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"Seiring dengan meningkatnya populasi umat Islam, semakin besar peluang untuk mengembangkan konsep pariwisata halal. Indonesia mulai menerapkan konsep pariwisata halal sejak tahun 2012 di mana Lombok merupakan salah satu wilayah yang dipilih Kementerian Pariwisata Republik Indonesia untuk dikembangkan pariwisata halalnya. Penelitian ini dilakukan untuk mengetahui hubungan antara keterlibatan wisatawan Muslim di Lombok terhadap halal destination brand equity Lombok yang terdiri dari brand awareness, brand image, brand quality, brand value, dan brand loyalty dengan menggunakan konsep customer-based brand equity. Peneliti mengolah data dengan metode Structural Equation Model pada SmartPLS 3.0 di mana pengambilan datanya menggunakan teknik self-administrated questionnaire kepada responden dengan kriteria WNI beragama Islam dan pernah mengunjungi Lombok dalam 5 tahun terakhir. Hasil dari penelitian ini menunjukkan bahwa keterlibatan wisatawan Muslim di Lombok memiliki pengaruh positif terhadap halal destination brand equity Lombok sehingga hasil tersebut dapat dijadikan referensi bagi pelaku industri pariwisata agar dapat mengembangkan Lombok sebagai destinasi wisata halal unggulan di Indonesia.

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Along with the increasing Muslim population, the greater the opportunity to develop the concept of halal tourism. Indonesia began to apply the concept of halal tourism since 2012 in which Lombok is one of the regions chosen by the Ministry of Tourism of the Republic of Indonesia to develop halal tourism. This study was conducted to determine the relationship between the involvement of Muslim tourists in Lombok to Lombok's halal destination brand equity consisting of brand awareness, brand image, brand quality, brand value, and brand loyalty by using the concept of customer-based brand equity. The researcher processed the data using the Structural Equation Model method in Smart PLS 3.0 where the data was collected using a self-administrated questionnaire technique to respondents with criteria of Indonesian citizen, Muslim, and had visited Lombok in the last 5 years. The results of this study indicate that the involvement of Muslim tourists in Lombok has a positive influence on halal destination brand equity in Lombok so that these results can be used as a reference for tourism industry players to develop Lombok as a leading halal tourism destination in Indonesia.

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"Penelitian ini bertujuan untuk menemukan anteseden-anteseden halal destination brand equity dan pengaruhnya terhadap tourist motivation dan travel revisit intention pada 10 destinasi pariwisata halal yang dipilih Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia berdasarkan Indonesian Muslim Travel Index 2019. Data penelitian didapatkan dari 413 wisatawan nusantara pada generasi X dan Y yang pernah mengunjungi salah satu dari destinasi halal tersebut selama 5 tahun terakhir dan metode structural equation modeling (SEM) digunakan untuk mengolah. Hasil penelitian menunjukkan bahwa 2 dari 5 anteseden halal destination brand equity tidak berpengaruh signifikan, yaitu halal destination awareness dan halal destination image. Selain itu, ditemukan bahwa halal destination brand equity berpengaruh positif dan signifikan terhadap tourist motivation dan travel revisit intention pada pariwisata halal di Indonesia.

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This research aims to find the effect of halal destination brand equity’s antecedents on tourist motivation and travel revisit intention on Indonesia’s 10 halal tourism destinations. The research data was collected from 413 domestic tourists from X dan Y generations who visited one of those halal tourism destinations for the last 5 years and analyzed by structural equation modeling (SEM) technique. This research revealed that 2 of 5 antecedents, halal destination awareness and halal destination image, do not have a significant effect to halal destination brand equity. Rather than that, this also revealed that there was a positive and significant effect between halal destination brand equity to tourist motivation and travel revisit intention on Indonesia’s halal tourism destinations."

"Penelitian ini bertujuan untuk meneliti pengaruh travel motivation dan destination image terhadap intention to visit halal destinaton yang dimoderasi oleh novelty seeking behavior. Penelitian ini adalah penelitian kuantitatif dengan responden sebanyak 229 wisatawan nusantara. Peneliti menggunakan survey online sebagai cara memperoleh responden. Data diolah dengan menggunakan Equation Structural Modelling. Berdasarkan hasil penelitian maka diketahui bahwa faktor yang signifikan dan berhubungan positif terhadap intention to visit halal destination hanya travel motivation dan affective destination image. Untuk faktor lainnya tidak signifikan terhadap intention to visit halal destination. Selain itu, dalam penelitian ini juga diketahui adanya pengaruh moderasi baik dari cognitive destination image maupun affective destination image, meskipun begitu kedua variabel tersebut memiliki hasil pengaruh yang berbeda.

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The purpose of this study is to understand the effect of travel motivation and destination image to intention to visit halal destination. This study also use novelty seeking behavior as moderating variable. This researh is quantitative research with 229 respondents. Researcher use online survey to get respondents. The data is processed by using Equation Structural Modeling.

The result of the research is only travel motivation and affective destination image that significant and positively related to intention to visit halal destination. The other factors not significant to intention to visit halal destination. In addition, in this study also known the influence of moderation both from cognitive destination image and affective destination image, although both variables have different effects."

"Studi ini meneliti hubungan antara halal tourism (pariwisata halal), tourist experience (pengalaman wisata), dan constraint (kendala) untuk mengidentifikasi peran khusus dari atribut-atribut dalam membentuk destination image (citra daerah tujuan) dan revisit intention (intensi mengunjungi kembali) ke Lombok. Populasi penelitian terdiri dari 330 tanggapan survei dari wisatawan domestik Lombok. Untuk mencapai tujuan ini, pemodelan persamaan struktural digunakan untuk menganalisis data menggunakan PLS untuk menguji dampak dimensi dan variabel yang mempengaruhi destination image dan revisit intention. Lima dimensi halal tourism attributes (lingkungan sosial, fasilitas, makanan dan minuman, layanan, dan staf), empat dimensi tourist experience (escapism, entertainment, esthetics, dan education), tiga dimensi constraint (avaibility, structural, dan interpersonal), tiga dimensi destination image (scenery, infrastructure, affective dan water sports), dan tiga atribut revisit intention diidentifikasi. Analisis regresi kuadrat terkecil parsial menunjukkan bahwa tourist experience menentukan peran terbesar dalam destination image. Hasil penelitian menentukan apakah keberadaan faktor pariwisata halal dapat mempengaruhi citra tujuan dan membuat wisatawan untuk mengunjungi kembali Lombok di masa depan, oleh karena itu pemasar dapat menciptakan nilai tambah untuk daerah tujuan wisata yang dikelola dengan mempertimbangkan faktor-faktor pariwisata halal.

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This study examines the relationship between halal tourism, travel experience, and constraint to identify the particular role of the attributes in forming destination image and revisit intention to Lombok. The study population comprises of 330 survey responses from domestic tourists of Lombok. In order to achieve this objective, structural equation modelling was used to analyze the data using PLS to examine the impact of dimensions and variable that influence destination image and revisit intention. Five dimensions of halal tourism (social environment, facilities, food and beverages, service, and staff), four dimensions of travel experience (escapism, entertainment, esthetics, and education), three dimensions of constraints (avaibility, structural, and interpersonal), three dimension of destination image (scenery, infrastructure, affective, and water sports), and three attributes of revisit intention were identified. Partial least squares regression analysis shows that tourism experience defining biggest roles in the destination image. The results determine whether the existence of halal tourism factors can affect the destination image and make a tourist to revisit Lombok in the future, therefore marketers can create added value for managed tourist destination areas by taking into the factors of halal tourism."

"Internet merupakan salah satu sumber informasi yang penting bagi turis yang hendak mengambil keputusan wisata. Komunikasi electronic word-of-mouth dari para turis yang pernah berwisata di suatu destinasi dapat menjadi sarana promosi bagi destinasi wisata tersebut. Hal itu pun berlaku dalam konteks pariwisata halal. Pariwisata halal dibangun atas dasar nilai-nilai Islami. Turis muslim yang menjadi sasaran dalam pasar tersebut adalah turis yang mempertimbangkan nilai-nilai agama dalam perilaku dan kehidupan sehari-hari mereka. Penelitian ini menganalisis pengaruh religiositas, persepsi nilai, dan kepuasan destinasi turis muslim terhadap electronic word-of-mouth. Persepsi nilai turis muslim terhadap destinasi wisata halal diukur dengan beberapa variabel turunan, yaitu kualitas dan harga dari dimensi nilai kognitif, emosional dan sosial dari dimensi nilai afektif, pengalaman baru dan pengalaman berbeda dari dimensi nilai epistemik, keamanan dan lokasi dari dimensi nilai kondisional, atribut fisik dan atribut nonfisik dari dimensi nilai Islami. Data dikumpulkan dari turis muslim Indonesia yang pernah berkunjung ke destinasi wisata halal Lombok melalui survei online dan dianalisis dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan hanya nilai sosial dari persepsi nilai afektif yang memiliki pengaruh signifikan terhadap electronic word-of-mouth. Hal tersebut menandakan turis muslim melakukan komunikasi electronic-word-mouth jika mereka merasa lingkungan sosial mereka memiliki persepsi yang baik terhadap destinasi wisata halal dan terhadap turis yang berkunjung ke destinasi tersebut

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The Internet is one of the important information sources for tourists when they are making travel decisions. Electronic word-of-mouth communication from tourists that have visited a destination can be used as a promotional media for that destination. It can also be applied in the context of halal tourism. Halal tourism is built based on Islamic values. Muslim tourists who are the target of that market are tourists who considering Islamic values in their daily life and behaviors. This study analyzes the effect of Muslim tourists’ religiosity, perceived value, and destination satisfaction on electronic word-of-mouth. Muslim tourists’ perceived value towards halal tourism destination is measured using several variables, i.e., quality and price from cognitive value dimension, emotional and social from affective value dimension, different experience and novelty from epistemic value dimension, safety and location from conditional value dimension, and physical attributes and nonphysical attributes from Islamic value dimension. The data for this study were collected from Indonesian Muslim tourists that have visited halal tourism destination in Lombok via online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The result shows that only social value from perceived affective value dimension has a significant effect on electronic word-of-mouth. It means that Muslim tourists will do electronic word-of-mouth communication if they feel their social environment have good perception towards halal tourism destination and towards tourists that visited that destination"

"Tujuan dari penelitian ini adalah untuk membahas mengenai pengaruh antara Destination Brand Authenticitiy dan Destination Brand Self-Congruence terhadap Destination Brand Engagement pada wisatawan Masjid Istiqlal. Penelitian ini mengunakan pendekatan kuantitatif, melalui teknik purposive-sampling yang dilakukan pada sebanyak 208 responden melalui penyebaran kuesioner secara online. Data yang didapatkan diolah mengunakan SPSS dan SmartPLS melalui analisis statistik deskriptif dan analisis statistik inferensial mengunakan SEM dengan pendekatan PLS-SEM. Hasil dari penelitian ini menunjukan bahwa Destination Brand Authenticity dan Destination Brand Self-Congruence memiliki pengaruh positif terhadap Destination Brand Engagement pada wisatawan Masjid Istiqlal.

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The purpose of this study is to discuss the effect of Destination Brand Authenticity and Destination Brand Self-Congruence on Destination Brand Engagement on Istiqlal Mosque tourists. This study uses a quantitative approach, done through a purposive-sampling technique which was carried out on as many as 208 respondents through an online questionnaire. The data obtained was processed using SPSS and SmartPLS through descriptive statistical analysis and inferential statistical analysis using SEM with PLS-SEM approach. The result of this study indicates that Destination Brand Authenticity and Destination Brand Self-Congruence have a positive influence on Destination Brand Engagement on Istiqlal Mosque tourists."

"Seiring perkembangan pariwisata halal sebagai segmen baru yang terus mengalami pertumbuhan di dunia khususnya Indonesia. Penelitian ini membahas mengenai pengaruh informasi terhadap pemilihan destinasi wisata halal dan bauran pemasaran yaitu produk, harga, tempat, orang, proses, promosi dan bukti fisik terhadap kepuasan dan loyalitas wisatawan. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengumpulan data consecutive sampling serta mengunakan kuesioner tertutup. Hasil penelitian ini menunjukan bahwa jenis informasi mempengaruhi terhadap pemilihan destinasi wisata halal. Sedangkan bauran pemasaran orang dan bukti fisik serta destinasi wisata halal mempengaruhi kepuasan wisatawan. Alhasil diketahui kepuasan wisatawan mempengaruhi loyalitas wisatawan.

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Along with development of halal tourism as a new segment Along with development of halal tourism as a new segment which have experienced growth continues in the world, especially Indonesia. This research discusses the influence of information on the selection of halal tourism destinations and marketing mix ie product, price, place, person, process, promotion and physical evidence to the satisfaction and loyalty of tourists. This research is a quantitative research with consecutive sampling data collection techniques and using a closed questionnaire. The results of this study indicate that the type of information affects the selection of halal tourist destinations. While the marketing mix of people and physical evidence as well as kosher tourist destinations affect the satisfaction of tourists. As a result of customer satisfaction affects the loyalty of moslem tourists.

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"Pertumbuhan pariwisata halal di Indonesia mengalami peningkatan yang cukup besar dari tahun ke tahun. Pertumbuhan pariwisata tersebut didukung dengan meningkatnya jumlah wisatawan Muslim dan peningkatan pada fasilitas pariwisata halal di Indonesia. Pariwisata halal merupakan segala objek atau aktivitas pariwisata yang diperbolehkan untuk digunakan oleh Umat Islam dalam industri pariwisata (M. Battour & Ismail, 2016) . Penelitian ini dilakukan dengan tujuan untuk melihat pengaruh pengetahuan dan religiusitas seseorang terhadap intensi atau keinginan berkunjung ke destinasi wisata halal di Indonesia. Peneliti mengolah data penelitian menggunakan Structural Equation Modeling – Partial Least Square (SEM-PLS) dengan software SmartPLS 3.0. Data pada penelitian ini diambil dengan metode survey kuesioner melalui media sosial pada rentan usia 18 sampai lebih dari 45 tahun. Kriteria pada penelitian ini adalah beragama Islam, berkewarganegaraan Indonesia, berusia diatas 18 tahun, dan pernah mendengar atau mengetahui konsep pariwisata halal. Penelitian ini menemukan adanya pengaruh pengetahuan terhadap intensi berkunjung ke destinasi wisata halal dan pengaruh tidak langsung religiusitas melalui attitude terhadap intensi berkunjung ke destinasi wisata halal. Hasil dari penelitian ini kemudian dapat digunakan sebagai masukkan bagi pengelola pariwisata maupun pemerintah untuk memaksimalkan penginformasian mengenai pariwisata halal dalam rangka meningkatkan minat seseorang untuk berkunjung ke destinasi wisata halal.

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The growth of halal tourism in Indonesia has increased significantly from year to year. This tourism growth is supported by the increasing number of Muslim tourists and the increase in halal tourism facilities in Indonesia. The growth of halal tourism in Indonesia must be maximized not only from government support but also by knowing what factors influence a person's desire or interest in halal tourism. This research was conducted with the aim of looking at the influence of knowledge and religiosity on a person's behavior on the intention or desire to visit halal tourist destinations in Indonesia. The researchers processed research data using Structural Equation Modeling – Partial Least Square (SEM-PLS) with SmartPLS 3.0 software. The data in this study were taken by using a questionnaire survey method through social media for those aged 18 to over 45 years. The criteria in this study are Muslim, Indonesian citizen, over 18 years of age, and have heard or know about the concept of halal tourism. This study resulted in the influence of knowledge on the intention to visit halal tourist destinations and the indirect effect of religiosity through attitude towards the intention to visit halal tourist destinations. The results of this study can then be used as input for tourism developers and the government to maximize information about halal tourism in order to increase interest in visiting halal tourist destinations."

"Industri pariwisata halal mengalami pertumbuhan yang signifikan dan menjadi segmen penting dalam industri pariwisata global. Hal ini didorong oleh meningkatnya populasi Muslim dan daya beli mereka yang memperkuat permintaan akan layanan wisata yang sesuai dengan nilai-nilai Islam. Wisatawan muslim Indonesia di usia 17-64 tahun menjadi pasar yang potensial bagi destinasi wisata asing. Penelitian ini bertujuan melihat faktor-faktor yang mempengaruhi niat wisatawan muslim Indonesia dalam melakukan perjalanan wisata luar negeri ke negara ramah muslim. Desain penelitian ini adalah deskriptif, menggunakan metode PLS-SEM dengan software SmartPLS3. Pengumpulan data dilakukan dengan menyebarkan kuesioner melalui Google Form. Kriteria responden meliputi Warga Negara Indonesia (WNI), beragama Islam, berusia minimal 17 tahun, dan pernah melakukan perjalanan wisata ramah Muslim ke luar negeri dalam lima tahun terakhir. Dari 350 sampel yang telah diteliti, ditemukan bahwa destination image, emotional value, dan functional value memberikan pengaruh langsung terhadap intention to engage in muslim-friendly travel. Emotional value tidak memediasi hubungan antara Islamic attributes terhadap intention to engage in muslim-friendly travel, tetapi scepticism dan functional value memediasi hubungan antara Islamic attributes terhadap intention to engage in muslim-friendly travel. Scepticism memiliki pengaruh negatif terhadap intention to engage in muslim-friendly travel.

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The halal tourism industry is experiencing significant growth and has become an important segment in the global tourism industry. This is driven by the increasing Muslim population and record purchasing power which strengthens the demand for tourism services that are in line with Islamic values. Indonesian Muslim tourists aged 17-64 years are a potential market for foreign tourist destinations. This research aims to look at the factors that influence the intentions of Indonesian Muslim tourists to travel abroad to Muslim-friendly countries. The design of this research is descriptive, using the PLS-SEM method with SmartPLS3 software. Data collection was carried out by distributing questionnaires via Google Form. Respondent criteria include Indonesian citizens (WNI), Muslim, at least 17 years old, and have taken a Muslim-friendly tourist trip abroad in the last five years. Of the 350 samples that were studied, it was found that destination image, emotional value, and functional value had a direct influence on intention to engage in Muslim-friendly travel. Emotional value does not mediate the relationship between Islamic attributes and intention to engage in Muslim-friendly travel, but skepticism and functional value mediate the relationship between Islamic attributes and intention to engage in Muslim-friendly travel. Skepticism has a negative influence on intention to engage in Muslim-friendly travel."

"[Penelitian ini merupakan replikasi model penelitian yang dilakukan oleh Boo (2009)tentang aplikasi ekuitas merek pelanggan terhadap tenpat atau tujuan pariwisata,dalam penelitian ini, Bali dan Lombok dijadikan tujuan pariwisata yang akan diteliti.Penelitian ini termasuk kategori penelitian kuantitatif dengan deskriptif, crosssectional studies. Hasil penelitian ini menemukan bahwa terdapat dua cara untukmeningkatkan loyalitas pengunjung dalam bentuk keinginan untuk kembaliberkunjung dan mengatakan hal yang positif terhadap destinasi yang bersangkutan.Pertama dengan meningkatkan kualitas dalam segi performa dimana itu akanmeningkatkan loyalitas pengunjung. Kedua dengan meningkatkan imej merekpariwisata dengan memperkaya atau membuat imej yang lebih bervariasi yangmenampilkan berbagai fitur dari destinasi dengan tujuan membuat lebih banyakpengunjung merasa ada kecocokan antara imej diri sendiri dan imej destinasi dimanahal tersebut akan menghasilkan loyalitas dari lebih banyak pengunjung.;This research replicate the model proposed by Boo (2009) which is about applyingcustomer based brand equity towards a destination or places, in this research thedestination used are Bali and Lombok as destination brand. This research iscategorized as quantitative research with descriptive, cross-sectional studies. Theresult of this research found that there are two ways to improve destination brandloyalty or increasing the intention to re-visit or having a positive word of mouth. Firstis by increasing the quality in terms of performance which will increase consumer?sloyalty. Second is by improving destination brand image by enrich or creating moreimage variation regarding the destination feature in order to suit more consumer?sself-image which will results in loyalty from more consumers.;This research replicate the model proposed by Boo (2009) which is about applyingcustomer based brand equity towards a destination or places, in this research thedestination used are Bali and Lombok as destination brand. This research iscategorized as quantitative research with descriptive, cross-sectional studies. Theresult of this research found that there are two ways to improve destination brandloyalty or increasing the intention to re-visit or having a positive word of mouth. Firstis by increasing the quality in terms of performance which will increase consumer?sloyalty. Second is by improving destination brand image by enrich or creating moreimage variation regarding the destination feature in order to suit more consumer?sself-image which will results in loyalty from more consumers.;This research replicate the model proposed by Boo (2009) which is about applyingcustomer based brand equity towards a destination or places, in this research thedestination used are Bali and Lombok as destination brand. This research iscategorized as quantitative research with descriptive, cross-sectional studies. Theresult of this research found that there are two ways to improve destination brandloyalty or increasing the intention to re-visit or having a positive word of mouth. Firstis by increasing the quality in terms of performance which will increase consumer?sloyalty. Second is by improving destination brand image by enrich or creating moreimage variation regarding the destination feature in order to suit more consumer?sself-image which will results in loyalty from more consumers., This research replicate the model proposed by Boo (2009) which is about applyingcustomer based brand equity towards a destination or places, in this research thedestination used are Bali and Lombok as destination brand. This research iscategorized as quantitative research with descriptive, cross-sectional studies. Theresult of this research found that there are two ways to improve destination brandloyalty or increasing the intention to re-visit or having a positive word of mouth. Firstis by increasing the quality in terms of performance which will increase consumer’sloyalty. Second is by improving destination brand image by enrich or creating moreimage variation regarding the destination feature in order to suit more consumer’sself-image which will results in loyalty from more consumers.]"