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"ABSTRAKDi tengah maraknya penggunaan internet di Indonesia, berkembang pula strategi personalisasi yang merupakan strategi tailor-made yang dibuat khusus menyesuaikan pengalaman pribadi dan keinginan masing-masing konsumen menggunakan informasi dan pengetahuan yang mendalam mengenai konsumennya. Dengan menggunakan metode kualitatif dengan paradigma post-positivisme, penelitian ini membahas mengenai keterlibatan konsumen dalam melakukan pengungkapan informasi personal. Penelitian ini menemukan bahwa proses keterlibatan konsumen dalam melakukan pengungkapan informasi personalnya tidak terlepas dari aspek-aspek konsumen seperti kepuasan, kepercayaan, identitas konsumen, tujuan konsumen, sumber daya yang dimiliki, dan analisis terhadap biaya dan manfaat yang didapatkan. Brand juga melakukan upaya untuk menciptakan keterlibatan konsumen dengan menyediakan fitur- fitur personalisasi dan pelayanan yang maksimal untuk meningkatkan kepuasan konsumen. Apabila strategi personalisasi yang dilakukan oleh brand tidak sesuai dengan ekspektasi konsumen, maka akan berpotensi menimbulkan perasaan bahwa brand menginvasi privasi konsumennya. Penelitian ini juga mengungkap bahwa aspek- aspek konsumen yang disebutkan di atas yang mendorong konsumen untuk menentukan intensitas berinteraksi dengan brand. Semakin besar intensitas maka semakin besar juga keterlibatan konsumen terhadap brand. Pola yang berulang akan berujung pada pembentukan loyalitas dimana konsumen menginvestasikan kepercayaan, komitmen, dan partisipasi dalam hubungannya dengan brand, termasuk dalam mengungkapkan informasi personalnya.Kata kunci:Ketelibatan konsumen, personalisasi, informasi personal, loyalitas brand.

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ABSTRACTIn the midst of the increasing of internet usage in Indonesia, personalization has also grown rapidly mdash a strategy that is tailor made based on personal experiences and preferences of each consumer. Using qualitative method and post positivism paragidm, this research mainly talks about personal information disclosure as a form of costumer engagement. Studies finds that costumer engagement influenced by satisfaction, trusts, commitment, identity, costumer goals, resources, and cost benefit analysis. Brand also make an effort to engage with their costumer by providing them personalized features and also give the best services to maximize costumer satisfaction. If personalization done in a wrong way, where personalization efforts doesn rsquo t meet customer expectation, it can potentially cause privacy invansion. This research also give a deep analysis about aspects that influence intensity using the brand. High intensity using the brand give opportunity for costumer to interacts with brand more frequently. These interactions will lead to create costumer loyalty where costumer invest trust, commitment, and participation in the relationship with brand, including disclosing their personal information.Keywords Customer engagement, personalization, personal information, brand loyalty "

"Komersialisasi dan konsumsi berbagai produk olahraga semakin meningkat dengan berkembangnya jaman, termasuk di Indonesia. Aksi atlet/tim di lapangan banyak dinantikan, karena kemanfaatannya bagi konsumen, seperti untuk hiburan, sarana afiliasi, dan untuk pergaulan. Kesetiaan konsumen terhadap produk atlet profesional berupa aksi di lapangan pun sangat penting untuk keberlangsungannya. Penelitian ini membuktikan hipotesis bahwa brand loyalty pada atlet profesional sangat dipengaruhi oleh asosiasi yang tercipta atas brand tersebut. Guna mendorong kesetiaan konsumen yang sukarela mengalokasikan waktu dan uangnya terhadap sebuah brand atlet, brand associations harus ditingkatkan setinggi-tingginya.

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The commercialization and consumption of various sport products are increasing as the era has moving in nature, including in Indonesia. Actions of athletes or teams in the arena were being awaited by many of spectators, because of its benefit for them. For examples are entertainment, affiliation, and social reason. Consumer loyalty to professional athlete?s product in form of action in the arena is important for their sustainability. This research has proved the hypotheses that brand loyalty to a professional athlete were significantly influenced by its brand associations. So is to the case, it is important to gain consumer loyalty which is willingly allocated their time and money to an athlete brand, by developing as much positive brand associations of the athlete."

"Perkembangan smartphone android yang begitu pesat menarik peneliti untuk melakukan penelitian terhadap loyalitas merek para pengguna smartphone android. Skripsi ini bertujuan untuk mengetahui apakah terdapat pengaruh harga yang tinggi terhadap pembelian kembali produk smartphone android dan untuk mengetahui apakah terdapat pengaruh masa penggunaan terhadap pembelian kembali produk smartphone android. Data diolah menggunakan regresi linier dengan kesimpulan tidak ada pengaruh antara harga terhadap pembelian kembali dan bahwa masa penggunaan konsumen pengguna smartphone android memiliki pengaruh terhadap pembelian kembali. Disarankan untuk produsen android berusaha untuk bisa mempertahankan penjualan tetap tinggi dan tetap menjaga hubungan yang baik dengan konsumen. Untuk penelitian selanjutnya supaya bisa mendapatkan gambaran yang lebih konkret dan lebih jelas mengenai loyalitas merek pada pengguna smartphone android. Untuk penelitian yang lebih mendalam harus memasukkan loyalitas merek pada pengguna smartphone android ke dalam analisa.

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Android smartphone developments so rapidly attract researchers to conduct research on brand loyalty Android smartphone users. This thesis aims to determine whether there is any influence of high prices on the repeat purchase on android smartphone products and to find out if there is any influence term of use against the repeat purchase on android smartphone products. The data is processed using linear regression with the conclusion there is no effect between price with repeat purchase and term of usage of android smartphone users have an influence on repeat purchase. Recommended for android producer attempt to remain high for maintain sales with consumers and keeps a good relationship with consumers. For further research in order to get a more concrete and more clear about brand loyalty on android smartphone users. For further in- depth studies should be conducted put brand loyalty of android smartphone users for analysis."

"Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor dari perceived quality dan brand trust terhadap suatu merek dan pengaruhnya terhadap perceived quality, brand trust dan brand loyalty. Penelitian ini dilakukan terhadap 160 responden yang didapat melalui teknik purposive sampling. Metode pengolahan data yang digunakan dalam penelitian ini adalah uji beda dan Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa tidak terdapat perbedaan dalam penilaian perceived quality, brand trust dan brand loyalty dari merek Indosat dan Indosat Ooredoo. Selain itu, knowledge of the brand substitution, degree of acceptance of the brand change, percevied similarity between the old and new brand dan attachment to initial brand berpengaruh positif terhadap perceived quality. Meskipun demikian, hanya variabel degree of acceptance of the brand change dan attachment to initial brand yang berpengaruh positif terhadap brand trust. Sementara variabel knowledge of the brand substitution dan perceived similarity between the old and new brand memiliki pengaruh negatif terhadap brand trust. Selain itu, perceived quality terbukti memiliki pengaruh positif terhadap brand trust, namun berpengaruh negatif terhadap brand loyalty. Hasil penelitian juga menunjukkan bahwa brand trust berpengaruh positif terhadap brand loyalty.

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This study aims to analyze the influence of perceived quality and brand trust factors towards perceived quality, brand trust and brand loyalty of a brand. Respondents of this research are chosen through purposive sampling, with total 160 respondents. Compare Means and Structural Equation Modelling (SEM) are used to process the data. The result of this research shows that there are no difference between the measurement of perceived quality, brand trust and brand loyalty betwen Indosat and Indosat Ooerdoo. Knowledge of the brand substitution, degree of acceptance of the brand change, percevied similarity between the old and new brand and attachment to initial brand have positive effect towards perceived quality. Meanwhile, only degree of acceptance of the brand change and attachment to initial brand have positive effect towards brand trust. While knowledge of the brand substitution and perceived similarity have negative effect towards brand trust. Furthermore, perceived quality have positive effect on brand trust, but negative towards brand loyalty. Other than that, brand trust also positively effect brand loyalty."

"Penelitian mengenai model struktural termasuk anteseden brand community commitment, brand community commitment, dan outcomes brand community commitment (loyalty behaviors) sudah pernah dilakukan sebelumnya. Penelitian ini bermaksud untuk meneliti brand community commitment dengan obyek penelitian yang berbeda dari penelitian sebelumnya. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh trust dan affect terhadap sebuah brand community pada komitmen dari brand community, dan menyelidiki melalui mekanisme mana komitmen dari brand community mampu meningkatkan berbagai loyalty behaviors (repurchase intentions, positive word-of-mouth, dan constructive complaints). Untuk menguji hipotesis, sebanyak 120 fans JKT48 yang terdaftar sebagai member dalam Official Fan Club JKT48 digunakan sebagai sampel, kemudian dianalisis menggunakan Structural Equation Modeling. Dari hasil penelitian ini diperoleh jalur positif yang signifikan antara: brand community trust brand community commitment; brand community affect brand community commitment; brand community commitment brand loyalty behaviors. Penelitian ini menunjukkan trust dan affect adalah faktor penting dalam meningkatkan brand community commitment pelanggan. Manajer brand community harus membantu pengguna untuk mengembangkan ikatan emosional dengan brand community dan merek. Dalam penelitian ini, affect lebih berpengaruh daripada trust pada brand community commitment dan loyalty behavior. Situs brand community dan aktivitas pengguna komunitas harus dirancang untuk memfasilitasi peningkatan trust dan affect terhadap brand community.

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Research on the structural model including antecedents of brand community commitment, brand community commitment, and brand community outcomes (loyalty behaviors) has been done before. This research intends to examine the brand community commitment with different research objects from previous research. The purpose of this research is to analyze the effect of trust and affect toward a brand community on the commitment of brand communities, and investigate the mechanism through which the commitment of a brand community is able to increase various loyalty behaviors (repurchase intentions, positive wordof-mouth, and constructive complaints). To test the hypotheses, a total of 120 fans of JKT48 listed as member of the Official Fan Club JKT48 was used as samples, then analyzed it using Structural Equation Modeling.

From the results of this research obtained the significant positive path between: brand community trust brand community commitment; brand community affect brand community commitment; brand community commitment brand loyalty behaviors. This research suggests trust and affect are vital factors in enhancing customers brand community commitment. Brand community managers should help users to develop an emotional bond with the brand community and the brand. In this research, affect is more influential than trust on brand community and loyalty behavior. Brand community website and community user activity should be designed to facilitate the enhancement of trust and affect toward the brand community."

"Penelitian ini dibuat berdasarkan hasil survei aktivitas manajemen informasi personal subjek penelitian mahasiswa S1 ilmu perpustakaan Universitas Indonesia angkatan 2018 yang dikirimkan pada periode waktu 26 November 2021 hingga 11 Maret 2022. Ditemukan aktivitas penyimpanan subjek penelitian bermasalah, dengan disimpannya informasi tidak berguna, dilupakannya informasi berguna, dan dikerahkannya upaya dalam menyusun informasi yang dimiliki subjek. Temuan masalah yang dialami oleh subjek penelitian digunakan sebagai desain dasar eksperimen penyimpanan, yang dilaksanakan secara daring menggunakan aplikasi Google Meet. Diambil empat subjek penelitian, dengan setiap subjek mewakili tipe responden yang didapat sesuai dengan data hasil survei profil responden, dan subjek terakhir diambil secara acak. Setiap subjek diberikan satu akun Google Drive yang sudah diisi informasi terpilih, dan pada tahap pertama akun tersebut diminta untuk disusun berdasarkan kemampuan subjek. Pada tahap kedua, pencarian item pada akun yang dipegang oleh subjek dilakukan. Pada tahap ketiga, akun yang dipegang oleh subjek, diberikan kepada subjek lainnya secara berurutan, dan tahap kedua diulang. Ketika seluruh akun telah dicari oleh seluruh subjek, tahap terakhir dimulai dengan dimintanya penilaian setiap akun oleh seluruh subjek. Ditemukan kesepakatan akun yang termudah digunakan, dan akun yang tersulit digunakan oleh subjek penelitian. Hasil dalam bentuk kesepakatan ini digunakan dalam dibuatnya model konseptual sistem penyimpanan informasi.

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This study was made based on the results of the survey on personal information management activities of library science students with bachelor degrees at the University of Indonesia batch 2018 that was distributed from 26 November 2021 to 11 Maret 2022. It was found that the storing activity of research subjects was problematic, with useless information being stored, useful information being forgotten, and efforts being put into compiling the stored information. Problems experienced by the research subjects were used as the basic design for the information storing experiment, which was carried out online using the Google Meet application. Four research subjects were taken, with the first three subjects representing each type of respondent obtained in accordance with the data from the respondent profile survey, and the last subject was taken randomly. Each subject was given a Google Drive account that has been filled with selected information. At the first stage the subjects were tasked to arrange the accounts based on their abilities. At the second stage, the subjects were tasked to search for items on their held account. At the third stage, the accounts held by the subjects were assigned to other subjects in sequence, and the second stage was repeated. When all accounts have been searched by all subjects, the final stage begins with each subject being asked for an assessment of each account. It was found that all subjects agreed on the easiest account to use, and the majority of subjects agreed on the hardest account to use. The results in the form of this agreement are then used in making a conceptual model of information storage systems."

"Pengungkapan informasi pribadi atau self-disclosure adalah proses komunikasi yang berfungsi untuk mengungkapkan diri maupun informasi pribadi kepada orang lain. LinkedIn merupakan tempat untuk membangun presentasi diri yang diperoleh dari data profil yang dilengkapi pada LinkedIn. Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor perceived benefits, privacy concern, trust in LinkedIn members dan provider, perceived control, privacy awareness, perceived likelihood, dan perceived severity terhadap perilaku self-disclosure pengguna LinkedIn. Penelitian ini menggunakan kerangka teori privacy calculus dan perluasan faktor kepercayaan. Penelitian ini menggunakan pendekatan kuantitatif dengan mendapatkan 661 responden yang disebarkan melalui kuesioner online. Penelitian ini menggunakan metode Covariance Based Structural Equation Modelling (CB-SEM) dengan bantuan software AMOS 24.0. Hasil analisis data menunjukkan bahwa faktor yang mempengaruhi pengguna untuk mengungkapkan informasi profesionalnya pada LinkedIn di Indonesia adalah perceived benefits yang terdiri dari self-presentation, career advancement, developing professional network, learning and exchange information, privacy concern, perceived likelihood, perceived severity, trust in LinkedIn member dan perceived control.

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Disclosing personal information or self-disclosure is a communication process that functions to reveal the self and personal information to others. LinkedIn is a place to build self-presentation obtained from profile data on LinkedIn. This study aims to analyze the influence of the factors perceived benefits, privacy concerns, trust in LinkedIn members and providers, perceived control, privacy awareness, perceived likelihood, and perceived severity on the self-disclosure behavior of LinkedIn users. This study uses a privacy calculus theoretical framework and an expansion of trust factors. This research uses a quantitative approach by collecting 661 respondent data through a questionnaire distributed online. This study using the Covariance Based Structural Equation Modeling (CB-SEM) method with AMOS 24.0 software. The results of this study show the factors that influence LinkedIn users to disclose professional information on LinkedIn in Indonesia are perceived benefits consisting of self-presentation, career advancement, developing professional networks, learning and exchange information, privacy concerns, perceived likelihood, perceived severity, trust in Linkedin members and perceived control."