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Hasil Pencarian

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Bilal Reginald Putra Suryawan Tawakal
"Tujuan dari penelitian ini adalah untuk mengetahu pengaruh dari perceived authenticity terhadap perceived quality (food, environment, service), perceived value, dan behavioral intention pada konsumen jaringan restoran Padang. Penelitian ini menggunakan metode survei daring untuk pengumpulan data dan behasil memperoleh 270 responden. Data dianalisis menggunakan PLS-SEM pada perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa perceived authenticity signifikan mempengaruhi perceived quality, perceived value, dan behavioral intention konsumen jaringan restoran Padang. Namun, tidak ditemukan pengaruh langsung food quality dan environment quality pada behavioral intention.

The purpose of this study was to understand the influence of perceived authenticity on perceived quality (food, environment, service), perceived value, and behavioral intention among consumers of the Padang restaurant chain. This research utilized an online survey method for data collection and successfully obtained 270 respondents. The data was analyzed using PLS-SEM on the SmartPLS 4 software. The results of the study indicate that perceived authenticity significantly influences perceived quality, perceived value, and the behavioral intention of consumers of the Padang restaurant chain. However, no direct influence was found between food quality and environment quality on behavioral intention."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Meutia Athaya
"Penelitian ini bertujuan untuk menganalisis repurchase intention konsumen terhadap Airbnb dilihat dari perceived authenticity, eWoM dan price sensitivity. Dalam penelitian ini peneliti menggunakan metode pengambilan data melalui kuesioner yang disebar secara online dan berhasil memperoleh 150 responden. Responden tersebut merupakan mereka yang pernah melakukan pemesanan akomodasi melalui Airbnb. Dalam penelitian ini menggunakan metode analisis berupa Structural Equation Model (SEM) dengan software LISREL 8.51 untuk menguji hipotesis penelitian. Pada penelitian ini ditemukan bahwa perceived authenticity dan eWoM mempengaruhi perceived value secara positif, sedangkan perceived risk mempengaruhi perceived value secara negatif. Selain itu, dalam penelitian ini terbukti repurchase intention secara positif dipengaruhi oleh perceived value dan eWoM.

This research objective is to analyze the repurchase intention of Airbnb consumers' through perceived authenticity, eWoM and price sensitivity. In this research, researcher used online questionnaire to collect respondents' data and managed to get 150 datas. The respondents are those have booked accommodation through Airbnb. They were then analyzed using Sructural Equation Model (SEM) method. This research found that perceived authenticity and eWoM significantly influenced perceived value in positive way, while perceived risk has negative effect to perceived value. Furthermore, this research also found that repurchase intention positively influenced by perceived value and eWoM."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
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UI - Skripsi Membership  Universitas Indonesia Library
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Asrianda Syah Putra
"Beberapa faktor yang mempengaruhi behavioral intention dari penumpang maskapai penerbangan domestik, yang terdiri dari service quality, perceived value, perceived image, satisfaction, dan customer engagement. Penelitian ini bertujuan untuk melakukan analisis terhadap behavioral intention dari penumpang maskapai penerbangan komersial domestik yang dipengaruhi oleh service quality yang ditawarkan oleh maskapai penerbangan komersial domestik, perceived value pelanggan terhadap layanan dari maskapai penerbangan komersial domestik, perceived image dari maskapai penerbangan komersial domestik, satisfaction yang ditawarkan oleh maskapai penerbangan komersial domestik, serta customer engagement yang dilakukan dan dirasakan oleh pelanggan maskapai penerbangan komersial domestik. Sebanyak 355 responden diperoleh melalui kuesioner online. Hipotesis kemudian diuji melalui metode structural equation modelling (SEM).
Hasil empiris menunjukkan bahwa service quality memiliki pengaruh positif terhadap perceived image, satisfaction, dan perceived value. Satisfaction memiliki pengaruh positif terhadap customer engagement. Perceived value memiliki pengaruh positif terhadap customer engagement. Customer engagement, satisfaction, dan perceived image memiliki pengaruh yang positif terhadap behavioral intention. Hasil penelitian ini juga menunjukkan bahwa perceived image tidak memiliki pengaruh yang positif terhadap perceived value dan customer engagement, kemudian perceived value tidak memiliki pengaruh yang positif terhadap behavioral intention.

There are some factors that influence behavioral intention of domestic commercial airline passengers, which consist of service quality, perceived value, perceived image, satisfaction, and customer engagement. This study aims to analyze the behavioral intention of domestic commercial airline passengers affected by the service quality offered by domestic commercial airlines, the perceived value of customers to services from domestic commercial airlines, perceived image of domestic commercial airlines, satisfaction offered by domestic commercial airlines, and customer engagement carried out and felt by domestic commercial airline passengers. A total of 355 respondents were obtained through an online questionnaire. The hypothesis is then tested through the method of structural equation modeling (SEM).
Empirical results show that service quality has a positive influence on perceived image, satisfaction, and perceived value. Satisfaction has a positive influence on customer engagement. Perceived value has a positive influence on customer engagement. Customer engagement, satisfaction, and perceived image have a positive influence on behavioral intention. The results of this study also show that perceived image does not have a positive influence on perceived value and customer engagement, then perceived value does not have a positive influence on behavioral intention.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
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UI - Tesis Membership  Universitas Indonesia Library
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Sinuhaji, Krinta Rani
"[ABSTRAK
Seiring dengan pertumbuhan internet dan perdagangan elektronik, review online telah menjadi sumber informasi yang penting yang membantu konsumen untuk membuat keputusan pembelian. Namun, pengembangan teoritis dan pengujian empiris di daerah ini penelitian ini masih terbatas.
Penelitian yang dilakukan oleh penulis bertujuan untuk mengetahui pengaruh review online pada niat perilaku konsumen. Model penelitian yang digunakan adalah model heuristik-sistematis dari literatur teori dual-proses. Model ini diuji secara empiris dengan 120 pengguna dari situs review online yaitu openrice.com. Penelitian ini terdiri dari beberapa variabel yaitu niat perilaku, kualitas argument, kuantitas review yang dirasakan dan kredibilitas sumber. Selanjutnya ditemukan bahwa kualitas argumen review online (faktor sistematis), yang ditandai dengan tingkat informatif yang dirasakan dan tingkat persuasif yang dirasakan, berpengaruh signifikan pada niat perilaku konsumen. Selain itu, ditemukan juga bahwa kuantitas review yang dirasakan (faktor heuristis) memiliki dampak langsung pada niat perilaku. Sedangkan faktor heuristis lainnya yaitu kredibilitas sumber ditemukan bahwa tidak memiliki dampak langsung terhadap niat perilaku. Dua faktor heuristis yaitu kredibilitas sumber dan kuantitas review yang dirasakan juga memiliki pengaruh terhadap faktor sistematis yaitu kualitas argumen. Hasil ini konsisten dengan proposisi efek bias dalam model heuristik-sistematis, yang memaparkan keterkaitan antara faktor heuristik dan faktor sistematis. Berdasarkan temuan ini, nantinya akan dibahas implikasi bagi penelitian di masa yang akan dating, praktisi dan manjerial.
ABSTRACT
Along with the growth of the Internet and electronic commerce, online reviews have become an important source of information that helps consumers to make purchasing decisions. However, the development of theoretical and empirical testing in this area of research is still limited.
Research conducted by the authors aimed to determine the effect of online reviews on consumer behavioral intentions. The model used in this study is a model of heuristic-systematic literature dual-process theory. This model was tested empirically with 120 users of the online review site that is openrice.com. This study consists of several variables, behavioral intentions, argument quality, perceived quantity of review and source credibility. Furthermore, it was found that the quality of the arguments on online review (systematic factor), which is characterized of perceived informativeness and perceived persuasiveness, a significant influence on consumer behavior intention. In addition, the review also found that the the perceived quantity of review (heuristic factor) has a direct impact on behavioral intentions. While the other heuristic factors, namely the source credibility is found that does not have a direct effect on behavioral intentions. Two factors heuristic, source credibility and perceived quantity of review also have an influence on the systematic factor, argument quality. These results are consistent with the proposition bias effect heuristic-systematic model, which describes the relationship between heuristic factors and systematic factors. Based on these findings, will be discussed implications for research in the future, practitioners and manajerial.
, Along with the growth of the Internet and electronic commerce, online reviews have become an important source of information that helps consumers to make purchasing decisions. However, the development of theoretical and empirical testing in this area of research is still limited.
Research conducted by the authors aimed to determine the effect of online reviews on consumer behavioral intentions. The model used in this study is a model of heuristic-systematic literature dual-process theory. This model was tested empirically with 120 users of the online review site that is openrice.com. This study consists of several variables, behavioral intentions, argument quality, perceived quantity of review and source credibility. Furthermore, it was found that the quality of the arguments on online review (systematic factor), which is characterized of perceived informativeness and perceived persuasiveness, a significant influence on consumer behavior intention. In addition, the review also found that the the perceived quantity of review (heuristic factor) has a direct impact on behavioral intentions. While the other heuristic factors, namely the source credibility is found that does not have a direct effect on behavioral intentions. Two factors heuristic, source credibility and perceived quantity of review also have an influence on the systematic factor, argument quality. These results are consistent with the proposition bias effect heuristic-systematic model, which describes the relationship between heuristic factors and systematic factors. Based on these findings, will be discussed implications for research in the future, practitioners and manajerial.
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Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
S61697
UI - Skripsi Membership  Universitas Indonesia Library
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Keni Dwikania
"Tujuan penelitian ini adalah untuk mengetahui hubungan struktural antara emotional responses terhadap iklan, perceived value dan behavioral intention pada chain restauran industry. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 355 responden teknik convenience sampling dalam kurun waktu persebaran April-Juni 2013. Penelitian ini menggunakan analisis Structural Equation Modelling (SEM) dengan hasil penelitian ini menunjukkan bahwa terdapat tiga dimensi evaaluatif iklan yaitu relevant news, empathy dan collectivism yang memiliki pengaruh seara signifikan terhadap pleasure, sementara empat dimensi lainnya yaitu brand reinforcement, stimulation, familiarity dan confusion tidak signifikan mempengaruhi pleasure. Arousal memperkuat pengaruh pleasure terhadap perceived value.

The purpose of this study was to determine the structural relationship between emotional responses induced by advertising, perceived value and behavioral intention in the chain restaurant industry. This study used a quantitative approach. The sample in this study was 355 respondents with convenience sampling technique on April - June 2013 period. This study employed Structural Equation Modeling (SEM) with results indicated that there are three dimensions of advertising (relevant news, empathy and collectivism) had a significant impact on inducing pleasure. Arousal reinforced the influence of pleasure to perceived value."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
S53337
UI - Skripsi Membership  Universitas Indonesia Library
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Fitri Puspaningrum
"Tujuan penelitian ini adalah untuk menganalisis bagaimana pengaruh servicescape terhadap emotional states, perceived value dan behavioral intention konsumen The House of Raminten Café Cabang Kotabaru Yogyakarta. Pendekatan ini menggunakan pendekatan kuantitatif dan kualitatif. Pendekatan kuantitatif menggunakan sampel sebanyak 164 pengunjung The House of Raminten Café Cabang Kotabaru Yogyakarta dengan nonprobability sampling serta teknik convenience sampling.Pendekatan kualitatif dilakukan dengan indepth interview kepada 10 responden yang pernah berkunjung ke The House of Raminten Café Cabang Kotabaru Yogyakarta.Instrumen penelitian kuantitatif menggunakan kuesioner yang dianalisis menggunakan Structural Equation Modelling (SEM).
Hasil penelitian kuantitatif menunjukkan bahwa terdapat pengaruh yang signifikan dan positif dari servicescape terhadap positive emotion. Selain itu, servicescape berpengaruh negatif terhadap negative emotions (partly supported). Positive dan negative emotion juga mempunyai pengaruh signifikan terhadap behavioral intention. Servicescape juga berpengaruh terhadap perceived value (partly supported). Perceived value berpengaruh secara signifikan terhadap behavioral intention. Emotional States baik positive maupun negative emotion berpengaruh secara signifikan terhadap perceived value.

The objective of this research is to analyze the influence of servicescape towards emotional states, perceived value, and behavioral intention by consumers of The House of Raminten Cafe Kotabaru Yogyakarta. This research applies quantitative and qualitative approach. Quantitative approach was conducted by using 164 sample of visitors of The House of Raminten Cafe Kotabaru Yogyakarta, which was collected nonprobability sampling and convenience sampling technique. Qualitative approach was conducted with indepth interview to 10 respondents who have visited The House of Raminten Cafe Kotabaru Yogyakarta. Quantitative research instrument used were questionnaire and was analyzed using Structural Equation Modelling (SEM).
This research result that servicescape has significant influence towards emotion. Servicescape also had negative influence towards negative emotions (partly supported). Both of positive and negative emotion also have significant influence towards behavioral intention. Servicescape also has influence towards perceived value (partly supported). Perceived value has influence towards behavioral intention. Emotional states even positive or negative emotion has influence significantly towards perceived value.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
S44526
UI - Skripsi Membership  Universitas Indonesia Library
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Lydya Apriliasari Haryani
"Skripsi ini membahas pengaruh faktor atribut determinan service quality terhadap perceived value konsumen Starbucks yang ada di Jakarta. Penelitian ini menggunakan metode regresi linear berganda. Hasil penelitian dari setiap kelompok menunjukkan adanya hubungan yang konsisten antara Service Quality dan Perceived Value. Terdapat pengaruh antara Service Quality dan Perceived Value dengan jumlah sampel sebanyak 145 responden. Coffee Quality, Service, dan Extra Benefits memiliki pengaruh yang signifikan terhadap nilai simbolis dan fungsional. Dimana Extra Benefits hanya memiliki pengaruh yang signifikan terhadap nilai simbolis. Selanjutnya, Food Quality dan Variety of Food tidak memiliki pengaruh yang signifikan terhadap nilai simbolis maupun fungsional.

The focus of this study is researching the influence of determinant attributes factor - service quality - on perceived value of Starbucks' customers in Jakarta. This research uses multiple linear regression method. The study revealed that there is a consistent relationship between Service Quality and Perceived Value, Service Quality has a significant impact on Perceived Value (sample size: 145 respondents). The study also revealed that coffee quality, service and extra benefits has a significant influence on symbolized and functional value; where extra benefits only has a significant value on symbolized value. in the other side, food quality and variety of food don't have a significant influence on nor symbolized neither functional value of Starbucks's customers in Jakarta."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
S44245
UI - Skripsi Membership  Universitas Indonesia Library
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Laurensius Joshua
"skripsi ini menggambarkan dari sebuah hubungan antara 4 variabel yaitu perceived quality, price fairness, perceived value, dan juga satisfaction kepada 2 variabel dependen yaitu revisit intention dan juga word of mouth intention. Objek yang dituju adalah coffee shop atau kedai kopi yang ada di Indonesia.

This research is made to know about the variables that is going to affect the revisit intention and also the WOM intention towards Indonesian coffee shop as geographically.The variables are perceived quality, perceived value, price fairness, and also satisfaction. This research used the quantitative method by using survey with samples of data collection method with qualification of ever visited Indonesian coffee shop within the last 1 year"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library
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Yosefine Aryani
"ABSTRAK
Penelitian ini bertujuan mengetahui hubungan antara felt accountability, perceived resources, emotional exhaustion terhadap intuitive decision making di Kontraktor Pertambangan Batubara ABC dan program intervensi perceived resources coaching untuk meningkatkan kualitas intuitive decision making.Sampel penelitian ini N = 167 adalah karyawan Kontrktor Pertambangan Batubara ABC yang bekerja di lingkungan kerja yang berbahaya, yang berpotensi untuk mereka melakukan intuitive decision making pada situasi emergensi.Hasil penelitian menunjukkan bahwa tidak terdapat hubungan antara felt accountability terhadap intuitive decision making ? = 0.123 p = 0.149 dan antara emotional exhaustion terhadap intuitive decision making ? = 0.141 p = 0.074 . Ditemukan hubungan antara perceived resources terhadap intuitive decision making ? = 0.291 p = 0.000 Hasil tersebut mengindikasikan bahwa peningkatan persepsi akan perceived resources akan meningkatkan kualitas intuitive decision making karyawan Kontraktor Pertambangan Batubara ABC pada situasi emergensi. Oleh karena itu,program intervesi yang disusun untuk meningkatkan kualitas intuitive decision making pada situasi emergensi di Kontraktor Pertambangan Batubara ABC adalah Perceived Resources Coaching.

ABSTRACT
This study aims to examine the relationship between felt accountability, perceived resources, and emotional exhaustion toward intuitive decision making at Coal Mine Contractor ABC and the intervention program of perceived resources coaching to improve the quality of intuitive decision making. The sample of this study N 167 are the employees of Coal Mine Contractor ABC who work in hazardous work environments that may cause them making intuitive decision in an emergency situation. The result demonstrates that there is no correlation between felt accountability toward intuitive decision making 0.123 p 0.149 and between emotional exhaustion toward intuitive decision making 0.141 p 0.074 . There is correlation between perceived resources toward intuitive decision making 0.291 p 0.000 This analysis result indicates that increased perception of perceived resources will improve the quality of decision making of Coal Mine Contractor ABC rsquo s employees in emergency situation. Therefore, the intervention program named Perceived Resources Coaching is developed to increase the quality of ABC employees in making decision in emergency situation. "
2018
T50215
UI - Tesis Membership  Universitas Indonesia Library
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Patricia Alesandra
"Isu-isu lingkungan mulai meningkat terutama mengenai isu pemanasan global di mana semakin hari bumi semakin terancam akibat dari pemborosan energi yang dilakukan manusia dalam kehidupan sehari-harinya. Philips merupakan perusahaan yang bergerak di bidang elektronik mulai fokus dengan adanya isu pemanasan global ini dan memproduksi produk yang lebih ramah lingkungan dengan tujuan untuk mengurangi peningkatan dari pemanasan global. Produk tersebut adalah lampu hemat energi LED dari Philips yang dipasarkan dengan strategi green marketing. Penelitian ini akan mengukur pengaruh dari green marketing awareness dan perceived innovation pada purchase intention dengan mempertimbangkan mediasi perceived quality, perceived price, perceived risk, dan perceived value pada masyarakat di Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling pada 150 responden yang diperoleh secara online. Hasil dari penelitian ini menunjukkan bahwa pengaruh dari green marketing awareness dan perceived innovation berpengaruh signifikan terhadap purchase intention.

Environmental issues are starting to increase, especially regarding the issue of global warming where the earth is increasingly being threatened as a result of wasting energy by humans in their daily lives. Philips is a company engaged in electronics starting to focus on the issue of global warming and producing products that are more environmentally friendly with the aim of reducing the increase in global warming. This product is an energy saving LED lamp from Philips which is marketed with a green marketing strategy. This study will measure the effects of green marketing awareness and perceived innovation on purchase intention by considering the mediation of perceived quality, perceived price, perceived risk, and perceived value in the community in Jabodetabek. This study uses a quantitative approach with a purposive sampling technique on 150 respondents obtained online. The results of this study indicate that the influence of green marketing awareness and perceived innovation has a significant effect on purchase intention."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2023
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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