived risk dengan value consciousness sebagai variabel moderasi pada studi produk bakery & delica Aeon Store

This study analyzes the influences of store image at bakery & delica Aeon Store towards creating consumer perceived risk with value consciousness as moderator. Store image consist five dimension such as merchandise, services personnel, convenience, store atmosphere, and services. Meanwhile perceived risk consists six dimension such as functional risk, financial risk, physical risk, time risk, social risk, and psychological risk. Quantitative approach be used on this study. Researcher spread questioner to 100 respondents with purposive sampling. Criteria of sample are people who attended Aeon once in past three months, know about bakery & delica Aeon Store, and above 18 years old. Result that appeared show store image has no effect towards perceived risk with value consciousness as moderating variable at bakery & delica product Aeon Store"
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
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UI - Skripsi Membership  Universitas Indonesia Library
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Ferrel Oktavenus Rizalsan
"Pariwisata merupakan salah satu sumber pemasukan devisa negara terbesar dan terus menunjukkan pertumbuhan yang positif. Hal ini memberikan peran besar bagi industri pariwisata untuk mampu berkontribusi bagi pertumbuhan ekonomi Indonesia. Namun, pandemi Covid-19 di 2020 memberikan dampak negatif pada ekonomi secara global. Pariwisata menjadi salah satu sektor ekonomi yang terdampak secara luas. Kebijakan pembatasan yang diberlakukan pemerintah berdampak langsung terhadap kegiatan pariwisata secara nasional. Risiko penularan Covid-19 menjadi ketakutan baru bagi wisatawan yang ingin berwisata. Akibatnya terjadi penurunan wisatawan yang cukup drastis dibanding tahun sebelumnya. Oleh karena itu, penelitian ini membahas terkait pengaruh risiko yang diterima wisatawan selama pandemi dan pengaruhnya terhadap niat bepergian dari wisatawan. Pada penelitian ini menggunakan metode kuantitatif dengan uji deskriptif dan uji regresi sederhana. Hasil dari penelitian ini menunjukkan bahwa variabel perceived risk berhubungan dan berpengaruh terhadap travel intention pada wisatawan Gen Z di daerah Jabodetabek. Penelitian ini diharapkan dapat membantu untuk menentukan kebijakan yang sesuai pada strategi pemulihan sektor pariwisata.

Tourism is one of the largest sources of foreign exchange income for the nation and continues to show positive growth. This gives a huge role for the tourism industry to be able to contribute to Indonesia's economic growth. However, the Covid-19 pandemic in 2020 has had a negative impact on the global economy. Tourism is one of the most widely affected economic sectors. The travel restriction policy imposed by the government has a direct impact on tourism activities nationally. The risk of Covid-19 transmission is a new anxiety for tourists who want to travel. As a result, there was a drastic decrease in tourist visits compared to the previous year. Therefore, this study aims to discuss the influence of perceived risk by tourists during the pandemic and its effect on travel intention of the tourists. This research uses quantitative methods with descriptive tests and simple regression tests. The results of this study indicate that the perceived risk variable is related and has an effect on travel intention in Gen Z tourists in Jabodetabek area. This research is expected to help to determine the appropriate policy on the tourism sector recovery strategy."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2021
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Teuku Fahmi Ariandar
"Tujuan penelitian ini mengetahui dan menjelaskan perbedaan tingkat fear of crime antara pengemudi angkutan barang dan pengemudi kendaraan pribadi ketika melintasi Trans Sumatera di Provinsi Lampung. Selain itu, penelitian ini juga ingin menjelaskan mekanisme coping (penyesuaian) terhadap fear of crime oleh pengemudi angkutan barang dan pengemudi kendaraan pribadi ketika melintasi Trans Sumatera di Provinsi Lampung. Penelitian ini menggunakan pendekatan kuantitatif, adapun jenis penelitian yang digunakan adalah eksplanatif. Jumlah keseluruhan responden mencapai 200 orang. Berdasarkan hasil perhitungan korelasi antarvariabel bahwa ada hubungan yang signifikan antara perceived risk dengan fear of crime. Secara keseluruhan, arah hubungan diantara dua variabel tersebut positif, hal ini memiliki arti semakin tingggi perceived risk, maka semakin tinggi fear of crime.
Bila mengacu pada keeratan hubungan yang terjadi diantara kedua variabel tersebut, kategori responden pengemudi kendaraan pribadi yang telah melintas memiliki tingkat keeratan hubungannya yang cukup (r = 0,392 ; Sig = 0,002 ; KD = 15,4%). Ini berbeda dengan ketegori responden pengemudi angkutan barang (r = 0,743 ; Sig = 0,000 ; KD = 55,2%) dan pengemudi kendaraan pribadi (r = 0,702 ; Sig = 0,000 ; KD = 49,3%) yang akan melintas, dimana keeratan hubungan pada dua kategori ini terbilang kuat. Bahkan, untuk kategori pengemudi angkutan barang yang telah melintas keeratan hubungan yang terjadi adalah sangat kuat (r = 0,755 ; Sig = 0,000 ; KD = 57%). Dari empat kategori responden yang dikaji dalam penelitian ini, terdapat tiga kategori responden yang hasil uji korelasi antarvariabel menunjukkan bahwa perceived risk dan fear of crime secara bersama-sama berpengaruh signifikan terhadap strategi coping. Hanya kategori responden pengemudi kendaraan pribadi yang telah melintas saja yang tidak signifikan.

The aims of this research were to identified and described the fear of crime level differentiation among goods transport drivers and private vehicle drivers when they crossed the Trans Sumatra, Lampung Province. This research was also clarified the mechanism of coping (adjustment) to the fear of crime level between goods transport drivers and private vehicle drivers through the journey crossed the Trans Sumatera, Lampung Province. This research used a quantitative approach, meanwhile the type of the research was explanative. The total number of respondents were 200 people. Related to the calculations of correlation between the variables, there was a significant relationship between perceived risk with the fear of crime level. Overall, the relationship between these two variables was positive, In other words, the higher perceived risk, the more higher the fear of crime level.
Based on the closeness of the relationship which occured between these two variables, respondent category of private vehicle drivers who passed the Trans Sumatera have a sufficient level of closeness of relationship (r = 0.392; Sig = 0.002; KD = 15.4%). Different to goods transport drivers (r = 0.743; Sig = 0.000; KD = 55.2%) and private vehicle drivers (r = 0.702; Sig = 0.000; KD = 49.3%) who will cross, where the relationship between these two categories fairly strong. In fact the category of goods transport drivers who crossed the Trans Sumatera the closeness of the relationship was very strong (r = 0.755; Sig = 0.000; KD = 57%). Related to the four categories of respondents which examined in this research, there were three categories of respondents which the results test of correlation between the variables showed that the perceived risk and fear of crime level jointly significant effect on coping strategies. Only respondents category of private vehicle drivers who crossed the Trans Sumatera were not significant.
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
T30892
UI - Tesis Open  Universitas Indonesia Library
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Hutapea, Marchia Gloria
"Kegiatan belanja online lebih berisiko dibandingkan belanja tradisional. Akibatnya, konsumen mempersepsi risiko lebih tinggi pada saat belanja online. Kepercayaan adalah penentu tindakan dalam situasi di mana konsumen mempersepsi risiko dalam belanja online. Perceived risk merupakan ketidakyakinan konsumen tentang kerugian atau keuntungan dalam transaksi tertentu (Naiyi, 2004). Perceived risk terbagi menjadi tujuh faktor, yaitu financial risk, delivery risk, fraud risk, process and time loss risk, product risk, privacy risk, dan information risk. Sedangkan trust didefinisikan sebagai kesediaan menjadi rentan terhadap orang atau tindakan orang lain (Gefen, 2002). Trust terdiri dari tiga dimensi, yaitu integrity, benevolence, dan ability. Alat ukur yang digunakan dalam penelitian ini adalah Perceived Risk in Online Shopping atau PR-OS (Naiyi, 2004) yang diadaptasi dan Specific Online Consumer Trust atau SOCT (Gefen, 2002) yang diadaptasi. Responden 453 mahasiswa diperoleh secara accidental sampling. Hasil penelitian ini menunjukkan bahwa terdapat hubungan negatif yang signifikan antara perceived risk dan trust pada konsumen belanja online (r = -0.408, p = 0.000). Hasil tersebut dapat diartikan bahwa semakin tinggi persepsi risiko konsumen maka semakin rendah kepercayaan konsumen terhadap kegiatan belanja online. Dengan demikian, toko online dapat meningkatkan kepercayaan konsumen dengan cara memberikan layanan yang terbaik dengan menampilkan testimonial dari konsumen yang berhasil melakukan kegiatan belanja online sebelumnya.

Online shopping is riskier than traditional shopping. As a result, consumers perceive higher risk in online shopping. Trust is a determinant of action in situations where there is a perceived risk of negative outcomes. Perceived risk represents consumers uncertainty about loss or gain in a particular transaction (Naiyi, 2004). While Trust is a willingness to be vulnerable to the actions of another person or people (Gefen, 2002). Perceived risk consists of seven factors, such as financial risk, delivery risk, fraud risk, process and time loss risk, product risk, privacy risk, dan information risk. Trust consists of three dimensions, namely integrity, benevolence and ability. Instruments that used in this study are Perceived Risk in Online Shopping atau PR-OS (Naiyi, 2004) that has been modified and Specific Online Consumer Trust atau SOCT (Gefen, 2002) that has been modified as well. The 453 college students as respondents were chosen by an accidental sampling technique. The result of this study shows that there is a significant negative relationship between perceived risk and trust among online shopping consumer (r = -0.408, p = 0.000). This result can be intepreted as the higher consumers perceived risk, the lower consumers’ trust in online shopping. Thus, one of the efforts that online shops can do to increase consumers trust is by providing the best service and displaying testimonials from consumers who managed to do a success online shopping.
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Depok: Fakultas Psikologi Universitas Indonesia, 2014
S54052
UI - Skripsi Membership  Universitas Indonesia Library
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Vivin Agustin
"ABSTRAK
Tujuan penelitian ini adalah menganalisis bagaimana pengaruh perceived risk
pada kebijakan Expiration Date Based Pricing (EDBP) terhadap kepercayaan
konsumen. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam
penelitian ini adalah 100 pengunjung Giant Margo City Depok yang pernah
membeli dan mengkonsumsi produk hewani di Giant Margo City Depok minimal
6 bulan terakhir. Instrumen penelitian ini menggunakan kuesioner dan dianalisis
menggunakan linear regression. Hasil penelitian ini menunjukkan bahwa
perceived risk memeliki pengaruh sedang menuju kuat dan memiliki hubungan
terhadap kepercayaan konsumen sebesar 20.6 % dan sisanya sebesar 79.4 %
dipengaruhi faktor lainnya.

ABSTRACT
The objective of this research is to analyze the effect of perceived risk in
Expiration Date Based Pricing (EDBP) policy toward customer trust at Giant
Margo City, Depok. This research applied quantitative approach. The sample of
this research is 100 visitors of Giant Margo City that minimal last 6 months ago,
had been bought and consume meat product at Giant Margo City, Depok. This
research used questionnaire as research instrument and analyzed with linear
regression. The result of this research indicates that perceived risk have a low to
strong effect toward customer trust. Perceived risk effect customer trust equal to
20.6 % and the residue equal to 79.4% effected by some other factors."
2014
S55518
UI - Skripsi Membership  Universitas Indonesia Library
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