Hasil Pencarian  ::  Simpan CSV :: Kembali

"ABSTRACTPenelitian ini mengkaji bisnis di Indonesia yang bergerak di bidang fashion wanita khususnya tas. Salah satunya adalah produk tas Elizabeth. Elizabeth merupakan salah satu brand lokal Indonesia yang menguasai salah satu pasar tas wanita, yang populer dikalangan wanita dewasa maupun remaja. Tujuan penelitian ini yaitu untuk mengetahui pengaruh dari variabel atribut produk (X) terhadap Keputusan Pembelian (Y) pada mahasiswi Administrasi Bisnis angkatan 2013 Telkom University. Penelitian ini merupakan penelitian populasi yang merupakan keseluruhan populasi dijadikan sebagai responden. Populasi penelitian ini adalah Mahasiswi Administrasi Bisnis angkatan 2013 Telkom University yang pernah membeli tas Elizabeth sebanyak 70 orang. Teknik pengumpulan data berupa penyebaran kuesioner kepada 70 responden yang merupakan keseluruhan dari populasi. Jenis penelitian ini adalah deskriptif kuantitatif. Analisis data yang digunakan adalah analisis regresi linier sederhana. Hasil penelitian menjelaskan bahwa terdapat hubungan antara variabel atribut produk (X) dengan keputusan pembelian (Y) pada konsumen khususnya mahasiswi Administrasi Bisnis angkatan 2013 Telkom University. Berdasarkan perhitungan koefisien determinasi (R2) menunjukkan bahwa besarnya pengaruh variabel Atribut Produk (X) terhadap variabel Keputusan Pembelian (Y) adalah sebesar 65,6% sedangkan sisanya sebesar 34,4% dipengaruhi oleh faktor lain yang tidak diteliti di dalam penelitian ini."

"The biggest mistake you're making in your sales career right now is equating a faster pitch with a faster close. Believe it or not, you will actually experience greater success if you slow down. Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you're already halfway home. Featuring a simple yet power ful eightstep process and practical, repeatable techniques, Slow Down, Sell Faster! is packed with examples from the author's extensive experience, plus research on customer buying processes rather than traditional selling processes. This buyer-focused approach to selling extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet a customer's needs at each stage of the buying process. There are two sides to every sale. In today's extra challenging business climate, understanding the buying process is where professional selling should start."

"Based on unprecedented research, "The New Elite" took a behind-the-scenes look at America's most powerful and influential class what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and, Louis Vuitton, "Selling to the New Elite" reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers and become rich themselves."

"Introduces sales professionals to the collaborative conversation skills they need to capture the buyer's attention and secure business. This book shows readers how to: prepare for an effective sales call ; identify sales opportunities and the factors that drive buyers to act ; and more."

"PBI No. 8/3/PBI/2006 tentang office channeling bertujuan untuk mendorong cepatnya pertumbuhan market share perbankan syariah, namun ternyata setelah dua tahun penerapan office channeling, belum memberi pengaruh signifikan pada pertumbuhan market share perbankan syariah. Penelitian ini bertujuan untuk mengetahui pengaruh karakteristik nasabah terhadap office channeling dalam menggunakan produk dan jasa perbankan syariah, mengetahui bagaimana pengaruh persepsi nasabah pada layanan office channeling (OC) terhadap kemungkinan penggunaan OC dan bagaimana gambaran intensitas nasabah menggunakan OC. Penelitian dilakukan di BNI Syariah Cabang Jakarta Selatan dan BTN Syariah Cabang Jakarta Pusat dengan sampel 174 responden. Metode analisis yang digunakan deskriptif dan Binary Logistic Regression. Dari hasil analisis logit, variabel produk, sosial ekonomi dan pelayanan berpengaruh signifikan pada kemungkinan nasabah menggunakan office channeling. Variabel promosi, dan syariah tidak memiliki pengaruh yang signifikan. Persepsi nasabah pada layanan OC terhadap kemungkinan penggunaan OC berpengaruh signifikan dan intensitas nasabah menggunakan OC masih kecil.

---

One of PBI No. 8/3/PBI/2006 purpose is to push the growth of sharia banking market. In the reality after two years office channeling (OC) there?s no significance difference in sharia banking market share. There are three purposes of this research. First is to understand customer character effect in using sharia banking product and services to office channeling. Second is to understand how office channeling customer perception on services could effects the probability of using office channeling. And third is to understand customer intensity in using OC. Using 174 people as respondent, this research conducted at BNI Sharia South Jakarta Branch and BTN Sharia Center of Jakarta Branch. Descriptive and binary logistic regression used as analysis method. The analysis concludes that product, social economic and services variables are significant to the customer probability of using office channeling, while promotion and sharia variables are not. There is positive relation between customer perception on services and the probability of using office channeling. The last conclusion is customer intensity in using OC until now is still low."

""Becoming truly successful in sales involves a journey. Along the way, sales professionals must confront challenges involving attitudes, perceptions, and mental barriers as they learn how to work with clients and manage their own careers."

"Isu lingkungan saat ini merupakan problematika yang menjadi perhatian masyarakat global. Dilihat dari sisi industri, perusahaan turut merespon dengan melaksanakan strategi green marketing, salah satunya langkahnya adalah memproduksi Electric Vehicle (EV). Mengacu pada tren tersebut, penelitian ini bertujuan mengetahui faktor-faktor yang mendasari niat konsumen terhadap keputusan pembelian Electric Vehicle (EV), khususnya pada Generasi X dan Milenial. Digunakan Theory of Planned Behavior (TPB) sebagai landasan studi, dengan responden Generasi X dan Milenial di wilayah Indonesia. Pengolahan data dilakukan dengan metode SEM-PLS dan MGA menggunakan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa green purchase attitude, perception of financial incentives, dan green future estimation berpengaruh positif signifikan terhadap niat pembelian Generasi X dan Milenial pada produk Electric Vehicle (EV). Lebih lanjut, secara umum generasi tidak memoderasi hubungan- hubungan yang diuji dalam penelitian ini. Terkecuali pada hubungan green awareness of price terhadap green purchase intention. Berdasarkan hasil analisis, diharapkan studi ini dapat berguna bagi perusahaan dalam memasarkan Electric Vehicle (EV).

---

The current environmental issues are a problematic concern for the global community. From an industrial perspective, companies have responded by implementing green marketing strategies, one of which is the production of Electric Vehicles (EVs). Referring to this trend, this research aims to understand the underlying factors that influence consumers' intention to purchase Electric Vehicles (EVs), particularly among Generation X and Millennials. The Theory of Planned Behavior (TPB) is used as the foundation for this study, with respondents from Generation X and Millennials in the Indonesian region. Data processing is conducted using the SEM-PLS and MGA methods with the SmartPLS application. The research findings indicate that green purchase attitude, perception of financial incentives, and green future estimation have a significant positive impact on the purchase intention of Generation X and Millennial consumers towards Electric Vehicles (EVs). Furthermore, in general, the generation does not moderate the relationships tested in this study, except for the relationship between green awareness of price and green purchase intention. Based on the analysis results, it is hoped that this study will be useful for companies in marketing Electric Vehicles (EVs)."

"Tujuan utama dari penelitian ini adalah untuk menyelidiki mediasi dan moderasi efek keterlibatan produk dan kepercayaan terhadap situs dalam kaitannya dengan pengaruh atribut iklan web pada niat beli pelanggan. Dalam penelitian ini, konsumen dengan keterlibatan produk yang lebih tinggi cenderung untuk berbelanja di mal, di mana mereka bisa mendapatkan informasi lebih lanjut tentang produk, dan konsumen dengan keterlibatan produk rendah cenderung lebih bersedia untuk mempertimbangkan hiburan. Selain itu, konsumen dengan tingkat kepercayaan yang lebih tinggi terhadap situs belanja online cenderung dipengaruhi oleh informasi yang dirasakan dan dengan demikian lebih lama berada di situs belanja sebaliknya, konsumen dengan tingkat kepercayaan yang rendah terhadap website cenderung lebih bersedia untuk mempertimbangkan hiburan yang dirasakan meminimalkan ketidakpastian lingkungan.

---

he principal objective of this study was to investigate the mediating and moderating effects of product involvement and trust toward websites in relation to the effects of the attributes of web advertisements on customer’s purchase intentions. In this study, consumers with greater product involvement tended to shop in shopping malls, where they could obtain more information on products, and that consumers with low product involvement tended to be more willing to consider entertainment. Additionally, consumers with higher levels of trust toward websites tended to be influenced by perceived informativeness and thus stay longer at shopping sites conversely, consumers with low levels of trust toward websites tended to be more willing to consider perceived entertainmentas minimizing environmental uncertainty. "

"ABSTRAKSkripsi ini mengkaji tentang pengaruh dari service fairness terhadap emosi dan behavioral intentions di restoran. Penelitian ini adalah penelitian deskriptif yang menggunakan metodologi survey. Hasil dari penelitian ini membuktikan bahwa ada pengaruh positif dari price fairness dan outcome fairness terhadap emosi positif Sedangkan ada pengaruh negatif dari price fairness dan procedural fairness terhadap emosi negatif Selanjutnya penelitian ini juga membuktikan bahwa ada pengaruh positif dari emosi positif terhadap behavioral intentions Penemuan ini menjadi hal yang penting untuk membantu manajemen restoran untuk bisa mengatur restoran dan hubungan dengan konsumen dengan lebih baik.

---

ABSTRACTThis research investigates the effect of service fairness on emotions and behavioral intentions in restaurants This is a descriptive research using survey as a methodology The result of this research suggests that price fairness and outcome fairness have positive effect towards positive emotions while price fairness and procedural fairness have negative effect towards negative emotions Moreover this research also proves that there is a positive effect of positive emotions towards behavioral intentions This finding is a pivotal point to equip restaurant management in managing their restaurants and relationship with customers."

"Penelitian ini bermula dari fenomena maraknya komunitas merek yang melakukan publikasi di media sosial untuk menunjukan ekssistensi mereka. Dalam penelitian ini peneliti menguji pengaruh komunitas merek pada media sosial terhadap customer relationship (dengan mengambil komunitas Honda Civic Indonesia sebagai objek penelitian). Data survei menggunakan 120 anggota komunitas Honda Civic Indonesia, peneliti melakukan penelitian dengan Structural Equation Modeling (SEM). Metode Structural Equation Modeling (SEM) digunakan untuk menguji pengaruh positif komunitas merek terhadap customer relationship, dan variabel pendukung yang mempengaruhi proses tersebut.

---

The research begin when the brand community growth rapidly on social media to show their existension. This research objectives are to show the brand community effect on social media against customer relationship (study case Honda Civic Indonesia Community). The data survey respondets are 120 member of Honda Civic Indonesia Community, the researcher do the research with Structural Equation Modeling (SEM). The methods Structural Equation Modeling (SEM) used for test the positive effect brand community against customer relationship, and supporting variables that effects the process."