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"Tujuan dari penelitian ini adalah untuk mengetahui dimana konsumen Indonesia membeli obat anti nyeri dan anti demam yang dijual bebas dan mengapa mereka membeli di tempat tersebut. Untuk memiliki bisnis yang berkelanjutan, maka sangat penting untuk memahami dimana konsumen Indonesia membeli obat anti nyeri dan anti demam yang dijual bebas. Kombinasi dari metode kualitatif dan kuantitatif digunakan untuk memberikan pemahaman yang lebih baik terhadap masalah. Kualitatif menggunakan wawancara dengan responden diatas 18 tahun dan sudah pernah membeli dan menggunakan obat anti nyeri dan anti demam yang dijual bebas. Metode kuantitatif menggunakan survei kros seksional. Dari penelitian ditemukan bahwa konsumen Indonesia masih memilih membeli di tempat khusus menjual obat dibandingkan dengan tempat yang secara umum menjual semua produk untuk obat anti nyeri dan anti demam yang dijual bebas. Tempat khusus menjual obat meliputi apotik, rumah sakit dan toko obat sedangkan tempat yang secara umum menjual semua obat termasuk obat meliputi warung dan mini/supermarket. Konsumen melihat tempat membeli tidak hanya sebagai tempat membeli namun juga berkontribusi pada pemberian informasi dan pengetahuan kepada masyarakat. Ada beberapa aspek terkait tempat yang menjadi alasan konsumen memilih tempat tertentu. Enam aspek meliputi jaminan keaslian obat, bantuan untuk memilih obat yang benar, bantuan untuk informasi yang terpercaya, kebebasan untuk melihat dan memegang obat sebelum membeli, kebebasan untuk memilih obat sendiri dan harga obat yang murah. Urutan untuk preferensi tempat membeli obat anti nyeri dan anti demam yang dijual bebas meliputi apotik, rumah sakit, toko obat, warung dan mini/supermarket. Pemilihan tempat ini didorong oleh enam aspek terkait tempat tersebut. Tempat khusus menjual obat memiliki kekuatan pada aspek jaminan keaslian obat, bantuan membeli obat yang benar dan informasi yang terpercaya. Sedangkan tempat yang menjual semua produk memiliki kekuatan pada aspek kebebasan untuk melihat dan memegang obat sebelum membeli, kebebasan untuk memilih obat sendiri dan harga obat yang murah. Ada faktor-faktor yang tidak diteliti pada penelitian ini seperti lokasi tempat, kemudahan akses ke tempat dan batasan waktu yang dimiliki konsumen. Penelitian disarankan untuk diperluas hingga ke luar Jakarta agar dapat menjangkau ke tempat menjual yang lebih tradisional dibandingkan tempat menjual yang modern di Jakarta.

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The purpose of this research is to examine where do Indonesia consumers buy their analgesic antipyretics OTC drug and why do they choose that place. To have a sustainable business in Indonesia, it is important to understand the channel preferred by the consumer to buy analgesic antipyretics OTC. Combination of both qualitative and quantitative method is used to have holistic understanding of the problem. Qualitative is using multiple interviews with respondent above 18 years old and has experience with buying and using analgesic antipyretics OTC drug. The quantitative method uses cross sectional survey.

The research discovered that Indonesia consumers still prefer to buy in specialized channel compare to mass channels for analgesic antipyretics OTC drug. Specialized channel consists of pharmacy, hospital and drug store while mass channels consist of retails and mini/supermarket. Consumers see the channel not only as a place to buy but also contribute to support on the information and knowledge. There are attributes relate to place that is search by the consumers. The six attributes are assurance of authentic drug, assisting for getting the right drug, assisting for giving trusted information, freedom to see and touch the drug before buying, freedom to choose own drug and cheap drug price.

The channel preference for analgesic antipyretics OTC drug is as follow : pharmacy, hospital, drug store, retail and super/mini market. The preference of the channel is driven by six attributes relate to channel that is search by the consumer. Specialized channel has strength for attributes such as assurance of authentic drug, assisting for getting the right drug and for giving trusted information while mass channels has strength for attributes such as freedom to see and touch the drug before buying, freedom to choose own drug and cheap drug price. Some limitations are, more extrinsic, factors such as channel location, the ease with which a channel that can be accessed, and time constraints are not included in the study. Another limitation due to scope in Jakarta. It is encourage to expand the research outside Jakarta to reach more traditional outlet compare to modern outlet in Jakarta."

"Penelitian ini dimaksudkan untuk mengetahui dinamika kebijakan anti dan counter terorisme yang terjadi di Indonesia pra-Perpres No. 46 tahun 2010 dalam konteks dimensi sosial dan politik. Penelitian ini menggunakan metode kualitatif eksplanatif. Data pada penelitian ini diperoleh dari notulensi rapat pembahasan UU No. 15 tahun 2003 tentang Tindak Pidana Terorisme DPR RI Masa Bakti 1999-2004, headline, editorial, dan pemberitaan dari empat suratkabar nasional yang memberitakan tentang terorisme antara tahun 2002 hingga 2010. Data tersebut kemudian dianalisis dengan menggunakan dimensi negara dan sosialnya, serta upaya anti dan counter terorisme. Peneliti kemudian memberikan saran berupa refleksi atas upaya penanggulangan terorisme di Indonesia.

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The intention of this research is to know anti and counter terrorism policy dynamic happened in Indonesia pre 2010 President?s Ordinance Number 46, social and political contextually. This research use explanatory qualitative method. Data of this research come from 2003 Terrorism Criminal Law Number 15 meeting discussion minutes in Indonesian House of Representatives 1999-2004 period, headline, editorial, and news from four national newspapers about terrorism during 2002-2010. The data are analyzed through state and social dimensions, and then anti and counter terrorism effort. Then researcher give recommendation which the reflection of Indonesian terrorism effort."

"Skripsi ini mengeksplorasi pengaruh femvertising pada sikap konsumen Indonesia, dengan fokus pada hubungan antara pesan-pesan femvertising dan persepsi terhadap perusahaan. Femvertising menantang peran gender tradisional dengan memberdayakan perempuan melalui kampanye iklan. Dampaknya pada sikap konsumen Indonesia masih kurang diteliti. Penelitian ini mengisi kesenjangan tersebut dengan menyelidiki efek femvertising pada sikap konsumen. Temuan menunjukkan pengaruh positif pada sikap terhadap perusahaan, mencerminkan respon positif konsumen Indonesia. Namun, dukungan terhadap hak-hak perempuan dan identifikasi diri sebagai feminis memengaruhi sikap terhadap femvertising secara negatif. Memahami nuansa sikap konsumen Indonesia penting bagi pengiklan untuk menyusun strategi dan membentuk persepsi merek yang positif di antara konsumen Indonesia.

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This thesis explores femvertising's influence on Indonesian consumer attitudes, focusing on the relationship between femvertising messages and perceptions of the company. Femvertising challenges traditional gender roles by empowering women in ad campaigns. Its impact on Indonesian consumer attitudes remains understudied. The study fills this gap by investigating femvertising's effects on consumer attitudes. Findings reveal positive influence on attitudes toward the company, resonating with Indonesian consumers. However, support for women's rights and feminist self-identification negatively affects femvertising attitudes. Understanding nuances in Indonesian consumer attitudes is vital for advertisers to tailor strategies, fostering positive brand perception among Indonesian consumers."

"ABSTRAKTesis ini membahas bagaimana pengaruh product placement smartphoneSamsung Galaxy SIII, pada serial drama Korea yang berjudul “To The BeautifulYou”. Penelitian ini adalah penelitian kuantitatif dengan desain deskriptif. Hasilpenelitian ini menunjukkan bahwa brand awareness dan attitude toward dramatidak berpengaruh signifikan terhadap attitude toward brand/product, sedangkanattitude toward actor dan attitude toward product placement berpengaruhsignifikan terhadap attitude toward brand/product. attitude toward actor danattitude toward brand/product berpengaruh terhadap purchase intention. Hasilpenelitian ini menyarankan marketer agar mampu memilih endorser yang tepatuntuk menggunakan produknya dalam product placement yang ditampilkan dalamsebuah serial drama, karena aktor memiliki pengaruh yang cukup tinggi baikterhadap attitude toward brand/product, maupun purchase intention.

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ABSTRACTThis study focused on the effect of Samsung Galaxy SIII smartphone productplacement, in Korean drama series entitled "To The Beautiful You". This researchis descriptive quantitative research design. The results of this study showed thatbrand awareness and attitude toward drama have insignificant effect on attitudetoward the brand / product, while the attitude toward the actor and attitude towardproduct placement significantly influence the attitude toward the brand / product.Attitude toward actors and attitude toward brand/product significantly influencepurchase intention. The results of this study suggest that marketers have to choosethe right endorser to use the product in product placement featured in a dramaseries, because the actor has a high enough influence both on attitude toward thebrand / product, and purchase intention."

"Tesis ini menganalisis pengaruh sensualitas iklan, asal model dalam iklan khususnya model yang berasal dari negara Indonesia, Amerika dan Korea Selatan serta tingkat etnosentrisme pada konsumen, selanjutnya akan dilihat pengaruhnya pada sikap konsumen terhadap iklan (attitude toward the ad), sikap konsumen terhadap merk (attitude toward the brand) serta niat pembelian (purchase intention) dari konsumen. Penelitian ini bersifat kuantitatif dan merupakan riset konklusif yang bersifat kausal dimana bertujuan untuk menguji hipotesis dan khususnya untuk memeriksa hubungan antara variabel-variabel dependen dan independen yang diuji. Hasil penelitian ini menunjukkan bahwa tidak terdapat pengaruh yang signifikan antara penggunaan sensualitas iklan, asal model dalam iklan dengan tingkat etnosentrisme konsumen pada attitude toward the ad, attitude toward the brand baik pada iklan yang menggunakan model dari Indonesia, Amerika maupun Korea Selatan. Namun pada purchase intention, terdapat pengaruh yang signifikan antara penggunaan sensualitas iklan, asal model dalam iklan dengan tingkat etnosentrisme konsumen.

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This thesis analyzes the influence of sex in advertising, model’s country of origin especially the origin of the model in the ad derived from Indonesia, the United States and Korea as well as the level of consumer’s ethnocentrism, on consumer attitudes toward the ad, attitude toward the brand and purchase intention. This study used quantitative methods and was a conclusive research with causal type, which its objective was to test the hypothesis and especially to verify the relationship between its independent and dependent variables.

The results of this study indicate that there is no significant relationship between the use of sex in advertising, model’s country of origin and consumer ethnocentrism on attitude toward the ad, attitude toward the brand on the advertisement that use the model from Indonesia, United States and South Korea. But in the purchase intention, there is a significant influence in the use of sex in advertising, model’s country of origin and consumer ethnocentrism."

"Penelitian ini bertujuan untuk menemukan ada atau tidaknya hubungan antara sikap, norma sosial, dan kontrol perilaku dengan willingness to buy pada kosmetik vegan di Indonesia. Sikap, norma sosial, dan kontrol perilaku terbukti memiliki peranan dalam willingness to buy produk kosmetik. Penelitian ini menggunakan metode penelitian korelasional dan regresi. Partisipan mahasiswi Sarjana/Diploma (N = 70) yang mana pernah memakai, membeli, atau berniat menggunakan produk kosmetik vegan. Temuan utama dari penelitian ini adalah terdapat hubungan yang kuat dan positif antara sikap, norma sosial, dan kontrol perilaku dengan willingness to buy r(70) = 0,844 , R2 = 0,7, F = 54,668, p < .05. Implikasi dari penelitian ini adalah pentingnya peranan sikap, norma sosial, dan kontrol perilaku dalam meningkatkan perilaku sustainability. Penelitian ini konsisten dengan prediksi theory planned behavior.

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This study aims to determine whether or not there is a relationship between attitudes, social norms, and behavioral control with willingness to buy on vegan cosmetics in Indonesia. Attitudes, social norms, and behavioral control are proven to have a role in willingness to buy cosmetic products. This research uses correlational and regression research methods. Participants were undergraduate/diploma students (N = 70) who had used, purchased, or intended to use vegan cosmetic products. The main finding of this study is that there is a strong and positive relationship between attitudes, social norms, and behavioral control with willingness to buy r(70) = 0.844 , R2 = 0.7, F = 54.668, p < .05. The implication of this research is the importance of the role of attitudes, social norms, and behavior control in increasing sustainability behavior.This study is consistent with the predictions of the theory of planned behavior."

"[ABSTRAKbrSelama ini pengaruh ideologi terhadap pemberian suara belum banyak diteliti pada konteks Indonesia. Penelitian ini dilakukan untuk mengetahui apakah terdapat pengaruh dari ideologi konservatisme, anti-sekularisme, tradisionalisme, dan sikap terhadap penegakan khilafah-syariah, terhadap pemberian suara pada Pemilu Presiden 2014. Ideologi konservatisme dan anti-sekularisme masing-masing diukur menggunakan skala konservatisme dan anti-sekularisme yang disusun oleh peneliti. Ideologi tradisionalisme diukur menggunakan item-item skala tradisionalisme yang digunakan Asian Barometer Survey Gelombang 3. Sikap terhadap penegakan khilafah syariah diukur menggunakan skala dari Chusniyah (2012). Responden penelitian merupakan 268 mahasiswa UI muslim yang telah memberikan suara pada Pemilu Presiden 2014. Analisis dilakukan dengan menggunakan model persamaan struktural. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan dari ideologi konservatisme (t = 1,96, p < 0,05) dan sikap terhadap penegakan khilafah-syariah (t = 1,99, p < 0,05), terhadap pemberian suara. Sementara itu tidak ditemukan pengaruh yang signifikan dari ideologi anti-sekularisme dan tradisionalisme. ;The effect of ideology towards voting choice had not been studied widely in Indonesia context. This research was conducted to see the effect of conservatism, anti-secularism, traditionalism, and attitude towards caliphate-sharia to voting choice in Presidential Election 2014. Conservatism and anti- secularism ideology was measured using respectively conservatism scale and anti-secularism scale developed by the researcher. Traditionalism ideology was measured using traditionalism items from Asian Barometer Survey Wave 3. Attitude towards the establishment of caliphate-sharia was measured using scale developed by Chusniyah (2012). There were 268 muslim students of Universitas Indonesia who had given their vote in Presidential Election 2014 as respondents involved in this research. The data was analysed using structural equation modeling. The result showed that there are significant effect from conservatism (t = 1,96, p < 0,05) and attitude towards the establishment of caliphate-sharia (t = 1,99, p < 0,05) to vote choice. Meanwhile, there was no significant effect found from anti-secularism and traditionalism ideology. ;The effect of ideology towards voting choice had not been studied widely in Indonesia context. This research was conducted to see the effect of conservatism, anti-secularism, traditionalism, and attitude towards caliphate-sharia to voting choice in Presidential Election 2014. Conservatism and anti- secularism ideology was measured using respectively conservatism scale and anti-secularism scale developed by the researcher. Traditionalism ideology was measured using traditionalism items from Asian Barometer Survey Wave 3. Attitude towards the establishment of caliphate-sharia was measured using scale developed by Chusniyah (2012). There were 268 muslim students of Universitas Indonesia who had given their vote in Presidential Election 2014 as respondents involved in this research. The data was analysed using structural equation modeling. The result showed that there are significant effect from conservatism (t = 1,96, p < 0,05) and attitude towards the establishment of caliphate-sharia (t = 1,99, p < 0,05) to vote choice. Meanwhile, there was no significant effect found from anti-secularism and traditionalism ideology. , The effect of ideology towards voting choice had not been studied widely in Indonesia context. This research was conducted to see the effect of conservatism, anti-secularism, traditionalism, and attitude towards caliphate-sharia to voting choice in Presidential Election 2014. Conservatism and anti- secularism ideology was measured using respectively conservatism scale and anti-secularism scale developed by the researcher. Traditionalism ideology was measured using traditionalism items from Asian Barometer Survey Wave 3. Attitude towards the establishment of caliphate-sharia was measured using scale developed by Chusniyah (2012). There were 268 muslim students of Universitas Indonesia who had given their vote in Presidential Election 2014 as respondents involved in this research. The data was analysed using structural equation modeling. The result showed that there are significant effect from conservatism (t = 1,96, p < 0,05) and attitude towards the establishment of caliphate-sharia (t = 1,99, p < 0,05) to vote choice. Meanwhile, there was no significant effect found from anti-secularism and traditionalism ideology. ]"

"Nilai Indeks Kualitas Lingkungan Hidup (IKLH) di setiap provinsi di Indonesia cukup beragam, namun masih banyak provinsi yang memiliki nilai IKLH yang sangat rendah atau dapat dikategorikan sebagai daerah waspada. Selain itu, jumlah penduduk di Indonesia sangat banyak dan pakaian merupakan produk yang di konsumsi setiap hari oleh masyarakat Indonesia, sehingga penting bagi produsen dan konsumen pakaian di Indonesia untuk memerhatikan proses produksi dan konsumsi pakaian agar tidak memberikan dampak negatif terhadap lingkungan dimana perilaku tersebut tidak sesuai dengan ajaran Islam. Penelitian ini betujuan untuk meneliti faktor-faktor yang memengaruhi perilaku konsumsi pakaian yang berkelanjutan. Sampel pada penelitian ini adalah konsumen Muslim di Indonesia dengan tidak membatasi umur dan domisili dari konsumen tersebut. Data diolah menggunakan metode Structural Equation Modelling pada Lisrel 8.8. Hasil penelitian menunjukkan bahwa fashion involvement dan pro environmental attitude memiliki pengaruh positif, sementara knowledge of the environmental impacts tidak memiliki pengaruh terhadap sustainable clothing consumption. Pengaruh religiosity diantara hubungan fashion involvement dan sustainable clothing consumption tidak signifikan, namun religiosity meningkatkan pengaruh diantara hubungan pro environmental attitude dan sustainable clothing consumption.

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The Environmental Quality Index (IKLH) in each province in Indonesia is quite diverse, but there are still many provinces that have low IKLH standard ​​or can be categorized as alert areas. In addition, Indonesia has a large population and clothing is a product that is consumed every day by all Indonesian people, so it is important for clothing producers and consumers in Indonesia to pay attention during production and consumption process of clothing in order to protect the environment in accordance with Islamic teachings.

This study aims to examine factors that influence sustainable clothing consumption. Sample that used on this study is Muslim consumers in Indonesia by not limiting the age and recident domicile. Data was processed by using the Structural Equation Modeling method on Lisrel 8.8.

The results showed that fashion involvement and pro environmental attitude has positive influence, but knowledge of environmental impacts had no effect on sustainable clothing consumption. The influence of religiosity among fashion involvement and sustainable clothing consumption is not significant, but religiosity enhances relationship between pro environmental attitude and sustainable clothing consumption."

"Tesis ini membahas mengenai pengaruh unsur dalam SMS iklan berbasis lokasi (entertainment, credibility, intrusiveness, informativeness, permission, dan customization) pada sikap konsumen sehingga berpengaruh terhadap intensi pembelian mereka. Penelitian ini merupakan penelitian konklusif dengan desain deskriptif. Pengumpulan data dilakukan melalui survey secara online dan mendapat respon dari 330 responden. Hasil penelitian menunjukkan bahwa unsur entertainment, credibility, informativeness dan intrusiveness mempengaruhi sikap konsumen secara signifikan terhadap SMS iklan berbasis lokasi. Semakin positif sikap yang ditunjukkan konsumen terhadap SMS iklan berbasis lokasi, maka konsumen semakin besar kecenderungan, kemungkinan, maupun kesediaannya untuk membeli produk yang ditawarkan.

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This study discusses the effects that features of SMS location-based advertising (entertainment, credibility, intrusiveness, informativeness, permission, and customization) have on consumer attitudes and their purchase intentions. This study is a conclusive research with descriptive design. An online survey was used for data collection. Responses were received from 330 consumers.

The result of this study shows that entertainment, credibility, informativeness dan intrusiveness features have significant effects on creating attitude towards SMS location-based advertising. In addition, when consumers shows positive attitude towards SMS location-based advertising, it is also significantly influence their intention to purchase."

"Tesis ini meneliti faktor-faktor yang berpengaruh dalam perilaku penggunaan obat bebas (OTC) dengan melihat juga perceived benefit dan perceived barrier responden terhadap obat bebas (OTC) dan obat herbal. Variabel yang digunakan pada riset ini berdasarkan Health Belief Model dan modifikasinya terutama melalui model dari penelitian yang dilakukan oleh Jones et al pada 2016 yang memperlihatkan pengaruh exposure selain variabel yang sudah ada seperti barriers, benefit, efficacy, dan threat terhadap perilaku terhadap kampanye vaksin H1N1. Hasil Focus Group Discussion terhadap 4 grup pengguna obat bebas (OTC) dan pengguna Non-OTC dengan pembeda kelas ekonomi memperlihatkan adanya pengaruh variabel exposure, benefit, dan barrier dalam perilaku pemilihan obat bebas (OTC) dan Non-OTC. Hasil ini kemudian direkonfirmasi melalui uji kuantitatif terhadap 404 responden diambil dengan metode convenience sampling di media digital. Hasil kuantitatif kemudian diuji statistik melalui Structural Equation Model (SEM) untuk menentukan besarnya pengaruh variabel benefit, barrier, dan perceived trust towards exposure terhadap pemilihan obat bebas (OTC).

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This thesis examines factors that involved in consumer behaviour towards OTC medicine by also study respondent's perceived benefit and perceived barrier towards OTC and herbal medicines. Variables that uses in this research based on existing The Health Belief Model and its derivatives, particularly the result from Jones et all on 2016 that also include exposure besides existing variables, barrier, benefit, efficacy, and threat influence on behaviour at H1N1 vaccine campaign. Focus Group Discussion to 4 OTC and Non-OTC users groups showed that exposure, benefit, and barriers have influences in consumer behaviour towards OTC and Non-OTC drug medicines. The FGD result then reconfirmed to 404 respondents that select using convenience sampling in digital media. Quantitative result then statistically test by Structural Equation Model (SEM) to determined influence and relation between benefit, barrier, and perceived trust towards exposure variable to behaviour towards OTC medicine."