Ditemukan 94 dokumen yang sesuai dengan query
Diana Rosdiyana, author
The primary objective of this research is to investigate the effects of perceived justice in service recovery on customer satisfaction of BNI (Bank Nasional Indonesia) and their behavioral outcomes. Data were collected through a survey using a structured questionnaire. The 113 respondents of this research were BNI?s customers who had...
2008
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Karisha Kusuma Fausty, author
Competition at radio media industry in Jakarta become more sophisticated recently. To the year 2008, there is 41 private radio in Jakarta. Radio has unique, personal and segmented characteristic makes advertiser can not leave this media to advertise. Defeat their competitor, Mugi Rekso Abadi?Broadcast Media Division should creates appropriate promotion...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Surya Sutriono, author
During decades, man tried to sells and buy goods to fullfill their needs. Promotion, campaign, direct marketing, has been used to attract a potential buyers to persue costumer by provoking their purchase intention. But nowadays, promotion has become much and much expensive, people get bored to direct selling program. Theese...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Dyah Puji Kusumawati, author
Skripsi ini membahas mengenai pengaruh Cause Related Marketing (CRM) terhadap loyalitas merek The Body Shop. Pengaruh Cause Related Marketing (CRM) diukur melalui empat buah dimensi yakni congruency, duration, amount of resources invested, dan senior management involvement. Oleh karena itu, penelitian ini adalah penelitian kuantitatif di mana data primer dikumpulkan melalui...
2009
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Laily Alfunnimah, author
Nowadays, the airlines bussiness in indonesia has growth rapidly. Many airlines company emerge, nor charter or schedule make the competition even stronger. Every company try to give better service to each it?s customer. The high demand of transportation within society continually make each airline to escalate the quality of service...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Lisa Rahmayanti, author
Pelayanan rawat Inap merupakan pelayanan medis yang utama dirumah sakit dan merupakan tempat untuk interaksi antara pasien dan rumah sakit yang berlangsung dalam waktu yang lama. Pelayanan rawat Inap berhubungan sangat sensitif karena menyangkut perasaan pasien, mutu pelayanan dan citra rumah sakit. Semua itu sangat membutuhkan perhatian pihak manajemen rumah...
2009
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Lidya Lestari, author
Mobile phones industry are more competitive nowadays, it makes mobile phones industry should create differentiation of the product. Sony Ericsson which became one of mobile phone provider launches HP K550i with intention to attract buyer intention of consumer by showing product attribute. One of stategy Sony Ericsson Mobile Communication can...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Juwita Christina, author
Christina Juwita (0904100102), The Effect of Retail Costumer?s Attitude Towards Sales Promotion on Impulse Buying Behavior, xv + 115 Pages + 58 Bibliography ( 35 books + 10 Journals + 5 Thesis + 8 Other Sources) + Enclosure Retail industry in Indonesia is growing rapidly throughout the past years. As...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Anggara Pratama Putra, author
alat yang dapat membuat perusahaan dikenal dan dibedakan dengan perusahaan lain oleh khalayaknya. Logo sebagai representasi visual jati diri perusahaan, berkaitan erat dengan citra perusahaan. Karena citra perusahaan terbentuk dari persepsi khalayak mengenai representasi jati diri perusahaan tersebut. Identitas perusahaan dapat berubah jika perusahaan tersebut mengalami perubahaan kepemilikan, perluasan bidang...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
Indah Pramasari, author
The consumer behavior literature has increasingly shown that brand attitude or evaluation is not only determined by functional facets of the brand but also by symbolic criteria. The motivation to express their own self is often driven consumers to purchase goods and services. Self congruence refers to the match between...
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi (Open) Universitas Indonesia Library
