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"Perkembangan dan pertumbuhan industri telekomunikasi di Indonesia dalam sepuluh tahun terakhir menunjukkan kecenderungan meningkat setiap tahunnya. Penelitian dilakukan untuk mengetahui pengaruh persepsi konsumen mengenai program TELKOMSELpoin terhadap loyalitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dan metode survei untuk memperoleh data primer yang dilakukan melalui penyebaran kuesioner kepada 100 responden. Responden dari penelitian ini adalah pengguna kartu Telkomsel yang berada di wilayah DKI Jakarta. Penelitian ini menggunakan analisis regresi linier sederhana untuk mengolah data.Hasil penelitian membuktikan bahwa terdapat pengaruh antara persepsi konsumen mengenai program TELKOMSELpoin dengan loyalitas pelanggan. Penelitian ini diharapkan dapat memberikan masukan dan implikasi manajerial kepada PT Telekomunikasi Selular sebagai pemilik merek kartu simPATI, kartuAS, dan kartuHALO untuk melakukan strategi pemasaran yang berbeda dibandingkan dengan kompetitornya.

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The development and the growth of telecommunication industries in Indonesia within the last ten years is relatively increasing every year. The purpose of this research is to see the influence of customer perception of loyalty program on customer loyalty. This research used quantitative approach and survey method to obtain primary data. Primary data gathered use questioner to 100 respondent. The respondent of this research are the user of Telkomsel?s cellular card in DKI Jakarta. After data being collected, these were than analyzed using the simple linear regression.The result of this research shown that there is an influence between consumer perception and customer loyalty. This research aim to provide input and managerial implication to PT Telekomunikasi Selular as the owner oh simPATI, kartuAS, and kartuHALO brand, to do different marketing strategy comparing to its competitors."

"Di era saat ini adalah suatu kewajiban bagi setiap pelaku usaha untuk menciptakan bisnis dengan memperhatikan tanggung jawab sosial dengan para stakeholder. Banyak penelitian yang menyatakan bahwa keberlangsungan bisnis dalam jangka panjang meningkat ketika perusahaan mampu memenuhi keinginan atau kepentingan para stakeholder. Untuk itu persepsi konsumen sebagai stakeholder penting bagi perusahaan dalam menilai kegiatan CSR yang dilakukan perusahaan akan sangat menentukan kelangsungan bisnis perusahaan. Penelitian ini dibuat untuk menilai efek atau pengaruh yang terjadi dari persepsi masyarakat terhadap antiseden dan konsekuensi dari kegiatan CSR. Antiseden adalah sebuah evaluasi sebelum terbentuknya kegiatan CSR yang merupakan ekspektasi masyarakat dengan menilai kinerja keuangan dan kualitas pernyataan etika perusahaan. Konsekuensi adalah persepsi yang timbul akibat adanya kegiatan CSR yaitu reputasi perusahaan, resiko membeli yang dipersepsikan, kepercayaan konsumen dan loyalitas konsumen. Penelitian dilakukan kepada 175 ibu-ibu rumah tangga dan analisa penelitian menggunakan metode Structural Equation Modeling (SEM) memperlihatkan adanya signifikansi pengaruh positif dari kinerja perusahaan dan kualitas pernyataan etika terhadap ekpektasi dari kegiatan CSR, Aktivitas CSR juga menimbulkan pengaruh positif terhadap reputasi dimana reputasi menimbulkan signifikansi pengaruh negatif terhadap resiko membeli yang dipersepsikan dan pengaruh positif terhadap kepercayaan. Dalam penelitian juga terlihat signifikansi pengaruh positif antara kepercayaan konsumen dengan loyalitas konsumen dan pengaruh negatif kepercayaan konsumen terhadap resiko membeli. Namun pada penelitian ini ditemukan fakta yang tidak signifikan dimana evaluasi konsumen atas kegiatan CSR tidak menimbulkan pengaruh positif yang signifikan terhadap kepercayaan konsumen dan loyalitas konsumen.

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In the current era of business, businesses are obliged to create businesses that pay attention to social responsibility with stakeholders. Much research stating that the existence of long term business increased when the company was able to meet the wishes or interests of the stakeholders. To that end, the perception of consumers as stakeholders important to companies in assessing a company's CSR activities conducted. This research was made to assess the consumer's perception of the antecedent and consequence of CSR activities. Antecedent is an evaluation prior to the formation of CSR activities that constitute the community's expectations, by assessing the financial performance and the quality of the company's ethics statement. The consequence is the perception that arise due to the presence of CSR activities like reputation, consumer trust, perceived risk, and consumer loyalty . This research was conducted to 175 housewife?s as a respondent and analyzed by using SEM (structural equation modeling) methods.

Result of this studies showed a significance of the positive influence on the financial performance and quality of ethical statements to expectation of CSR activities. CSR activities has a positive influence on corporate reputation, and reputation has a negative influence on the perceived risk and has a positive influence on consumer trust. This study also led to the significance of positive influence between trust and consumer loyalty and trust has a negative influence to perceive risk. However, this research found that there is no significance influence between evaluation of CSR activities on trust and consumer loyalty."

"Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh Program Corporate Social Responsibility terhadap Perilaku Konsumen. Diambil studi mengenai kegiatan Lifebuoy Berbagi Sehat? yang dilakukan oleh PT. Unilever Indonesia di kalangan ibu-ibu rumah tangga di Kelurahan Kelapa Gading Barat, Jakarta Utara.Temuan utama penelitian ini menunjukkan bahwa terdapat pengaruh dari program Corporate Social Responsibility terhadap Perilaku Konsumen. Program Corporate Social Responsibility tidak berpengaruh pada Perilaku Konsumen untuk usia tertentu dan pengeluaran rutin per bulan tertentu, hal ini dimungkinkan bahwa pada usia tertentu pengambilan keputusan pembelian bukan didasarkan iklan atau program tertentu dan memperjelas bahwa sabun mandi Lifebuoy digunakan oleh kelas yang memiliki pengeluaran rutin tertentu.

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This study aims to determine whether or not the influence of Corporate Social Responsibility Program on Consumer Behavior. Taken a study on the activities of "Lifebuoy Share Healthy" conducted by PT. Unilever Indonesia among mothers of households in region of Kelurahan Kelapa Gading Barat Jakarta Utara).The main findings of this study indicate that there is the influence of Corporate Social Responsibility on Consumer Behavior. Corporate Social Responsibility program has no effect on consumer behavior for a particular age and certain routine expenditure per month, it is possible that on a particular age a purchase decision is not based ads or a certain program and obviously that Lifebuoy soap is used by classes that have a certain routine expenditure."

"Penelitian ini menjelaskan perceived fit antara sudut pandang konsumen dan aktivitas CSR yang selanjutnya mempengaruhi loyalitas konsumen melalui variabel mediasi, yaitu persepsi konsumen mengenai CSR dan C-C Identification. Peneliti pada tahapan awal melakukan riset eksploratori untuk mendapatkan gambaran dan pemahaman mengenai permasalahan penelitian, untuk menjadi input pada tahap selanjutnya yaitu riset konklusif (descriptif). Data yang diperoleh dalam penelitian ini berdasarkan pembagian kuesioner dengan sampel 135 orang nasabah PT BNI 45. Hasil penelitian menunjukan bahwa perceived consumer fit positif mempengaruhi persepsi konsumen mengenai aktivitas CSR dan selanjutnya pada C?C identification dan loyalitas konsumen.

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This research examines how the perceived fit between consumers' point of view (their values and lifestyles) and CSR activities influences consumer loyalty through such mediating variables as consumer perception of CSR activities and C?C (consumer?company) identification. Researcher will use exploratory research in advance to get insight and understanding about research problem, thus will be used as input for conclusive (descriptive) research. Data collected in this research is based on a questionnaire survey administered to a sample of 135 customers PT BNI 45. Result suggest that perceived consumer fit positively influences consumer perception of CSR activities and consequently, on C?C identification and consumer loyalty."

"The purpose of this study is to identify and analyze the effect of consumer beliefs especially in CSR (corporate social responsibility) and the attitude on purchase intention. The population of this study is teachers in 18 elementary schools in the district of South Semarang with a total number of 242 teachers at the elementary school teacher, who have received Nest Mosquito Eradication Program (PSN) from PT. Marimas. The total samples are 151 teachers. Data collected using questionnaires and analyzed with structural equation modeling. The result of this study show that consumer belief in corporate social responsibility program (CSR) conducted by PT. Marimas has significant positive effect on purchase intention in the product. Consumer belief in corporate social responsibility program of PT. Marimas has positive direct effect on consumer purchase intention. "

"The purpose of this study is to identify and analyze the effect of consumer beliefs especially in CSR (corporate social responsibility) and the attitude on purchase intention. The population of this study is teachers in 18 elementary schools in the district of South Semarang with a total number of 242 teachers at the elementary school teacher, who have received Nest Mosquito Eradication Program (PSN) from PT. Marimas. The total samples are 151 teachers. Data collected using questionnaires and analyzed with structural equation modeling. The result of this study show that consumer belief in corporate social responsibility program (CSR) conducted by PT. Marimas has significant positive effect on purchase intention in the product. Consumer belief in corporate social responsibility program of PT. Marimas has positive direct effect on consumer purchase intention. "

"Penelitian ini menganalisa pengaruh service quality terhadap kepuasan konsumen, loyalitas konsumen dan motivasi konsumen nasabah Bank pengguna ATM yang bertempat tinggal di Jakarta. Dengan menggunakan metode regresi linier, dapat diketahui bahwa antara service quality, kepuasan konsumen, loyalitas konsumen dan motivasi konsumen memiliki hubungan linier positif. Sehingga dapat diartikan jika service quality semakin baik maka konsumen akan semakin puas dan juga akan semakin loyal dengan ATM yang dipakainya serta semakin termotivasi untuk lebih sering bertransaksi menggunakan ATM. Untuk itu masing ? masing Bank harus terus memperbaiki dan menjaga service quality dari ATM ? ATMnya.

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This study analyzes the influence of service quality on customer satisfaction, customer loyalty and customer motivation of the Bank ATM users who reside in Jakarta. By using the linear regression method, it is known that between service quality, customer satisfaction, customer loyalty and customer motivation have a positive linear relationship. So that can be interpreted if the service quality is better, so it will be more satisfied customers and customer will also be more loyal to the ATM that he uses as well as more motivated to transact more frequently use the ATM. For the Banks, must continue to improve and maintain the service quality of their ATM"

"Internet has been explorer in many ways, one of the internet function is used for the trade. For example, internet supports the small business so they can sell and promote their business to another world by the internet, beside that with using internet in trade system we can less, time, money and etc. that is how internet is so useful in trade system. This research is focuses in internet trade system as known E-commerce ( Electronic Commerce ).

Trade, can be call E-commerce if they have 2 condition : 1. the trade using online system and 2. There is exchange value, in this cases change value means, there is transaction.

Every people has different perception about E-commerce or Internet, the person who do not familiar with internet, think the internet only for rich people. And for the others one, who is used to internet think the other side, they can not live without it. So this research conclude 3 dimension of perception customer about E-commerce that can be effect to their purchases intention by internet are: trust, media advertising and personality.

This descriptive research using a survey method, with questionnaires. The target population of this research is every www.detik.com netters , both man and woman, in Jakarta. The number of sample taken is 100 with the purposive sampling.

Based on the data collected from samples in this research, I found that every dimension of perception ( trust, media advertising and personality ) has impact to purchases intention netters of detik.com, but the impact is not too significant. And the most significant that impact to purchases is trust.

From the statistics test based on the data collected from samples, it is found that the regression coefficient between perception and purchases intention at www.detik.com in this research is 0.435. The regression shows that there is a positive coefficient between perception and purchases at detik.com in this research. With that result, researcher suggest that detik.com should improve the advertising and maintain trust of customers if detik.com wants to keep up and increase amount netters in detik.com"

"Penelitian ini menganalisis pengaruh persepsi kualitas aplikasi mobile payment terhadap loyalitas pelanggan. Model cognitive-affective-behavior digunakan dalam penelitian ini di mana tahap cognitive meliputi persepsi kualitas yang dibagi menjadi delivery quality dan outcome quality. Customer trust, satisfaction dan switching barrier termasuk dalam tahap affective dan loyalitas termasuk sebagai behavioral intention. Semua data yang digunakan dalam penelitian ini dikumpulkan dari 418 responden yang merupakan pengguna pembayaran mobile di Indonesia. Kemudian, model yang telah dibentuk diestimasi menggunakan structural equation modeling (SEM) dengan software AMOS versi 25. Hasil estimasi menunjukkan bahwa delivery quality dan outcome quality yang dibentuk melalui interaksi pelanggan dengan layanan mobile payment secara positif mempengaruhi trust dan satisfaction pelanggan, yang pada akhirnya akan mempengaruhi loyalitas. Dalam hasil analisis juga menunjukkan bahwa satisfaction dapat memediasi pengaruh trust terhadap loyalitas dimana pengaruh tersebut lebih besar dibandingkan dengan pengaruh langsung antara trust terhadap loyalitas. Lalu yang terakhir switching barrier juga memberikan pengaruh positif secara signifikan terhadap loyalitas pelanggan. Oleh karena itu semua hipotesis yang dibentuk dalam penelitian ini diterima.

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This study analyzes the influence of perceptions of the quality of the mobile payment application on customer loyalty. The cognitive-affective-behavior model was used in this study where cognitive stages included perceptions of quality divided into delivery quality and outcome quality. Customer trust, satisfaction and switching barriers are included in the affective and loyalty stages, including as behavioral intention. All data used in this study were collected from 418 respondents who were users of mobile payments in Indonesia. Then, the model that has been formed is estimated using structural equation modeling (SEM) with AMOS software version 25. The estimation results show that the delivery quality and quality outcomes formed through customer interaction with mobile payment services positively affect trust and customer satisfaction, which in the end will affect loyalty. In the results of the analysis also shows that satisfaction can mediate the effect of trust on loyalty where the influence is greater than the direct influence between trust and loyalty. Then the last switching barrier also gives a significant positive effect on customer loyalty. Therefore all hypotheses formed in this study were accepted."