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"[ABSTRAKBerbelanja merupakan salah satu kegiatan yang dilakukan atas dasar motivasi utilitarianism dan hedonism. Identifikasi atas motivasi yang mendorong konsumen untuk berbelanja dapat membantu kesuksesan suatu produk. Oleh karena itu penelitian ini bertujuan untuk mengetahui konsekuensi hubungan antara motivasi berbelanja terhadap intentional loyalty dan penyebaran word of mouth dengan price consciousness sebagai variabel mediasi. Penelitian ini akan diuji berdasarkan dua saluran distribusi yang berbeda yakni offline dan online. Survei yang dilakukan terhadap 330 responden dengan menggunakan metode structural equation modeling, membuktikan bahwa motivasi berbelanja berpengaruh signifikan dan positif dengan intentional loyalty, word of mouth serta price consciousness secara simultan. Perbandingan terhadap saluran distribusi offline dan online menunjukkan bahwahubungan motivasi berbelanja dengan price consciousness dan intentional loyalty lebih kuat terhadap perbelanjaan secara offline dibandingkan online. Sedangkan hubungan antara motivasi berbelanja dengan word of mouth, antara price consciousness dengan word of mouth serta price consciousness dengan intentional loyalty lebih kuat terhadap perbelanjaan secara online dibandingkan offline.

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ABSTRACTShopping is one of the activities that occurred as a result from utilirianism and hedonism motivation. The identification of shopping motivations, which encourages consumers to shop, is a favorable outcome to achieve desired objectives of a product success. Therefore, this study aims to know the consequences of a relationship between motivation to shop with intentional loyalty and word-of-mouth, using price consciousness as a mediation variable. The output of this research will be tested based on two different distribution channel such as online and offline. This survey, by using 330 customer as respondents and SEM method, found the relationship between shopping motivation, price consciousness and intentional loyalty simultaneously. However, shopping motivation has greater influence to word-of mouth and intentional loyalty on online channel than offline channel. Another stronger influence was also found in the relationship between price consciousness towards both variable, word of mouth and intentional loyalty, on online channel.;Shopping is one of the activities that occurred as a result from utilirianism andhedonism motivation. The identification of shopping motivations, which encouragesconsumers to shop, is a favorable outcome to achieve desired objectives of a productsuccess. Therefore, this study aims to know the consequences of a relationshipbetween motivation to shop with intentional loyalty and word-of-mouth, using priceconsciousness as a mediation variable. The output of this research will be tested basedon two different distribution channel such as online and offline. This survey, by using330 customer as respondents and SEM method, found the relationship betweenshopping motivation, price consciousness and intentional loyalty simultaneously.However, shopping motivation has greater influence to word-of mouth and intentionalloyalty on online channel than offline channel. Another stronger influence was alsofound in the relationship between price consciousness towards both variable, word ofmouth and intentional loyalty, on online channel.;Shopping is one of the activities that occurred as a result from utilirianism andhedonism motivation. The identification of shopping motivations, which encouragesconsumers to shop, is a favorable outcome to achieve desired objectives of a productsuccess. Therefore, this study aims to know the consequences of a relationshipbetween motivation to shop with intentional loyalty and word-of-mouth, using priceconsciousness as a mediation variable. The output of this research will be tested basedon two different distribution channel such as online and offline. This survey, by using330 customer as respondents and SEM method, found the relationship betweenshopping motivation, price consciousness and intentional loyalty simultaneously.However, shopping motivation has greater influence to word-of mouth and intentionalloyalty on online channel than offline channel. Another stronger influence was alsofound in the relationship between price consciousness towards both variable, word ofmouth and intentional loyalty, on online channel.;Shopping is one of the activities that occurred as a result from utilirianism andhedonism motivation. The identification of shopping motivations, which encouragesconsumers to shop, is a favorable outcome to achieve desired objectives of a productsuccess. Therefore, this study aims to know the consequences of a relationshipbetween motivation to shop with intentional loyalty and word-of-mouth, using priceconsciousness as a mediation variable. The output of this research will be tested basedon two different distribution channel such as online and offline. This survey, by using330 customer as respondents and SEM method, found the relationship betweenshopping motivation, price consciousness and intentional loyalty simultaneously.However, shopping motivation has greater influence to word-of mouth and intentionalloyalty on online channel than offline channel. Another stronger influence was alsofound in the relationship between price consciousness towards both variable, word ofmouth and intentional loyalty, on online channel.;Shopping is one of the activities that occurred as a result from utilirianism andhedonism motivation. The identification of shopping motivations, which encouragesconsumers to shop, is a favorable outcome to achieve desired objectives of a productsuccess. Therefore, this study aims to know the consequences of a relationshipbetween motivation to shop with intentional loyalty and word-of-mouth, using priceconsciousness as a mediation variable. The output of this research will be tested basedon two different distribution channel such as online and offline. This survey, by using330 customer as respondents and SEM method, found the relationship betweenshopping motivation, price consciousness and intentional loyalty simultaneously.However, shopping motivation has greater influence to word-of mouth and intentionalloyalty on online channel than offline channel. Another stronger influence was alsofound in the relationship between price consciousness towards both variable, word ofmouth and intentional loyalty, on online channel., Shopping is one of the activities that occurred as a result from utilirianism andhedonism motivation. The identification of shopping motivations, which encouragesconsumers to shop, is a favorable outcome to achieve desired objectives of a productsuccess. Therefore, this study aims to know the consequences of a relationshipbetween motivation to shop with intentional loyalty and word-of-mouth, using priceconsciousness as a mediation variable. The output of this research will be tested basedon two different distribution channel such as online and offline. This survey, by using330 customer as respondents and SEM method, found the relationship betweenshopping motivation, price consciousness and intentional loyalty simultaneously.However, shopping motivation has greater influence to word-of mouth and intentionalloyalty on online channel than offline channel. Another stronger influence was alsofound in the relationship between price consciousness towards both variable, word ofmouth and intentional loyalty, on online channel.]"

"Penelitian ini membahas tentang pengaruh motivasi pengguna media sosial terhadap perilaku word of mouth intention pada fashion online shopping. Penelitian ini adalah penelitian kuantitatif dengan desain deskriptif. Hasil penelitian disimpulkan bahwa faktor convenience, information availability, dan customized advertisements mempengaruhi secara signifikan positif terhadap motivasi utilitarian; kemudian ditemukan bahwa faktor adventure mempengaruhi secara signifikan positif terhadap motivasi hedonis; kedua motivasi yaitu motivasi utilitarian dan hedonis ditemukan mempengaruhi secara signifikan positif terhadap faktor social media product browsing; terakhir social media product browsing ditemukan mempengaruhi secara signifikan positif terhadap word of mouth intention.

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The focus of this study is to discover effects of social media user's motivation toward word of mouth intention of fashion online shopping. This research is quantitative and descriptive. The result of this research are; convenience information availability, and customized advertisements is significantly positive affecting utilitarian motivation; adventure is significantly positive affecting hedonic motivation; social media product browsing are confirmed significantly positive affected both by utilitarian motivation and hedonic motivation; last, it is confirmed social media product browsing is significantly positive affecting word of mouth intention."

"Bergesernya gaya hidup manusia turut serta merubah cara mereka dalam memenuhi kebutuhannya, termasuk kebutuhan komunikasi. Pasar online Asia Pasifik turut bergeser dari penggunaan PC dan lebih mengarah ke smartphone. Perkembangan alat telekomunikasi kini memungkinkan konsumen tidak hanya memenuhi kebutuhannya untuk berkomunikasi, namun juga berbelanja. Penggunaan smartphone untuk berbelanja merupakan tahapan lanjutan dalam perkembangan berbelanja setelah sebelumnya marak penggunaan internet yang mendunia.Penelitian ini bertujuan untuk menganalisa pengaruh perceived entertainment dan subjective norms terhadap satisfaction dan word of mouth. Sampel penelitian ini adalah konsumen yang pernah berbelanja menggunakan smartphone dalam kurun 6 (enam) bulan terakhir. Data diolah dengan menggunakan metode Structural Equation Modelling.Hasil penelitian menunjukkan bahwa perceived entertainment memiliki pengaruh positif terhadap satisfaction. Namun, subjective norms tidak terbukti memiliki pengaruh signifikan terhadap satisfaction. Di sisi lain, satisfaction terbukti memediasi hubungan antara perceived entertainment dan satisfaction. Hasil penelitian juga menunjukkan satisfaction tidak memediasi hubungan antara subjective norms dan word of mouth.

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The shifting of human lifestyles changes the way they meet their needs, including communication needs. Asia-Pacific online market also shifted from the use of PCs and more directed to smartphone. The development of telecommunications enable consumer not only to fulfill their needs for communication, but also shopping. The use of smartphone for shopping is an advanced stage in the development of shopping after the growing number of internet user.This study aims to analyze the effect of perceived entertainment and subjective norms towards satisfaction and word of mouth. Data for this research were collected from consumers who has shopped through their smartphone in the last 6 (six) months. They were then analyzed using Structural Equation Modelling method.The results of this research shows that perceived entertainment has positive effect on satisfaction. However, subjective norms are not shown to have a significant effect on satisfaction.meanwhile, satisfaction proved to mediate the relationship between perceived entertainment and word of mouth. the results shown that satisfaction does not mediate the relationship between subjective norms and word of mouth."

"ABSTRAKDunia ritel mengalami perkembangan pesat dalam beberapa tahun terakhir. Maraknya penggunaan internet berimbas kepada toko ritel offline untuk menawarkan pengalaman berbelanja yang unik dan menyenangkan kepada pengunjungnya. Penelitian ini bertujuan untuk mengetahui pengaruh in-store shopping experience terhadap revisit intention dan positive word of mouth pada JD.ID X-Mart di Jakarta. Selanjutnya, penelitian ini menggunakan pendekatan kuantitatif, khususnya survei dalam bentuk kuesioner dan studi kepustakaan sebagai teknik pengumpulan datanya. Hasil penelitian menunjukkan bahwa in-store shopping experience memiliki pengaruh signifikan, baik terhadap revisit intention, positive word of mouth, maupun revisit intention dan positive word of mouth dalam waktu yang bersamaan.

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ABSTRACTIn-store shopping experience has been used as a focus for retail stores to gain their profitability-whereas the interest towards retail stores has been declining throughout years. This shows an urgency for retail stores to provide a unique in-store shopping experience to their customers. The focus of this study is to analyze the effect of in-store shopping experience towards revisit intention and positive word of mouth at JD.ID X-Mart in Jakarta. This study is using quantitative approach, specifically questionnaire and literature study. The result of this research shows that there is a significant and positive effect between in-store shopping experience towards revisit intention, positive word of mouth, also both revisit intention and positive word of mouth in the same time."

"[ABSTRAKTesis ini meneliti tentang faktor penting yang memotivasi konsumen Generasi Y untuk melakukan penelusuran produk dari sebuah restoran pada platform media sosial Instagram, dan menguji apakah niat untuk melakukan penelusuran produk tersebut akan mempengaruhi purchase intention di masa depan dan selanjutnya mengarah kepada pertukaran/berbagi informasi produk tersebut (word-of-mouth intention) dengan teman dan kenalan. Setelah dilakukan tinjauan pustaka dan penyusunan hipotesis, diperolah data dari penyebaran kuesioner kepada 223 responden yang berusia 16-35 pada tahun 2015 ini (kelompok Generasi Y) dan mempunyai akun Instagram serta pernah melakukan penelusuran produk sebuah restoran melalui platform tersebut, dengan melakukan pendekatan convenience sampling dan snowball sampling, dan kemudian dilakukan analisis terhadap data dengan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa niat konsumen untuk melakukan penelusuran produk sebuah restoran pada media sosial Instagram dipengaruhi secara positif dan signifikan oleh utilitarian motivation dan keempat dimensi yang membentuknya, yaitu convenience, information availability, product selection, customized advertisement dan juga hedonic motivation serta keempat dimensi yang membentuknya, yaitu trend discovery, socializing, adventure, authority & status. Dimana dari variabel utilitarian motivation, dimensi product selection memiliki pengaruh yang paling besar terhadap niat tersebut. Sedangkan untuk variabel hedonic motivation, dimensi adventure adalah yang memiliki pengaruh yang terbesar. Lebih lanjut, penelusuran produk yang dilakukan oleh pengguna Instagram tersebut berpengaruh secara positif dan signifikan terhadap purchase intention dan word-of-mouth intention.

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ABSTRACTThis thesis examines the important factors that motivate Generation Y consumers to browse the product of a restaurants on Instagram; as well as how the intention to browse the product will affect the purchase intention in the future and in turn lead to exchange or share the product information (word-of-mouth intention) with friends. After conducting a comprehensive literature study and crafting hypothesis, some useful data were obtained from the questionnaires distributed to 223 respondents aged 16-35 years in 2015 (Generation Y) and having Instagram account and have ever browsed the product of a restaurants through the platform, with a convenience sampling and snowball sampling approaches. This followed by an analysis of the data with Structural Equation Modeling (SEM). The research has provided us with an interisting observation whereby the consumer intentions to browse the product of a restaurants on Instagram positively and significantly influenced by utilitarian motivation and its four dimensions, namely convenience, information availability, product selection, customized advertisement and also hedonic motivation as well as its four dimensions, namely trend discovery, socializing, adventure, authority and status. Where for the utilitarian motivation, product selection has the greatest influence on the intention. As for the variable hedonic motivation, adventure has the greatest influence. Furthermore, browsing intention is linked in a significantly positive manner with purchase intention and word-of-mouth intention, This thesis examines the important factors that motivate Generation Y consumers to browse the product of a restaurants on Instagram; as well as how the intention to browse the product will affect the purchase intention in the future and in turn lead to exchange or share the product information (word-of-mouth intention) with friends. After conducting a comprehensive literature study and crafting hypothesis, some useful data were obtained from the questionnaires distributed to 223 respondents aged 16-35 years in 2015 (Generation Y) and having Instagram account and have ever browsed the product of a restaurants through the platform, with a convenience sampling and snowball sampling approaches. This followed by an analysis of the data with Structural Equation Modeling (SEM). The research has provided us with an interisting observation whereby the consumer intentions to browse the product of a restaurants on Instagram positively and significantly influenced by utilitarian motivation and its four dimensions, namely convenience, information availability, product selection, customized advertisement and also hedonic motivation as well as its four dimensions, namely trend discovery, socializing, adventure, authority and status. Where for the utilitarian motivation, product selection has the greatest influence on the intention. As for the variable hedonic motivation, adventure has the greatest influence. Furthermore, browsing intention is linked in a significantly positive manner with purchase intention and word-of-mouth intention]"

"Perkembangan Online shopping di Internet berkembang sangat pesat, pelanggan dapat melakukan transaksi secara online, tanpa harus datang langsung ke toko yang menjual keperluannya.Pada tesis ini saya akan membahas mengenai model online shopping yang ada di Internet saat ini, komponen-komponen yang digunakan terutama penggunaan WWW, keuntungannya, kendala yang dihadapi, jenis-jenis produk dan jasa yang dijual. Komponen lain seperti sistem pembayaran yang digunakan, autentikasi, iklan dan promosi, dan masalah keamanan akan dibicarakan sehubungan dengan teknologi Internet yang digunakan.Sistem online shopping yang akan diterapkan menggunakan Web HTML, dengan memanfaatkan penggunaan browser yang memiliki kemampuan hypertext links dan mendukung multimedia. Topik yang akan dibahas pada rancangan online shopping ini adalah mengenai siapa saja yang terlibat, sistem transaksi yang digunakan, cara validasi, sistem pembayaran, cara pengiriman barang, penghitungan pajak, dan interaksi dari komponen-komponen yang terlibat.Rancangan dan spesifikasi dari konfigurasi jaringan, software, dan hardware dibutuhkan untuk mewujudkan online shopping ini. Faktor-faktor lain yang tidak kalah pentingnya adalah pemilihan ISP, jumlah pegawai, pelatihan, dan juga perkiraan biaya yang dibutuhkan.Agar online shopping ini berhasil dibutuhkan strategi pemasaran yang tepat antara lain membuat kesadaran dan kesetiaan merek, edukasi pasar, hubungan masyarakat, demonstrasi produk, promosi respons langsung, penelitian dan pengembangan, dan memberikan jasa pelayanan dan dukungan bagi pelanggan.

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The development of online shopping in the Internet is increasing very fast, customers can make online transactions without coming to the real store to order whatever they want.In this thesis I will discuss about the models of online shopping that exist in the Internet today, components of online shopping especially the usage of WWW, advantages, problems, types of products and services. Other components like billing system, authentication, advertisement and promotion, and security will be discussed in conjunction with the Internet technology.The online shopping system that will be used in this thesis is using Web HTML, by taking an advantage of browser with the ability to make hypertext links and multimedia. The topics that will be discussed in the design of online shopping are : who are involved, what transactions payment, validation system that will be used.The design and specification of network configuration, software, and hardware are needed to make the realization of online shopping. Another important factors are how to choose ISP, staffs, training, and cost.To make a successful online shopping, we have to use the right strategies that called cyber marketing. There are seven big cyber marketing : building brand awareness and loyalty, direct response promotions, market education, product demonstration and distribution, public relations, research and product development, and the last one is service and support to the customers."

"Penelitian ini memiliki tujuan untuk mengetahui variabel-variabel apa saja yang memotivasi konsumen berbelanja di Pasaraya. Variabel-variubel ini didasari atas penelitian-penelitian sebelumnya mengenai motivasi dnlam berbelanja, nilai-nilai yang dicari dari berbelanja, dan gaya pengambilan kepulusan konsumen ketika berbelanja. Dengan memakai meiode Analisa Faktor maka akan dikelahui faktor-faktor apa saja yang mempengaruhi konsumen berbelanja di Pasaraya.Selanjutnya penelitian ini juga ingin mengetahui karakteristik konsumen Pasaraya yang paling potensial. Hal ini dilakukan dengan melakukan profiling konsumen-konsumen Pasaraya berdasarkan kesamaan karakteristik responden ke dalam kelompok-kelompok. Dengan memakai Analisa Cluster maka didapatkan kelompok-kelompok segmen konsumen Pasaraya, sehingga Pasaraya dapat menemukan segmen mana yang paling potensial untuk dijadikan target market. Lalu pihak manajemen Pasaraya dapat menggunakan karakteristik segmen potensial ini sebagai salah satu input untuk menyusun strategi promosi, ataupun mengetahui apakah ada kesekarasan antara strategi promosi selama ini dcngan karakteristik segmen potensial ini.Sebagai pusat perbelanjaan yang telah berdiri cukup lama, maka penting bagi Pasaraya untuk mengetahui image Pasaraya di mata konsumennya, khususnya konsumen yang berada di segmen potensial. Berdasarkan bauran ritel dan tabulasi silang hasil Analisa Cluster maka didapatkan gambamn persepsi konsumen Pasaraya terhadap image Pasaraya. Hal ini juga dapat dijadikan input bagi Pasaraya untuk membangun atnupnn memperbuiki image Pasamya di mam konsumennyn, khususnya di mata konsumen potensialnya.Penelitian ini merupakan replikasi dari jurnal penelitian sebelumnya yaitu bersumber dari Journal of Retailing Consumer Services yang berjudul "Profiling Consumer: A Study of Qatari Consumer's Shopping Motivation". Di mana jurnal tersebut merupakan peneltian di Qatar paula tahun 2006 yang dilakukan oleh Ahmad Jamal, Fiona Davies, Farooq Chudry dan Mohamed Al Marri.

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The paper have a purpose to investigate variables of reason that motivate consumer go shopping at Pasaraya. These variables are based on past research about shopping motivations, value of shopping, and consumer decision making styles. Using analysis of factor, the paper identities factors that give influence to consumers for shopping at Pasaraya.

Furthermore the paper also wanted to investigate about the characteristic of Pasaraya`s consumers, especially for the potential consumers. The paper do the profiling of Pasaraya?s consumer based on similarity of characteristic then categorize them into groups. Using analysis of cluster, the paper result of several group of segments and Pasaraya can choose one of the most potential segment to become their target market. Then Pasaraya can use characteristic of this potential segment as an input of promotion strategic planning or by knowing if there are alignment between current promotion strategies and characteristic of potential segment.

As one of Shopping Center that have been established long time ago, it is important lbr Pasaraya to know Pasaraya?s image from their consumer`s perception, especially their potential consumers. With retail mix and crosstab cluster analysis, the paper have conclusion about the perception of Pasaraya's image. These output also can be an input for building or repairing Pasaraya's image for their consumer`s perspective, especially potential consumers.

The paper is replicate form past research paper with source of Journal of Retailing Consumer Services titled "Profiling Consumer: A Study of Qatari Consumer's Shopping Motivation". The paper has been held at Qatar in 2006 by Ahmad Jamal, Fiona Davies, Farooq Chudry and Mohamed Al Marri."

"Ketatnya persaingan antara mal di Kota Jakarta membuat setiap manajemen mal yang ada di Jakarta berlomba-lomba memuaskan pengunjung mal dengan tujuan dapat bertahan dalam industri untuk jangka waktu yang lama. Atribut mal merupakan sarana untuk memenuhi dan meningkatkan kepuasan pengunjung mal. Tujuan pertama penelitian ini adalah untuk mengetahui atributatribut mal yang membantu meningkatkan kepuasan pengunjung mal saat berbelanja. Motivasi berbelanja terdiri dari dua yaitu motivasi berbelanja hedonik dan utilitarian. Dengan mempertimbangkan motivasi berbelanja pengunjung, tujuan kedua dalam penelitian ini adalah untuk mengetahui atribut mal apa saja yang hubungannya terhadap kepuasan pengunjung akan lebih kuat pada pengunjung yang memiliki kecenderungan motivasi berbelanja hedonik, dan atribut mal apa saja yang hubungannya terhadap kepuasan pengunjung akan lebih kuat pada pengunjung yang memiliki kecenderungan motivasi berbelanja utilitarian.Dalam penelitian ini, penulis menggunakan SEM-PLS dengan aplikasi WarpPLS 3.0. Kuesioner disebar pada 236 responden. Berdasarkan pertanyaan afirmatif yang diberikan, responden terbagi menjadi dua, yaitu 116 pengunjung dengan kecenderungan motivasi berbelanja hedonik dan 120 pengunjung dengan kecenderungan motivasi berbelanja utilitarian. Hasil dari penelitian adalah atribut mal kenyamanan, kualitas toko di dalam mal, kualitas layanan pelanggan, dan suasana di dalam mal merupakan atribut mal yang berpengaruh positif terhadap kepuasan pengunjung. Pengaruh atribut mal kenyaman terhadap kepuasan pengunjung akan lebih kuat pada pengunjung yang memiliki kecenderungan motivasi berbelanja hedonik sedangkan pengaruh atribut mal kualitas toko di dalam mal dan kualitas layanan pelanggan terhadap kepuasan pengunjung akan lebih kuat pada pengunjung yang memiliki kecenderungan motivasi berbelanja utilitarian.

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Intense competition between malls in Jakarta makes every mall management in Jakarta vying satisfy mall visitors with the aim to survive in the industry for long periods of time. Mall attributes are means to meet and improve visitor satisfaction. The first objective of this study was to determine the attributes of the mall that help improve visitor satisfaction. Shopping motivation are consists of two, they are hedonic shopping motivation and utilitarian shopping motivation. Taking into account the shopping motvation, the second objective of this research was to determine what mall attributes that effect to visitor satisfaction will be stronger on the visitors who have a hedonic shopping motivation tendency and what mall attributes that effect to visitor satisfaction will be stronger on visitors which have a utilitarian shopping motivation tendency.In this study, the authors use the SEM-PLS with WarpPLS 3.0 applications. The questionnaire was distributed to 236 respondents. Based on the given affirmative question, respondents were divided into two, namely 116 visitors with a hedonic shopping motivation tendency and 120 visitors with utilitarian shopping motivation tendency. Results of the study are mall attributes of comfort, quality of retailer, the quality of customer service, and mall environment have positive effect on visitor satisfaction. The effect of confortable attributeto visitor satisfaction will be stronger for the visitors who have a hedonic shopping motivation tendency while the effect of quality of retailer and quality of customer service to visitor satisfaction will be stronger to the visitors who have a utilitarian shopping motivation tendency."

"Tujuan utama dari makalah ini adalah untuk mengetahui kesenjangan dalam literatur penelitian loyalitas toko dengan memeriksa hubungan antara loyalitas toko dan loyalitas mall Skripsi ini juga meneliti efek dari nilai yang dirasakan di toko dan hubungan komitmen toko terhadap loyalitas toko lalu dilihat pengaruhnya pada loyalitas toko Studi ini menunjukkan bahwa loyalitas terhadap toko mempengaruhi loyalitas mall Loyalitas ini dimoderasi oleh jarak oleh jarak geografis antara konsumen dan pusat perbelanjaan Selanjutnya penelitian ini menemukan bahwa adanya efek moderasi pada hubungan antara nilai yang dirasakan di toko dengan loyalitas toko dan pada hubungan komitmen dengan loyalitas toko Sedangkan pada jarak jauh hanya hubungan komitmen yang mempengaruhi loyalitas toko Untuk loyalitas toko pada loyalitas mall berpengaruh pada jarak dekat maupun jauh namun memang jarak jauh lebih memiliki kontribusi pada loyalitas toko Wawasan yang disediakan oleh penelitian ini menjelaskan tentang pemahaman dari hubungan antara nilai yang dirasakan konsumen pada toko hubungan komitmen loyalitas toko jarak pelanggan dari mall dan loyalitas mall.

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The key purpose of this paper is to find out in the research literature investigating the relationship between store loyalty and shopping mall loyalty The paper also examines the effects of perceived store value and store relationship commitment on store loyalty and see the impact on store loyalty The study shows that store loyalty to the mall Loyalty is moderated by the geographic distance between the consumer and the shopping mall Further the study that presence of moderating effects on relationship between perceived value of store with store loyalty and relationship commitment with store loyalty While in long distance only relationship commitment that affect store loyalty For the store loyalty to mall loyalty effect at short distance and long distance Therefore store loyalty contributes to mall loyalty in the context of long distance than short distance The insights provided by this study describes the understanding of the relationship between perceived value stores and relationship commitment with loyalty store distance and the mall loyalty "

"ABSTRAKPeningkatan pengguna internet di Indonesia memicu perubahan gaya hidup masyarakat, tidak terkecuali dalam berbelanja. Dengan eksistensi e commerce, masyarakat di Indonesia telah mengenal metode belanja baik secara tradisional maupun online. Pertumbuhan e commerce yang semakin pesat akan menyediakan berbagai alternatif dalam berbelanja bagi masyarakat, baik sebagai penjual maupun pembeli. Hal ini menjadikan pembeli dapat memilih platform mana yang sesuai ketika mencari barang pilihan mereka, baik dalam kondisi baru maupun bekas. Pembeli tentunya memiliki berbagai latar belakang dan preferensi tersendiri dalam memilih barang, termasuk ketika membeli barang bekas secara online. Platform e-commerce khususnya C2C perlu mengetahui motivasi dari perspektif pembeli, seperti price orientation, bargaining power, critical orientation, usefulness, ease of use, need to be unique, nostalgia, trust, dan assurances dalam melakukan pembelian. Oleh karena itu, penelitian ini akan berfokus pada pengaruh motivasi berbelanja barang bekas secara online di perspektif pembeli, sikap mereka terhadap berbelanja barang bekas, serta niat pembelian kembali. Penelitian ini menggunakan purposive sampling dengan meneliti motivasi dari 502 pembeli barang bekas secara online di Indonesia yang kemudian dianalisis dengan menggunakan Partial Least Squares - Structural Equation Modelling (PLS-SEM). Peneliti menemukan bahwa motivasi dalam berbelanja barang bekas secara online berpengaruh secara signifikan baik terhadap sikap pembeli dalam berbelanja barang bekas maupun niat pembelian kembali dari pembeli di Indonesia.

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ABSTRACT

The increasing level of internet users in Indonesia has triggered changes in people's lifestyles, including in their way of shopping. The e-commerce existence in Indonesia causes people to be more familiar with shopping methods, both traditional and online. The rapid growth of e-commerce provides various alternatives for users, both as sellers and buyers. Buyers nowadays can choose their suitable platform based on goods, both in new and used conditions. Their backgrounds and preferences in selecting goods will affect the way of buying second-hand goods. E-commerce platforms, especially C2C, need to know various motivations from the buyer's perspective, such as price orientation, bargaining power, critical orientation, usefulness, ease of use, need to be unique, nostalgia, trust, and assurance in buying second-hand goods. Therefore, this research will focus on the influence of online second hand shopping motivation from a buyer's perspective, their attitude towards second-hand shopping, and repurchase intentions. This study uses purposive sampling by examining motivations of 502 second-hand online buyers in Indonesia, which is then analyzed by using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Researcher finds that motivation in shopping for second-hand goods online has a significant effect both on the attitudes of buyers in shopping for second-hand goods and repurchase intention from Indonesian buyers."