Ditemukan 24047 dokumen yang sesuai dengan query
Walker, Orville C.
"Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P?s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition."
New York: McGraw-Hill, 2014
658.802 WAL m
Buku Teks Universitas Indonesia Library
Walker, Orville C.
Boston: McGraw-Hill, 2006
658.8 MAR
Buku Teks Universitas Indonesia Library
Kinnear, Thomas C., 1943-
New York : McGraw-Hill, 1991
658.83 KIN m (1)
Buku Teks Universitas Indonesia Library
Kinnear, Thomas C., 1943-
New York: McGraw-Hill, 1996
658.83 KIN m
Buku Teks Universitas Indonesia Library
Kinnear, Thomas C., 1943-
Singapore: McGraw-Hill, 1983
658.83 KIN m (1)
Buku Teks Universitas Indonesia Library
Charvat, Frank J.
Boston : Heath, 1966
658.8 CHA m
Buku Teks SO Universitas Indonesia Library
Perreault, William D.
New York: McGraw-Hill, 2014
658.8 PER b
Buku Teks Universitas Indonesia Library
Perreault, William D.
New York: McGraw-Hill, 2015
658.8 PER e
Buku Teks Universitas Indonesia Library
Perreault, William D.
Boston: Irwin McGraw-Hill, 1999
658.8 PER b
Buku Teks Universitas Indonesia Library
Buell, Victor P.
New York: McGraw-Hill, 1984
658.81 BUE m
Buku Teks Universitas Indonesia Library
