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"ABSTRAKRingkasan Eksekutif Profil Perusahaan PT Pertamina Persero adalah sebuah BUMN yang dahulu bernama Perusahaan Pertambangan Minyak dan Gas Bumi Negara yang menempati urutan ke 122 dalam Fortune Global 500 pada tahun 2013. Pertamina adalah hasil gabungan dari perusahaan Pertamin dengan Permina yang didirikan pada tanggal 10 Desember 1957. PT Pertamina Persero merupakan perusahaan milik negara yang bergerak di bidang energi meliputi minyak gas serta energi baru dan terbarukan berdasarkan prinsip prinsip tata kelola korporasi yang baik sehingga dapat berdaya saing yang tinggi di dalam era globalisasi. Analisis SituasiDalam rangka memperkenalkan praktik praktik Pertamina Values kepada seluruh pekerja salah satunya PT Pertamina Persero menggelar Road Map Internalisasi Budaya Perusahaan Setelah road map berjalan akan diadakan 6 monthly values assessment setiap tahunnya pada tahun 2013 dan 2014 hasilnya menunjukkan bahwa tata nilai Competitive Commercial dan Capable kembali menjadi tata nilai terendah Hal ini disebabkan jiwa berkompetisi pegawai PT Pertamina Persero baru mulai ditanamkan sejak tahun 2007 saat adanya transisi nilai dari Pertamina lama menuju Pertamina baru Di sisi lain PT Pertamina Persero akan menghadapi tantangan terkait akan diberlakukannya Masyarakat Ekonomi Asean MEA sehingga ia akan bersaing dengan berbagai perusahaan lain baik BUMN dan Non BUMN untuk meraih sumber daya manusia yang kompeten dan mempertahankan sumber daya manusia yang telah ada Pernyataan MasalahKurangnya peresapan Tata Nilai Perusahaan Pertamina 6C dan implementasinya oleh khalayak internal PT Pertamina SolusiSpecial events Perlombaan PR Campaign Publisitas internal magazines Siaran televisi internal Pameran Presentasi final Gathering Realisasi karyaTujuan ProgramUntuk menginternalisasi Tata Nilai Perusahaan secara mendalam pada khalayak internalnya secara pengetahuan dan implementasi Khalayak SasaranKhalayak internal PT Pertamina Persero pada kelompok M30 terdiri dari Level3 Level4 Manajemen F28 terdiri dari Level5 Level8 Karyawan Pesan Kunci PT Pertamina Persero ingin meningkatkan pemahaman khalayak internalnya akan Tata Nilai Perusahaan 6C dengan melibatkan mereka melalui program perlombaan komunikasi secara aktif Jadwal ProgramFebruari September 2015Tempat Pelaksanaan Ballroom Utama Gedung Utama Kantor Pertamina PusatKerangka EvaluasiMatriks Evaluasi Input Output dan Outcome 6 Monthly Value Assessment AnggaranRp 196 295 000.

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ABSTRACT

Executive Summary Company Profile PT Pertamina Persero is a state owned company which formerly known as Oil and Gas Company ranks 122 in the Fortune Global 500 on 2013 PT Pertamina Persero is the combined result of the Pertamin and Permina which established on December 10 1957 PT Pertamina Persero is a state owned company engaged in the energy sector include oil gas and renewable energy based on the principles of good corporate governance so as it was very competitive in this era globalization era Situational AnalysisIn order to introduce the practices of Pertamina Values to all employees one of which PT Pertamina Persero held a Road Map Internalization of Corporate Culture After that will be held a six monthly assessment values annually In 2013 and 2014 the results show that the values Competitive Commercial and Capable are back into the lowest values This is due to compete soul employees of PT Pertamina Persero just has started implanted since 2007 when the transition value from the old to the new Pertamina Pertamina On the other hand PT Pertamina Persero will face challenges related to will the enactment of the Asean Economic Community AEC so it will be competing with many other companies both SOEs and non SOEs to achieve human resources competent and retain the human resources that have been exist Problem StatementLack of internalization of Pertamina rsquo s Company Values 6C and the implementation by their internal audiences SolutionSpecial events PR Campaign Competition Internal magazines publicity Internal television broadcast Exhibition Final Presentation Gathering RealizationProgram AimInternalizating corporate values in depth in the Company 39 s for the internal audiences by knowledge and implementation Target AudiencesInternal audiences of PT Pertamina Persero in the group bull M30 consists of Level3 Level4 Management bull F28 consists of Level5 Level8 Employees Key MessagePT Pertamina Persero wants to increase the understanding of their internal Company Values 6C company by engaging them through an active communication program TimelineFebruary September 2015thLocationGrand Ballroom Main Building The Central Office of PERTAMINAEvaluationMatrix Evaluation 6 Monthly Values Assessment BudgetingRp 196 295 000."

"ABSTRAKAnalisis Situasi

1. Pasar mobil mewah di Indonesia memiliki profil yang unik. Berkat pangsa pasarnya sangat kecil terhadap seluruh pasar otomotif Indonesia, persaingan perusahaan penjual mobil mewah (Agen Tunggal Pemegang Merek) tidak bersaing secara volume penjual semata. Hubungan ATPM dengan konsumennya sangat bersifat tersegmentasi, loyalitas tinggi, dan hubungan emosional. Maka, para ATPM lebih berlomba menyediakan customer services daripada produk mobil semata
2. Lexus Indonesia sejauh ini telah menjawab fenomena tersebut dengan fungsi customer services terpadu dan berkelas bernama Lexus Concierge Services (LCS). LCS pun diterapkan dengan konsep serta standar kemewahan, personalisasi, dan hospitality. Lexus Indonesia telah mempunya customer loyalty yang tinggi tercermin dari repeat buyer sebesar 60%-70% per tahun.
3. Walaupun demikian, sistem LCS Lexus Indonesia masih sebatas fungsi ­after-sales di mana ?keterlibatan? customer masih sekadar keperluan mobil mereka. Padahal untuk memelihara maupun meningkatkan customer loyalty hendaknya dibuat instrumen layanan yang menciptakan engagement rutin kepada customer. Artinya, Lexus Indonesia membutuhkan cabang baru di sistem LCS yang berfokus kepada program komunikasi terhadap pelanggannya yang bersifat menciptakan keterlibatan rutin terhadap pelanggan Lexus Indonesia.

TujuanMeningkatkan dan memelihara keterlibatan rutin pelanggan Lexus Indonesia.SasaranSasaran program komunikasi:

• Menumbuhkan awareness dalam lingkup existing customer mengenai sistem LCS sebagai komitmen Lexus Indonesia untuk menjunjung costumer satisfaction.
• Membangun reputasi Lexus Indonesia di pasar mobil mewah tentang sistem LCS yang berkelas dan terpadu.

Sasaran bisnis perusahaan:

• Meningkatkan repeat buyer pada penjualan mobil sebanyak minimal 75% per tahun.
• Meningkatkan penjualan mobil Lexus secara keseluruhan sebanyak 20% per tahun.

StrategiPembuatan instrumen untuk customer loyalty program melalui peluncuran special event serta publisitas press conference dan press release.Khalayak Sasaran

1. Existing customer Lexus Indonesia
2. Media Massa

Pesan KunciLexus Indonesia membuat customer loyalty program sebagai bentuk komitmen meningkatkan customer engagement yang bersifat rutin, emosional, dan positif. Program

1. Customer loyalty program
2. Special event
3. Press conference
Jadwal
Januari ? Desember 2016
Anggaran
Total anggaran yang dibutuhkan sebesar Rp 387,050,000
Evaluasi
Metode evaluasi yang digunakan adalah metode input, output, dan outcome.
Input: evaluasi terhadap segala proses yang berlangsung dalam pelaksanaan kegiatan
Output: evaluasi terhadap sesuatu yang nyata sebagai hasil dari kegiatan
Outcome: pengukuran dampak dan evaluasi hasil pelaksanaan kegiatan.

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ABSTRACT
Situation Analysis
1. Luxury cars market in Indonesia?s automobile industry has a unique profile. Since their market share among the total car market is very small, every luxury car brands not compete against the sales volume primely ? instead, they?re really chasing how to catch the customer loyalty. Their relationship with their existing customer has a very segmented profile, and emotional deep-bond. Due to that condition, many of luxury car brands in Indonesia deployed many personalized customer relations management with their own style.
2. Lexus Indonesia, so far, has responded to face the reality or the nature of competition on the luxury car segment. Lexus Indonesia has been deployed a integrated customer services system called Lexus Concierge Services (LCS). Furthermore, LCS has been apllied with their brand standards like hospitality and personalized luxury experience. Lexus Indonesia confirmed their LCS system usage is in order to meet or even catch a customer loyalty. Their customer loyalty is reflected through 60%-70% repeat buyer every year.
3. However, Lexus Indonesia?s LCS system currently only having a after-sales function. Which is the engagement from the customers only occur simply because of customer?s car business. Eventough, to gain customer loyalty, a company or brand need more a frequently engagement by deploying a customer loyalty program.
Goal
To gain and maintain the customer engagement through customer loyalty program.
Objectives
Communication program objectives:
• Gaining awareness in existing customers scope regarding the new LCS system.
• Building a Lexus Indonesia reputation about the advanced new LCS system
Company?s business objectives:
• Increase the amount of repeat buyer on car sales by 75% minimum per year.
• Increase the whole car sales by 20% per year.
Strategies
Make a tools or instruments for the customer loyaty program through grand launching event that creates publicity on mass media.
Target Audiences
1. Lexus Indonesia?s existing customer
2. Mass media
Key Message
Lexus Indonesia deploying a customer loyalty program as a commitment to build & maintain customer engagement through an emotional and a long-term relationship.
Programs
1. Customer loyalty program
2. Special event
3. Press conference
Schedule
January ? December 2016
Budget
Grand total budget to make these programs is 387,050,000 IDR.
Evaluation
The evaluation method that used in this program is input, output, and outcome method.
Input: an evaluation towards all process that take place in the implementation of activities
Output: an evaluation towards tangible things as a result of activities
Outcome: impact measurement and evaluation of the activities implementation."

"ABSTRAKRidwan Kamil menggunakan media sosial untuk membangun personal brand dan alat komunikasi kepada publiknya. Media sosial digunakannya sebagai media interaktif dengan warga Bandung dan alat membangun citra atau personal brand. Personal branding merupakan upaya untuk mengidentifikasikan apa yang membuat brand relevan sehingga brand berbeda. Berbagai cara digunakan untuk memotivasi publik berinteraksi dengan brand termasuk melibatkan publik dalam strategi-strategi perusahaan dalam tingkatan fisik, kognitif, dan emosional yang bersifat jangka panjang didasari kepentingan masing-masing pihak atau disebut dengan customer engagement. Penelitian ini menemukan bahwa customer engagement Ridwan Kamil melalui media sosial membantu pembentukan personal brandnya. Meski customer engagement hanya berkontribusi sebesar

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ABSTRAKRidwan Kamil uses social media to build personal brand and communication tools to the public. Social media used as interactive media for the citizens of Bandung and image building and personal branding tools. Personal branding is an attempt to identify what makes a brand relevant and differentiate them from another brand. Various means are used to motivate the public to interact with the brand that includes engaging the public in the companie strategies on physical, cognitive, emotional levels in a long-term based on the interests of each party or commonly known as customer engagement. This study found that Ridwan Kamil customer engagement through social media help build his personal brand. Although it only contribute of 20% to the Ridwan Kamil?s personal branding, respondents stated that Ridwan Kamil?s official Facebook account management had involved the public with collaboration dimension values as the most influential according to the respondents. Research also shows that Ridwan Kamil had build a very good and strong personal brand in respondent?s mind."

"ABSTRAKDalam suatu interaksi, terdapat upaya pemaknaan suatu hal konseptual sebagai bagian dari pemahaman suatu konteks. Konstruksi makna, atau yang disebut konstruksi sosial suatu makna tidak hanya terjadi pada interaksi tatap muka, tetapi juga komunikasi termediasi dan dalam jaringan, salah satunya melalui group chat, fitur dari aplikasi pesan instan sebagai media baru, yang berisi ragam individu dengan latar belakang yang bervariasi, dengan remaja sebagai demografi pengguna terbesarnya di Indonesia. Setiap isu yang dibahas merupakan bentuk konstruksi sosial yang melibatkan kebebasan pikiran sehingga kebenarannya bersifat relatif. Hal ini menyebabkan kebebasan sebagai suatu konteks menjadi penting untuk diteliti, dengan mengingat juga banyaknya riset terdahulu yang membahas kebebasan sebagai hak maupun pencitraan dengan tidak terpusat dan dianggap menjadi makna yang statis, dengan kata lain one size fits all. Riset ini menyediakan interpretasi dari pemaknaan kebebasan pada interaksi group chat remaja dengan menggunakan model Coordinated Management of Meaning dan metode netnografi yang disempurnakan sesuai unit analisis. Riset ini menunjukkan adanya penggunaan simbol atau emoji dalam interaksi, adanya pola partisipasi, klasifikasi anggota, nilai individu benteng diri yang dilibatkan, kebutuhan akan interaksi tatap muka, adanya preferensi pemaknaan dari bahasa lain, serta tidak adanya makna kebebasan yang fundamental. Pada akhirnya, riset ini mengindikasikan bahwa kebebasan dalam konteks interaksi berbasis internet memiliki makna konstruktif yang utama, yakni bentuk penentuan sikap dalam menghadapi lawan bicara di suatu percakapan remaja Indonesia.<

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ABSTRACTIn an interaction, there rsquo s an effort to purpose the conceptual meaning as a part of understanding the context given. Construction of meaning, or so called social construction of meaning doesnt rsquo only occur in face to face communication, but also mediated and online communication, one is a group chat, a feature of instant messaging application as the new media which containts a variety of individual backgrounds, in this case, teenagers as the biggest number of instant messaging user demographic in Indonesia. Every discussed issue is a social construction which takes personal thoughts as granted that lead into the relative truth. This causes the importance of study the meaning of liberty and or freedom, with bear in mind that recent studies refer only to the definition as rights or image branding that still unsettled, more like one size fits all. This research provides the interpretation of constructing the meaning of liberty and or freedom in group chat with Coordinated Management of Meaning model and an enhanced netnography method according to unit of analysis. Then this research shows the use of emoji and symbol in interaction, participation patterns, member classifications, involvement of individual values self fortress , need for face to face interaction, other language preferences of liberty or freedom, and there is no essential meaning of liberty and or freedom as well. At the end, this indicates that liberty and or freedom does have primary constructed meaning, that is the behavior of decision making in interacting to other, by Indonesian teenagers in an online discussion."

"[ABSTRAKRINGKASAN EKSEKUTIFProfil PerusahaanPT Bank National Nobu Tbk, yang seterusnya akan disebut sebagai Bank Nobu, adalah salah satu bank di industri perbankan Indonesia yang kini hadir dengan konsep dan tampilan yang baru sebagai wujud dari diperbaruinya visi dan misi. Dengan semangat untuk lebih mampu memberikan kontribusi riil pada perekonomian di tanah air, Bank Nobu berusaha menciptakan nilai tambah bagi masyarakat luas. Melalui langkah-langkah strategis yang dilakukan, Bank Nobu ingin mempertajam kompetensi tersebut khususnya dalam bidang commercial dan consumer banking dengan memilih segmentasi pasar pada usaha kecil dan menengah yang terbukti telah menjadi fondasi yang kuat dalam perekonomian Indonesia. Dengan integritas yang tinggi, Bank Nobu ingin memperkuat dan memperluas jaringan kemitraan melalui pelayanan yang prima dan pembukaan kantor cabang di berbagai lokasi strategis di seluruh wilayah Indonesia. Kepercayaan dari nasabah dan mitra bisnis akan mampu membawa Bank Nobu pada posisi terhormat di dalam dunia perbankan khususnya dalam hal asset, pangsa pasar, dan keluasan jaringan, tidak hanya dalam perspektif lokal namun juga dari sudut pandang regional dan global.Analisis SituasiStrengthsMemiliki sumber daya finansial yang cukup Memiliki lokasi kantor cabang yang berada di pusat perbelanjaan sehingga bisa lebih dekat dengan masyarakat.Bank Nobu belum pernah memiliki permasalahan finansial atau non-finansial, baik dengan nasabah maupun investor, sehingga Bank Nobu tidak memiliki image yang negatif dimata nasabah dan investor.Memiliki spot iklan 30-60 detik di channel televisi Berita Satu (Holding Company Lippo Group).WeaknessesKurang dikenalnya image Bank Nobu sebagai bank yang terpercaya dan berkualitas, sehingga masyarakat tidak terlalu mengenal Bank Nobu.Bank Nobu selama ini hanya melakukan pemasaran yang low-cost sehingga kurang mampu menarik minat calon nasabah baru untuk memilih Bank Nobu sebagai bank pilihannya.Belum pernah menyelenggarakan event yang melibatkan khalayak sasaran sehingga nama Bank Nobu kurang dikenal oleh khalayak sasarannya.Bank Nobu terlalu fokus pada pengembangan jaringan sehingga kegiatan publikasi dan prmosi yang dilakukan menjadi kurang maksimal.Pengelolaan media sosial yang kurang intensif sehingga kurang adanya interaksi antara Bank Nobu dengan khalayak sasarannya.OpportunityBerdasarkan data yang diperoleh dari Edelman Trust Barometer 2014: Annual Global Study, menunjukkan bahwa tingkat kepercayaan masyarakat Indonesia terhadap Bank meningkat dari 82% pada 2009 menjadi 87% pada 2014. Dengan begitu, Bank Nobu memiliki kesempatan untuk meningkatkan image sebagai bank yang dapat dipercaya dengan baik oleh masyarakatThreatsAdanya kompetitor, salah satunya Bank Bukopin, yang sudah lebih dikenal oleh masyarakat sehingga Bank Nobu kalah saing dengan bank kompetitor tersebut.Media Sosial milik bank yang menjadi kompetitor dari Bank Nobu, salah satunya Bank Bukopin, lebih aktif dalam melakukan interaksi dengan khalayak sasarannya dibanding dengan Bank Nobu.Pernyataan MasalahKurang dikenalnya image Bank Nobu sebagai bank yang terpercaya dan berkualitas, sehingga masih banyak khalayak sasarannya yang belum mengenali Bank Nobu.Usulan ProgramProgram special event dengan tema Nobu Banking Expo, yang terdiri dari tiga kegiatan :Talkshow Peran Aktif Perbankan dalam Mendorong Perkembangan Industri Bisnis Kreatif dalam Mewujudkan Ekonomi BerdikariAmazing Banking RaceYouth Banking CompetitionTujuan ProgramMembentuk citra dan mendapatkan publisitas terkait Bank Nobu dari media sebagai bank yang terpercaya dan berkualitas.Memberikan informasi dan mengedukasi khalayak sasaran mengenai Bank Nobu melalui kegiatan yang akan dilakukanKhalayak SasaranKhalayak Sasaran PrimerSecara geografisMasyarakat yang berdomisili di daerah Jakarta, Bogor, Depok, dan TangerangSecara demografis- Laki-laki dan perempuan usia 21-45 tahun- Sudah berkeluarga ataupun belum berkeluarga- SES A dan B, dengan tingkat penegeluaran Rp 1.500.000,- sampai Rp 3.000.000,-Secara PsikografisMemiliki ketertarikan di bidang ekonomi dan perbankanMemiliki ketertarikan di bidang industri bisnis ekonomi kreatifSenang melakukan kegiatan-kegiatan baru yang menantangKhalayak Sasaran SekunderSecara GeografisMasyarakat yang berdomisili di daerah Jakarta, Bogor, Depok, dan TangerangSecara Demografis- Laki-laki dan perempuan usia 17-20 tahun- SES A dan B, dengan tingkat penegeluaran Rp 1.500.000,- sampai Rp 3.000.000,-Secara PsikografisMemiliki ketertarikan di bidang ekonomi dan perbankanMemiliki ketertarikan di bidang industri bisnis ekonomi kreatifSenang melakukan kegiatan-kegiatan baru yang menantangPesan KunciBest Quality Bank That You Can Trust. AnggaranRp 218.850.000,-EvaluasiTahapan evaluasi yang digunakan adalah:1. Tahap Input2. Tahap Output3. Tahap OutcomesSetiap tahap memiliki tolak ukur dan instrumen masing-masing.

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ABSTRACTEXECUTIVE SUMMARYCompany ProfilePT Bank National Nobu Tbk, which will be referred as Bank Nobu, is one of the banks in the Indonesian banking industry which now comes with a new display concept and as a manifestation of a renewed vision and mission. With a passion to be able to provide a real contribution to the economy in the country, Bank Nobu trying to create added value for society at large. Through strategic steps undertaken, the Bank Nobu want to sharpen the particular competence in the field of commercial and consumer banking by selecting market segmentation in small and medium enterprises which proved to be a strong foundation in the Indonesian economy. With high integrity, Bank Nobu want to strengthen and expand its network of partnerships with excellent service and the opening of branch offices in strategic locations throughout Indonesia. The trust of customers and business partners will be able to bring the Bank Nobu at a respectable position in the banking world, especially in terms of assets, market share, and breadth of the network, not only in the local perspective but also from the point of view of regional and global.Situation AnalysisStrengthsHaving sufficient financial resourcesIt has a branch office location's in a shopping center so they can be closer to the community.Bank Nobu has never had financial problems or non-financial, both with customers and investors, so that the Bank Nobu does not have a negative image in the eyes of customers and investors.Has a 30-60 second ad spots on television channel News One (Holding Company Lippo Group).WeaknessesLess familiar image as a bank Bank Nobu reliable and quality, so that people are not too familiar with Bank Nobu.Bank Nobu had only perform a low-cost marketing making it less able to attract potential new customers to choose Nobu Bank as the bank of choice.Never organize events involving the target audience so that the name of Bank Nobu less known by the target audience.Bank Nobu too focused on the development of the network so that the publications and activities undertaken prmosi be less than the maximum.Management of social media are less intensive, so the lack of interaction between the Bank Nobu with the target audience.OpportunityBased on the data obtained from the "Edelman Trust Barometer 2014: Annual Global Study", indicates that the level of public trust towards the Bank Indonesia increased from 82% in 2009 to 87% in 2014. Thus, the Bank Nobu has a chance to improve the bank's image as can be trusted by the publicThreatsThe presence of competitors, one of them is Bank Bukopin, which is already known by the public so that the Bank Nobu less competitive with the bank's competitors.Social Media-owned banks become competitors of the Bank Nobu, one of them is Bank Bukopin, more active in the interaction with the target audience than the Bank Nobu.Problem StatementBank Nobu's less familiar image as a reliable and high quality bank, so there are still many target audience who do not recognize Bank NobuProgram Special event's program with the theme of Nobu Banking Expo, which consists of three activities:Talkshow ?Peran Aktif Perbankan dalam Mendorong Perkembangan Industri Bisnis Kreatif dalam Mewujudkan Ekonomi Berdikari?Amazing Banking RaceYouth Banking CompetitionProgram?s GoalEstablish the image and get publicity related of Bank Nobu from media as a trusted and high quality bank.Provide information and educate target audiences about Bank Nobu through the program.Target AudiencePrimary TargetGeographicallyPeople who live in the area of Jakarta, Bogor, Depok, and TangerangDemographically- Men and women aged 21-45 years- Already married or not married- SES A and B, with the level of expenditure Rp 1.500.000, - up to Rp 3.000.000, -Psychographically- Have an interest in economics and banking- Have an interest in the business industry creative economy- Happy to undertake new activities that challengeSecondary TargetGeographicallyPeople who live in the area of Jakarta, Bogor, Depok, and TangerangDemographicallyMen and women aged 17-20 yearsSES A and B, with the level of expenditure Rp 1.500.000, - up to Rp 3.000.000, -PsychographicallyHave an interest in economics and bankingHave an interest in the business industry creative economyHappy to undertake new activities that challengeKey Message ?Best Quality Bank That You Can Trust?. Total BudgetRp 218.850.000,-Evaluation MethodsStages of evaluation used is:1. Input Phase2. Output Phase3. Outcomes PhaseEach stage has a yardstick and instruments respectively, EXECUTIVE SUMMARY Company ProfilePT Bank National Nobu Tbk, which will be referred as Bank Nobu, is one of the banks in the Indonesian banking industry which now comes with a new display concept and as a manifestation of a renewed vision and mission. With a passion to be able to provide a real contribution to the economy in the country, Bank Nobu trying to create added value for society at large. Through strategic steps undertaken, the Bank Nobu want to sharpen the particular competence in the field of commercial and consumer banking by selecting market segmentation in small and medium enterprises which proved to be a strong foundation in the Indonesian economy. With high integrity, Bank Nobu want to strengthen and expand its network of partnerships with excellent service and the opening of branch offices in strategic locations throughout Indonesia. The trust of customers and business partners will be able to bring the Bank Nobu at a respectable position in the banking world, especially in terms of assets, market share, and breadth of the network, not only in the local perspective but also from the point of view of regional and global.Situation AnalysisStrengthsHaving sufficient financial resourcesIt has a branch office location’s in a shopping center so they can be closer to the community.Bank Nobu has never had financial problems or non-financial, both with customers and investors, so that the Bank Nobu does not have a negative image in the eyes of customers and investors.Has a 30-60 second ad spots on television channel News One (Holding Company Lippo Group).WeaknessesLess familiar image as a bank Bank Nobu reliable and quality, so that people are not too familiar with Bank Nobu.Bank Nobu had only perform a low-cost marketing making it less able to attract potential new customers to choose Nobu Bank as the bank of choice.Never organize events involving the target audience so that the name of Bank Nobu less known by the target audience.Bank Nobu too focused on the development of the network so that the publications and activities undertaken prmosi be less than the maximum.Management of social media are less intensive, so the lack of interaction between the Bank Nobu with the target audience.OpportunityBased on the data obtained from the "Edelman Trust Barometer 2014: Annual Global Study", indicates that the level of public trust towards the Bank Indonesia increased from 82% in 2009 to 87% in 2014. Thus, the Bank Nobu has a chance to improve the bank's image as can be trusted by the publicThreatsThe presence of competitors, one of them is Bank Bukopin, which is already known by the public so that the Bank Nobu less competitive with the bank's competitors.Social Media-owned banks become competitors of the Bank Nobu, one of them is Bank Bukopin, more active in the interaction with the target audience than the Bank Nobu.Problem StatementBank Nobu’s less familiar image as a reliable and high quality bank, so there are still many target audience who do not recognize Bank NobuProgram Special event’s program with the theme of Nobu Banking Expo, which consists of three activities:Talkshow “Peran Aktif Perbankan dalam Mendorong Perkembangan Industri Bisnis Kreatif dalam Mewujudkan Ekonomi Berdikari”Amazing Banking RaceYouth Banking CompetitionProgram’s GoalEstablish the image and get publicity related of Bank Nobu from media as a trusted and high quality bank.Provide information and educate target audiences about Bank Nobu through the program.Target AudiencePrimary TargetGeographicallyPeople who live in the area of Jakarta, Bogor, Depok, and TangerangDemographically- Men and women aged 21-45 years- Already married or not married- SES A and B, with the level of expenditure Rp 1.500.000, - up to Rp 3.000.000, -Psychographically- Have an interest in economics and banking- Have an interest in the business industry creative economy- Happy to undertake new activities that challengeSecondary TargetGeographicallyPeople who live in the area of Jakarta, Bogor, Depok, and TangerangDemographicallyMen and women aged 17-20 yearsSES A and B, with the level of expenditure Rp 1.500.000, - up to Rp 3.000.000, -PsychographicallyHave an interest in economics and bankingHave an interest in the business industry creative economyHappy to undertake new activities that challengeKey Message “Best Quality Bank That You Can Trust”. Total BudgetRp 218.850.000,-Evaluation MethodsStages of evaluation used is:1. Input Phase2. Output Phase3. Outcomes PhaseEach stage has a yardstick and instruments respectively]"

"Penelitian ini menguji pengaplikasian teori Elaboration Likelihood Model ELM pada media persuasi berupa infografis, terkhusus pada infografis amnesti pajak. Teori ELM menjelaskan bahwa terdapat dua jalur yang berpengaruh pada pembentukan sikap seseorang ketika merespon sebuah pesan persuasif, yakni jalur sentral dan periferal. Penelitian menggunakan dimensi kualitas pesan sebagai faktor penanda jalur sentral, serta dimensi daya tarik pesan sebagai faktor jalur periferal. Metode perbandingan independen sampel T-Test dan uji korelasi Product Moment Pearson digunakan untuk menguji model tersebut. Hasil penelitian membuktikan bahwa pada infografis amnesti pajak, kedua jalur berperan signifikan, namun jalur sentral lebih berperan dibanding jalur periferal dalam mempengaruhi sikap positif terhadap infografis amnesti pajak.

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This research tested the application of Elaboration Likelihood Model Theory in infographic as persuasive media, specifically on Tax Amnesty rsquo s infographic. The theory describes two routes that can affect attitudes when someone respond to persuasive message, called central route and peripheral route.This research uses message quality as central route's cue, and message attractiveness as peripheral route's cue. Independent Sample T Test and Correlation Moment Pearson Test used as the method of testing this model. The result of this research proved that in tax amnesty's infographic, both routes affected attitude significantly, where central route affect more significantly than peripheral route to positive attitude towards tax amnesty's infographic."

"ABSTRAKAnalisis Situasi: Reblood memiliki tujuan untuk menyelesaikan masalah defisit kantong darah di Indonesia. Semenjak tahun 2015 hingga per Oktober 2017, Reblood sudah memiliki 10.586 pengguna. Namun masih banyak target khalayak dari Reblood yang belum mengetahui apa itu Reblood meskipun sudah memiliki informasi yang cukup mengenai donor darah. Oleh karena itu, berdasarkan hasil wawancara yang telah dilakukan dengan CEO Reblood dan survei terhadap 108 target khalayak Reblood, disimpulkan bahwa dibutuhkannya sebuah program untuk meningkatkan brand awareness dari Reblood. Tujuan: Untuk memperkenalkan Reblood kepada target khalayak dan memberikan informasi mengenai fitur dan keuntungan dalam menggunakan Reblood. Serta mengajak lebih banyak lagi orang untuk melakukan donor darah melalui Reblood. Sasaran Program Komunikasi Meningkatkan brand awareness target khalayak mengenai Reblood. Mengajak lebih banyak orang untuk donor darah menggunakan Reblood. Strategi: Melakukan publikasi mengenai Reblood dengan metode offline dan online di berbagai media dan tempat. Khalayak Sasaran: 1. Jenis kelamin : Laki-laki dan perempuan. 2. Usia : 17-30 tahun.3. Tempat tinggal : Jakarta, Bogor, Depok, Tangerang, dan Bekasi Jabodetabek. 4. Pekerjaan : Mahasiswa dan karyawan. 5. Pengguna smartphone. 6. Pengguna sosial media Instagram dan/atau Facebook.

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ABSTRACTSituation Analysis: Reblood has a mission to solve the deficit of blood supply in Indonesia. Since 2015 until October 2017, Reblood already has 10.586 members. But there are still so many of the target audience that don rsquo t know about Reblood, although they already have enough information about blood donor. Therefore, based on an interview with the CEO of Reblood and survey with 108 of Reblood rsquo s target audience, it can be concluded that Reblood needs a program to increase the brand awareness of Reblood. Goals To introduce: Reblood to the target audience and give them information about Reblood rsquo s features and benefits when using Reblood. Also to persuade more people to donate their blood using Reblood. Communication Objectives: To increase target audience rsquo's brand awareness of Reblood.To persuade more people to donate their blood using Reblood.StrategyDoin publications about Reblood with offline and online methods in various medias and places. Target Audience: 1. Gender Male and female. 2. Age 17 30 years old. 3. Ocuppation University students and employee. 4. Domicile Jakarta, Bogor, Depok, Tangerang, dan Bekasi Jabodetabek. 5. Smartphone users. 6. Instagram and or Facebook users."