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Hasil Pencarian

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Purba, Zoya Abigel
"Penelitian ini bertujuan untuk menganalisis pengaruh e-service quality terhadap e-satisfaction dengan mediasi e-trust pada aplikasi HRD Portal pada Holding BUMN Jasa Survey. Penelitian ini menggunakan pendekatan kuantitatif dan masuk dalam kategori eksplanatif. Teknik pengambilan sampel menggunakan total sampling. Jumlah sampel pada penelitian ini adalah 82 responden. Instrumen pada penelitian ini menggunakan kuesioner yaitu Google-Form dan kuesioner disebarkan secara online (grup whatsapp, personal chat) dan langsung di lokasi penelitian (Kantor Biro Klasifikasi Indonesia lantai 4, Jakarta). Analisis data menggunakan SEM-PLS (structural Equation Modeling-Partial Least Square) dengan pengolahan data menggunakan perangkat lunak SMARTPLS-3. Dari empat hipotesis yang ada dalam penelitian ini, tiga hipotesis diterima dan satu hipotesis ditolak. Studi ini memberikan rekomendasi pada kualitas layanan pada aplikasi HRD Portal, untuk meningkatkan e-satisfaction dan e-trust pengguna. Tujuannya agar pengguna semakin nyaman dan aman dalam menggunakan aplikasi HRD Portal.

This study aims to analyze the effect of e-service quality on e-satisfaction with e-trust mediation on the HRD Portal application at the Holding BUMN Survey Services. This research uses a quantitative approach and falls into the explanatory category. The sampling technique used total sampling. The number of samples in this study were 82 respondents. The instrument in this study used a questionnaire, namely Google-Form and the questionnaire was distributed online (whatsapp group, personal chat) and directly at the research location (4th floor Office of the Indonesian Classification Biro, Jakarta). Data analysis using SEM-PLS (structural Equation Modeling-Partial Least Square) with data processing using SMARTPLS-3 software. Of the four hypotheses in this study, three hypotheses were accepted and one hypothesis was rejected. This study provides recommendations on service quality in the HRD Portal application, to increase user e-satisfaction and e-trust. The goal is to make users more comfortable and secure in using the HRD Portal application."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library
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Sabrina Aprilia Jasmine
"Melihat pertumbuhan transaksi perbankan digital yang luar biasa di Indonesia mengakibatkan persaingan bank dalam bertransformasi digital menjadi semakin ketat. Dalam lingkungan kompetitif ini, elemen-elemen seperti kecanggihan, kelengkapan, keamanan, dan estetika fitur aplikasi perbankan digital menjadi alat utama transformasi digital bagi bank. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh system quality, information quality, service quality, dan trust terhadap actual usage pada pengguna Livin’ by Mandiri di DKI Jakarta melalui satisfaction dan reuse intention sebagai variabel mediasi. Menggunakan pendekatan kuantitatif, penelitian ini menyebarkan kuesioner kepada 161 responden yang merupakan pengguna aplikasi Livin’ by Mandiri, berusia minimal 17 tahun, berdomisili di DKI Jakarta, dan pernah melakukan transaksi minimal 2 kali dalam 6 bulan terakhir. Peneliti menggunakan teknik penarikan sampel berupa purposive sampling. Analisis data dilakukan dengan analisis deskriptif, analisis regresi linear, uji F, dan uji T. Hasil penelitian menunjukkan bahwa terdapat pengaruh dari system quality, information quality, trust terhadap reuse intention dan satisfaction. Penelitian juga menunjukkan adanya pengaruh dari reuse intention dan satisfaction terhadap actual usage. Selain itu, hasil penelitian ini menemukan pengaruh dari satisfaction terhadap reuse intention. Kemudian, hasil juga menunjukkan adanya pengaruh quality dimensions terhadap actual usage dimediasi oleh reuse intention pada pengguna aplikasi Livin’ by Mandiri di DKI Jakarta.

Seeing the extraordinary growth of digital banking transactions in Indonesia has resulted in competition for banks in digital transformation becoming increasingly fierce. In this competitive environment, elements such as sophistication, completeness, security and aesthetics of digital banking application features have become the main tools of digital transformation for banks. The aim of this research is to determine the influence of system quality, information quality, service quality, and trust on actual usage among Livin' by Mandiri users in DKI Jakarta through satisfaction and reuse intention as mediating variables. Using a quantitative approach, this research distributed questionnaires to 161 respondents who were users of the Livin' by Mandiri application, aged at least 17 years, domiciled in DKI Jakarta, and had made transactions at least 2 times in the last 6 months. Researchers used a sampling technique in the form of purposive sampling. Data analysis was carried out using descriptive analysis, linear regression analysis, F test, and T test. The research results showed that there was an influence of system quality, information quality, trust on reuse intention and satisfaction. Research also shows the influence of reuse intention and satisfaction on actual usage. Apart from that, the results of this study found the influence of satisfaction on reuse intention. Then, the results also show that there is an influence of quality dimensions on actual usage mediated by reuse intention among users of the Livin' by Mandiri application in DKI Jakarta."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library
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Ahmad Fauzan
"Penelitian ini ingin melihat pengaruh pemberian framing berupa berita positif atau negatif terhadap pemberian rating ojek daring. Partisipan berjumlah 344 orang pengguna jasa ojek daring dari Stasiun Tanah Abang, 44,5% laki-laki dan 55,5% perempuan dengan rentang usia 17-67 tahun (M= 36,9, SD=11,042). Penelitian ini menggunakan framing berupa berita positif dan negatif dalam konteks berkendara dengan ojek daring yang terkendala (datang terlambat dan sulit dihubungi). Hasil yang didapatkan adalah tidak terdapat perbedaan yang signifikan antara pengalaman berkendara terkendala dengan framing (berita positif vs negatif) yang diberikan (Χ²(8) = 6.293, p > 0.05). Hal tersebut menegaskan bahwa perlunya dilakukan perbaikan terhadap sistem penilaian pada layanan ojek daring agar penilaian yang diberikan mencerminkan kondisi nyata.

The purpose of this research is to examine the effect of giving framing in the form of positive or negative news to online motorcycle taxi ratings. Participants numbered 344 users of online motorcycle taxi services from Tanah Abang Station, 44.5% male and 55.5% female with an age range of 17-67 years (M= 36.9, SD= 11,042). This study uses framing in the form of positive and negative news in the context of driving with online motorcycle taxi constrained (arriving late and difficult to contact). The results obtained are that there is no significant difference between the constrained driving experience and the framing (positive vs negative news) given (Χ²(8) = 6,293, p > 0.05). This confirms that there is a need to improve the assessment system of online motorcycle taxi services so that the assessment given reflects the real conditions.
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Depok: Fakultas Psikologi Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Lindsay Beanning
"In the current age of globalization, technology and information are one of the most rapidly developing aspects of world life. Technological advances to facilitate customers and companies in many fields, one of which is the banking sector. Some banking transactions that can be done via the internet or online are fund transfers, payment of electricity/water bills and e-commerce, investment and top-up of credit/data packages, etc. Digital banking transactions in Indonesia grew 158% in the last 5 years from January 2018 to April 2023. One of them can be seen in the growth of BNI Mobile Banking users in February 2023 reaching 14.03 million users. This number jumped 25% (YoY) when compared to the same period the previous year of 11.22 million users. E-Service Quality in its interaction with services is the degree to which a service effectively and efficiently facilitates the shopping, purchasing and delivery processes of products and services. The utilitarian dimension in the study includes security/privacy and practicality (which includes usability and ease of use). The hedonistic dimension is more subjective and personalized than the utilitarian dimension and is more related to fun and enjoyment than task completion. This dimension reflects the potential pleasure and emotional value of shopping for and using products. This research uses the PLS-SEM approach. Based on the results of the analysis, this study reveals that there are variables that can optimally improve service quality and customer loyalty for BNI mobile banking in Indonesia.

In the current age of globalization, technology and information are one of the most rapidly developing aspects of world life. Technological advances to facilitate customers and companies in many fields, one of which is the banking sector. Some banking transactions that can be done via the internet or online are fund transfers, payment of electricity/water bills and e-commerce, investment and top-up of credit/data packages, etc.  Digital banking transactions in Indonesia grew 158% in the last 5 years from January 2018 to April 2023. One of them can be seen in the growth of BNI Mobile Banking users in February 2023 reaching 14.03 million users. This number jumped 25% (YoY) when compared to the same period the previous year of 11.22 million users. E-Service Quality in its interaction with services is the degree to which a service effectively and efficiently facilitates the shopping, purchasing and delivery processes of products and services. The utilitarian dimension in the study includes security/privacy and practicality (which includes usability and ease of use). The hedonistic dimension is more subjective and personalized than the utilitarian dimension and is more related to fun and enjoyment than task completion. This dimension reflects the potential pleasure and emotional value of shopping for and using products. This research uses the PLS-SEM approach. Based on the results of the analysis, this study reveals that there are variables that can optimally improve service quality and customer loyalty for BNI mobile banking in Indonesia."
Jakarta: Fakultas Teknik Universitas Indonesia, 2024
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UI - Tesis Membership  Universitas Indonesia Library
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Gultom, H P Likel Wandy
"Penelitian ini bertujuan untuk mengetahui segmentasi konsumen e-commerce khususnya di Jabodetabek. Segmentasi dibentuk berdasarkan elemen kualitas pelayanan jasa dan kepuasan konsumen. Teknik analisis data yang digunakan adalah Clustering. Hasil penelitian menunjukan segmentasi konsumen e-commerce di Jabodetabek dapat dikelompokkan menjadi 3 kelompok. Kelompok 2 memiliki nilai tertinggi dari sisi pelayanan jasa dan kepuasan.

This study aims to determine the consumer typology based on e-service quality and e-satisfaction of e-commerce in Jabodetabek area. This study proposed a post-hoc predictive typology with clustering analysis. The result showed the typology of consumer in Jabodetabek area can be separated into 3 groups of consumer. The second group of consumer have the highest value on e-service quality and e-satisfaction."
Depok: Fakultas Ekonomi Universitas Indonesia, 2015
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UI - Skripsi Membership  Universitas Indonesia Library
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Ria Adhiaswati
"Penelitian ini bertujuan untuk mengidentifikasi pengaruh dan hubungan antara brand image, satisfaction, trust, lovemarks (love dan respect) serta brand loyalty untuk kosmetik halal Wardah . Sebanyak 327 data terkumpul dan dianalisis melalui aplikasi statistik SPSS dan LISREL 8.8. Hasil analisis menunjukkan bahwa pelanggan yang mencintai dan menghargai merek, secara signifikan memoderasi hubungan antara satisfaction dan brand loyalty, hal tersebut berarti bahwa lovemarks berguna untuk mengeksplorasi pengembangan yang menghasilkan brand loyalty. Kemudian juga brand image ditemukan sebagai pemicu satisfaction dan brand trust, satisfaction mempengaruhi brand trust, dan brand loyalty. Penelitian ini berkontribusi pada literatur, yang secara empiris berteori tentang pembentukan loyalitas merek di industri kosmetik halal Wardah.

This research aimed to identify structural associations among image, satisfaction, trust, lovemarks (love and respect for a particular brand) and brand loyalty for halal cosmetic Wardah . A total of 327 pieces of data were analyzed through the SPSS and LISREL 8.8. It was found that customers’ brand love and respect significantly moderated the relationship between satisfaction and brand loyalty, suggesting that the theory of lovemarks is useful to explore the development of generating brand loyalty. It was also shown that brand image was a helpful originator of satisfaction and trust. Moreover, satisfaction affected trust, and brand loyalty. The current research contributed to the literature, empirically theorizing brand loyalty formation in the halal cosmetic Wardah."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Andy Novrianto
"Dalam beberapa tahun terakhir, layanan streaming video on demand mengalami perkembangan yang sangat pesat, dimana hal tersebut terlihat dari munculnya berbagai layanan video on demand di Indonesia. Melihat hal tersebut maka salah satu perusahaan video on demand, yaitu Netflix selalu berusaha semaksimal mungkin untuk menarik & meningkatkan jumlah pelanggan serta mempertahankan kualitas layanan agar para pelanggan tetap setia menggunakan layanan yang ditawarkan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dimensi electronic service quality terhadap electronic customer satisfaction dan electronic customer loyalty pada pengguna aplikasi Netflix di daerah JABODETABEK. Penelitian ini menggunakan pendekatan kuantitatif melalui metode survei kepada 120 responden yang merupakan pelanggan Netflix dan bertempat tinggal di daerah JABODETABEK. Data yang didapatkan diolah menggunakan SPSS dan SmartPLS. Hasil Penelitian ini menunjukkan bahwa beberapa dimensi electronic service quality berpengaruh langsung dan signifikan terhadap electronic customer satisfaction. Lalu electronic customer satisfaction berpengaruh langsung dan signifikan terhadap electronic customer loyalty. Terakhir beberapa dimensi electronic service quality berpengaruh langsung dan signifikan terhadap electronic customer loyalty.

In the last few years, video on demand services have experienced very rapid development, which can be seen from the emergence of various video on demand services in Indonesia. Seeing this, one of the video on demand companies, namely Netflix, always tries its best to attract & increase the number of subscribers and maintain the quality of service so that customers remain loyal in using the services offered. The purpose of this study was to analyze the effect of electronic service quality on electronic customer satisfaction and electronic customer loyalty for Netflix application users in the JABODETABEK area. This research uses a quantitative approach through a survey method to 120 respondents who are Netflix subscribers and live in the JABODETABEK area. The data obtained was processed using SPSS and SmartPLS. The results of this study indicate that the dimension of electronic service quality has a direct and significant effect on electronic customer satisfaction. Then electronic customer satisfaction has a direct and significant effect on electronic customer loyalty. The dimension of electronic service quality has a direct and significant effect on electronic customer loyalty"
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Nasution, Syahreza Prakasa
"Penelitian ini bertujuan untuk menguji pengaruh user experience dan e-service quality terhadap customer loyalty dengan mediasi customer satisfaction pada aplikasi mobile coffee shop di Indonesia. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metodologi survei dengan analisis SEM-PLS dan melibatkan 270 responden yang merupakan pengguna aktif dari berbagai aplikasi mobile coffee shop. Hasil menunjukkan bahwa user experience memiliki pengaruh signifikan terhadap e-service quality dan secara langsung terhadap customer satisfaction. E-service quality tidak memiliki efek positif pada customer loyalty, penelitian ini tidak menemukan bukti yang signifikan bahwa e-service quality berdampak langsung pada customer satisfaction. Namun, customer satisfaction terbukti secara signifikan memediasi hubungan antara user experience dan customer loyalty,. Generasi juga berperan sebagai variabel moderating dalam hubungan antara customer satisfaction dan customer loyalty. Temuan ini menekankan pentingnya meningkatkan user experience dan menyarankan bahwa meningkatkan kualitas layanan elektronik mungkin tidak cukup tanpa secara langsung meningkatkan kepuasan pelanggan untuk membangun loyalitas pelanggan.

This study aims to examine the influence of user experience and e-service quality on customer loyalty with customer satisfaction as a mediator in mobile coffee shop applications in Indonesia. This research is a quantitative research which utilizing a survey methodology with SEM-PLS analysis. This study involved 270 respondents who are active users of various mobile coffee shop applications. The results indicated that user experience significantly affects e-service quality and directly impacts customer satisfaction. Although e-service quality did not show a positive effect on customer loyalty, the study found no significant evidence that e-service quality directly impacts customer satisfaction. However, customer satisfaction significantly mediates the relationship between user experience and customer loyalty. Additionally, generation serves as a moderating variable in the relationship between customer satisfaction and customer loyalty. These findings underscore the importance of enhancing user experience and suggest that improving electronic service quality may not be sufficient without directly increasing customer satisfaction to build customer loyalty."
Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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Arief Anggito Abimanyu
"Penelitian ini bertujuan untuk membahas pengaruh yang diberikan dari Dimensi E-Service Quality terhadap Customer Satisfaction pada pengguna Blu by BCA Digital Digital di Jakarta. Penelitian ini mengunakan pendekatan kuantitatif, melalui teknik purposive-sampling yang dilakukan pada sebanyak 105 responden melalui penyebaran kuesioner secara online menggunakan sosial media dengan platform pengisian kuesioner dengan Google Form. Data yang terkumpul kemudian diolah dengan menggunakan IBM SPSS Statistic 20 melalui analisis statistik deskriptif dan analisis regresi sederhana. Hasil analisis data menunjukan bahwa terdapat pengaruh yang diberikan dari Dimensi E-Service Quality terhadap Customer Satisfaction pada pengguna Blu by BCA Digital Digital di Jakarta.

This study discussed the influence of the E-Service Quality Dimension on Customer Satisfaction for Blu by BCA Digital Digital users in Jakarta. This research uses a quantitative approach, through a purposive-sampling technique which is carried out on as many as 105 respondents through online questionnaires using social media with a questionnaire filling platform with Google Form. The collected data is then processed using IBM SPSS Statistic 20 through descriptive statistical analysis and simple regression analysis. The results of the data analysis show that there is an influence exerted by the E-Service Quality Dimension on Customer Satisfaction for Blu by BCA Digital Digital users in Jakarta."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Dhania Karlina
"E-service quality menjadi salah satu aspek yang penting untuk diperhatikan oleh agen jasa perjalanan wisata online pada persaingan industri pariwisata Indonesia yang semakin kompetitif. Dengan menerapkan e-service quality yang baik perusahaan dapat meningkatkan e-satisfaction dari para konsumennya. Penelitian ini dilakukan dengan tujuan untuk menjelaskan pengaruh e-service quality pada website Traveloka terhadap e-satisfaction dari para penggunanya. Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan jenis penelitian eksplanatif metode survei, menyebarkan kuesioner ke 100 sampel responden dari populasi pengguna website Traveloka yang tergolong mahasiswa aktif strata satu Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, mengetahui website Traveloka dan pernah melakukan transaksi di website Traveloka. dengan teknik pengambilan sampel non-probability sampling. Hasil penelitian menunjukan bahwa terdapat pengaruh antara e-service quality dengan e-satisfaction.

E service quality becomes one of the important aspects to be noticed by the online travel agent service on the increasingly competitive Indonesian tourism industry competition. By applying a good e service quality the company can improve e satisfaction from its customers. This study was conducted with the aim to explain the effect of e service quality on Traveloka 39 s website towards the e satisfaction of its users. This research used quantitative research approach with explanative research type, used survey as data collecting method, by distributing questionnaires to 100 sample respondents from Traveloka 39 s website user population which is classified as active bachelor student of Faculty of Social and Political Sciences Universitas Indonesia, had known about Traveloka website and had done at least one transaction on Traveloka rsquo s website. This research used non probability sampling technique. The results showed that there is influence between e service quality with e satisfaction."
Depok: Universitas Indonesia, 2017
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UI - Skripsi Membership  Universitas Indonesia Library
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