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Abstrak :
Penelitian ini bertujuan untuk menganalisis employer attractiveness yang dimiliki oleh PT. Pertamina (Persero). Employer attractiveness diukur menggunakan employer attractiveness (EmpAt) Scale yang didalamnya terdiri dari dimensi interest value, dimensi social value, dimensi economic value, dimensi development value, dan dimensi application value. Penelitian ini menggunakan metode kuantitatif dan teknik pengambilan sampel purposive. Pada penelitian ini sample yang diambil sebanyak 100 responden mahasiswa tingkat akhir. Data penelitian ini dianalisis secara deskriptif. Hasil penelitian ini membuktikan bahwa employer attractiveness yang dimiliki oleh PT. Pertamina (Persero) tergolong tinggi. ...... The purpose of this study is to analyze the employer attractiveness of PT. Pertamina (Persero). Employer attractiveness is measured by using the employer attractiveness (EmpAt) Scale, which involves a series of dimensions of interest value dimension, social value dimension, economic value dimension, development value dimension and application value dimension. This study uses quantitative methods and purposive sampling techniques. The sample of this study were using 100 students who taken their final year as respondents. The data were analyzed descriptively. The results of this study prove that the employer attractiveness of PT. Pertamina (Persero) classified as high.

Abstrak :
[Penelitian ini membahas mengenai hal-hal yang memengaruhi sikap masyarakat terhadap kebijakan pemerintah dengan memperhitungkan sosok pemimpin yang memimpin pemerintahan tersebut. Dua konsep yang diukur adalah konsep kredibilitas sumber Source Credibility) dan daya tarik sumber (Source Attractiveness). Jika kebijakan dianalogikan sebagai produk setiap pemerintahan, maka dibutuhkan seseorang yang memilki kredibilitas dan daya tarik di mata masyarakat agar pesan yang disampaikan oleh pemerintah tersebut dapat diterima dengan baik oleh masyarakat. Sehingga dengan kredibilitas dan daya tarik yang tinggi, hendaknya setiap kebijakan yang diambil mampu dianggap positif oleh masyarakat. Berdasarkan paparan tadi penelitian ini meneliti Hubungan Kredibilitas Sumber (Source Kredibility) dan Daya Tarik Sumber (Source Attractiveness) Dengan Sikap Masyarakat Pada Kebijakan Pemerintah di Kota Surabaya, di bawah pimpinan Ibu Tri Rismaharini. Penelitian ini bertujuan untuk mengetahui dan menguji pengaruh antara variabel-variabel terkait pembentukan sikap positif masyarakat yang disebabkan oleh adanya kredibilitas sumber dan daya tarik sumber.. Penelitian ini adalah penelitian kuantitatif dengan desain eksplanatif, responden pada penelitian ini adalah mahasiswa Ilmu Politik Universitas Airlangga Surabaya berjumlah 136 orang yang ditarik secara acak sederhana (simle random) pada populasi keseluruhan mahasiswa 2012-2013 yang berjumlah 214 orang. Metode analisis data dilakukan dengan analisis statistik deskriptif dan analisis regresi berganda untuk membuktikan hipotesis dalam penelitian ini. Hasil penelitian menunjukkan adanya pengaruh yang positif dan signifikan dari variable-variabel yang diuji dimana variable Kredibilitas Sumber (Source Kredibility) dan Daya Tarik Sumber (Source Attractiveness) masing masing memiliki pengaruh yang signifikan dan positif terhadap sikap masyarakat pada kebijakan pemerintah Surabaya. Pada pengujian koefisien determinasi juga ditemukan bahwa total variable sikap dapat dijelaskan sangat tinggi oleh variable Kredibilitas Sumber (Source Kredibility) dan Daya Tarik Sumber (Source Attractiveness), dimana kedua variable ini juga dipastikan memiliki pengeruh secara bersama-sama dalam pembentukan sikap.;This research discouses the thins that affect public demeanour towards government policy by considering a leader who leads government. Two concepts measured related to the role of the leader in the contex of political communicators in estabilishing positive public demeanour towards the policy is source credibility concept nad source attranctiveness concept. If the policy is analogue as a product of each government, it takes someone who has the credibility and attractiveness on the public, so that the messages delivered by government can be well received by the public. High credibility and attractiveness will make the public consider the policy positive. This research study the relation of source credibility and source attractiveness with public demeanour on government policy in Surabaya under the ledearship of Mrs. Tri Rismaharini. This research’s purpose is to identify and examine the influence of the variables related to estabilishment of positive demeanor of public caused by the presence of source credibility and source attractiveness. This research is a quantitative research with explanatory design. The respondents in this study were students of political science in University of Airlangga amounted 136 people drawn randomly (simple random) in the overall population of students from year 2012 an 2013 which amounted 214 people. Methods of data analysisconducted by descriptive statistical analysis and multiple regression analysis that prove this hypothesis. The research showed that there is positive and significant influence of the variables examined. Each source credibility and source attractiveness variables has significant and positive influences on public demeanour towards government policies in Surabaya. Coefficient of determination showed that the total of demeanour variable can be explained by source credibility and source attractiveness variables, which is also confirmed both variables have influenced collectively in the demeanour estabilishment.;This research discouses the thins that affect public demeanour towards government policy by considering a leader who leads government. Two concepts measured related to the role of the leader in the contex of political communicators in estabilishing positive public demeanour towards the policy is source credibility concept nad source attranctiveness concept. If the policy is analogue as a product of each government, it takes someone who has the credibility and attractiveness on the public, so that the messages delivered by government can be well received by the public. High credibility and attractiveness will make the public consider the policy positive. This research study the relation of source credibility and source attractiveness with public demeanour on government policy in Surabaya under the ledearship of Mrs. Tri Rismaharini. This research’s purpose is to identify and examine the influence of the variables related to estabilishment of positive demeanor of public caused by the presence of source credibility and source attractiveness. This research is a quantitative research with explanatory design. The respondents in this study were students of political science in University of Airlangga amounted 136 people drawn randomly (simple random) in the overall population of students from year 2012 an 2013 which amounted 214 people. Methods of data analysisconducted by descriptive statistical analysis and multiple regression analysis that prove this hypothesis. The research showed that there is positive and significant influence of the variables examined. Each source credibility and source attractiveness variables has significant and positive influences on public demeanour towards government policies in Surabaya. Coefficient of determination showed that the total of demeanour variable can be explained by source credibility and source attractiveness variables, which is also confirmed both variables have influenced collectively in the demeanour estabilishment.;This research discouses the thins that affect public demeanour towards government policy by considering a leader who leads government. Two concepts measured related to the role of the leader in the contex of political communicators in estabilishing positive public demeanour towards the policy is source credibility concept nad source attranctiveness concept. If the policy is analogue as a product of each government, it takes someone who has the credibility and attractiveness on the public, so that the messages delivered by government can be well received by the public. High credibility and attractiveness will make the public consider the policy positive. This research study the relation of source credibility and source attractiveness with public demeanour on government policy in Surabaya under the ledearship of Mrs. Tri Rismaharini. This research’s purpose is to identify and examine the influence of the variables related to estabilishment of positive demeanor of public caused by the presence of source credibility and source attractiveness. This research is a quantitative research with explanatory design. The respondents in this study were students of political science in University of Airlangga amounted 136 people drawn randomly (simple random) in the overall population of students from year 2012 an 2013 which amounted 214 people. Methods of data analysisconducted by descriptive statistical analysis and multiple regression analysis that prove this hypothesis. The research showed that there is positive and significant influence of the variables examined. Each source credibility and source attractiveness variables has significant and positive influences on public demeanour towards government policies in Surabaya. Coefficient of determination showed that the total of demeanour variable can be explained by source credibility and source attractiveness variables, which is also confirmed both variables have influenced collectively in the demeanour estabilishment., This research discouses the thins that affect public demeanour towards government policy by considering a leader who leads government. Two concepts measured related to the role of the leader in the contex of political communicators in estabilishing positive public demeanour towards the policy is source credibility concept nad source attranctiveness concept. If the policy is analogue as a product of each government, it takes someone who has the credibility and attractiveness on the public, so that the messages delivered by government can be well received by the public. High credibility and attractiveness will make the public consider the policy positive. This research study the relation of source credibility and source attractiveness with public demeanour on government policy in Surabaya under the ledearship of Mrs. Tri Rismaharini. This research’s purpose is to identify and examine the influence of the variables related to estabilishment of positive demeanor of public caused by the presence of source credibility and source attractiveness. This research is a quantitative research with explanatory design. The respondents in this study were students of political science in University of Airlangga amounted 136 people drawn randomly (simple random) in the overall population of students from year 2012 an 2013 which amounted 214 people. Methods of data analysisconducted by descriptive statistical analysis and multiple regression analysis that prove this hypothesis. The research showed that there is positive and significant influence of the variables examined. Each source credibility and source attractiveness variables has significant and positive influences on public demeanour towards government policies in Surabaya. Coefficient of determination showed that the total of demeanour variable can be explained by source credibility and source attractiveness variables, which is also confirmed both variables have influenced collectively in the demeanour estabilishment.]

Abstrak :
Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari Corporate Image terhadap intention to apply dengan di mediasi oleh Employer Attractiveness. Responden dalam penelitian ini adalah generasi Y yang tinggal di DKI Jakarta. Penelitian ini dilakukan dengan jumlah sampel sebanyak 153 responden yang dikumpulkan dengan metode non-probability sampling. Data yang dikumpulkan dalam penelitian ini diolah dengan aplikasi SPSS versi 25 menggunakan metode Multyple Regression Analysis dan menggunakan teknik causal step, Hasil penelitian menemukan bahwa intention to apply dipengaruhi secara positif oleh Corporate Image dan Employer Attractiveness dan didapat kesimpulan bahwa Employer Attractiveness memediasi secara parsial antara pengaruh Corporate Image terhadap intention to apply. ...... The purpose of this study is to determine the effect of corporate image on the intention to apply and mediated by employer attractiveness. Respondent of this studys is the generation of Y who live in DKI Jakarta. This research was conducted with a total sample of 153 respondents collected by non-probability sampling methods. The data was collected in this study were processed using the SPSS version 25 application using the Multyple Regression Analysis method and using the causal step technique. The results Shows that intention to apply positively influenced by corporate image and employer attractiveness and concluded that employer attractiveness partially mediates the influence of corporate image on the intention to apply.

Abstrak :
Penelitian ini bertujuan untuk menguji pengaruh tanggung jawab sosial perusahaan terhadap daya tarik organisasi dengan menggunakan reputasi organisasi sebagai variabel mediasi. Variabel tanggung jawab sosial perusahaan diukur dengan beberapa indikator dari Turker, untuk variabel reputasi organisasi diukur menggunakan beberapa indikator dari Hochwarter et al., dan yang terakhir untuk variabel daya tarik organisasi diukur menggunakan beberapa indikator dari Turban & Keon. Penelitian ini menggunakan pendekatan kuantitatif, pengumpulan data dilakukan melalui penyebaran kuesioner dengan jumlah responden terkumpul sebanyak 330. Analisis data pada penelitian ini dilakukan dengan analisis deskriptif, analisis regresi, analisis mediasi dan analisis sobel test. Hasil penelitian menunjukan bahwa tanggung jawab sosial perusahaan mempengaruhi daya tarik organisasi secara signifikan. Tanggung jawab sosial perusahaan mempengaruhi reputasi organisasi secara signifikan. Reputasi organisasi mempengaruhi daya tarik organisasi secara signifikan. Berdasarkan hasil uji mediasi yang telah dilakukan, reputasi organisasi mempengaruhi hubungan tanggung jawab sosial perusahaan dan daya tarik organisasi sebagai mediasi secara signifikan. ...... This study aims to examine the effect of Corporate Social Responsibility on organizational atrractiveness by considering organizational reputation as a mediating variable. Corporate Social Responsibility variable is measured by several indicators from Turker, for organizational reputation variable measured by several indicators from Hochwarter et al., and the last for organizational attractiveness variable measured by several indicators from Turban & Keon. This study uses quantitative approach, collecting data by distributing questionnaires with 330 respondents collected. Data analysis was done by descriptive analysis, regression analysis, mediation analysis (causal step) and sobel test analysis. The results showed that Corporate Social Responsibility affect organizational atttractiveness significantly. Corporate Social Responsibility affects organizational reputation significantly. Organizational reputataion affects organizational attractiveness significantly. Based on mediation analysis, organizational reputation affects the relationship of Corporate Social Responsibility and organizational attractiveness significantly.

Abstrak :
Penelitian ini bertujuan untuk menganalisis Employer Attractiveness yang diterapkan oleh PT. Indonesia Power sehingga dapat menjadi nilai yang atraktif bagi calon karyawan untuk melamar pekerjaan. Nilai atraktif tersebut dapat menjadi strategi bagi perusahaan untuk membangun employee value proposition nya sebagai pembanding dari nilai dari perusahaan lainnya. Penelitian ini menggunakan konsep Employer Attractiveness dari Berthon et al 2005 dan konsep konsep tambahan lainnya yaitu Employer Brand dari Barry Maslow 2005. Penelitian ini mengumpulkan data berupa kuantitatif menggunakan kuesioner dengan 74 sampel berupa calon karyawan yang sedang masa On The Job Training pada perusahaan PT. Indonesia Power dan mahasiswa tingkat akhir yang sednag dalam semester 7 dan 8 terutama Sekolah Tinggi Teknik PLN dan Sekolah Vokasi UGM Yogyakarta. Analisis yag digunakan merupakan analisis deskriptif dengan menggunakan validitas dan reliabitas melalui nilai-nilai Kayer Mayer Olkins KMO, Bertletts Phisitiry Test, Total Variance Explained, dan Cronbcah's Alpha. Analisis Deksriptif tersebut menggunakan perangkat lunak SPSS 19.0 Hasil dari penelitian ini membuktikan bahwa employer attractiveness yang dimiliki PT. Indonesia Power tergolong tinggi. ...... This study aims to analyze Employer Attractiveness applied by PT. Indonesia Power so it can be an attractive value for prospective employees to apply for a job. Such attractive value can be a strategy for a company to build its employee value proposition as a benchmark of the value of other companies. This study uses the concept of Employer Attractiveness from Berthon et al 2005 and other additional concepts of Employer Brand from Barry Maslow 2005. This study collected data in the form of quantitative use of questionnaires with 74 samples of prospective employees who are On On Job Training at the company PT. Indonesia Power and final graduate students in semesters 7th and 8th, especially PLN Technical High School and Vocational School UGM Yogyakarta. The analysis used is descriptive analysis by using validity and reliability through Kayer Mayer Olkins KMO values, Bertletts 39 Phisitiry Test, Total Variance Explained, and Cronbcah 39 s Alpha. The Dexcriptive Analysis uses SPSS 19.0 software. The result of this research proves that employer attractiveness owned by PT. Indonesia Power is high.

Abstrak :
Turnover menjadi suatu permasalahan yang sering dihadapi oleh manajemen di beberapa perusahaan. Employer attractiveness dapat menjadi strategi yang tepat untuk mengurangi turnover intention karyawan. Selain itu, organizational commitment sebagi faktor siginifikan yang dapat mempengaruhi turnover intention diajukan sebagai variabel mediasi pada penelitian ini. Penelitian ini bertujuan untuk menganlisis peran organizational commitment dalam memediasi pengaruh employer attractiveness terhadap turnover intention karyawan tetap head office PT Bintang Toedjoe. Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan teknik pengumpulan data melalui survei, menyebarkan kuesioner pada 120 responden sesuai kriteria sampel. Teknik penarikan sampel yang digunakan adalah total sampling. Hasil penelitian memperlihatkan terdapat hubungan yang negatif signfikan antara employer attractivenessterhadap turnover intention, dan organizational commitment terhadap turnover intention, serta hubungan yang positif signifikan antara employer attractiveness terhadap organizational commitment. Lebih lanjut, hasil penelitian juga menunjukan bahwa organizational commitment memediasi secara penuh pengaruh employer attractivenessterhadap turnover intention karyawan tetap head office PT Bintang Toedjoe

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Turnover has been a problem that faced by management in several companies. Employer attractiveness can be the right strategy to reduce employee turnover intention. In addition, organizational commitment as a significant factor that can influence turnover intention is proposed as a mediating variable in this study. This study aims to analyze the role of organizational commitment in mediating the effects of employer attractiveness on turnover intention study on PT Bintang Toedjoe head office permanent employees. Researcher use quantitative approach and collect the data through surveys by distributing questionnaires to 120 respondents according to the sample criteria. The sampling technique of this study is total sampling. The results show that there are a significantly negative effects of employer attractiveness on turnover intention and organizational commitment on turnover intention, and also there is a significantly positive effects of employer attractiveness on organizational commitment. Furthermore, the result also shows that organizational commitment fully mediates the effects of employer attractiveness on turnover intention of PT Bintang Toedjoe head office's permanent employees.

Abstrak :
Penelitian ini bertujuan untuk menguji pengaruh tanggung jawab sosial perusahaan terhadap daya tarik organisasi dengan menggunakan reputasi organisasi sebagai variabel mediasi. Variabel tanggung jawab sosial perusahaan diukur dengan beberapa indikator dari Turker, untuk variabel reputasi organisasi diukur menggunakan beberapa indikator dari Hochwarter et al., dan yang terakhir untuk variabel daya tarik organisasi diukur menggunakan beberapa indikator dari Turban & Keon. Penelitian ini menggunakan pendekatan kuantitatif, pengumpulan data dilakukan melalui penyebaran kuesioner dengan jumlah responden terkumpul sebanyak 330. Analisis data pada penelitian ini dilakukan dengan analisis deskriptif, analisis regresi, analisis mediasi (causal step) dan analisis sobel test. Hasil penelitian menunjukan bahwa tanggung jawab sosial perusahaan mempengaruhi daya tarik organisasi secara signifikan. Tanggung jawab sosial perusahaan mempengaruhi reputasi organisasi secara signifikan. Reputasi organisasi mempengaruhi daya tarik organisasi secara signifikan. Berdasarkan hasil uji mediasi yang telah dilakukan, reputasi organisasimempengaruhi hubungan tanggung jawab sosial perusahaan dan daya tarik organisasisebagai mediasi secara signifikan.

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This study aims to examine the effect of Corporate Social Responsibility on organizational atrractiveness by considering organizational reputation as a mediating variable. Corporate Social Responsibility variable is measured by several indicators from Turker, for organizational reputation variable measured by several indicators from Hochwarter et al., and the last for organizational attractiveness variable measured by several indicators from Turban & Keon. This study uses quantitative approach, collecting data by distributing questionnaires with 330 respondents collected. Data analysis was done by descriptive analysis, regression analysis, mediation analysis (causal step) and sobel test analysis. The results showed that Corporate Social Responsibility affect organizational atttractiveness significantly. Corporate Social Responsibility affects organizational reputation significantly. Organizational reputataion affects organizational attractiveness significantly. Based on mediation analysis, organizational reputation affects the relationship of Corporate Social Responsibility and organizational attractiveness significantly.

Abstrak :
ABSTRAK
Para ekonom percaya bahwa wanita cantik memperoleh keuntungan di banyak hal. Keuntungan tersebut telah dirasakan sejak usia dini, yang juga berdampak di ke pasar tenaga kerja, dan pasar pernikahan. Terlepas dari semua keuntungan tersebut, terdapat upaya untuk mencapai atau mempertahankan daya tarik. Sumber daya seperti waktu dan uang diperlukan untuk meningkatkan penampilan. Dengan menggunakan metode Ordinary Least Squared, penelitian ini juga bertujuan untuk melihat korelasi antara daya tarik dan pendapatan. Penelitian ini menemukan bahwa wanita cantik dengan kosmetik mendapatkan pendapatan 18.97 lebih banyak dari rekan kerjanya. Namun, penelitian ini menemukan bahwa kecantikan tanpa penggunaan kosmetik tidak berdampak pada pendapatan. Hal ini menunjukkan bahwa kegiatan bersolek merupakan sumber dari premi kecantikan wanita.

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ABSTRACT
Economists believe that attractive people gain advantages in many settings. The benefits of being attractive have been perceived since early age, continues to the labour market, and even further to the marriage market. Despite all of the advantages that beauty brings, efforts are being made to achieve or maintain the attractiveness. People spend substantial resources such as time and money have been spent in order to enhance appearance. Using Ordinary Least Squared, this study aims to see the correlation between attractiveness and earnings. This study finds that attractiveness women receive 18.97 more than the unattractive one with make up application. Meanwhile, attractiveness without makeup application is not correlated with earnings. That implies that grooming behaviours might be a source of the observed wage premium for women workers.

Abstrak :
Perusahaan memiliki tantangan “war for talent”, yaitu persaingan dengan perusahaan lain dalam mendapatkan SDM yang unggul. Untuk menarik calon karyawan, perusahaan harus memiliki daya tarik yang dapat meningkatkan minat pencari kerja dalam melamar pekerjaan. Selain itu, reputasi perusahaan juga dipertimbangkan oleh pencari kerja ketika ingin melamar pekerjaan. Penelitian ini bertujuan untuk menganalisis pengaruh employer attractiveness terhadap intention to apply for a job dengan corporate reputation sebagai variabel mediasi. Penelitian ini merupakan penelitian kuantitatif dengan metode survei menggunakan kuesioner yang disebarkan secara online melalui google form. Jumlah sampel yang terkumpul pada penelitian ini adalah 264 sampel, yaitu mahasiswa/i S1 tingkat akhir perguruan tinggi di Indonesia yang sedang mencari tempat magang atau tempat pekerjaan. Analisis penelitian menggunakan analisis statistik deskriptif, analisis regresi linear sederhana, analisis regresi linear berganda, dan analisis sobel test. Hasil penelitian ini menunjukkan bahwa employer attractiveness berpengaruh secara signifikan terhadap intention to apply for a job dan corporate reputation. Selain itu, hasil juga menunjukkan bahwa corporate reputation berpengaruh secara signifikan terhadap intention to apply for a job. Kemudian, hasil sobel test menunjukan bahwa corporate reputation memediasi pengaruh antara employer attractiveness terhadap intention to apply for a job. ......Corporates face the challenge of "war for talent", which is a competition with other corporates in obtaining superior human resources. To attract the job applicants, the corporate must have an appeal that can increase the interest of job seekers in applying for jobs. In addition, the corporate reputation also comes to consideration when they want to apply for a job. This study aims to analyze the effect of employer attractiveness on the intention to apply for a job with corporate reputation as a mediating variable. This study used quantitative approach with a survey method using a questionnaire distributed online via google form. The number of samples collected in this study were 264 samples, who are undergraduate students at the final year of college in Indonesia looking for internship programs or job vacancies. The analysis methods used in this study were descriptive statistical analysis, simple linear regression analysis, multiple linear regression analysis, and sobel test analysis. The results of this study indicate that employer attractiveness has a significant effect on intention to apply for a job and corporate reputation. Other than those, corporate reputation also has a significant effect on intention to apply for a job. Furthermore, the result of the sobel test shows that corporate reputation mediates the effect of employer attractiveness on the intention to apply for a job.