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"Destination branding dianggap sebagai aspek utama dalam penerapan konsep pemasaran dalam suatu destinasi, terutama saat peluang dalam industri pariwisata meningkat dan bertambahnya berbagai pilihan destinasi wisata. Sebelumnya, telah dibahas mengenai theoretical framework mengenai destination branding menggunakan variabel source credibility, destination image, destination attachment, dan destination satisfaction. Penelitian kuantitatif ini bertujuan untuk melihat pengaruh dari destination source credibility terhadap destination satisfaction dengan mediasi destination image dan destination attachment. Penelitian ini melibatkan 302 orang responden yang sebelumnya pernah mengunjungi destinasi wisata Malang Raya dan melakukan pencarian informasi menggunakan situs dan/atau aplikasi User Generated Content UGC . Data diolah menggunakan metode Structural Equation Modeling SEM . Hasil penelitian ini menunjukan bahwa variabel destination image memediasi pengaruh destination source credibility terhadap destination attachment. Destination attachment memiliki peran mediasi pada pengaruh destination image terhadap destination satisfaction. Namun, destination attachment tidak memiliki peran mediasi dalam pengaruh destination source credibility terhadap destination.

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Destination branding is considered as the main aspect of destination marketing, align with the increasing opportunity in tourism industry and the development in alternative destination choices. Before, the theoretical framework of destination branding already developed, which include destination source credibility, destination image, destination attachment, and destination satisfaction. This quantitative research aims to see the effect of destination source credibility to destination satisfaction with destination image and destination attachment as mediation variable. The study involved 302 respondents who have visited Malang Raya and have done information research using site and or application of User Generated Content UGC . The data was processed using Structural Equation Modeling SEM . The results of this study showed that destination image does mediate the effect of destination source credibility to destination attachment. Destination attachment does mediate the effect of destination image to destination satisfaction, but does not mediate the effect of destination source credibility to destination satisfaction."

"Penelitian ini bertujuan untuk mengetahui pengaruh firm created dan user generated content sosial media terhadap brand equity pada salah satu industri yang tengah berkembang di Indonesia yakni industri smartphone. Data pada penelitian ini didapat dari penyebaran kuesioner secara online kepada pengguna smartphone OPPO yang telah menggunakan merek tersebut minimal 1 (satu) tahun terakhir dan aktif mengakses sosial media terkait merek OPPO dalam kurun waktu 6 (enam) bulan terakhir. Data ini diolah dengan menggunakan metode Structural Equation Modelling (SEM).Hasil penelitian ini menunjukkan bahwa firm created berpengaruh positif terhadap keseluruhan komponen brand equity yang terdiri dari brand awareness, brand loyalty dan perceived quality. Sedangkan user generated content hanya berpengaruh positif terhadap brand awareness. Hasil penelitian juga menunjukkan brand awareness tidak memiliki pengaruh positif terhadap brand loyalty maupun perceived quality.

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This research aims to analyzes The Effect of Firm Created and User Generated Content Social Media towards Brand Equity in one of emerging industry in Indonesia, smartphone industry. Data for this research were collected through online questionairre to OPPO consumers who have been using this brand for at least 1 (one) year and actively access social media about OPPO in the last 6 (six) months. They were analyzed using Structural Equation Modelling (SEM) method.

The result of this research shows that firm created have a positive effect on all components of brand equity including brand awareness, brand loyalty and perceived quality. Meanwhile, user generated content only has a positive effect on brand awareness. The result of this research also shows that brand awareness doesn?t effect brand loyalty and perceived quality."

"Berlandaskan Service Dominant Logic, Value Co-Creation, dan Information Adoption Model, model penelitian ini mengkaji terkait pengaruh Social Media Interactions pada konten destinasi wisata terhadap Visit Intention dan Behavioral Engagement, serta melibatkan Source Credibility, Homophily, dan Content Quality sebagai perantara pada hubungan tersebut. Untuk memberikan implikasi yang lebih spesifik, penelitian ini juga membandingkan bagaimana model tersebut pada dua jenis konten yang berbeda, yakni antara konten influencer dengan konten pengguna biasa (UGC). Penelitian ini menggunakan metode kuesioner survei dan mendapatkan sebanyak 313 sampel yang memenuhi kriteria penelitian, yaitu berdomisili di Indonesia, rentang usia 17 – 43 tahun, menggunakan media sosial, dan terpapar oleh konten destinasi wisata dalam 1 bulan terakhir. Berdasarkan analisis menggunakan perangkat lunak SmartPLS, penelitian ini menemukan bahwa Social Media Interactions yang terjadi pada konten destinasi wisata berpengaruh positif terhadap minat konsumen mengunjungi destinasi wisata (Visit Intention) serta memicu perilaku keterlibatan mereka terhadap konten (Behavioral Engagement). Homophily dengan sumber konten destinasi dan kualitas konten destinasi wisata (Content Quality) juga terbukti memiliki peran sebagai perantara pada hubungan tersebut. Disamping itu, temuan pada penelitian ini juga mendapatkan perbedaan antara konten influencer dengan UGC. Pada konten influencer, Behavioral Engagement dipengaruhi oleh Homophily dan Content Quality. Lain halnya dengan UGC, Behavioral Engagement dipengaruhi oleh Social Media Interactions. Hasil penelitian ini diharapkan dapat memberikan kontribusi teoritis dan implikasi manajerial pada bidang pemasaran digital, khususnya terkait penggunaan media sosial dan pengaruhnya terhadap perilaku konsumen.

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This research uses a survei questionnaire method and obtained 313 samples that meet this research criteria, which are those who located in Indonesia, age 17 to 43, using social media, and exposed to destination content in the last 1 month. Based on analysis using SmartPLS software, this study found that Social Media Interactions on destination content positively influence consumers' interest in visiting the destination (Visit Intention) and trigger their engagement behavior with the content (Behavioral Engagement). Homophily with the content source and the quality of the destination content (Content Quality) were also proven to play intermediary roles in this relationship. Additionally, the findings of this study revealed differences between influencer content and UGC. In influencer content, Behavioral Engagement is influenced by Homophily and Content Quality. On the other hand, in UGC, Behavioral Engagement is influenced by Social Media Interactions. The results of this research are expected to provide theoretical contributions and managerial implications in the field of digital marketing, particularly regarding the use of social media and its influence on consumer behavior."

"Dewasa ini, User Generated Content (UGC) merupakan salah satu media utama bagi konsumen untuk membangun keterikatan dengan merek (customer brand engagement) dengan mengaitkan nilai fungsional dan nilai emosional yang dirasakan pengguna UGC. Tujuan dari penelitian ini adalah untuk meneliti content quality, design quality, dan technology quality UGC yang dapat mempengaruhi keterikatan konsumen dengan merek (customer brand engagement), melalui nilai fungsional dan emosional sebagai mediator pada hubungan tersebut. Penelitian ini menggunakan model yang terdapat pada teori Stimulus-Organisme-Respons (S-O-R). Responden pada penelitian ini merupakan generasi Z dan milenial berusia 18-41 tahun, memiliki akun media sosial Youtube, Instagram, dan/atau Tiktok, serta pernah melihat UGC selama satu bulan terakhir. Kuesioner disebarkan secara online. Data sebanyak 286 responden yang terdapat pada penelitian utama diolah dengan menggunakan metode Partial Least Square-Structural Equation Model (PLS-SEM). Hasil dari penelitian ini menunjukkan bahwa secara umum, nilai fungsional dan emosional memiliki peran sebagai mediator dalam hubungan antara kualitas UGC dan keterikatan konsumen dengan merek (customer brand engagement). Secara lebih lanjut, ditemukan bahwa content quality mampu memberikan pengaruh positif terhadap keterikatan konsumen dengan merek (customer brand engagement) dengan bantuan nilai fungsional dan nilai emosional sebagai mediator. Kemudian, technology quality dapat memberikan pengaruh positif terhadap keterikatan konsumen dengan merek (customer brand engagement) dengan bantuan nilai emosional dan design quality dapat memberikan pengaruh positif terhadap keterikatan konsumen dengan merek (customer brand engagement) dengan bantuan nilai emosional.

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Nowadays, User Generated Content (UGC) is one of the main media for consumers to build brand engagement by linking the functional value and emotional value felt by UGC users. The purpose of this study is to examine the content quality, design quality, and technology quality of UGC that can affect consumer brand engagement, through functional and emotional values as mediators in the relationship. This study uses the model contained in the Stimulus-Organism-Response (S-O-R) theory. Respondents in this study were Generation Z and millennials aged 18-41 years, had social media accounts on Youtube, Instagram, and/or Tiktok, and had seen UGC for the past month. Questionnaires were distributed online. The data of 286 respondents in the main study was processed using the Partial Least Square-Structural Equation Model (PLS-SEM) method. The results of this study indicate that in general, functional and emotional values have a role as a mediator in the relationship between UGC quality and consumer brand engagement. Furthermore, it was found that content quality was able to have a positive influence on consumer brand engagement with the help of functional values and emotional values as mediators. Then, technology quality can have a positive influence on consumer brand engagement with the help of emotional values and design quality can have a positive influence on consumer brand engagement with the help of emotional values."

"Media sosial telah meledak sebagai kategori wacana online dimana orang dapat membuat konten, membagi, memberi bookmark dan jaringan pada tingkat yang luar biasa. Meskipun menciptakan peluang besar, media sosial juga memberikan tantangan tersendiri bagi perusahaan. Khususnya berkaitan dengan user generated content. Media sosial, memungkinkan user menciptakan pengaruh positif dan negatif terhadap brand equity. Oleh karena itu banyak researcher menyarankan kepada marketer untuk ikut terlibat di media sosial dengan memanfaatkan firm created content dimana perusahaan dapat membuat dan mengontrol konten dan percakapan di media sosial. Beberapa penelitian telah dilakukan terkait komunikasi media sosial dan manajemen merek. Namun terdapat kesenjangan literatur tentang isu dan tantangan yang dihadapi dalam menggunakan komunikasi media sosial terhadap ekuitas merek baik di industri maupun jenis media sosial yang digunakan. Selain itu, studi tentang firm created content dan user generated content terhadap brand equity sangat jarang ditemukan di Indonesia sehingga penelitian ini bertujuan untuk menyoroti isu dan tantangan komunikasi media sosial baik itu firm genareted content maupun user generated content dalam meningkatkan brand equity dalam industry kosmetik Indonesia.

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Social media has exploded as an online discourse category where people can create content, share, bookmark and network at an incredible rate. Despite creating great opportunities, social media also poses a challenge for the company. Specifically related to user generated content. Social media allows users to create positive and negative influences on brand equity. Therefore, many researchers advise marketers to get involved in social media by utilizing firm created content where companies can create and control content and conversations in social media.

Several studies have been conducted related to social media communication and brand management. However, there is a literature gap on issues and challenges faced in using social media communication to brand equity both in industry and the type of social media used. In addition, the study on firm created content and user generated content on brand equity is very rare in Indonesia so that this study aims to highlight issues and challenges of social media communication, both firm-based and content-generated content in enhancing brand equity in the Indonesian Kosmetik industry."

"Penelitian ini membahas seberapa besar pengaruh perceived homophily dan kredibilitas user-generated content terhadap purchase intention konsumen pada merek fashion lokal Indonesia melalui perspektif attitude towards UGC. Pendekatan yang digunakan pada penelitian ini adalah pendekatan kuantitatif dengan responden yakni pengguna aktif media sosial TikTok yang mengikuti akun @mmivia, sehingga dapat dikatakan responden pernah menonton maupun melihat video UGC yang dibuat oleh akun tersebut. Metode analisis data dilakukan dengan menggunakan analisis deskriptif dan analisis jalur untuk membuktikan adanya hubungan dari perceived homophily dan kredibilitas user-generated content terhadap purchase intention baik secara langsung atau melalui mediasidari attitude towards UGC. Hasil penelitian menunjukkan bahwa variabel perceived homophily, source credibility dan attitude towards UGC terbukti secara signifikan berpengaruh langsung terhadap variabel purchase intention. Walaupun attitude towards UGC terbukti memengaruhi purchase intention secara langsung, variabel tersebut tidak memediasi hubungan pengaruh antar variabel lainnya.

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This research studies the measure of influence that perceived homophily and user-generated content credibility have on consumer purchase intentions for local Indonesian fashion brands from the perspective of attitude towards UGC. This study uses a quantitative approach with respondents who are active users of the TikTok social media who follow the account @mmivia, so admittedly those respondents have watched or seen UGC videos made by that account. The data analysis method used is descriptive analysis and path analysis to prove that a relationship exists between perceived homophily and user-generated content credibility on purchase intentions directly or through the mediation of attitudes towards UGC. The results showed that perceived homophily, source credibility, and attitude towards UGC variables have significant direct effect on purchase intention variables. Although attitude toward UGC is proven to have a direct influence on purchase intention, this variable does not mediate the influence relationship between other variables."

"Pembelian dengan metode omnichannel serta tren UGC media sosial terus berkembang pesat di seluruh dunia selama beberapa tahun terakhir, termasuk di Indonesia. Metode belanja showrooming sebagai salah satu metode belanja omnichannel dapat mendorong konsumen untuk membuat UGC dan dapat membantu retailer untuk meninjau kembali pentingnya kehadiran toko fisik dalam penjualannya. Penelitian ini bertujuan untuk menganalisis pengaruh Mobile Dependency dan Uncertainty Reduction terhadap Showrooming Behavior dan User-generated Content. Sampel yang digunakan dalam penelitian adalah konsumen yang pernah melakukan pembelian secara showrooming, berusia 18-26 tahun, dan berdomisili di Jabodetabek. Terdapat sebanyak 223 responden kuesioner yang telah berhasil dikumpulkan yang selanjutnya data diolah dengan metode Partial Least Square – Structural Equation Modeling (SEM) menggunakan software SmartPLS. Hasil penelitian ini menunjukkan bahwa mobile dependency, need for touch, dan value consciousness memiliki pengaruh signifikan terhadap mobile showrooming attitude. Kemudian mobile dependency dan mobile showrooming intention memiliki pengaruh signifikan terhadap user-generated content creation. Mobile dependencymemiliki pengaruh signifikan terhadap psychological risk dan mobile showrooming attitude memiliki pengaruh signifikan terhadap mobile showrooming intention. Serta ditemukan bahwa psychological risk tidak memiliki pengaruh signifikan terhadap mobile showrooming attitude.

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Purchasing with omnichannel methods and the trend of social media user-generated content (UGC) have been rapidly growing worldwide in recent years, including in Indonesia. Showrooming shopping method, as one of the omnichannel shopping methods, can encourage consumers to create UGC and help retailers reconsider the importance of physical stores in their sales. This study aims to analyze the influence of Mobile Dependency and Uncertainty Reduction on Showrooming Behavior and User-generated Content. The sample used in the study consisted of consumers who had previously made purchases through showrooming, aged 18-26, and residing in Jabodetabek. A total of 223 questionnaire respondents were successfully collected, and the data were processed using Partial Least Square - Structural Equation Modeling (SEM) with SmartPLS software. The results of this study indicate that mobile dependency, need for touch, and value consciousness have a significant influence on mobile showrooming attitude. Furthermore, mobile dependency and mobile showrooming intention have a significant influence on user-generated content creation. Mobile dependency has a significant influence on psychological risk, and mobile showrooming attitude has a significant influence on mobile showrooming intention. It was also found that psychological risk does not have a significant influence on mobile showrooming attitude."

"[Membangun keterikatan destinasi adalah kunci dalam pemasaran kepariwisataan saat ini Sebuah studi menjelaskan bahwa secara teori model untuk membangun kepuasan dalam berwisata dapat didasari oleh rasa keterikatan pada destinasi yang rasa keterikatan tersebut dapat diciptakan dari kredibilitas suatu informasi dan citra destinasi itu sendiri. Hubungan keempat variabel tersebut diuji pada 187 responden yang mengunjungi Pulau Tidung Hasil olahan data dengan SEM mengindikasikan bahwa kredibilitas informasi dan citra suatu destinasi dengan melalui mediasi keterikatan destinasi dapat mempengaruhi kepuasan berwisata. Studi ini dapat memberikan implikasi manajerial terhadap praktek kepariwisataan.

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Building emotional destination attachment is a key tourism destination branding issue in todays tourism market. The current study aims to develop and test a comprehensive theoretical model for destination branding are destination source credibility destination image and destination attachment as antecedents of destination satisfaction. These relationships are examined for a sample of 187 tourists visiting Tidung Island Indonesia The SEM indicates that destination source credibility and destination image could indeed affect tourist perceptions of destination satisfaction with regard to destination attachment. The findings offer important implications for tourism management and practice., Building emotional destination attachment is a key tourism destination branding issue in today rsquo s tourism market The current study aims to develop and test a comprehensive theoretical model for destination branding are destination source credibility destination image and destination attachment as antecedents of destination satisfaction These relationships are examined for a sample of 187 tourists visiting Tidung Island Indonesia The SEM indicates that destination source credibility and destination image could indeed affect tourist perceptions of destination satisfaction with regard to destination attachment The findings offer important implications for tourism management and practice ]"

"Penelitian ilmiah makin banyak dilakukan terhadap user-generated content (UGC), khususnya terhadap platform media sosial TikTok. Salah satu kategori konten populer di TikTok merupakan konten ulasan makanan. Konsumen makin bergantung pada opini dan pengalaman nyata konsumen lain sebelum memutuskan suatu pembelian. Studi ini bertujuan untuk mengidentifikasi pengaruh user-generated content ulasan makanan di TikTok terhadap niat pembelian konsumen. Jurnal makalah ini berbasis tinjauan literatur yang didasarkan pada Social Proof theory dan perceived credibility. Peneliti menemukan beberapa faktor UGC yang dapat memengaruhi niat pembelian, seperti tiga karakteristik UGC ulasan makanan di TikTok (visual appeal, autentisitas, engagement), persepsi kredibilitas dari UGC terhadap niat pembelian, peran visual dan interaktivitas dalam kredibilitas ulasan makanan, serta aktivitas dan interaksi pengguna terhadap UGC yang secara kolektif memperkuat social proof, hingga akhirnya meningkatkan niat pembelian konsumen. Temuan menunjukkan bahwa karakteristik UGC ulasan makanan di TikTok menjadi bukti sosial dan memengaruhi persepsi kredibilitas yang berpengaruh secara positif terhadap niat pembelian konsumen. Studi selanjutnya disarankan untuk mendalami perspektif, konsep-teori, dan fokus lain dalam mengkaji user-generated content terhadap variabel lain.

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Scientific research is increasingly being conducted on user-generated content (UGC), especially on the TikTok social media platform. One of TikTok's popular content categories is food review content. Consumers increasingly rely on the opinions and real experiences of other consumers before deciding on a purchase. This study aims to identify the influence of user-generated food review content on TikTok on consumer purchase intentions. This paper journal is based on a literature review that is based on Social Proof theory and perceived credibility. Researchers found several UGC factors that can influence purchase intentions, such as three characteristics of UGC food reviews on TikTok (visual appeal, authenticity, engagement), perceived credibility of UGC on purchase intentions, the role of visuals and interactivity in the credibility of food reviews, and user activity and interaction with UGC that collectively strengthen social proof, ultimately increasing consumer purchase intentions. The findings show that the characteristics of UGC food reviews on TikTok serve as social proof and influence perceived credibility which has a positive effect on consumer purchase intentions. Further studies are suggested to explore other perspectives, concepts-theories, and focus on examining user-generated content against other variables."

"[ABSTRAKPenelitian ini dilakukan untuk meneliti pengaruh destination brand experience (DBE) terhadap satisfaction, intention to revisit dan intention to recommend pada youth travelers domestik yang melakukan destinasi ketempat-tempat pariwisata di wilayah Malang Raya. Penelitian ini akan menguji peran langsung komponen destination brand experience (DBE) yang terdiri dari empat dimensi, yaitu sensory, affective, behavioural, dan intellectual DBE, dan menguji peran satisfaction sebagai faktor mediasi pada destinasi dalam menentukan intensitas revisit dan rekomendasi worth-of-mouth. Penelitian dilakukan terhadap 114 oresponden yang berusia 16-30 tahun yang pernah melakukan destinasi wisata ke Malang Raya pada satu tahun terakhirABSTRACTThis research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year;This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year, This research is aimed to show the effect of destination brand experience (DBE) towards satisfaction, intention to revisit and intention to recommend on domestic youth travelers who travel to destinations in Malang Raya. This research will examine direct role of destination brand experience (DBE) that consist of four dimensions; sensory DBE, affective DBE, behavioural DBE, and intellectual DBE, and examine the role of satisfaction as mediated factor with the destination determining intention to revisit dan worth-of-mouth recommendation. The research is targeted to 114 respondents that have criteria such as 16-30 years old and have been visited destinations in Malang Raya in less than one year]"