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Syafriena Permata Asri
Pengaruh dimensi employer branding terhadap intention to apply studi kasus pada pt media antar kota harian poskota = Influence of employer branding dimension to intention to apply case study pt media antar kota harian pos kota / Syafriena Permata Asri
"Penelitian ini bertujuan untuk melihat pengaruh dimensi employer branding terhadap intention to apply di PT.Media Antar Kota.Untuk mengukur dimensi dalam employer branding peneliti menggunakan dimensi milik Alniacik&Alniacik dan dimensi intention to apply milik Bergman. Penelitian ini dilakukan dengan cara menyebarkan kuisioner kepada sejumlah responden dan dianalisis menggunakan regresi,t-test dan analysis of variance.Hasil penelitian menunjukkan bahwa ada pengaruh positif dan signifikan variabel employer branding terhadap intention to apply di PT. Media Antar Kota.Jika dianalisis berdasarkan dimensi, maka nilai manfaat dan nilai kerjasama merupakan dimensi yang berpengaruh secara signifikan, sedangkan dimensi nilai sosial, nilai lingkungan kerja, nilai pasar dan nilai ekonomi tidak berpengaruh secara signifikan. Berdasarkan jenis kelamin, terdapat perbedaan kepentingan dalam semua dimensi terkecuali nilaisosial.Sedangkan hasil uji berdasarkan tingkat pendidikan, tidak terdapat perbedaan kepentingan dalam dimensi employer branding.
This study aimed to examine the effect of employer branding dimensions on intention to apply in PT.Media Antar Kota. The dimensions of employer branding research using dimensions belonging Alniacik & Alniacik and dimensions of intention to apply belonged to Bergman. The research was done by distributing questionnaires to 206 of respondents and analyzed using regression, t - test and analysis of variance. Research results shows that there is a positive and significant effect of variables on employer branding intention to apply at PT. Media Antar Kota. When analyzed based on the dimension, then the value of the benefits and value of cooperation is significantly influential dimension, whereas the dimensions of social value, the value of the work environment, market value and economic value is not significant. By sex, there are differences in the interests of all dimensions except social value. While the test results based on level of education, there was no difference in the dimensions of employer branding."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
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UI - Tesis Membership  Universitas Indonesia Library
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Aji Bhaskara
Pengaruh dimensi employer branding dengan moderasi self esteem terhadap intention to quit gen Y (studi kasus pada industri jasa keuangan dan asuransi serta informasi dan komunikasi) = The influence of employer branding dimensions to intention to quit with self esteem moderation case study in financial services and insurance and information and communication industries
"Penelitian ini bertujuan untuk menguji pengaruh dari dimensi employer branding terhadap intention to quit karyawan generasi Y dengan moderasi dari selfesteem. Penelitian ini menggunakan kuesioner employer branding milik Alniacik&Alniacik (2012), self-esteem milik Rosenberg (1965), dan intention to quit milik Hussain, Yunus, Ishak dan Daud (2013). Responden berasal dari karyawan full-time yang bekerja pada industri Jasa Keuangan dan Asuransi dan Informasi dan Komunikasi, data dianalisis lebih lanjut menggunakan moderated regression analysis (MRA).
Hasil dari penelitian ini adalah employer brandingberpengaruh secara signifikan terhadap intention to quit dan interaksi antara employer branding dengan self-esteem memperkuat hubungan tersebut. Nilai sosial dan pasar dari employer branding merupakan dimensi yang signifikan mempengaruhi intention to quit, dan interaksi keduanya turut memperkuat dan memperlemah hubungan antara employer branding terhadap intention to quit generasi Y tersebut.
This study aims to examine the impact of the dimensions of employer branding to employee intention to quit for the Y generation with the moderation of self-esteem. This study uses employer branding belonging to Alniacik & Alniacik (2012), selfesteem, belonging to Rosenberg (1965), and intention to quit belongs to Hussain, Jonah, Isaac and David (2013). Measuring instruments used in this study was a questionnaire distributed to respondents from full-time employees who work in the Insurance and Financial Services and Information and Communication industries, the data were analyzed further using moderated regression analysis (MRA).
The results of this study are employer branding proved significantly impact the intention to quit and the interaction between employer branding with self-esteem strengthen the relationship. sosial and market value of employer branding are the dimensions that significantly affect the intention to quit, and interactions between them both help strengthen and also weaken the relationship between employer branding to the intention to quit the Y generation."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
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UI - Tesis Membership  Universitas Indonesia Library
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Mariska Ariesthia
Pengaruh employer branding dan efektivitas penggunaan situs karir terhadap intention to apply dengan daya tarik organisasi sebagai variabel mediasi pada gen Y (studi kasus PT. Unilever Indonesia) = The effect of employer branding and career employment website effectiveness toward intention to apply with attraction to organization as a mediated variable in gen Y (case study of PT. Unilever Indonesia)
"Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh dari employer branding dan efektivitas penggunaan situs karir terhadap intention to apply dengan daya tarik organisasi sebagai variabel mediasi yang dilihat pada PT. Unilever Indonesia. Penelitian ini juga memasukan karakteristik generasi Y yang diindikasikan memiliki karakteristik yang berbeda dengan generasi lainnya. Responden penelitian berjumlah 160 orang yang merupakan mahasiswa tingkat akhir Fakultas Ekonomi dan Bisnis Universitas Indonesia. Metode penelitian menggunakan metode kuantitatif dengan analisis Structural Equation Model (SEM). Alat ukur yang digunakan pada penelitian ini adalah Employer Branding oleh Alniacik dan Alniacik (2008) yang sudah diterjemahkan. Selanjutnya, alat ukur untuk sikap terhadap situs karir beserta daya tarik organisasi dan intention to apply diadaptasi dari alat ukur yang tercantum dalam jurnal mengenai efektivitas penggunaan situs karir perusahaan oleh Birgelen, Wetzels, Dolen (2008). Hasil dari penelitian ini menunjukan bahwa terdapat pengaruh employer branding dan overall attitude toward corporate employment website terhadap intention to apply yang dimediasi penuh oleh variabel daya tarik organisasi.
This study aims to determine the effects of employer branding and the effectiveness of career employment websites toward intention to apply with attraction to organization as a mediating variable that is seen in PT. Unilever Indonesia. This study also includes the characteristics of Generation Y which are indicated as having different characteristics from other generations. The respondents numbered 160 people who are final year students of the Faculty of Economics and Business, University of Indonesia. The research method uses quantitative methods to the analysis of Structural Equation Model (SEM) using Lisrel application. Measurement instrument used in this study is the Employer Branding by Alniacik and Alniacik (2008) which has been translated, then the measuring instrument's attitudes towards career website along with the attraction to organization and intention to apply adapted from measurement instrument that listed in the journal regarding the effectiveness of using career websites by Birgelen, Wetzels, Dolen (2008). Results from this study showed that the attraction to organization mediate the full effect of employer branding and overall attitude toward corporate employment website towards the intention to apply."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
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UI - Tesis Membership  Universitas Indonesia Library
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Fajar Mahdi Fatahilah
Analisis pengaruh aktivitas employer branding dan perceived job attributes terhadap keinginan untuk melamar kerja pada Unilever = The effect of employer branding activities and perceived job attributes to intention to apply on unilever indonesia
"Penelitian ini bertujuan untuk mengetahui pengaruh dari aktivitas employer branding perusahaan yang terdiri dari tiga dimensi (publicity, word of mouth endorsement, dan advertising) dan perceived job attributes of employer image yang terdiri dari tiga dimensi (working atmosphere, career opportunities, work-life comfort, task attractiveness, dan payment attractiveness) terhadap niat untuk melamar kerja pada Unilever Indonesia. Data penelitian ini diambil dari 222 sampel mahasiswa aktif S1 FEUI tingkat akhir dengan menggunakan kuesioner. Hasil dari penelitian menunjukan bahwa publicity berpengaruh signifikan terhadap tiga dimensi perceived job attributes yaitu career opportunities, task attractiveness, dan payment attractiveness, word of mouth endorsement tidak berpengaruh terhadap satupun dimensi perceived job attributes, advertising berpengaruh terhadap seluruh dimensi perceived job attributes. Sementara itu diantara kelima aspek perceived job attributes, yang menunjukan pengaruh signifikan terhadap niat untuk melamar kerja hanya task attrativeness dan payment attractiveness, sedangkan working atmosphere, career opportunities, dan work-life comfort tidak memberikan pengaruh signifikan.
The aim of the research is to study the impact of employer branding activities which has three dimensions (publicity, word of mouth endorsement, and advertising) and perceived job attributes consist of five dimensions (working atmosphere, career opportunities, work-life comfort, task attractiveness, and payment attractiveness) to intention to apply on Unilever Indonesia. The data were collected from 222 sample of FEUI students who were on their final year of study. The result showed that publicity significantly affect three out of five dimensions of perceived job attributes, those were career opportunities, task attractivenes, and payment attractiveness. Word of mouth endorsement did not affect any of the dimensions, and advertising significantly affected all of the perceived job attribute dimensions. Among all of the perceived job attributes dimensions, only task attractiveness and payment attractiveness significantly affected intention to apply, while the other three, working atmosphere, career opportunities, and work-life comfort did not have any significant effect."
Depok: Universitas Indonesia, 2014
S56535
UI - Skripsi Membership  Universitas Indonesia Library
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Mouline Zulfa Maharani
Pengaruh Employer Branding Dan E-Recruitment Terhadap Intention To Apply (Studi Pada Generasi Z Di Dki Jakarta) = The Influence of Employer Branding and E-recruitment on Intention to Apply (A Study on Generation Z in DKI Jakarta)
"Generasi Z merupakan generasi yang akan mulai masuk dan mendominasi pasar kerja. Dengan adanya fenomena ini, perusahaan harus mampu mengetahui faktor yang dibutuhkan oleh generasi Z dalam dunia kerja supaya mampu menarik generasi Z untuk bekerja di perusahaannya. Hal ini dapat dilakukan dengan menggunakan strategi employer branding. Selain itu, perusahaan juga harus mengadopsi karakteristik generasi Z dalam konteks proses rekrutmen, salah satunya adalah dengan mengadopsi e-recruitment. Penelitian ini bertujuan untuk menguji peran employer branding dan e-recruitment terhadap intention to apply generasi Z di DKI Jakarta. Dengan menggunakan pendekatan kuantitatif, penelitian ini menyebarkan kuesioner kepada 307 responden generasi Z yang merupakan mahasiswa aktif angkatan 2020 sampai dengan 2023. Analisis data dilakukan dengan menggunakan analisis regresi linear berganda. Hasil dari penelitian ini membuktikan bahwa employer branding dan e-recruitment berpengaruh terhadap intention to apply. Berdasarkan hal tersebut, perusahaan mampu menggunakan strategi employer branding dan e-recruitment untuk meningkatkan minat melamar pekerjaan generasi Z.
Generation Z is the generation that is beginning to enter and dominate the job market. With this phenomenon, companies must be able to understand the factors needed by Generation Z in the workplace to attract them to work for the company. This can be achieved by employing employer branding strategies. Additionally, companies should also adopt the characteristics of Generation Z in the context of the recruitment process, one of which is adopting e-recruitment. This research aims to examine the roles of employer branding and e-recruitment in the intention to apply among Generation Z in Jakarta, Indonesia. Using a quantitative approach, the study distributed questionnaires to 307 Generation Z respondents who are active students from the years 2020 to 2023. Data analysis was conducted using multiple linear regression analysis. The results of this study prove that employer branding and e-recruitment influence the intention to apply. Based on these findings, companies can use employer branding and e-recruitment strategies to enhance Generation Z's interest in applying for jobs."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Cindy Natalia Wijaya
Pengaruh E-Recruitment Dan Employer Branding Terhadap Intensi Melamar Pekerjaan Pada Milenial Indonesia Di Perusahaan E-Grocery = The Influence of E-Recruitment and Employer Branding on the Intention to Apply for a Job among Indonesian Millennials in E-Grocery Companies
"Potensi perkembangan bisnis paska pandemi menuntut perusahaan e-grocery

untuk mengembangkan strategi yang dapat menarik banyak tenaga kerja, terutama
generasi milenial yang merupakan angkatan kerja terbesar di Indonesia. Sistem rekrutmen
yang efisien dan membangun citra perusahaan yang baik melalui employer branding
bermanfaat untuk menarik minat para calon pekerja. Studi akan berfokus untuk mengukur
pengaruh variabel e-recruitment, employer branding, dan interaksi keduanya terhadap intensi
melamar pekerjaan. Penelitian akan berbentuk experimental vignette method withinsubject,
dengan variasi 2x2. Dengan response rate sebesar 214,5%, total 210 partisipan
milenial yang diperoleh melalui teknik convenience sampling akan dihadapkan ada 4
buah variasi vignette/stimulus terstruktur dan realistik berupa iklan lowongan pekerjaan,
yang menggambarkan 4 kombinasi dari kedua variabel independen. Intensi melamar
partisipan akan diukur menggunakan skala Intention Toward Company setelah
mendapatkan paparan situasi realistik. Hasil penelitian menunjukkan bahwa erecruitment
tidak memiliki pengaruh signifikan terhadap intensi generasi milenial dalam
melamar pekerjaan di perusahaan e-grocery. Namun employer branding berhasil
memengaruhi intensi generasi milenial untuk melamar pekerjaan di perusahaan egrocery.
Hasil juga menunjukan bahwa ketika e-recruitment dan employer branding
dianalisis secara simultan, terdapat efek interaktif yang signifikan pada intensi generasi
milenial. Untuk itu, perusahaan dapat memperkuat employer branding sebagai sarana
komunikasi dan peningkatan citra perusahaan guna menarik minat para milenial.
Penggunaan e-recruitment juga baik untuk dilakukan namun perlu disosialisasikan
dengan baik, seperti melalui employer branding.
The potential for post-pandemic business development demands e-grocery
companies to formulate strategies that can attract a substantial workforce, particularly the
millennial generation, which constitutes the largest workforce in Indonesia. Efficient
recruitment systems and the cultivation of a positive corporate image through employer
branding are instrumental in garnering the interest of prospective employees. This study
aims to measure the influence of e-recruitment, employer branding, and their interaction
on the job application intentions of millennials. The research will adopt an experimental
vignette method within-subject design with a 2x2 variation. With a response rate 214,5%,
A total of 210 millennial participants obtained through convenience sampling, will be
exposed to four structured and realistic vignettes or job vacancy advertisements depicting
various combinations of the independent variables. The participants' job application
intentions will be measured using the Intention Toward Company scale after exposure to
realistic scenarios. The findings indicate that e-recruitment does not exert a significant
influence on the job application intentions of millennials in e-grocery companies.
However, employer branding effectively influences the job application intentions of
millennials in this context. Furthermore, when e-recruitment and employer branding are
analyzed simultaneously, a significant interactive effect on the job application intentions
of millennials is observed. Therefore, companies can strengthen their employer branding
as a means of communication and enhancing the corporate image to attract millennial
interest. While the use of e-recruitment is beneficial, proper socialization, such as through
employer branding, is essential."
Depok: Fakultas Psikologi Universitas Indonesia, 2023
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UI - Tesis Membership  Universitas Indonesia Library
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Bening Karilla Kinasih
Analisis Employer Brand Melalui Employee Value Proposition (EVP). Studi Kasus Pada Employer Branding PT. Bukalapak.com = Employer Brand Analysis Through Employee Value Proposition (EVP). Case Study of Employer Branding PT. Bukalapak.com
"Berkembangnya kebutuhan perusahaan terhadap karyawan yang sesuai dengan standard untuk mendukung bisnis saat ini menyebabkan munculnya fenomena yang disebut dengan talent war. Kemunculan talent war berimplikasi pada adanya kebutuhan perusahaan untuk melakukan pemasaran dari sisi sumber daya manusia, sehingga muncul bidang baru yang dikenal dengan employer branding. Untuk mencapai tujuannya sebagai perusahaan pilihan, komunikasi adalah hal yang penting dalam employer brand. Tesis ini akan membahas bagaimana employer branddapat terbentuk melalui komunikasi employee value proposition yang dijalankan oleh employer branding. Untuk mencapai tujuan komunikasi yang lebih efektif, penggunaan media online dapat digunakan untuk mendukung kampanye dan program yang dijalankan secara offline, kedua saluran ini penting untuk digunakan secara terintegrasi dalam upaya membangun persepsi target audiens agar perusahaan menjadi tempat kerja yang di inginkan oleh kandidat. Selain itu, strategi untuk menggunakan komunikasi offline dan online perlu diseimbangkan dengan kekuatan konten komunikasi yang konsisten sehingga hasil yang diperoleh dimaksimalkan.
The development of the company's needs for talent in accordance with the company's standards to support business today causes a phenomenon called the talent war. this phenomenon raises the development of a new field of employer branding. where companies and organizations strive to do marketing from the side of human resources. In order to achieve its objectives as an employer of choice, communication is important in employer branding. This thesis will discuss how the employer brand can be formed through employee value proposition communication run by employer branding. In order to achieve a more effective communication goal, the use of online media can be used to support campaigns and programs that are run offline, these two channels are important to be used integrally in an effort to establish the target audience's perception of the company's brand as the desired place to work. The strategy to use offline and online communication needs to be balanced with the strength of consistent communication content so that the results obtained are maximized."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
T54097
UI - Tesis Membership  Universitas Indonesia Library
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Bernadette Dinda Widyadharini
The Effect of Employer Branding, Product Branding, Corporate Branding, Corporate Reputation, and Social Media on Generation Z Intention to Apply for A Job Moderated By Social Media: The Case of One of Indonesian State-Owned Bank = Pengaruh Employer Branding Product Branding, Corporate Reputation, dan Sosial Media Terhadap Intensi Generasi Z Melamar Pekerjaan Dimoderatori Sosial Media: Studi Kasus Salah Satu Bank BUMN Indonesia
"Saat ini, ketika mengevaluasi perusahaan mana, pencari kerja akan mempertimbangkan reputasi perusahaan sebagai bagian dari tekad mereka untuk melamar pekerjaan dan mengejar karir mereka di perusahaan yang menjadi penting bagi perusahaan untuk mempertahankannya melalui branding perusahaan serta branding produk mereka. Selain branding, penting juga bagi perusahaan untuk memanfaatkan media sosial karena semakin banyak digunakan untuk kampanye branding perusahaan dan proses rekrutmen terutama di era digital ini dengan perubahan preferensi kerja dari talenta muda yaitu generasi z karena sebagian besar lulusan baru lebih memilih untuk memulai karir awal mereka di perusahaan milik negara di industri perbankan. Oleh karena itu, penelitian ini akan mengevaluasi signifikansi citra perusahaan melalui nilai-nilai yang berkaitan dengan keinginan kandidat, sosial, ekonomi, pengembangan diri, pendaftaran kerja, citra produk, dan media sosial terhadap niat melamar pekerjaan di bank BUMN yang dimediasi oleh reputasi perusahaan dan dimoderatori oleh media sosial. Berdasarkan hasil dari 122 mahasiswa S1 yang diolah dengan Partial Least Squares Structural Equation Modeling menunjukkan bahwa nilai minat memiliki pengaruh paling tinggi terhadap reputasi perusahaan dan niat untuk melamar
Nowadays, when evaluating which companies, job seekers  will consider the reputation of the company as part of their determination to land a job application and pursuing their career in the company which became important for company to maintain it through employer branding as well as their product branding. Other than branding, it is also important for company to make use of social media as it has  increasingly used for employer branding campaigns and the recruiting process especially in this digital era with changing in working preference from the young talent which is generation z as most fresh graduates are now prefer to start their early career in a state-owned company in banking industry. Hence, this research will evaluate the significance of employer branding through value of interest, social value, economic value, value development, application value, product branding, and social media towards intention to apply for a job at a state-owned bank mediated by corporate reputation and moderated by social media. According to the results from 122 undergraduate students that are processed with Partial Least Squares Structural Equation Modelling indicated that the value of interest is the highest influence towards the corporate reputation and the intention to apply."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Naila Namida Hudi
Employer Branding Value on Female Labor Force Intention to Apply for A Job: Study Case in Jabodetabek = Nilai Employer Branding Terhadap Minat Tenaga Kerja Wanita Melamar Pekerjaan: Studi Kasus di Jabodetabek
"In today’s era, gender equality participation in the workforce is one of the most crucial factors organizations are taking focus on. However, there are still numerous findings indicating that the labor force participation rate, especially based on gender. Female is still having a lower contribution rate compared with males, leaving also a huge work to deal with. Using a simple ordinary least square and logistic regression, this study attempts to analyze the employer branding value which is considered the indicator of an organization’s attractiveness in a female perspective who’s living in the Jabodetabek area.
Di era sekarang ini, partisipasi kesetaraan gender dalam angkatan kerja merupakan salah satu faktor terpenting yang menjadi fokus organisasi. Namun, masih banyak temuan yang menunjukkan bahwa tingkat partisipasi angkatan kerja terutama berdasarkan jenis kelamin. Perempuan masih memiliki tingkat iuran yang lebih rendah dibandingkan dengan laki-laki, meninggalkan juga pekerjaan besar yang harus dihadapi. Dengan menggunakan simple ordinary least square dan regresi logistik, penelitian ini mencoba menganalisis nilai employer branding yang dianggap sebagai indikator daya tarik organisasi dalam perspektif perempuan yang tinggal di wilayah Jabodetabek. "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Pearly Syifa Maharani
Analisis Pengaruh Employer Branding Terhadap Intensi Gen Z Untuk Melamar Sebagai ASN = Analysis of the Influence of Employer Branding on Gen Z's Intention to Apply as a Civil Servant
"Rendahnya kualitas aparatur sipil negara (ASN) dalam menyelenggarakan pemerintahan masih menjadi tantangan yang dihadapi saat ini. Untuk itu, Reformasi birokrasi dilakukan sebagai upaya pemerintah mewujudkan dynamic and world class government dengan salah satu reformasi dilakukan melalui perbaikan sistem rekrutmen dalam mendapatkan sumber daya manusia aparatur (SDMA) berkualitas. Employer branding ASN dilakukan sebagai salah satu strategi untuk menarik generasi muda dapat bergabung menjadi ASN di tengah lapangan pekerjaan yang semakin beragam. Penelitian ini dilakukan untuk menganalisis pengaruh employer branding terhadap intensi Generasi Z di UI, UGM, dan Unpad sebagai generasi muda berkualitas untuk melamar sebagai ASN. Pada penelitian ini, variabel employer branding diukur dengan beberapa dimensi menurut Dabirian, Kietzmann, & Diba (2017) yang telah disesuaikan. Variabel intention to apply, diukur dengan menggabungkan indikator menurut Birgelen, Wetzels, & Dolen (2008) dan Gomes & Neves (2011). Penelitian ini menggunakan metode campuran yaitu dengan menyebarkan kuesioner kepada 106 responden sesuai kriteria penelitian, dan melakukan wawancara mendalam. Hasil penelitian menunjukkan bahwa employer branding memiliki pengaruh terhadap intention to apply dengan dimensi interest value, economic value, dan work-life balance menjadi dimensi yang berpengaruh signifikan terhadap intensi Gen Z untuk melamar sebagai ASN.
The low quality of civil servant apparatus (ASN) in organizing governance remains a challenge faced today. Therefore, bureaucratic reform is undertaken as a government effort to realize a dynamic and world-class government, with one of the reforms being implemented through the improvement of the recruitment system in obtaining qualified human resources for the apparatus (SDMA). Employer branding for ASN is carried out as one strategy to attract the younger generation to join as civil servants amidst an increasingly diverse job market. This research is conducted to analyze the influence of employer branding on the intention of Generation Z at UI, UGM, and Unpad as quality young generations to apply as civil servants. In this study, the employer branding variable is measured with several dimensions according to Dabirian, Kietzmann, & Diba (2017) that have been adjusted. The intention to apply variable is measured by combining indicators according to Birgelen, Wetzels, & Dolen (2008) and Gomes & Neves (2011). This research uses a mixed-method approach by distributing questionnaires to 106 respondents based on the research criteria and conducting in-depth interviews. The results show that employer branding has an influence on the intention to apply, with the dimensions of interest value, economic value, and work-life balance being significant factors influencing the intention of Gen Z to apply as civil servants."
Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library
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