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"Tujuan yang hendak dicapai melalui penelitian ini adalah untuk mengetahui tingkat awareness nasabah terhadap merek PermataBank Syariah, pengaruh faktor product quality dan service quality terhadap tingkat brand awareness nasabah terhadap merek Permata Bank Syariah dan hubungan faktor demografi terhadap tingkat brand awareness. Metode pengumpulan data yang digunakan adalah menggunakan kuesioner dengan teknik analisa deskriptif statistik dan analisa regresi linier berganda, terhadap 100 responden nasabah PermataBank Syariah di DKI Jakarta.Dari hasil penelitian dapat disimpulkan bahwa tingkat awareness nasabah terhadap merek PermataBank Syariah berada pada posisi brand recall. Variabel independen product quality dan service quality memiliki pengaruh yang signifikan terhadap brand awareness pada level 0.05. Pengaruh yang diberikan oleh masing-masing variabel tersebut adalah positif dimana setiap peningkatan variabel product quality dan service quality akan meningkatkan brand awareness.

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The objective of this research is to measure brand awareness, the correlation between product & service quality to brand awareness, and demographic factors to brand awareness. The result of the research was based on questioner with the analyst technique of descriptive statistics and multiple linear regression, collected from 100 respondents of PermataBank Syariah 's customers in DKI Jakarta.Based on the research, PermataBank Syariah has a brand recall from its customer. All independent factors, both product quality and service quality gives significant influence to its brand awareness, in 0.05 level. The increasing of all factors shall influence the value of brand awareness."

"ABSTRAKTesis ini membahas pengaruh perceived service quality of endorsed brand, parent brand reputation dan attitude toward endorsed brand terhadap loyalitas dari brand Citadines Rasuna Jakarta (Serviced-apartment yang merupakan endorsed brand dari Ascott Limited).Penelitian ini menggunakan descriptive research design dengan metode survey (kuesioner) dengan rancangan cross-sectional yang dilakukan terhadap pengguna layanan serviced-apartment Citadines Rasuna Jakarta. Teknik sampling yang digunakan adalah non-probability sampling menggunakan sampling jenuh (sensus). Hasil dari penelitian ini menunjukkan bahwa perceived service quality of endorsed brand berpengaruh positif terhadap attitude toward endorsed brand. Parent brand reputation berpengaruh positif terhadap perceived service quality of endorsed brand.Hasil penelitian juga menunjukkan ternyata parent brand reputation berpengaruh positif terhadap attitude toward endorsed brand. Selain itu dari hasil penelitian juga diperoleh hasil bahwa baik perceived service quality of endorsed brand, parent brand reputation, dan Attitude toward endorsed brand berpengaruh positif terhadap endorsed brand loyalty.

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ABSTRACT

This thesis discusses the effect of perceived service quality of endorsed brand, parent brand reputation and attitude toward endorsed brand on Citadines Rasuna Jakarta brand loyalty (Serviced-apartment brand which is endorsed by Ascott Limited).

This study uses descriptive research design with cross-sectional survey method (questionnaire) and using serviced-apartment Citadines Rasuna Jakarta users as the respondens. The sampling technique used is non-probability sampling with sensus method. Results from this study showed that the perceived service quality of endorsed brand have positive effect on attitude toward endorsed brand. Parent brand reputation have positive effect on perceived service quality of endorsed brand.

The results also showed parent brand reputation turned out to be a positive influence on attitude toward endorsed brand. In addition, from the results of the study also showed that whether perceived service quality of endorsed brand, parent brand reputation, or attitude toward endorsed brand, altogether have positive effect on endorsed brand loyalty."

"Tesis ini membahas Hubungan Electronic Word of Mouth, Product Attributes,Service Quality dan Price terhadap Brand loyalty, Studi pada HolycowSteakhouse by Chef Afit. Penelitian ini adalah penelitian kuantitatif eksplanatif.Responden adalah pelanggan Holycow Steakhouse yang bekerja di daerah JakartaSelatan yang berjumlah 175 orang. Metode analisa data dilakukan dengan statistikanalisa deskriptif dan Korelasi Spearman untuk membuktikan hipotesis dalampenelitian ini. Hasil penelitian menunjukkan bahwa terdapat hubungan yangpositif, kuat dan signifikan antara Electronic Word of Mouth dengan BrandLoyalty, Product Attributes dengan Brand Loyalty, Service Quality dengan BrandLoyalty serta Price dengan Brand Loyalty

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ABSTRACTThis Study conducted to found the Relationship between Electronic Word ofMouth, Product Attributes, Service Quality and Price to Brand loyalty. Thisstudy used a quantitative explanative method with a questionnaire survey througha 175 loyal customers of Holycow Steakhouse which works at South JakartaArea. The Analysis method presents a descriptive statistical analysis andSpearman’s Correlation to prove the research hypothesis. The result showed thatthere is a positive, strong and significant Relationship between Electronic Word ofMouth and Brand Loyalty, Product Attributes and Brand Loyalty, Service Qualityand Brand Loyalty, Price and Brand Loyalty;"

"ada tahun 2018 Indonesia Digital Education and E-Learning Market Outlook mengeluarkan laporan yang bertajuk Rising Trend of Blended Learning to Drive The Future Growth, hasil yang ditunjukkan cukup mengejutkan karena Indonesia diramalkan akan menjadi Top 5 Buyers of mobile learning products and services, bersaing dengan negara adidaya seperti China,Amerika Serikat, juga negara berkembang seperti Brazil dan India, total pembelanjaan yang digunakan untuk menyediakan pendidikan berbasis digital di Indonesia juga terus meningkat dalam lima tahun terakhir. Penelitian ini bertujuan untuk mengidentifikasi faktorfaktor apa saja yang mempengaruhi niatan dan perilaku konsumen untuk melakukan pembelian kembali (repurchase intention) dan faktor-faktor yang membentuk brand loyalty dengan menggunakan pendekatan Brand Relationship Quality dan service quality. Kerangka riset ini diuji secara empiris dengan menggunakan 205 data pengguna bimbingan belajar online yang merupakan siswa yang duduk di bangku kelas VII hingga kelas XI. Data diambil dengan metode non-probability sampling melalui survey online dan menyebarkan kuesioner kepada siswa dan siswi pengguna bimbingan belajar online di sekolah-sekolah. Setelah data diambil,data akan diolah menggunakan metode PLS (Partial Least Square). Hasil menunjukkan bahwa seluruh hipotesis di dukung oleh data hasil penelitian kecuali pengaruh trust terhadap price tolerance, dan pengaruh satisfaction terhadap price tolerance yang dibahas pada analisa hipotesis. Penelitian ini menghasilkan implikasi teoritis dan praktis yang penting terutama untuk meningkatkan repurchase ratio dan customer retention.

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In 2018 Indonesia Digital Education and E-Learning Market Outlook issued a report entitled Rising Trend of Blended Learning to Drive The Future Growth, the results shown were quite surprising because Indonesia was predicted to become the Top 5 Buyers of mobile learning products and services, competing with superpowers such as China, the United States, as well as developing countries such as Brazil and India, the total expenditure used to provide digital-based education in Indonesia has also continued to increase in the last five years. This study aims to identify what factors influence consumer intention and behavior to repurchase and the factors that shape brand loyalty using the Brand Relationship Quality and service quality approach. This research framework was tested empirically using 205 online tutoring user data which were students who sat in class VII to class XI. Data is taken by nonprobability sampling method through online surveys and distributing questionnaires to students using online tutoring in schools. After the data is taken, the data will be processed using the PLS (Partial Least Square) method. The results show that all hypotheses are supported by research data except the effect of trust on price tolerance, and the effect of satisfaction on price tolerance discussed in hypothesis analysis. This research has important theoretical and practical implications especially for increasing repurchase ratios and customer retention."

"Penelitian ini membahas tentang pengaruh price/quality inference, price consciousness, dan product involvement terhadap loyalitas pada resroran makanan khas Indonesia di mal. Di dalamnya terdapat juga variabel perceived product information sebagai variabel moderasi.Penelitian ini menghasilkan kesimpulan bahwa price/quality inference dan product involvement berpengaruh secara signifikan pada loyalitas. Selain itu, perceived product information memoderasi hubungan antara price/quality inference dan loyalitas. Pada penelitian ini juga terdapat implikasi manajerial serta saran untuk penelitian selanjutnya.

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This study discusses the effect of price/quality inference, price consciousness, and product involvement on loyalty of Indonesian local food restaurant in shopping mall. This study also includes perceived product information as moderating variable.

This research shows that price/quality inference and product involvement significantly influence loyalty. In addition, perceived product information moderates relationship between price/quality inference and loyalty. There are also managerial implications and advices for the next research."

"Pada era industri kecantikan yang semakin berkembang di Indonesia, persaingan di pasar kecantikan semakin ketat. Dalam konteks ini, celebrity endorsement telah menjadi salah satu strategi pemasaran yang signifikan untuk menarik perhatian konsumen dan membedakan merek di tengah persaingan yang sengit. Kehadiran selebriti dalam iklan atau promosi produk kecantikan bukan hanya sekadar menonjolkan citra glamor, tetapi juga dapat memberikan dampak yang mendalam terhadap perilaku konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorsement terhadap repurchase intention pada konsumen ReVeluv brand Azarine Cosmetic di Jabodetabek dengan menjadikan brand loyalty dan consumer perception of quality sebagai mediator. Penelitian menggunakan pendekatan kuantitatif dan teknik pengumpulan data kuantitatif menggunakan kuesioner. Penarikan sampel dilakukan melalui teknik non-probability purposive sampling dengan jumlah sampel sebanyak 110 responden yang memenuhi kriteria pemilihan responden. Kemudian, analisis data dilakukan menggunakan IBM SPSS Statistics 25 dan SmartPLS 3.2.9. Hasil penelitian menunjukkan bahwa brand loyalty dapat memediasi secara positif dan signifikan pada hubungan celebrity endorsement dan repurchase intention. Namun, consumer perception of quality tidak memiliki pengaruh pada hubungan celebrity endorsement dan repurchase intention. Selain itu, seluruh hubungan antar variabel dalam penelitian ini menunjukkan pengaruh yang positif dan signifikan, kecuali hubungan antara celebrity endorsement dengan repurchase intention dan consumer perception of quality dengan repurchase intention pada konsumen ReVeluv brand Azarine Cosmetic di Jabodetabek.

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In the growing beauty industry era in Indonesia, the competition in the beauty market is becoming increasingly intense. In this context, celebrity endorsement has become a significant marketing strategy to capture consumer attention and differentiate brands amid fierce competition. The presence of celebrities in beauty product advertisements or promotions is not only about highlighting a glamorous image but can also have a profound impact on consumer behavior. This research aims to analyze the influence of celebrity endorsement on repurchase intention among ReVeluv consumers of Azarine Cosmetic brand in Jabodetabek, considering brand loyalty and consumer perception of quality as mediators. The study adopts a quantitative approach, and quantitative data is collected through a questionnaire. Sample selection is carried out using non-probability purposive sampling techniques, involving 110 respondents who meet the criteria. Subsequently, data analysis is conducted using IBM SPSS Statistics 25 and SmartPLS 3.2.9. The research findings indicate that brand loyalty can positively and significantly mediate the relationship between celebrity endorsement and repurchase intention. However, consumer perception of quality does not have an impact on the relationship between celebrity endorsement and repurchase intention. Moreover, all relationships between variables in this study show a positive and significant influence, except for the relationship between celebrity endorsement and repurchase intention and consumer perception of quality with repurchase intention among ReVeluv consumers of Azarine Cosmetic brand in Jabodetabek."

"Kepuasan dan komitmen terhadap suatu merek dapat mempengaruhi kesetiaan merek serta keinginan untuk membeli kembali merek tersebut. Penelitian ini bertujuan untuk melihat pengaruh dari kepuasan merek dengan anteseden nilai, kualitas dan ekuitas merek yang dirasakan serta komitmen merek dan dampaknya terhadap kesetiaan merek dan keinginan membeli kembali pada merek Toyota. Hasil survey dari 120 sampel dengan metode analisis structural equation modeling (SEM), menyatakan bahwa kepuasan dan komitmen terhadap merek secara signifikan berpengaruh positif terhadap kesetiaan merek dan keinginan membeli kembali merek khususnya pada merek Toyota. Walaupun hanya nilai dan kualitas merek yang dirasakan yang secara signifikan berpengaruh positif terhadap kepuasan merek.

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Brand satisfaction and brand commitment affected the automotive brand loyalty and repurchase intention. This study focused to analyze influence of brand satisfaction, with perceived brand value, quality, and equity as antesedents of brand satisfaction and brand commitment especially Toyota users and impacted their brand loyalty and repurchase intention to the Toyota brand. Survey of 120 sample who analyzed with structural equation modeling (SEM), suggested that brand satisfaction and brand commitment on automotive affecting their brand loyalty and brand repurchase intention. But only perceived brand value and quality that directly affected the brand satisfaction, perceived brand equity didn’t directly affect the brand satisfaction."

"Penelitian ini mengkajipengaruhbrand experience terhadap brand satisfaction, brand trust dan brand loyaltydi Blitzmegaplex Grand Indonesia. Enam hipotesis dikemukakan dan secara empiris untuk mengujinya satu set data sampel yang terdiri dari 150 responden dikumpulkan di Blitzmegaplex Grand Indonesia. Hasil penelitian menunjukkan brand experience berpengaruh positif terhadap brand satisfaction dan brand loyalty secara signifikan. Berdasarkan temuan penelitian, implikasi managerial dibuat dan keterbatasan serta saran untuk penelitian selanjutnya. Penelitian ini memberikan kontribusi pengetahuan baru untuk literatur brand management yang sudah ada di Indonesia.

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This study examines the influence of consumer brand experience on brand satisfaction, brand trust and brand loyalty in Blitzmegaplex Grand Indonesia. Six hyphotheses are posited and in order empirically test them, a sample data set of 150 was collected from Blitzmegaplex Grand Indonesia.

The result indicate that brand experience positively influence brand satisfaction and brand loyalty in a significant way. Drawing from the study's findings, managerial implications are discussed and limitations and future research are suggested. By and large, this study immensely contributes new knowledge to the existing body of brand management literatur in Indonesia."

"Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor dari perceived quality dan brand trust terhadap suatu merek dan pengaruhnya terhadap perceived quality, brand trust dan brand loyalty. Penelitian ini dilakukan terhadap 160 responden yang didapat melalui teknik purposive sampling. Metode pengolahan data yang digunakan dalam penelitian ini adalah uji beda dan Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa tidak terdapat perbedaan dalam penilaian perceived quality, brand trust dan brand loyalty dari merek Indosat dan Indosat Ooredoo. Selain itu, knowledge of the brand substitution, degree of acceptance of the brand change, percevied similarity between the old and new brand dan attachment to initial brand berpengaruh positif terhadap perceived quality. Meskipun demikian, hanya variabel degree of acceptance of the brand change dan attachment to initial brand yang berpengaruh positif terhadap brand trust. Sementara variabel knowledge of the brand substitution dan perceived similarity between the old and new brand memiliki pengaruh negatif terhadap brand trust. Selain itu, perceived quality terbukti memiliki pengaruh positif terhadap brand trust, namun berpengaruh negatif terhadap brand loyalty. Hasil penelitian juga menunjukkan bahwa brand trust berpengaruh positif terhadap brand loyalty.

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This study aims to analyze the influence of perceived quality and brand trust factors towards perceived quality, brand trust and brand loyalty of a brand. Respondents of this research are chosen through purposive sampling, with total 160 respondents. Compare Means and Structural Equation Modelling (SEM) are used to process the data. The result of this research shows that there are no difference between the measurement of perceived quality, brand trust and brand loyalty betwen Indosat and Indosat Ooerdoo. Knowledge of the brand substitution, degree of acceptance of the brand change, percevied similarity between the old and new brand and attachment to initial brand have positive effect towards perceived quality. Meanwhile, only degree of acceptance of the brand change and attachment to initial brand have positive effect towards brand trust. While knowledge of the brand substitution and perceived similarity have negative effect towards brand trust. Furthermore, perceived quality have positive effect on brand trust, but negative towards brand loyalty. Other than that, brand trust also positively effect brand loyalty."

"Dalam beberapa tahun terakhir, industri perbankan telah mengalami pertumbuhan yang terlihat dari jumlah bank yang bermunculan, sehingga menimbulkan persaingan. Meningkatnya persaingan, membuat bank berusaha semaksimal mungkin untuk menarik dan meningkatkan jumlah pelanggan dan mempertahankan loyalitas pelanggan. Tujuan dari penelitian ini adalah menganalisis pengaruh brand communication terhadap brand loyalty melalui brand image dan brand trust pada nasabah nasabah eksternal Bank Artha Graha Internasional sehingga peneliti dapat mengetahui efek kepada nasabah bukan karena kebutuhan atau paksaan. Penelitian menggunakan pendekatan kuantitatif melalui metode survei berdasarkan purposive dan snowball sampling terhadap populasi. Jumlah responden dalam penelitian ini adalah 132 orang yang didapatkan melalui online questionnaire. Data yang didapatkan diolah menggunakan SPSS dan SmartPLS melalui analisis statistik deskriptif dan SEM. Hasil dari penelitian ini menunjukkan bahwa hubungan yang dimiliki dalam model penelitian signifikan dan saling memiliki pengaruh, serta efek mediasi yang dihasilkan adalah complementary.

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In recent years, the banking industry has experienced a growth that is seen from the number of banks that have sprung up, giving rise to competition. Increased competition, making banks try as much as possible to attract and increase the number of customers and maintain customer loyalty ever. The purpose of this study is to analyze the effect of brand communication on brand loyalty through brand image and brand trust on external customers of Bank Artha Graha International so that researchers can find out the effects on customers not because of necessity or coercion. The study uses a quantitative approach through survey methods based on purposive and snowball sampling of the population. The number of respondents in this study were 132 people obtained through an online questionnaire. The data obtained were processed using SPSS and SmartPLS through descriptive statistical analysis and SEM. The results of this study indicate that the relationships held in the research model are significant and mutually influential, and the resulting mediating effect is complementary."