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"ABSTRAKPenelitian ini menguji pengaruh faktor-faktor dari theory of planned behaviour seperti sikap, norma subyektif, kontrol perilaku yang dirasakan, serta faktor lain seperti keterlibatan ego, motif membalas dendam, dan motif untuk membantu restoran terhadap intensi seseorang untuk menulis ulasan online pada Zomato. Penelitian ini mengumpulkan 279 responden yang tinggal di Indonesia untuk mengisi kuesioner. Hasil penelitian ini menunjukkan bahwa sikap, motif membalas dendam, dan motif untuk membantu restoran tidak berpengaruh secara signifikan terhadap intensi konsumen untuk menulis ulasan online pada Zomato. Di sisi lain, norma subyektif, kontrol perilaku yang dirasakan, dan keterlibatan ego secara signifikan memengaruhi intensi konsumen untuk menulis ulasan online pada Zomato. Penelitian ini menerapkan model yang telah diajukan sebelumnya namun untuk kasus yang berbeda yaitu bukan pada suatu restoran melainkan pada suatu platform yang spesifik yakni Zomato.

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ABSTRACTThis study examines the effect of the theory of planned behaviour factors such as attitudes, subjective norms, and perceived behavioral control, as well as other factors such as ego involvement, taking vengeance, and helping the restaurant toward consumers intention to write online review on Zomato. This study collected 279 respondents who lived in Indonesia to fill the questionnaire. The result of this research shows that attitude, taking vengeance, and helping the restaurant does not have significant effect on customers intention to write online review on Zomato. On the other hand, subjective norms, perceived behavioral control, and ego involvement does have significant effect on customers intention to write online review on Zomato. This research applied a proposed model for a different case, which is not for a specific restaurant, but for a specific platform."

"Lingkungan media sosial yang mampu menyajikan berbagai informasi akan menjadi suatu hal yang memudahkan individu dalam menemukan hal yang mereka inginkan. Salah satunya dalam mengetahui informasi akan suatu produk. TikTok menyajikan berbagai jenis konten informatif yang berisi ulasan dari berbagai sudut pandang berdasarkan pengalaman yang dimiliki reviewer. Hal ini membantu konsumen dalam mengadopsi informasi yang didukung oleh kenyamanan, popularitas, kepercayaan, penghinaan melalui ulasan yang dibagikan. Ulasan konsumen pada platform TikTok menawarkan informasi yang beragam dengan jumlah informasi yang dapat membantu konsumen dalam mengevaluasi produk sebelum membeli. Penelitian ini menggunakan dual process theory dalam mengetahui persepsi konsumen dengan mediasi bantuan informasi (information helpfulness). Berdasarkan penelitian, ditemukan bahwa homofili sumber dan popularitas sumber mempengaruhi kemanfaatan informasi. Source Homophily memberikan pengaruh yang signifikan terhadap niat beli, pengaruhnya terhadap niat beli secara tidak langsung dimediasi oleh bantuan informasi. Pengambilan data dilakukan dengan metode purposive sampling menggunakan survei online kepada pengguna TikTok dengan umur 17-34 tahun. dikumpulkan sebanyak 200 responden yang kemudian diolah dan dianalisis menggunakan Partial Least Square-Structural Equation Method (PLS-SEM). Penelitian ini dapat membantu manajer merumuskan strategi perusahaan pemasaran yang menargetkan pengguna TikTok khususnya pada industri kecantikan.

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A social media environment that is able to present a variety of information will be something that makes it easier for individuals to find what they want. One of them in knowing the information about a product. TikTok presents various types of informative content that contains reviews from various points of view based on the reviewer's experience. This helps consumers adopt information that is supported by convenience, popularity, trust,  designed through shared reviews. Consumer reviews on the TikTok platform offer information that varies with the amount of information that can help consumers evaluate products before buying. This study uses dual process theory in knowing consumer perceptions by mediating information usefulness. Based on the research, it was found that Source Homophily and Source popularity affect the usefulness of information. Source Homophily also has a significant effect on purchase intention, its influence on purchase intention is indirectly mediated by information assistance. Data collection was carried out using a purposive sampling method using an online survey of TikTok users aged 17-34 years. 200 respondents were collected which were then processed and analyzed using the Partial Least Square-Structural Equation Method (PLS-SEM). This research can help managers formulate a marketing company strategy targeting TikTok users especially in the beauty industry."

"Seiring perkembangan internet, ulasan online yang biasa dilakukan melalui blog kini dilakukan melalui media sosial Youtube. Hal ini telah menjadi suatu fenomena yang penting. Penelitian ini bertujuan untuk menganalisis pengaruh ulasan online di Youtube pada produk kosmetik Wardah yang diunggah oleh beauty vlogger Abel Cantika terhadap minat beli konsumen. Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan teknik pengumpulan data melalui survei, menyebarkan kuesioner pada 100 responden sesuai dengan kriteria sampel. Teknik penarikan sampel yang digunakan yaitu non-probability sampling. Hasil penelitian menunjukkan bahwa ulasan online di Youtube pada produk kosmetik Wardah yang diunggah oleh Abel Cantika memiliki pengaruh terhadap minat beli konsumen.

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Following evolution of the internet, online reviews are commonly done through blogs, now they have been doing through social media Youtube. This situation has become an important phenomenon. The objective of this research is to analyze the effect of online review Wardah cosmetic product on Youtube that has been posted by beauty vlogger Abel Cantika towards consumer purchase intention. This research uses quantitative approach with data collection techniques through surveys, distributing questionnaires to 100 respondents according to the sample criteria. The sampling techniques used is non probability sampling. The results show that online review Wardah cosmetic product on Youtube uploaded by Abel Cantika have an influence on consumer purchase intention."

"Tujuan dari penelitian ini adalah untuk menganalisis pengaruh online review dalam platform Zomato terhadap niat membeli konsumen (Studi pada Restoran di DKI Jakarta). Penelitian ini menggunakan pendekatan kuantitatif melalui survei yang didasari dengan metode non-probability sampling jenis judgemental sampling. Jumlah responden dalam penelitian ini berjumlah 146 responden dengan melakukan penyebaran kuesioner secara daring. Data yang diperoleh selanjutnya diolah menggunakan IBM SPSS 26 melalui analisis statistik deskriptif dan analisis statistik inferensial. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh hubungan yang positif antara variabel online review dengan variabel niat membeli.

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The purpose of this study was to analyze the effect of online review on the Zomato platform on consumer purchase intention (Study on Restaurants in DKI Jakarta). This study uses a quantitative approach through a survey based on the non-probability sampling method, the type of judgmental sampling. The number of respondents in this study amounted to 146 respondents by distributing online questionnaires. The data obtained were then processed using IBM SPSS 26 through descriptive statistical analysis and inferential statistical analysis. The results of this study indicate that there is a positive relationship between the online review and purchase intention."

"Studi ini dilakukan untuk menganalisa hubungan antara ulasan online di Instagram dan pembelian impulsive pada kategori produk kecantikan, dengan browsing dan dorongan untuk pembelian impulsif sebagai mediator. Ada dua manfaat ulasan online yang mungkin memainkan peran penting dalam mendorong perilaku penelusuran konsumen, yaitu nilai utilitarian dan nilai hedonis. Selain itu, riset ini juga mendiskusikan bagaimana efek moderasi dari perbedaan tingkat impulsive pada konsumen dapat mempengaruhi kegiatan browsing mereka. Data yang dikumpulkan dalam penelitian ini menggunakan pembagian kuisioner online kepada 441 responden yang berpengalaman menggunakan Instagram dan pernah membaca ulasan online di platform tersebut. Hal ini dilakukan untuk memverifikasi efek dari nilai yang dirasakan konsumen saat membaca ulasan online terhadap perilaku pembelian impulsif. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik convenience sampling, dengan melibatkan penduduk Jabodetabek sebagai sampel. Tes hipotesis dilakukan menggunakan Structural Equation Model (SEM) yang diolah menggunakan software LISREL 8.8. Hasil penelitian ini menunjukkan bahwa nilai utilitarian dan nilai hedonis secara positif memengaruhi browsing dan akan semakin meningkatkan dorongan untuk membeli secara impulsif dan akhirnya mengarah pada perilaku pembelian impulsif. Studi ini juga menunjukkan bahwa perbedaan tingkat impulsive setiap konsumen memoderasi pengaruh nilai utilitarian dan nilai hedonis pada kegiatan browsing. Hasil penelitian ini memiliki implikasi bagi manajer pemasaran produk kecantikan untuk memahami bagaimana pelanggan berperilaku dan mengembangkan strategi untuk merangsang perilaku pembelian impulsif tersebut.

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This research was conducted to analyse the relationship between online reviews on Instagram and impulse buying for beauty products, with browsing and urge to buy impulsively as the mediator. Moreover, this research also discusses how the moderation effect of impulsiveness level of customers affects their browsing behaviour. The framework of this study was tested on Instagram social media in Indonesia. An online questionnaire with 441 participants who had experience using Instagram and have been exposed by beauty products online review was recruited to verify the effects of consumers’ perceived value from reading online reviews on urge to buy impulsively and impulse buying behaviour. The sampling technique in this study is using convenience sampling, with residents of Jabodetabek used as samples. Hypothesis test used in this study is the use of SEM (Structural Equation Model) using LISREL 8.8. There are two benefits of online reviews that may play an important role in driving consumers’ browsing behaviour, namely utilitarian value and hedonic value. The results of this study indicate that utilitarian value and hedonic value positively influences browsing and which further enhances the urge to buy impulsively and leads to impulse buying behaviour. This study also shows that impulsiveness moderates the influence of utilitarian value, hedonic value on browsing. This result of this study has implications for the marketing manager of beauty products to understand how customer behaves and developing strategy to stimulate customer impulsive buying behaviour."

"[ABSTRAKSeiring dengan pertumbuhan internet dan perdagangan elektronik, review online telah menjadi sumber informasi yang penting yang membantu konsumen untuk membuat keputusan pembelian. Namun, pengembangan teoritis dan pengujian empiris di daerah ini penelitian ini masih terbatas.Penelitian yang dilakukan oleh penulis bertujuan untuk mengetahui pengaruh review online pada niat perilaku konsumen. Model penelitian yang digunakan adalah model heuristik-sistematis dari literatur teori dual-proses. Model ini diuji secara empiris dengan 120 pengguna dari situs review online yaitu openrice.com. Penelitian ini terdiri dari beberapa variabel yaitu niat perilaku, kualitas argument, kuantitas review yang dirasakan dan kredibilitas sumber. Selanjutnya ditemukan bahwa kualitas argumen review online (faktor sistematis), yang ditandai dengan tingkat informatif yang dirasakan dan tingkat persuasif yang dirasakan, berpengaruh signifikan pada niat perilaku konsumen. Selain itu, ditemukan juga bahwa kuantitas review yang dirasakan (faktor heuristis) memiliki dampak langsung pada niat perilaku. Sedangkan faktor heuristis lainnya yaitu kredibilitas sumber ditemukan bahwa tidak memiliki dampak langsung terhadap niat perilaku. Dua faktor heuristis yaitu kredibilitas sumber dan kuantitas review yang dirasakan juga memiliki pengaruh terhadap faktor sistematis yaitu kualitas argumen. Hasil ini konsisten dengan proposisi efek bias dalam model heuristik-sistematis, yang memaparkan keterkaitan antara faktor heuristik dan faktor sistematis. Berdasarkan temuan ini, nantinya akan dibahas implikasi bagi penelitian di masa yang akan dating, praktisi dan manjerial.ABSTRACTAlong with the growth of the Internet and electronic commerce, online reviews have become an important source of information that helps consumers to make purchasing decisions. However, the development of theoretical and empirical testing in this area of research is still limited.Research conducted by the authors aimed to determine the effect of online reviews on consumer behavioral intentions. The model used in this study is a model of heuristic-systematic literature dual-process theory. This model was tested empirically with 120 users of the online review site that is openrice.com. This study consists of several variables, behavioral intentions, argument quality, perceived quantity of review and source credibility. Furthermore, it was found that the quality of the arguments on online review (systematic factor), which is characterized of perceived informativeness and perceived persuasiveness, a significant influence on consumer behavior intention. In addition, the review also found that the the perceived quantity of review (heuristic factor) has a direct impact on behavioral intentions. While the other heuristic factors, namely the source credibility is found that does not have a direct effect on behavioral intentions. Two factors heuristic, source credibility and perceived quantity of review also have an influence on the systematic factor, argument quality. These results are consistent with the proposition bias effect heuristic-systematic model, which describes the relationship between heuristic factors and systematic factors. Based on these findings, will be discussed implications for research in the future, practitioners and manajerial., Along with the growth of the Internet and electronic commerce, online reviews have become an important source of information that helps consumers to make purchasing decisions. However, the development of theoretical and empirical testing in this area of research is still limited.Research conducted by the authors aimed to determine the effect of online reviews on consumer behavioral intentions. The model used in this study is a model of heuristic-systematic literature dual-process theory. This model was tested empirically with 120 users of the online review site that is openrice.com. This study consists of several variables, behavioral intentions, argument quality, perceived quantity of review and source credibility. Furthermore, it was found that the quality of the arguments on online review (systematic factor), which is characterized of perceived informativeness and perceived persuasiveness, a significant influence on consumer behavior intention. In addition, the review also found that the the perceived quantity of review (heuristic factor) has a direct impact on behavioral intentions. While the other heuristic factors, namely the source credibility is found that does not have a direct effect on behavioral intentions. Two factors heuristic, source credibility and perceived quantity of review also have an influence on the systematic factor, argument quality. These results are consistent with the proposition bias effect heuristic-systematic model, which describes the relationship between heuristic factors and systematic factors. Based on these findings, will be discussed implications for research in the future, practitioners and manajerial.]"

"[ABSTRAKPenggunaan online shopping, khususnya di bidang fashion, sebagai salah satupemenuhan kebutuhan masyarakat Indonesia memiliki proses penerimaan yangkompleks berdasarkan perilaku konsumen yang late adopters, risk averse, sociallyoriented, dan impulsive buyers. Salah satu model behavior yang sesuai denganperilaku konsumen tersebut adalah Schwartz Motivational Value. Penelitian inidikhususkan pada responden yang pernah melakukan pembelian secara online diZalora selama tiga bulan terakhir dan diolah menggunakan metode StructuralEquation Modelling untuk memperoleh value apa saja yang mempengaruhi behaviorkonsumen dalam mengadopsi online shopping, sehingga diketahui sejauh manakonsumen menerima online shopping melalui framework technology adoptionlifecycle serta dapat memberikan rekomendasi terkait strategi marketing perusahaane-commerce. Hasil penelitian menunjukkan bahwa grup konsumen socially orienteddan impulsive buyers yang secara signifikan memanfaatkan resources internet dalammelakukan online shopping, namun pada saat yang sama grup konsumen sociallyoriented merasakan ketidakyamanan dalam melakukan online shopping. Selain itu,dengan adanya resources dalam melakukan online shopping tidak serta mertamembuat konsumen sering melakukan online shopping dan berdampak pada uangyang dikeluarkan, akan tetapi adanya ketidaknyamanan justru berdampak signifikanterhadap frekuensi online shopping yang dilakukan konsumen serta uang yangdikeluarkan. Oleh karena itu, berdasarkan hasil penelitian ini dapat disimpulkanbahwa konsumen Zalora berada pada tahap Early Majority dalam menerima Zalorasebagai salah satu online shopping di Indonesia.ABSTRACTThe usage of online shopping, especially in the field of fashion, as one of the needsfulfillment for Indonesian community seems to have a complex adoption processbased on the nature of Indonesian?s consumer behavior, which are late adopters, riskaverse, socially oriented and impulsive buyers. One of the behavior model thatcorresponds to this consumer behavior is Schwartz Motivational Value. This researchis devoted to the respondents who had made a purchase online in Zalora over the pastthree months and the data is processed using Structural Equation Modeling to obtainvalues that influence the behavior of consumers in adopting online shopping, how farconsumers receive online shopping technology through the framework of technologyadoption lifecycle based on the result, and also provide recommendations related tothe company's marketing strategy. The results show that consumer who tends to besocially oriented and impulsive buyers significantly utilize internet resources in doingonline shopping, but at the same time socially oriented consumers feel inconviniencein doing online shopping. Moreover, with the resources to do online shopping doesnot necessarily mean that consumers often do online shopping and spent more moneyon online shopping, but the inconvinience in online shopping is precisely a significantimpact on the frequency of consumer online shopping done and the money that isspent on it. Therefore, based on these results we can conclude that Zalora consumersare at the stage of the Early Majority in accepting Zalora as one of the onlineshopping in Indonesia., The usage of online shopping, especially in the field of fashion, as one of the needsfulfillment for Indonesian community seems to have a complex adoption processbased on the nature of Indonesian’s consumer behavior, which are late adopters, riskaverse, socially oriented and impulsive buyers. One of the behavior model thatcorresponds to this consumer behavior is Schwartz Motivational Value. This researchis devoted to the respondents who had made a purchase online in Zalora over the pastthree months and the data is processed using Structural Equation Modeling to obtainvalues that influence the behavior of consumers in adopting online shopping, how farconsumers receive online shopping technology through the framework of technologyadoption lifecycle based on the result, and also provide recommendations related tothe company's marketing strategy. The results show that consumer who tends to besocially oriented and impulsive buyers significantly utilize internet resources in doingonline shopping, but at the same time socially oriented consumers feel inconviniencein doing online shopping. Moreover, with the resources to do online shopping doesnot necessarily mean that consumers often do online shopping and spent more moneyon online shopping, but the inconvinience in online shopping is precisely a significantimpact on the frequency of consumer online shopping done and the money that isspent on it. Therefore, based on these results we can conclude that Zalora consumersare at the stage of the Early Majority in accepting Zalora as one of the onlineshopping in Indonesia.]"

"Penelitian ini bertujuan untuk mengetahui pengaruh hadirnya fitur belanja pada media sosial populer seperti Instagram Shopping dan TikTok Shop di Indonesia selama masa pandemi Covid-19 sebagai alternatif baru social commerce terhadap perilaku belanja impulsif dan kompulsif produk apparel. Dalam penelitian ini, peneliti mengkaji pengaruh media sosial, motivasi hedonis, kondisi berbelanja online selama pandemi Covid-19 serta peran iklim sosial komunitas pengikut social media influencer terhadap perilaku belanja impulsif dan kompulsif. Penelitian dilaksanakan menggunakan metode variance based Partial Least Square - Structural Equation Modelling (PLS-SEM) secara cross-sectional kepada 475 responden untuk menguji keterkaitan variabel Social Media Influence, Social Commerce, EWOM of Social Commerce, Hedonic (Happiness), Hedonic (Fun), Shopping in the Times of Covid-19, dan variabel moderasi Social Climate terhadap variabel dependen Impulsive Buying dan Compulsive Buying. Hasilnya, didapatkan bahwa Hedonic (Happiness) dan Shopping in the Times of Covid-19 memiliki hubungan signifikan positif terhadap perilaku Impulsive dan Compulsive buying. Hedonic (Fun) serta peran moderasi Social Climate berhubungan signifikan positif dengan Impulsive Buying. Sedangkan variabel lainnya tidak memiliki hubungan signifikan yang positif terhadap variabel Impulsive Buying dan Compulsive Buying.

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This study aims to determine the effect of the presence of shopping features on popular social media namely Instagram Shopping and TikTok Shop in Indonesia during the Covid-19 pandemic as a new social commerce alternative which could affecting impulsive and compulsive shopping behavior for apparel products. In this study, the impact of social media, hedonic motivation, shopping in the times of Covid-19, and social climate of social media influencers community are observed towards impulsive and compulsive shopping behavior. The study used variance-based partial least squares structural equational modelling (PLS-SEM) on a cross-sectional study conducted on 475 respondents observing the association of several variables: Social Media Influence, Social Commerce, EWOM of Social Commerce, Hedonic (Happiness), Hedonic (Fun) variables, Shopping in the Times of Covid-19 and Social Climate as a moderating variable towards the Impulsive Buying and Compulsive Buying as the dependent variables. The study result show that Hedonic (Happiness) and Shopping in the Times of Covid-19 had a significant positive relationship to Impulsive and Compulsive buying behavior. Hedonic (Fun) and the moderating role of Social Climate had a significant positive relationship with Impulsive Buying. Whilst the other variables do not have a positive significant relationship to the Impulsive Buying and Compulsive Buying variables."

"Dilatar belakangi oleh perkembangan internet dan teknologi informasi, toko online mengalami peningkatan peran dalam pemasaran modern. Pengguna internet Indonesia yang meningkat dari waktu ke waktu dapat dipandang sebagai peluang pasar tersendiri. Penelitian ini bertujuan untuk mengetahui keinginan membeli konsumen pada toko pakaian online yang dipengaruhi oleh kualitas pelayanan, kualitas produk, resiko yang dipersepsikan, kenyamanan dan kesenangan. Data dikumpulkan dengan cara menyebarkan kuesioner kepada konsumen toko pakaian online serta wawancara kepada responden dan pelaku usaha toko pakaian online. Hasil penelitian menunjukkan bahwa konsumen Kota Depok dalam melakukan pembelian pada toko pakaian online didasarkan pada kesenangan pribadi konsumen, yaitu kesenangan menikmati proses belanja pada toko pakaian online, serta bagi mereka berbelanja di toko pakaian online sangat menarik dan merupakan cara untuk mengisi waktu luang. Pada bagian akhir, penulis merumuskan beberapa upaya yang dapat ditempuh oleh pelaku usaha toko pakaian online untuk mendapatkan pelanggan dan beberapa saran untuk penelitian lanjutan.

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Against the background by the development of Internet and information technology, online stores have increased the role of modern marketing. Indonesian Internet users increased from time to time may be viewed as a separate market opportunities. This study aims to determine the purchase intention of consumers to buy online clothing stores that are affected by the quality of service, product quality, perceived risk, convenience and fun. Data were collected by distributing questionnaires to consumers online clothing stores as well as an interview to the respondent and businesses online clothing store. The results showed that consumers Depok City in making a purchase at an online clothing store based on consumer personal fun, that is fun to enjoy the process of shopping at online clothing stores, as well as for those shopping at online clothing stores are very exciting and a great way to spend leisure time. In the end, the authors formulate several attempts that can be taken by businesses online clothing store to get customers and some suggestions for further research."

"Penelitian ini memiliki tujuan untuk menganalisis pengaruh persepsi nilai dan aktivitas browsing terhadap impulse buying behaviour konsumen, dan pengaruh moderasi dari source of online review (konsumen dan influencer). Studi kasus pada penelitian ini adalah produk makanan dan minuman di Instagram. Penelitian ini dilakukan dengan metode convenience sampling dengan total responden sebanyak 165 orang, yang tinggal di Indonesia, memiliki akun Instagram, pernah melakukan browsing di Instagram, dan pernah melihat online review produk makanan dan minuman di Instagram. Data pada penelitian ini diolah menggunakan Smart PLS 3 dengan metode PLS-PM. Hasil dari penelitian menunjukkan bahwa persepsi nilai konsumen, baik utilitarian maupun hedonis, memengaruhi impulse buying behaviour secara positif dengan mediasi aktivitas browsing dan urge to buy impulsively pada konsumen. Hasil dari pengujian moderasi membuktikan bahwa tidak ada pengaruh moderasi dari perbedaan sumber online review.

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This study aims to analyze the effect of consumer’s perceived value and browsing activity to impulse buying behavior, and the influence of moderation from source of online review (consumers and influencers). The case study in this research is food and beverage products on Instagram. This research was conducted with convenience sampling method with a total of 165 respondents, who live in Indonesia, have an Instagram account, have browsed on Instagram, and have seen online reviews of food and beverage products on Instagram. The data in this study were processed using Smart PLS 3 with the PLS-PM method. The results of the study show that the consumer’s perceived value, both utilitarian and hedonic, positively influences impulse buying behavior on consumers, with browsing and urge to buy impulsively as mediation. The results of the moderation test prove that there is no moderation effect from the difference in online review sources."